OJS Politeknik Cendana
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Strategi Pemasaran Produk Paket Pos Kilat Khusus Pada PT. Pos Indonesia: Marketing Strategic of Express Product Packages at PT. Pos Indonesia
Get PDFLangkah-langkah Penerapan Strategi Pemasaran melalui: Segmentasi Pasar (Market Segmentation), Penetapan Target Pasar (Market Targeting), Diferensiasi dan Posisi Pasar (Differentiation & Positioning). Penelitian dilaksanakan pada kantor Pos Medan, di jalan Pos No1 Kesawan Medan Baru, Kota Medan Sumatera Utara. Penelitian ini menggunakan pendekatan Kualitatif. Jenis data penelitian melalui data primer dan data sekunder. Sumber data dari Internal dan Eksternal. Metode Pengumpulan data melalui observasi dan wawancara. Metode Analsisi dilakukan melalui analisis data sebelum dilapangan dan analisis data dilapangan. Hasil penelitian diperoleh data bahwa segmentasi pasar dikantor Pos memiliki wilayah penjualan mencakup 33 wilayah dikotamadya di propinsi Sumatera Utara yang mudah terjangkau oleh masyarakat, dalam mencapai kantor pos dan membeli produk layanan yang diberikan. Kantor pos juga bekerjasama dengan pebisnis besar dan pebisnis kecil. Penetapan Targeting Pasar yaitu pembisnis dalam bidang perbankan, telekomunikasi, asuransi, multifinance, penerbit dan percetakan. Sedangkan Positioning kantor pos memberikan keuntungan para pembisnis dalam pengiriman dokumen dan paket, melalui harga sepesial. Saran yang diberikan dalam Strategi Pemasaran, diharapkan lebih menekankan keaktifan dibagian pemasaran dalam memperluas pangsapasar dan membangun kerjasama melalui online. Selain itu, perlunya survei konsumen pada setiap tahunnya
Penerapan Good Corporate Governance dan pengaruhnya terhadap keberlangsungan perusahaan
Get PDFTujuan artikel ini adalah untuk memaparkan dampak implementasi tata kelola perusahaan yang baik dan hubungannya dengan keberlangsungan perusahaan dengan menjawab atribut kegagalan, framework GCG yang telah diterapkan dan penyebab kegagalan penerapan GCG pada kasus PT Asuransi Jiwaserasa. Metode penelitian makalah ini bersifat eksploratif dan deskriptif, berdasarkan penelitian sebelumnya dan infomasi media tentang gagal bayar PT Asuransi Jiwaseraya, mencari atribut kegagalan dan penyebab terjadinya kegagalan dihubungakan denga prinsip-prinsip tata kelola perusahaan yang baik. Makalah ini menunjukkan hasil bahawa Tata kelola perusahaan yang baik (Good Corporate Governance) di nilai dari prinsip-prinsip Transparency, Accountability, Responsibility, Independence, dan Fairness. Kegagalan yang terjadi pada perusahaan PT Asuransi Jiwaseraya dikarenakan manajemen yang buruk, kegagalan penerapan tata kelola perusahaan yang baik, tidak mematuhi peraturan perundang-undangan yang berlaku, dan kurangnya regulasi peraturan yang mengatur tentang perusahaan asuransi di Indonesia. Makalah ini menyarankan untuk dilakukan penguatan peraturan tata kelola oleh pemerintah dengan mengeluarkan regulasi tata kelola perasuransian sehinga dapat menjadi alat transformasi menuju pelaksanaan tata kelola perusahaan yang baik
Hubungan Kinerja Karyawan dari Perspektif Rotasi Kerja, Komitmen Organisasi, Lingkungan Kerja dan Kompensasi pada PT.Kapuas Besar
No full textPenelitian ini bertujuan untuk mengetahui Analisis hubungan kinerja karyawan dari perspektif rotasi kerja, komitmen organisasi, lingkungan kerja dan kompensasi pada PT. Kapuas Besar. Jumlah responden dalam penelitian ini adalah 73 orang. Hasil penelitian yang dilakukan membuktikan pengaruh yang signifikan secara simultan antara variabel bebas (rotasi kerja, komitmen organisasi, lingkungan kerja dan kompensasi) mempengaruhi variabel terikat (kinerja karyawan). Selain itu, secara parsial diketahui bahwa rotasi kerja (X1) berpengaruh positif dan signifikan terhadap kinerja karyawan (Y). Komitmen organisasi (X2) berpengaruh positif dan tidak signifikan terhadap kinerja karyawan (Y). Lingkungan kerja (X3) berpengaruh positif dan signifikan terhadap kinerja karyawan (Y). Kompensasi (X4) berpengaruh positif dan signifikan terhadap kinerja karyawan (Y). Sedangkan nilai R² = 56,30% dan sisanya dipengaruhi variabel lainnya yang tidak diikutkan dalam penelitian in
Tangibles Sebagai Faktor Yang Mempengaruhi Kualitas Pelayanan Perguruan Tinggi
No full textPenelitian ini membahas tentang Faktor-Faktor Yang Mempengaruhi Kualitas Pelayanan sebuah Perguruan Tinggi. Dengan tujuan untuk memperoleh hasil tentang apa saja Faktor-Faktor Yang Mempengaruhi Kualitas Pelayanan Politeknik LP3I Medan. Penelitian ini menggunakan metode kuantitatif deskriptif, dengan data yang didapat melalui observasi lapangan dan menyebarkan kuesioner kepada mahasiswa tingkat III T.A 2020/2021 semua jurusan. Populasi dalam penelitian ini kesluruhan dari jumlah mahasiswa/i Tingkat III Politeknik LP3I Medan, dengan sampel sebanyak 120 mahasiswa yang didominasi oleh jenis kelamin perempuan yakni berjumlah 71 orang (59,2%) sedangkan laki-laki berjumlah 49 orang (48,0%). Setelah data diperoleh kemudian diolah dengan menggunakan program SPSS Versi 22 dengan hasil yang menunjukkan bahwa faktor bukti langsung dan kempat faktor lainnya berpengaruh terhadap kualitas pelayanan pada Politeknik LP3I Medan. Faktor yang paling dominan adalah faktor bukti langsung sebesar 3,45, dan faktor dominan kedua adalah faktor keandalan sebesar 3,38, yang ketiga faktor jaminan sebesar 3,27, selanjutnya faktor empati sebesar 3,19 dan yang terakhir faktor daya tanggap sebesar 3,13. Secara umum, kelima faktor tersebut mempengaruhi kualitas pelayanan Politeknik LP3I Medan, namun faktor yang paling dominan berpengaruh adalah faktor bukti langsung dengan nilai rata-rata 3,45 dan dalam penilaian range interval dinyatakan baik terhadap kualitas pelayanan politeknik LP3I Medan
Analisis Promosi Penjualan Sepeda Motor Honda di Medan (Studi Kasus pada PT Daya Anugerah Motor)
No full textThe aim of this research is to analyze the Sales Promotion at PT Daya Anugerah Motor, Medan. This research using a qualitative descriptive method. Data collection method by the interview and observation. Writer connecting to the result of the interview with Assauri (2013) theory about type of sales promotion, it can be concluded that the sales promotion type that applied in PT Daya Anugerah Motor Medan is: (1)Consumer Promotion trough free ride facility (consumer do a direct demonstration) with the motorcycle that they will be brought, marketers explain the features of the motorbike to the potential customer, give a discount for down payment fee and installment fee to a potential customer who will buy the product in this company; (2)Trade Promotion, the company provide incentives for agents following the product and selling unit according to the agreement between two-party; (3)SalesForce Promotion, provide an incentive for the marketers as Rp.100.000,- per sold unit, marketers who can sell more than 25 unit of the motorcycle in a month will be given additional incentive as Rp.500.000,-. Tour abord reward is given to the best marketers who can achieve a yearly target from the company
Mengapa Memilih Bank Syariah? (Sebuah Kajian Dari Persepsi Nasabah Non-Muslim)
Get PDFThe purpose of this study is to analyze and find the point of view of non-Muslim customers when choosing Islamic banking. This research is a qualitative study using open and closed interviews in collecting data. The data analysis technique used descriptive analysis. The results showed that there is interest from non-Muslim customers in Islamic banking, especially interest in choosing financing products. Interest in choosing Islamic banking from non-Muslim customers is determined by the perception of the benefits obtained, the ease of installment arrears, and the low cost of capital. Meanwhile, the main reasons for non-Muslim customers are not interested in Islamic banking products are because of the confusing and unclear terms, unclear calculation methods, and lack of literacy about Islamic banking among non-Muslim communities
Pengaruh Komunikasi dan Kerjasama Tim terhadap Kinerja Karyawan
Get PDFThe aim of this research is to analyze the Sales Promotion at PT Daya Anugerah Motor, Medan. This research using a qualitative descriptive method. Data collection method by the interview and observation. Writer connecting to the result of the interview with Assauri (2013) theory about type of sales promotion, it can be concluded that the sales promotion type that applied in PT Daya Anugerah Motor Medan is: (1)Consumer Promotion trough free ride facility (consumer do a direct demonstration) with the motorcycle that they will be brought, marketers explain the features of the motorbike to the potential customer, give a discount for down payment fee and installment fee to a potential customer who will buy the product in this company; (2)Trade Promotion, the company provide incentives for agents following the product and selling unit according to the agreement between two-party; (3)SalesForce Promotion, provide an incentive for the marketers as Rp.100.000,- per sold unit, marketers who can sell more than 25 unit of the motorcycle in a month will be given additional incentive as Rp.500.000,-. Tour abord reward is given to the best marketers who can achieve a yearly target from the company
Dampak Gaji dan Gaya Kepemimpinan Terhadap Kepuasan Kerja Karyawan (Studi Kasus Pada PT Cipta Mandiri Agung Jaya)
Get PDFThe research aimed to know the impact of salary and leadership style on employee job satisfaction at PT. Cipta Mandiri Agung Jaya (CMAJ). The research method applied is the associative quantitative method. The research incorporates 2 types of data sources which are primary data and secondary data. The data collection method is done through the distribution of survey questionnaires to respondents. The total population consisted of 30 employees and all of them were taken as the sample. The data analysis method was done through a series of tests such as the Coefficient Determination Test (R2), F test, t-test, and Multiple Linear Regression. The result of the research showed that the test of the regression model of salary and leadership style variable on employee job satisfaction indicated Fcount 3,449 > Ftable 3,34. It can be concluded that the salary and leadership style has a positive impact on employee job satisfaction. Partially, salary has a positive influence on employee job satisfaction which can be seen from the tcount2,610> ttable2,052, which means that Ha is accepted. Meanwhile, leadership style has no impact on employee job satisfaction since the leadership style variable indicated a value of tcount 0,364<ttable2,052, which means Ho is accepted
Pengaruh Budaya Organiasi terhadap Kinerja Karyawan
Get PDFThis study aims to determine the effect of organizational culture on employee performance. This research was conducted on 66 employees of PT. Bandar Abadi Shipyard Batam who was the respondent. The variables observed in this study consisted of organizational culture and employee performance. Data were collected by distributing questionnaires and literature study, questionnaires were developed from the indicators of each variable which were the observations. The data test was conducted with validity and reliability, while the data analysis used simple linear regression, with hypothesis testing using the coefficient of determination and partial test. The results of this study indicate that organizational culture has a positive and significant effect on employee performance at PT. Bandar Abadi Shipyard
Relasi Kompensasi dengan Produktivitas kerja Studi Kasus PT. Asuransi Jiwasraya (Persero)
Get PDFCompensation is all in the form of money, direct or indirect goods received by employees in return for services provided by the company. According to Sutrisno (2009), productivity is generally defined as the relationship between output (goods or services) and inputs (labor, materials, money). Indicators of compensation are fair, fair, and reasonable. While indicators of work productivity are ability, increasing the results achieved, work spirit, self-development, quality, and efficiency. This study uses a non-probability sampling technique with saturated sampling, with 30 samples at PT. BNI Life Insurance (Persero) Medan. The results of the correlation coefficient test showed that the rxy value was 0.359. According to Arikunto (2010) criteria for the relation category of correlation coefficient (r) 0,200-0,400 (low). While the direction of the relationship is positive because the value of r is positive, it means that the better the welfare of employees the more work productivity of employees of PT. Asuransi Jiwasraya (Persero) Medan. Test the coefficient of determination between compensation and work productivity of 12.9% and the remaining 87.1% is influenced by factors other than compensation. then the result of t arithmetic is 2.036, the result of the t table is 2.05. T arithmetic <t table is 2.036 <2.05 so that Ho is accepted and Ha is rejected, it can be concluded that there is no relationship between compensation and work productivity