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Analysis of The Effect of Promotion on the Sales of General Insurance Services at PT. Wahana Tata Insurance
Full text linkThis study aims 1) to determine the implementation of promotions carried out by PT. Wahana Tata Insurance, 2) to determine the relationship between promotions and company sales, 30 to find out how much the contribution of promotional costs affects sales results, and 4) how big the role or influence caused by the implementation of promotions to increase sales volume. This study uses primary data from company reports and direct observations of the company's operational activities. The study used simple linear regression analysis and the regression coefficient significance test. The study results indicate that from the calculation of correlation analysis, the correlation coefficient is positive at 0.87, which means that the relationship between promotional costs and company sales results is very strong and positive. The calculation of the determinant coefficient analysis shows that promotional activities' contribution to the company's sales results is 75.69%, which means that the contribution of promotional costs is very significant to the company's sales results. From the correlation significance test, the t value is 3.057, greater than the t-table of 2.353, which means that the relationship between the promotion costs and sales results is strong and significant. And from the calculation of the simple linear regression analysis and the regression coefficient signification test, it is known that the t-count is 3.022, when compared to the t-table is 2.353. This is concluded that t-count is greater than t-table, which means that there is a strong and significant influence between promotion costs and sales result
The Determination of Audit Quality and its Impact on Audit Report Presentation: Empirical Study at Public Accountant Office in BEKASI City: english
Full text linkThe purpose of this study is to prove the effect of professionalism, competence, independence, and work experience of auditors on audit quality at a public accountant office in Bekasi City, which consists of senior auditors, junior auditors, partners, and supervision.
The method used is a quantitative method by distributing questionnaires. The data analysis technique used is descriptive statistics and hypothesis testing.
This study proves both partially and simultaneously that the professionalism, competence, independence, and work experience of auditors affect audit quality
REGIONAL CONVERGENCE IN NORTH AFRICA REGIONS : PARAMETRIC AND NON PARAMETRIC APPROACHES
Full text linkAttention to issues of inequality and convergence has become a topic of considerable interest in both developing and developed economies. The purpose of this paper is to study empirically the evolution of the disparities between more than 360 Maghreb regions considering spatial dependence and to explore a non-parametric approach for characterizing convergence of GDP per capita. This study utilizes growth theory as the theoretical foundation to explore the convergence hypothesis. The methodology consists of identifying the shape of the long-run spatial associations through the use of Markov chains which make it possible to derive a unique stationary distribution related to the transition matrix. The results of the analysis indicate the persistence of regional disparities and the importance of geography to explain the global convergence process with positive spatial spillover effects. The proportion of high-income regions surrounded by similar regions has significantly increased detrimentally to the other spatial associations. This non-parametric approach complements the standard parametric method (absolute and conditional beta-convergence) which shows that the slow convergence process can be accelerated by beneficial spatial interaction effects. These results have strong policy implications with regard to national and territorial policies in these countries
Union Leaders' language during conflict: Does gender matter?
Full text linkWe analyze the language used by two consecutive British Columbia Teachers’ Federation (BCTF) presidents, Susan Lambert and Jim Iker, during two collective bargaining sessions that pitted the BCTF against the British Columbia (BC) government and the British Columbia Public School Employers’ Association (BCPSEA). Our study analyzes how gender language differences if they indeed exist, are manifested during critical moments that require strong leadership. Language is a critical resource for leaders, who use it to define issues, assign motives and inspire action, and portray themselves as people of power and consequence. Both women and men can employ a variety of linguistic strategies and the linguistic decisions that male and female leaders make provide a window onto if and how gender may be manifested by those in power and how they use language to present themselves as effective leaders. In this paper, we explore whether and how gender influences the linguistic choices of a male and female union leader during times of conflict
Cultural and Historical Preservation through Onomastic Materials: A Case of Toponyms and Anthroponyms in Kinyarwanda
Full text linkProper names, also linguistically called toponyms and anthroponyms, embed extensive sociolinguistic, cultural, and historical aspects in the life of any nation. Thus, they have caught the researcher’s attention because of the cultural and historical heritage they preserve in the context of language contact. From one place to another, and one specific period to another, anthroponyms and toponyms offer a wide range of research because of the scientific curiosity researchers have as to know why the name of a person or place exists, where it comes from, who named it, and when it was named so. In other words, the research is carried within spatial and temporal scope. Anthroponymy is the study of proper names of human beings, both individual and collective, while toponymy is the study of proper names of places.
This paper aims at showing how place and person names embed cultural and historical features necessary to understand, explain, and preserve a people’s culture and history for a given period. The method used to research this topic is descriptive and it is based on the materials observed from various sources such as street names, hoardings, individual names, just to name a few.
Therefore, this study focuses on specific topologies and periods, i.e. names denoting locations where the Rwandan territory has extended in the precolonial, colonial, postcolonial periods, and post-genocide periods
The Dilemma of Basia's Pendant: European Community Design and the Protection of an Artist's Creations and Intellectual Property
Full text linkThis article is a description of the process of protecting a designer’s intellectual property through registration with the European Union Intellectual Property Office or EUIPO or through relying on the status of an Unregistered Community Design. The article discusses the registration process as well as the process of invalidation and considers issues relating to the enforcement of rights. Finally, the article focuses on whether a complaint about possible copyright infringement may be lodged against an online retailer or an online e-commerce website that offers unlicensed sales or unauthorized copies of a designer’s design by utilizing the descriptions or photographs of the designer
INFLUENCE OF SOCIAL MEDIA MARKETING, ELECTRONIC WORD OF MOUTH AND CONSUMER ENGAGEMENT TO BRAND LOYALTY IN INDONESIA GRAB COMPANY
Full text linkThis study aims to analyze social media marketing, electronic word of mouth, and consumer attachment to brand loyalty in Grab Indonesia. The research design used is quantitative research with a causal approach that examines the effect of exogenous variables (social media marketing, electronic word of mouth, and consumer attachment) on endogenous variables (brand loyalty). The population in this study were consumers of social media followers (Instagram) grab with an infinite number, therefore sampling was carried out using purposive sampling with the consideration of respondents as followers of Instagram grab with a minimum period of following is 6 months and has given "likes" to the grab Instagram posts. The sample used in this study were consumers of online transportation companies (grab) as many as 300 respondents. This research analysis tool uses a structural equation model (SEM). The results showed that the exogenous variables (social media marketing, electronic word of mouth, and consumer attachment) positively and significantly affect endogenous variables (brand loyalty). The variable that has the highest value in influencing brand loyalty is social media marketing. Meanwhile, the variable that directly influences brand loyalty with the lowest regression coefficient is electronic word of mouth
The Influence of Corporate Governance on Intellectual Capital Disclosure: Evidence from Bank on Indonesian Stock Exchange 2015-2019
Full text linkThe purpose of this study was to examine the effect of Corporate Governance on Intellectual Capital Disclosure. The sample used in this study consisted of 22 banking companies listed on the Indonesia Stock Exchange in 2015-2019. The data used is in the form of an annual report. The sampling technique in this study was to use purposive sampling. This study uses multiple regression analysis. The statistical analysis results show that partially the audit committee and external auditor variables have a significant positive effect on intellectual capital disclosure.
Meanwhile, the independent commissioner variable has no significant effect on intellectual capital disclosure. The ownership concentration variable harms intellectual capital disclosure. Simultaneously, the variables of the independent commissioner, ownership concentration, audit committee, and external auditor have a significant effect on intellectual capital disclosure
Towards understanding of artificial intelligence in accounting profession
Full text linkAccountants have embraced the emission of automation over many years to get better the efficiency and effectiveness of their work. But technology has not been able to replace the need for expert knowledge and decision-making. Earlier generations of ‘intelligent systems have usually demonstrated the progressing power of human expertise and the restrictions of machines. In the upcoming decades, intelligent systems must take over more and better decision-making tasks from humans. While accountant has been using technology for a lot of years to improve what they do and deliver more value to businesses, this is an opportunity to reimagine and radically improve the quality of business and investment decisions which is the ultimate purpose of the profession. Accountants, as expert decision-makers, use both ways of thinking they apply their knowledge to specific situations to make reasoned decisions, although also make quick intuitive decisions based on extensive experience in their field. Today, AI is being used for image recognition, object identification, detection, classification, and automated geophysical feature detection. These are underlying tasks that once required the input of a human. Focusing on how artificial intelligence will impact accountants, AI will very soon help the organization to automate much of the routine and repetitive activities that are undertaken on a daily, weekly or annual basis. It will also help the organization to empower quick decision-making to create smart insights examine huge quantities of data with ease
POTENTIAL AND PROSPECTUS IN AGRICULTURAL DEVELOPMENT OF LAI CHAU PROVINCE, VIETNAM
Full text linkLai Chau province has many potentialities in agricultural development such as climate, soil, diverse topography, support policies of the Government, locality, long tradition of farming...Period 2016 - 2020, the growth rate of the agricultural sector will maintain from 5-6%, the food production is increased, Some dominant crops of the province are being invested for development: tea, medicinal plants, specialty rice...However, the level of deep processing for agricultural products is still low, so the value of goods is not high, the products are mainly consumed in the domestic market, the penetration into supermarkets or export is still limited...Therefore, building a suitable agricultural development orientation will help farmers, businesses, and the Lai Chau province government to have specific solutions in the future to bring high-tech agriculture becomes a key economic direction of the province