Revista Científica Arbitrada de Investigación en Comunicación, Marketing y Empresa
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Enfoques de la contabilidad comunitaria en el desarrollo local de la comuna Sancán
Get PDFDOI: https://doi.org/10.46296/rc.v8i16.0372
ABSTRACT
Community accounting is a key means for social and economic strengthening, unlike other branches of finance, management and administration that only focus on the economic, transactional or monetary field, this type of accounting goes beyond seeking the success of these items already mentioned, focusing in the same way to the commitment and collective union within a community strengthening local development through understandable practices that promote economic development. The main objective of the study is to analyze community accounting as a strategy for local development in the Sancán community, to facilitate the understanding of the research, methods such as bibliographic, inductive and analytical methods were used to achieve the understanding of and the relationship with the context of the community, the data collection was done through techniques such as surveys and interviews, allowed to know first hand the problems of the community, such as the absence of accounting education in the citizens and the saturation of the current market. It is recommended to improve the incursion of the community authorities in order to strengthen the accounting education of the inhabitants and promote diversity in relation to the predominant activities within the Sancán community.
Keywords: Social cohesion, collective growth, accounting education.DOI: https://doi.org/10.46296/rc.v8i16.0372
RESUMEN
La contabilidad comunitaria es un medio clave para el fortalecimiento social y económico, a diferencia de otras ramas de las finanzas, gestión y la administración que solo se centran en el ámbito económico, transaccional o monetario, este tipo de aplicación contable se centra en el compromiso y unión colectiva de la comunidad, fortaleciendo el desarrollo local a través prácticas entendibles que impulsen el desarrollo económico. El objetivo central del estudio se basó en analizar la contabilidad comunitaria como estrategia al desarrollo local en la comuna Sancán, para facilitar la comprensión de la investigación, se utilizó los métodos bibliográfico, inductivo y analítico lo que logró la comprensión y la relación con el contexto de la comuna; la recolección de datos se realizó a través de técnicas como encuestas y entrevistas, lo que permitió que dentro de su principal problemática se encuentra la limitada educación contable en los ciudadanos y la saturación del mercado actual. Entre los principales resultados obtenidos se encontró que el 77% de los habitantes consideran la importancia de llevar registros contables dentro de sus actividades económicas, a su vez que la importancia de las capacitaciones que corresponde al 37% de la población argumenta su interés en temas administrativos y contables. Finalmente se recomienda inducir en las mejoras de las autoridades comunitarias con el propósito de fortalecer la educación contable de los habitantes y promover una diversidad la relación a las actividades predominantes dentro de la comuna Sancán.
Palabras claves: Cohesión social, crecimiento colectivo, educación contable.
ABSTRACT
Community accounting is a key means for social and economic strengthening, unlike other branches of finance, management and administration that only focus on the economic, transactional or monetary field, this type of accounting goes beyond seeking the success of these items already mentioned, focusing in the same way to the commitment and collective union within a community strengthening local development through understandable practices that promote economic development. The main objective of the study is to analyze community accounting as a strategy for local development in the Sancán community, to facilitate the understanding of the research, methods such as bibliographic, inductive and analytical methods were used to achieve the understanding of and the relationship with the context of the community, the data collection was done through techniques such as surveys and interviews, allowed to know first hand the problems of the community, such as the absence of accounting education in the citizens and the saturation of the current market. It is recommended to improve the incursion of the community authorities in order to strengthen the accounting education of the inhabitants and promote diversity in relation to the predominant activities within the Sancán community.
Keywords: Social cohesion, collective growth, accounting education.
Información del manuscrito:Fecha de recepción: 20 de enero de 2025.Fecha de aceptación: 13 de marzo de 2025.Fecha de publicación: 10 de julio de 2025
Fauna silvestre y su importancia en el fomento del Ecoturismo en la parroquia Membrillal
Get PDFDOI: https://doi.org/10.46296/rc.v8i15.0345
The purpose of the study is to analyze the importance of wildlife in promoting ecotourism in the Membrillal parish, located in Jipijapa, Ecuador. The study seeks to identify conservation strategies for fauna and ecosystems, create environmental and cultural awareness, and encourage community participation in conservation. The methodology used is mixed in nature, using inductive-deductive and analytical-synthetic methods. Surveys were conducted among the local population to evaluate the perception of the main environmental threats and the benefits of ecotourism. The results highlight that pollution and deforestation are the main environmental threats. Furthermore, ecotourism is perceived as an alternative that promotes environmental education and the conservation of biodiversity. The study demonstrates that ecotourism can not only generate employment and income, but also increase awareness about the importance of protecting natural resources and reducing environmental impacts. It is expected that this study will contribute to the development of sustainable strategies that benefit both the community and the environment, promoting an ecotourism model that minimizes negative impacts and encourages the socioeconomic development of the region.
Keywords: Wildlife, Ecotourism, Environmental conservation, Biodiversity, Community participation, Sustainable development.DOI: https://doi.org/10.46296/rc.v8i15.0345
RESUMEN
El propósito del estudio es analizar la importancia de la fauna silvestre en el fomento del ecoturismo en la parroquia Membrillal, ubicada en Jipijapa, Ecuador. El estudio busca identificar estrategias de conservación de fauna y ecosistemas, crear conciencia ambiental, cultural, y fomentar la participación comunitaria en la conservación. La metodología empleada es de carácter mixto, utilizando métodos inductivo-deductivo y analítico-sintético. Se realizaron encuestas a la población local para evaluar la percepción sobre las principales amenazas ambientales y los beneficios del turismo. Los resultados destacan que la contaminación y la deforestación son las principales amenazas ambientales. Además, el ecoturismo es percibido como una alternativa que promueve la educación ambiental y la conservación de la biodiversidad. El estudio demuestra que el ecoturismo no solo puede generar empleo e ingresos, sino también aumentar la conciencia sobre la importancia de proteger los recursos naturales y reducir los impactos ambientales. Se espera que este estudio contribuya al desarrollo de estrategias sostenibles que beneficien tanto a la comunidad como al medio ambiente, promoviendo un modelo de ecoturismo que minimice los impactos negativos y fomente el desarrollo socioeconómico de la región.
Palabras claves: Fauna silvestre, Ecoturismo, Conservación ambiental, Biodiversidad, Participación comunitaria, Desarrollo sostenible.
ABSTRACT
The purpose of the study is to analyze the importance of wildlife in promoting ecotourism in the Membrillal parish, located in Jipijapa, Ecuador. The study seeks to identify conservation strategies for fauna and ecosystems, create environmental and cultural awareness, and encourage community participation in conservation. The methodology used is mixed in nature, using inductive-deductive and analytical-synthetic methods. Surveys were conducted among the local population to evaluate the perception of the main environmental threats and the benefits of ecotourism. The results highlight that pollution and deforestation are the main environmental threats. Furthermore, ecotourism is perceived as an alternative that promotes environmental education and the conservation of biodiversity. The study demonstrates that ecotourism can not only generate employment and income, but also increase awareness about the importance of protecting natural resources and reducing environmental impacts. It is expected that this study will contribute to the development of sustainable strategies that benefit both the community and the environment, promoting an ecotourism model that minimizes negative impacts and encourages the socioeconomic development of the region.
Keywords: Wildlife, Ecotourism, Environmental conservation, Biodiversity, Community participation, Sustainable development.
Información del manuscrito:Fecha de recepción: 21 de octubre de 2024.Fecha de aceptación: 27 de diciembre de 2024.Fecha de publicación: 10 de enero de 2025
Beneficios cognitivos, emocionales y sociales del juego en la edad prescolar
Get PDFDOI: https://doi.org/10.46296/rc.v8i15.0355
Sensory play represents a fundamental tool for the comprehensive emotional development of preschool-aged children, allowing them to explore and understand the world through multisensory experiences. Despite evidence of its benefits, significant gaps persist in its implementation within educational and family contexts. This study arises from the need to theoretically and contextually analyze the impact of sensory play on children's emotional development, considering that many environments still prioritize academic approaches over socio-emotional development. Methodologically, a literature review was conducted with a qualitative and descriptive-analytical approach, based on updated scientific sources (2018–2024) obtained from databases such as Scopus, SciELO, Redalyc, and Google Scholar. Analytical techniques such as critical reading and thematic coding were applied, prioritizing studies focused on the relationship between sensory play and emotions in children aged 3 to 6 years. Among the most relevant results, it was identified that sensory play promotes emotional self-regulation, the recognition and expression of feelings, the development of empathy, and socialization. It was also evident that children who participate in guided sensory activities tend to calm down more easily, improve their self-esteem, and establish stronger emotional bonds. The importance of active family and teacher participation in promoting these spaces was also highlighted. In conclusion, it is reaffirmed that sensory play not only stimulates brain plasticity but also acts as a bridge to building a positive self-image and children's emotional well-being. Therefore, there is an urgent call to strengthen its inclusion in educational practices, recognizing play as a vital pedagogical strategy in early childhood.
Keywords: Sensory play, emotional development, preschool age, conflict resolution, freedom of expression, freedom of feelings.DOI: https://doi.org/10.46296/rc.v8i15.0355
RESUMEN
El juego sensorial representa una herramienta fundamental para el desarrollo emocional integral de los niños en edad preescolar, permitiéndoles explorar y comprender el mundo mediante experiencias multisensoriales. A pesar de la evidencia sobre sus beneficios, persisten brechas significativas en su implementación dentro de contextos educativos y familiares. Este estudio surge ante la necesidad de analizar teórica y contextualmente el impacto del juego sensorial en la evolución emocional infantil, considerando que muchos entornos aún priorizan enfoques academicistas por encima del desarrollo socioemocional. Metodológicamente, se desarrolló una revisión de literatura con enfoque cualitativo y descriptivo-analítico, basada en la consulta de fuentes científicas actualizadas (2018–2024) obtenidas en bases de datos como Scopus, SciELO, Redalyc y Google Scholar. Se aplicaron técnicas de análisis como la lectura crítica y la codificación temática, priorizando estudios centrados en la relación entre juego sensorial y emociones en niños de 3 a 6 años. Entre los resultados más relevantes se identificó que el juego sensorial favorece la autorregulación emocional, el reconocimiento y expresión de sentimientos, el desarrollo de la empatía y la socialización. Asimismo, se evidenció que los niños que participan en actividades sensoriales guiadas tienden a calmarse con mayor facilidad, mejorar su autoestima y establecer vínculos afectivos más sólidos. También se destacó la importancia de la participación activa de la familia y los docentes en la promoción de estos espacios. En conclusión, se reafirma que el juego sensorial no solo estimula la plasticidad cerebral, sino que también actúa como un puente para la construcción de una autoimagen positiva y el bienestar emocional infantil. Por tanto, se hace un llamado urgente a fortalecer su inclusión en las prácticas educativas, reconociendo al juego como una estrategia pedagógica vital en la primera infancia.
Palabras claves: Juego sensorial, desarrollo emocional, edad preescolar, resolución de conflictos, libertad de expresión, libertad de sentimientos.
ABSTRACT
Sensory play represents a fundamental tool for the comprehensive emotional development of preschool-aged children, allowing them to explore and understand the world through multisensory experiences. Despite evidence of its benefits, significant gaps persist in its implementation within educational and family contexts. This study arises from the need to theoretically and contextually analyze the impact of sensory play on children's emotional development, considering that many environments still prioritize academic approaches over socio-emotional development. Methodologically, a literature review was conducted with a qualitative and descriptive-analytical approach, based on updated scientific sources (2018–2024) obtained from databases such as Scopus, SciELO, Redalyc, and Google Scholar. Analytical techniques such as critical reading and thematic coding were applied, prioritizing studies focused on the relationship between sensory play and emotions in children aged 3 to 6 years. Among the most relevant results, it was identified that sensory play promotes emotional self-regulation, the recognition and expression of feelings, the development of empathy, and socialization. It was also evident that children who participate in guided sensory activities tend to calm down more easily, improve their self-esteem, and establish stronger emotional bonds. The importance of active family and teacher participation in promoting these spaces was also highlighted. In conclusion, it is reaffirmed that sensory play not only stimulates brain plasticity but also acts as a bridge to building a positive self-image and children's emotional well-being. Therefore, there is an urgent call to strengthen its inclusion in educational practices, recognizing play as a vital pedagogical strategy in early childhood.
Keywords: Sensory play, emotional development, preschool age, conflict resolution, freedom of expression, freedom of feelings.
Información del manuscrito:Fecha de recepción: 21 de octubre de 2024.Fecha de aceptación: 27 de diciembre de 2024.Fecha de publicación: 10 de enero de 2025
Factores de estrategia comercial y posicionamiento en el mercado en la rentabilidad de las PYMES ecuatorianas
Get PDFDOI: https://doi.org/10.46296/rc.v8i16.0391
ABSTRACT
This study analyzes the relationship between commercial strategy, market positioning, and the profitability of Ecuadorian small and medium-sized enterprises (SMEs) during the period 202x–202x. SMEs constitute an essential pillar of the national economy, contributing significantly to employment and productive development. However, they face limitations in planning, market research, and digitalization, which affects their financial sustainability. The research was framed within a quantitative approach, with a non-experimental, cross-sectional, and correlational design. A structured questionnaire on a Likert scale (1–5) was applied to 384 companies, covering the commerce, services, manufacturing, and agroindustry sectors in different regions of the country. The instrument achieved Cronbach’s alpha of 0.92, ensuring reliability. The data were processed with Jamovi statistical software, applying descriptive analysis and Pearson and Spearman correlation tests. The results showed high levels of strategic planning, communication, and brand image building, but weaknesses in market research and digital presence. Furthermore, no significant correlations were found between the main variables, suggesting that the effects of commercial strategies and positioning do not immediately translate into profitability. It is concluded that Ecuadorian SMEs are making progress in strategic management but face structural barriers that limit the consolidation of sustainable financial results.
Keywords: Commercial strategy, Positioning, Profitability, SMEs.DOI: https://doi.org/10.46296/rc.v8i16.0391
RESUMEN
El presente estudio analiza la relación entre la estrategia comercial, el posicionamiento en el mercado y la rentabilidad de las pequeñas y medianas empresas (PYMES) ecuatorianas durante el periodo 202x–202x. Las PYMES constituyen un pilar esencial de la economía nacional, aportando significativamente al empleo y al desarrollo productivo. Sin embargo, enfrentan limitaciones en planificación, investigación de mercado y digitalización, lo que afecta su sostenibilidad financiera. La investigación se enmarcó en un enfoque cuantitativo, con diseño no experimental, transeccional y correlacional. Se aplicó un cuestionario estructurado en escala Likert (1–5) a 384 empresas, cubriendo sectores de comercio, servicios, manufactura y agroindustria en diferentes regiones del país. El instrumento alcanzó un alfa de Cronbach de 0.92, garantizando confiabilidad. Los datos se procesaron con el software estadístico Jamovi, aplicando análisis descriptivos y pruebas de correlación de Pearson y Spearman. Los resultados evidenciaron niveles altos en planificación estratégica, comunicación y construcción de imagen de marca, pero debilidades en la investigación de mercado y presencia digital. Asimismo, no se encontraron correlaciones significativas entre las variables principales, lo que sugiere que los efectos de las estrategias comerciales y del posicionamiento no se traducen inmediatamente en rentabilidad. Se concluye que las PYMES ecuatorianas avanzan en gestión estratégica, pero enfrentan barreras estructurales que limitan la consolidación de resultados financieros sostenibles.
Palabras claves: Estrategia comercial, Posicionamiento, Rentabilidad, PYMES.
ABSTRACT
This study analyzes the relationship between commercial strategy, market positioning, and the profitability of Ecuadorian small and medium-sized enterprises (SMEs) during the period 202x–202x. SMEs constitute an essential pillar of the national economy, contributing significantly to employment and productive development. However, they face limitations in planning, market research, and digitalization, which affects their financial sustainability. The research was framed within a quantitative approach, with a non-experimental, cross-sectional, and correlational design. A structured questionnaire on a Likert scale (1–5) was applied to 384 companies, covering the commerce, services, manufacturing, and agroindustry sectors in different regions of the country. The instrument achieved Cronbach’s alpha of 0.92, ensuring reliability. The data were processed with Jamovi statistical software, applying descriptive analysis and Pearson and Spearman correlation tests. The results showed high levels of strategic planning, communication, and brand image building, but weaknesses in market research and digital presence. Furthermore, no significant correlations were found between the main variables, suggesting that the effects of commercial strategies and positioning do not immediately translate into profitability. It is concluded that Ecuadorian SMEs are making progress in strategic management but face structural barriers that limit the consolidation of sustainable financial results.
Keywords: Commercial strategy, Positioning, Profitability, SMEs.
Información del manuscrito:Fecha de recepción: 06 de mayo de 2025.Fecha de aceptación: 15 de julio de 2025.Fecha de publicación: 15 de septiembre de 2025
Impacto de la gamificación como recurso didáctico para mejorar las habilidades de lectura individualizada en los estudiantes
Get PDFDOI: https://doi.org/10.46296/rc.v8i16.0345
ABSTRACT
The academic essay characterizes the impact of gamification as a pedagogical tool to enhance individualized reading skills in students. The objective is to evaluate the impact of gamification on the development of individualized reading skills in students by introducing game elements in non-game contexts. The methodology employed was bibliographic and documented, involving a thorough review of available literature on gamification in education, focusing on its effectiveness in improving motivation and academic performance in various areas, including reading. Research collection, analysis, and response to the thesis posed examined the use of games designed to improve reading skills, as well as studies exploring the adaptation of gamification to the learning process. This literature review evidenced that gamification has significant potential to improve student motivation and academic performance in reading. The conclusion highlights that gamification offers a promising approach to enhance individualized reading skills in students by providing an engaging, adaptive, and motivating learning environment.
Keywords: Gamification, Reading skills, Motivation, Academic performance.DOI: https://doi.org/10.46296/rc.v8i16.0345
RESUMEN
El ensayo académico caracteriza al impacto de la gamificación como herramienta pedagógica para potenciar habilidades de lectura individualizada, el objetivo es evaluar el impacto de la gamificación en el desarrollo de habilidades de lectura particularizada en estudiantes, mediante la introducción de elementos de juego en contextos no lúdicos; la metodología empleada fue bibliográfica y documentada, donde se llevó a cabo una revisión exhaustiva de la literatura disponible sobre la gamificación en el ámbito educativo, centrándose en su efectividad para mejorar la motivación y el rendimiento académico en diversas áreas, incluida la lectura, recopilación, análisis de investigaciones y respuesta a la tesis planteada que examinó el uso de juegos diseñados para mejorar las habilidades lectoras, así como estudios que exploraban la adaptación de la gamificación al proceso de aprendizaje, en tanto esta revisión bibliográfica evidenció que la gamificación posee un potencial significativo para mejorar la motivación y el rendimiento académico en el ámbito lector, cuya conclusión evidencia que la gamificación ofrece un enfoque prometedor para mejorar las habilidades de lectura individualizada en los alumnos al proporcionar un entorno de aprendizaje atractivo, adaptativo y motivador.
Palabras claves: Gamificación, Habilidades de lectura, Motivación, Rendimiento académico.
ABSTRACT
The academic essay characterizes the impact of gamification as a pedagogical tool to enhance individualized reading skills in students. The objective is to evaluate the impact of gamification on the development of individualized reading skills in students by introducing game elements in non-game contexts. The methodology employed was bibliographic and documented, involving a thorough review of available literature on gamification in education, focusing on its effectiveness in improving motivation and academic performance in various areas, including reading. Research collection, analysis, and response to the thesis posed examined the use of games designed to improve reading skills, as well as studies exploring the adaptation of gamification to the learning process. This literature review evidenced that gamification has significant potential to improve student motivation and academic performance in reading. The conclusion highlights that gamification offers a promising approach to enhance individualized reading skills in students by providing an engaging, adaptive, and motivating learning environment.
Keywords: Gamification, Reading skills, Motivation, Academic performance.
Información del manuscrito:Fecha de recepción: 12 de julio de 2025.Fecha de aceptación: 15 de septiembre de 2025.Fecha de publicación: 22 de octubre de 2025
Evaluación de desempeño y selección de personal: Caso estudio Distrito Salud 13D03 Jipijapa – Puerto López
Get PDFDOI: https://doi.org/10.46296/rc.v8i15.0314
The present study focused on performance appraisal as a feasible way to measure job performance, and recruitment facilitates the achievement of organisational objectives through the fulfilment of job requirements. However, in the public sector, economic and political changes have restricted opportunities for internal management development and the recruitment of new professionals. The purpose of this study was to analyse performance evaluation and its impact on the selection of personnel in Health District 13D03 Jipijapa-Puerto López. In terms of methodology, an inductive, deductive and descriptive approach was used, and the interview technique was applied to a population of four people directly related to the object of study, where they indicated that the results obtained from the 2023 performance evaluation revealed that 15 people achieved a maximum score between 95 and 97.50, considered excellent, while one official obtained the minimum score of 80, considered satisfactory. The institution also complies with the provisions of article 219 of the LOSEP and article 4 of the Technical Norm of the Performance Evaluation Subsystem, both of which establish that the process must be carried out annually. Finally, the results of this research were published in a scientific article that may serve as a basis for future research related to this topic.
Keywords: Regulation, Capacity, Purpose, Effectiveness, Contracting.DOI: https://doi.org/10.46296/rc.v8i15.0314
Resumen
El presente estudio se enfocó en la evaluación del desempeño factible para medir el rendimiento laboral, además, la selección de personal facilita el cumplimiento de los objetivos organizacionales a través del cumplimiento de los requisitos del puesto de trabajo. Sin embargo, en el sector público, los cambios económicos y políticos han restringido las oportunidades de desarrollo de la gestión interna y la incorporación de nuevos profesionales. El propósito fue analizar la evaluación del desempeño y su impacto en la selección de personal del Distrito de Salud 13D03 Jipijapa-Puerto López. En cuanto a la metodología, se utilizó un enfoque inductivo, deductivo y descriptivo, y se aplicó la técnica de entrevista a una población de cuatro personas directamente relacionadas con el objeto de estudio, donde indicaron que los resultados obtenidos de la evaluación del desempeño 2023 revelaron que 15 personas alcanzaron una calificación máxima entre 95 y 97.50, consideradas excelentes, mientras que un funcionario obtuvo el puntaje mínimo de 80, considerado satisfactorio. Asimismo, la institución cumple con lo dispuesto en el artículo 219 de la LOSEP y el artículo 4 de la Norma Técnica del Subsistema de Evaluación de Desempeño, los cuales establecen que el proceso debe realizarse anualmente. Finalmente, los resultados de esta investigación fueron publicados en un artículo científico que podrá servir como base para futuras investigaciones relacionadas con este tema.
Palabras claves: Reglamento, Capacidad, finalidad, eficacia, contratación.
ABSTRACT
The present study focused on performance appraisal as a feasible way to measure job performance, and recruitment facilitates the achievement of organisational objectives through the fulfilment of job requirements. However, in the public sector, economic and political changes have restricted opportunities for internal management development and the recruitment of new professionals. The purpose of this study was to analyse performance evaluation and its impact on the selection of personnel in Health District 13D03 Jipijapa-Puerto López. In terms of methodology, an inductive, deductive and descriptive approach was used, and the interview technique was applied to a population of four people directly related to the object of study, where they indicated that the results obtained from the 2023 performance evaluation revealed that 15 people achieved a maximum score between 95 and 97.50, considered excellent, while one official obtained the minimum score of 80, considered satisfactory. The institution also complies with the provisions of article 219 of the LOSEP and article 4 of the Technical Norm of the Performance Evaluation Subsystem, both of which establish that the process must be carried out annually. Finally, the results of this research were published in a scientific article that may serve as a basis for future research related to this topic.
Keywords: Regulation, Capacity, Purpose, Effectiveness, Contracting.
Información del manuscrito:Fecha de recepción: 11 de octubre de 2024.Fecha de aceptación: 23 de diciembre de 2024.Fecha de publicación: 10 de enero de 2025
Estrategias de marketing digital para el posicionamiento turístico del cantón Tosagua
Get PDFDOI: https://doi.org/10.46296/rc.v8i15.0339
The general objective of this article is to design a digital marketing strategy for the tourist positioning of the Tosagua canton, which is based on the implementation of a mixed approach methodology of a descriptive type based on quantitative and qualitative methods of non-experimental design, using techniques such as the interview with the director of tourism of the Tosagua canton's Gad, the survey of potential demand in order to know tastes and preferences, and mapping in order to identify digital marketing strategies. Therefore, the main results of this research show that the Tosagua canton has digital marketing strategies, however, they must improve in order to promote and encourage tourism in this locality.
Keywords: digital marketing strategies, tourism positioning, Tosagua canton, potential demand, tourism.DOI: https://doi.org/10.46296/rc.v8i15.0339
El presente artículo tiene como objetivo general diseñar una estrategia de marketing digital para el posicionamiento turístico del cantón Tosagua, mismo que se basa a través de la implementación de una metodología de enfoque mixto de tipo descriptivo basado en métodos cuantitativos y cualitativo de diseño no experimental, utilizando técnicas como la entrevista al director de turismo del Gad del cantón Tosagua, la encuesta a la demanda potencial con el fin de conocer gustos y preferencias, y el mapeo con el fin de identificar las estrategias de marketing digital. Por lo tanto, los principales resultados en esta investigación arrojan que el cantón Tosagua cuenta con estrategias de marketing digital, sin embargo, deben mejorar para de esta fomentar e incentivar el turismo de esta localidad.
Palabras claves: estrategias de marketing digital, posicionamiento turístico, cantón Tosagua, demanda potencial, turismo.
ABSTRACT
The general objective of this article is to design a digital marketing strategy for the tourist positioning of the Tosagua canton, which is based on the implementation of a mixed approach methodology of a descriptive type based on quantitative and qualitative methods of non-experimental design, using techniques such as the interview with the director of tourism of the Tosagua canton's Gad, the survey of potential demand in order to know tastes and preferences, and mapping in order to identify digital marketing strategies. Therefore, the main results of this research show that the Tosagua canton has digital marketing strategies, however, they must improve in order to promote and encourage tourism in this locality.
Keywords: digital marketing strategies, tourism positioning, Tosagua canton, potential demand, tourism.
Información del manuscrito:Fecha de recepción: 21 de octubre de 2024.Fecha de aceptación: 27 de diciembre de 2024.Fecha de publicación: 10 de enero de 2025
Gestión de la capacidad de producción en Comercial Herrera para la optimización de recursos
Get PDFDOI: https://doi.org/10.46296/rc.v8i15.0343
Production capacity management is essential for operational efficiency and customer satisfaction in today's competitive business environment. This article examines strategies that Comercial Herrera, a leader in furniture manufacturing and distribution, can implement to improve its capacity management. The difficulty in adjusting production during demand peaks has caused delays and impacted efficiency. The study focuses on identifying tactics that allow Comercial Herrera to optimize resources and improve responsiveness. An integral approach is proposed, including evaluating current processes, adopting advanced technologies, training staff, and implementing flexible practices. A detailed process evaluation will help identify critical areas and improvement opportunities, establishing a solid foundation for strategic decisions. Automation, enterprise resource planning (ERP) systems, and manufacturing techniques are essential for increasing efficiency and reducing production times. Continuous staff training in new technologies is key to improving productivity and preparing the team for operational challenges. Additionally, flexibility in production strategies will allow operations to adjust according to market needs, avoiding overproduction or product shortages. Finally, the importance of a robust system for measuring and tracking results through key performance indicators (KPIs) is highlighted to monitor and adjust strategies proactively. This analysis is based on interviews and a documentary review of capacity management at Comercial Herrera.
Keywords: Productive capacity, efficiency, production, competitiveness, optimization, strategies.DOI: https://doi.org/10.46296/rc.v8i15.0343
RESUMEN
La gestión de la capacidad de producción es esencial para la eficiencia operativa y la satisfacción del cliente en el competitivo entorno empresarial actual. Este artículo examina estrategias que Comercial Herrera, líder en la fabricación y distribución de muebles, puede implementar para mejorar su gestión de capacidad. La dificultad para ajustar la producción durante picos de demanda ha generado retrasos y afectada su eficiencia. El estudio se enfoca en identificar tácticas que permitan a Comercial Herrera optimizar recursos y mejorar su capacidad de respuesta. Se propone un enfoque integral que incluye la evaluación de procesos actuales, la adopción de tecnologías avanzadas, la capacitación del personal y la implementación de prácticas flexibles. Una evaluación detallada de los procesos ayudará a identificar áreas críticas y oportunidades de mejora, estableciendo una base sólida para decisiones estratégicas. La automatización, los sistemas de planificación de recursos empresariales (ERP) y las técnicas de fabricación son esenciales para aumentar la eficiencia y reducir los tiempos de producción. La formación continua del personal en nuevas tecnologías es clave para mejorar la productividad y preparar al equipo ante desafíos operativos. Además, la flexibilidad en las estrategias de producción permitirá ajustar las operaciones según las necesidades del mercado, evitando la sobreproducción o escasez de productos. Finalmente, se resalta la importancia de un sistema robusto de medición y seguimiento de resultados mediante indicadores clave de desempeño (KPIs) para monitorear y ajustar estrategias de manera proactiva. Este análisis se basa en entrevistas y revisión documental de la gestión de capacidad en Comercial Herrera.
Palabras claves: Capacidad productiva, eficiencia, producción, competitividad, optimización, estrategias.
ABSTRACT
Production capacity management is essential for operational efficiency and customer satisfaction in today's competitive business environment. This article examines strategies that Comercial Herrera, a leader in furniture manufacturing and distribution, can implement to improve its capacity management. The difficulty in adjusting production during demand peaks has caused delays and impacted efficiency. The study focuses on identifying tactics that allow Comercial Herrera to optimize resources and improve responsiveness. An integral approach is proposed, including evaluating current processes, adopting advanced technologies, training staff, and implementing flexible practices. A detailed process evaluation will help identify critical areas and improvement opportunities, establishing a solid foundation for strategic decisions. Automation, enterprise resource planning (ERP) systems, and manufacturing techniques are essential for increasing efficiency and reducing production times. Continuous staff training in new technologies is key to improving productivity and preparing the team for operational challenges. Additionally, flexibility in production strategies will allow operations to adjust according to market needs, avoiding overproduction or product shortages. Finally, the importance of a robust system for measuring and tracking results through key performance indicators (KPIs) is highlighted to monitor and adjust strategies proactively. This analysis is based on interviews and a documentary review of capacity management at Comercial Herrera.
Keywords: Productive capacity, efficiency, production, competitiveness, optimization, strategies.
Información del manuscrito:Fecha de recepción: 21 de octubre de 2024.Fecha de aceptación: 27 de diciembre de 2024.Fecha de publicación: 10 de enero de 2025
El rol del liderazgo en la creación de una cultura organizacional positiva: una revisión de la literatura
Get PDFDOI: https://doi.org/10.46296/rc.v8i15.0351
This literature review examines the fundamental role of leadership in forming and sustaining positive organizational cultures. Through a comprehensive analysis of several studies published between 2014 and 2024, the most effective leadership styles for promoting healthy work environments are identified. Findings reveal that transformational leadership, characterized by inspiration and motivation toward a shared vision, and servant leadership, focused on employee wellbeing, are particularly effective in developing positive cultures. A bidirectional relationship between leadership and organizational culture is established, where leaders not only shape the culture but are also influenced by it. The research identifies key elements that characterize a positive organizational culture: trust, effective communication, collaboration, commitment, recognition, and workplace flexibility. These components do not emerge spontaneously but are cultivated through consistent leadership practices. The implications suggest that organizations should invest in developing transformational and servant leadership competencies as a strategy to improve their organizational culture, especially in environments requiring adaptability and innovation. This study contributes to understanding how leaders can create work environments that simultaneously promote employee wellbeing and sustainable organizational performance.
Keywords: Workplace wellbeing, Organizational adaptability, Ethical behavior, Empowerment, Talent retention.DOI: https://doi.org/10.46296/rc.v8i15.0351
RESUMEN
Esta revisión de la literatura examina el rol fundamental del liderazgo en la formación y sostenimiento de culturas organizacionales positivas. Mediante un análisis exhaustivo de estudios publicados entre 2014 y 2024, se identifican los estilos de liderazgo más efectivos para promover ambientes laborales saludables. Los hallazgos revelan que el liderazgo transformacional, caracterizado por la inspiración y motivación hacia una visión compartida, y el liderazgo de servicio, enfocado en el bienestar de los colaboradores, son particularmente efectivos para desarrollar culturas positivas. Se establece una relación bidireccional entre liderazgo y cultura organizacional, donde los líderes no solo moldean la cultura sino que también son influenciados por ella. La investigación identifica elementos clave que caracterizan una cultura organizacional positiva: confianza, comunicación efectiva, colaboración, compromiso, reconocimiento y flexibilidad laboral. Estos componentes no emergen espontáneamente, sino que son cultivados mediante prácticas de liderazgo consistentes. Las implicaciones sugieren que las organizaciones deberían invertir en el desarrollo de competencias de liderazgo transformacional y de servicio como estrategia para mejorar su cultura organizacional, especialmente en entornos que requieren adaptabilidad e innovación. Este estudio contribuye al entendimiento de cómo los líderes pueden crear ambientes laborales que promuevan simultáneamente el bienestar de los empleados y el rendimiento organizacional sostenible.
Palabras claves: Bienestar laboral, Adaptabilidad organizacional, Comportamiento ético, Empoderamiento, Retención de talento.
ABSTRACT
This literature review examines the fundamental role of leadership in forming and sustaining positive organizational cultures. Through a comprehensive analysis of several studies published between 2014 and 2024, the most effective leadership styles for promoting healthy work environments are identified. Findings reveal that transformational leadership, characterized by inspiration and motivation toward a shared vision, and servant leadership, focused on employee wellbeing, are particularly effective in developing positive cultures. A bidirectional relationship between leadership and organizational culture is established, where leaders not only shape the culture but are also influenced by it. The research identifies key elements that characterize a positive organizational culture: trust, effective communication, collaboration, commitment, recognition, and workplace flexibility. These components do not emerge spontaneously but are cultivated through consistent leadership practices. The implications suggest that organizations should invest in developing transformational and servant leadership competencies as a strategy to improve their organizational culture, especially in environments requiring adaptability and innovation. This study contributes to understanding how leaders can create work environments that simultaneously promote employee wellbeing and sustainable organizational performance.
Keywords: Workplace wellbeing, Organizational adaptability, Ethical behavior, Empowerment, Talent retention.
Información del manuscrito:Fecha de recepción: 06 de enero de 2025.Fecha de aceptación: 13 de marzo de 2025.Fecha de publicación: 10 de abril de 2025
La implementación de tecnologías educativas aportan en el rendimiento académico en niños y niñas de 4-5 años
Get PDFDOI: https://doi.org/10.46296/rc.v8i15.0352
The implementation of educational technologies in schools has proven to be an essential part of the transformation of teaching and learning. Students' academic performance is significantly affected by the implementation of educational technologies. However, to ensure that this integration is effective and fair, related issues need to be addressed. The academic performance of children ages four to five reflects not only the acquisition of fundamental academic skills, but also important aspects of cognitive, emotional, and social development. Understanding and evaluating these elements gives you a well-rounded perspective on your development that can have a significant impact on your educational journey. The objective of the study is to promote how Educational Technologies influence the academic performance of students in educational institutions. Assess the use of technological tools in the teaching and learning process. Online learning platforms enable students to gain new fruitful knowledge at the educational level. Increase the development of cognitive, socio-emotional, and motor skills through teaching methods in students by integrating interactive technological tools that promote active, personalized learning, improving their academic performance and obtaining meaningful learning.
Keywords: Pedagogical effectiveness, educational evaluation, implementation, academic performance, educational technologies.DOI: https://doi.org/10.46296/rc.v8i15.0352
RESUMEN
La implementación de tecnologías educativas en las escuelas ha demostrado ser una parte esencial de la transformación de la enseñanza y el aprendizaje. El rendimiento académico de los estudiantes se ve significativamente afectado por la implementación de tecnologías educativas. Sin embargo, para garantizar que esta integración sea efectiva y justa, es necesario abordar los problemas relacionados. El rendimiento académico de los niños de cuatro a cinco refleja no solo la adquisición de habilidades académicas fundamentales, sino también aspectos importantes del desarrollo cognitivo, emocional y social. Comprender y evaluar estos elementos le da una perspectiva completa de su desarrollo que puede tener un impacto significativo en su trayectoria educativa. El objetivo del estudio es fomentar como las Tecnologías Educativas influyen en el rendimiento académico de los estudiantes en las instituciones educativas. Valorar la utilización de las herramientas tecnológicas en el proceso de enseñanza y aprendizaje. Las plataformas de aprendizaje en línea permiten a los estudiantes a obtener nuevos conocimientos fructíferos en el nivel educativo. Incrementar el desarrollo de habilidades cognitivas, socioemocionales, motrices mediante métodos de enseñanza en los estudiantes mediante la integración de herramientas tecnológicas interactivas que promuevan el aprendizaje activo, personalizado mejorando su rendimiento académico y obtener un aprendizaje significativo.
Palabras claves: Efectividad pedagógica, evaluación educativa, implementación, rendimiento académico, tecnologías educativas.
ABSTRACT
The implementation of educational technologies in schools has proven to be an essential part of the transformation of teaching and learning. Students' academic performance is significantly affected by the implementation of educational technologies. However, to ensure that this integration is effective and fair, related issues need to be addressed. The academic performance of children ages four to five reflects not only the acquisition of fundamental academic skills, but also important aspects of cognitive, emotional, and social development. Understanding and evaluating these elements gives you a well-rounded perspective on your development that can have a significant impact on your educational journey. The objective of the study is to promote how Educational Technologies influence the academic performance of students in educational institutions. Assess the use of technological tools in the teaching and learning process. Online learning platforms enable students to gain new fruitful knowledge at the educational level. Increase the development of cognitive, socio-emotional, and motor skills through teaching methods in students by integrating interactive technological tools that promote active, personalized learning, improving their academic performance and obtaining meaningful learning.
Keywords: Pedagogical effectiveness, educational evaluation, implementation, academic performance, educational technologies.
Información del manuscrito:Fecha de recepción: 21 de octubre de 2024.Fecha de aceptación: 27 de diciembre de 2024.Fecha de publicación: 10 de enero de 2025