Direktori Jurnal Elektronik STIE Tri Dharma Nusantara
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    INFLUENCE OF PRODUCT QUALITY AND BRAND TRUST ON CONSUMER SATISFACTION OF EMINA COSMETIC PRODUCTS

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    The objective of this research was to determine the effect of product quality and brand trust on consumer satisfaction of Emina's cosmetic products on Emina consumers in Tanjung Morawa Village A Dusun II Deli Serdang Regency. This research used a quantitative descriptive approach. The population were 80 respondents in which the entire population was sampled with a sampling technique by using a saturated sampling technique. Based on the results of the research that has been done, get the simultaneous test (f test) of the two independent variables on the dependent variable. The results showed that the variables of product quality and brand trust had a significant effect on consumer satisfaction, it was seen from the value of fobserved (204.580) > ftable (3.12) with a significant value of 0.000 <0.05. With an R square value of 0.842. This means that the effect of variable X1 and variable X2 on variable Y is 84.2%, while the remaining 15.8% is affected by other variables. &nbsp

    The Effect Of Product Innovation And Business Competition On The Development Of MSMES In Harjosari I Substance, Medan Amplas

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    This study analyzes the effect of product innovation and business competition simultaneously on the development of MSMEs in Harjosari I Village, Medan Amplas District. The population in this study were all MSMEs in Harjosari I Medan Amplas Village as many as 62 MSMEs. Saturated sampling technique is a sampling technique when all members of the population are used as samples. Since the number of MSMEs in Harjosari I Medan Amplas Village is 62 MSMEs (less than 100 people), all MSMEs are taken as objects of research. The place of this research was conducted on Jl. Sisingamangaraja, Jl. Garu I to Garu VIII, Harjosari I Village, Medan Sandpaper. The time of this research starts in October 2021 until March 2022. The research method used in this study is the method of observation, documentation and questionnaires using a Likert scale. The analytical method used is the multiple linear regression method using the SPSS program. The results of the research with a partial test that Product Innovation has a t value of 4.714 > 1.6698, so it can be concluded that the Product Innovation variable has a positive and significant impact on the development of MSMEs in Harjosari I Village, Medan Amplas District. Business Competition has a t-count value of 3.704 > 1.6698, so it can be concluded that Business Competition has a positive and significant effect on the development of MSMEs in Harjosari I Village, Medan Amplas District. Based on the results of the F test (simultaneous) that jointly Product Innovation and Business Competition have a positive and significant impact on the development of MSMEs in Harjosari I Village, Medan Amplas District with a value of F count > F Table (41.430 > 3.15). The results of the analysis of the coefficient of determination (R2) indicate that Product Innovation and Business Competition have an influence on the development of MSMEs in Harjosari I Village, Medan Amplas District with a value of 58.4%, while the remaining 41.6% is influenced by other variables not examined in the study. thi

    HUBUNGAN ANTARA KECERDASAN EMOSIONAL DAN KOMITMEN ORGANISASI PADA KARYAWAN HOTEL

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    This study aims to determine the relationship between emotional intelligence and organizational commitment to hotel employees in Ambon City. The sample for this study was several different hotel employees in Ambon City totaling 60 people. This study uses a correlation test to determine the level of closeness of the relationship between emotional intelligence variables and organizational commitment, where organizational commitment is divided into three parts, namely affective commitment, continuance commitment, normative commitment. This study found that emotional intelligence had a significant effect on affective commitment and continuance commitment, and emotional intelligence had no significant effect on normative commitment. From this study, the researcher recommends that the factor of emotional intelligence be included in the selection and recruitment standards for hotel employees in Ambon City at all level

    Inferensi Falsafah Tudang Sipulung dalam Upaya Menghindari Fraud di Perusahaan BUMN PT. PERTAMINA (Persero)

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    Abstrak, Tujuan penlitian ini yaitu upaya pencegahan faud dengan menggunakan konsep falsafah tudang sipulung pada perusahan  BUMN kasusnya PT.Pertamina (persero). Jenis penelitian yang digunakan adalah penelitian kualitatif dengan pendekatan fenomenologi dan tehnik pengumpulan data yang digunakan adalah studi literatur. Adapun hasil dari penlitian ini bahwa Falsafah Tudang sipulung (lima akkatenningeng) harus menjadi prasyarat dalam menjalankan aktifitas Perusahaan. Perusahaan akan bersih dan bertanggung jawab jika pribadi yang ada didalamnya senantiasa berpegang teguh terhadap lima akkatenningeng tersebut yaitu: Getteng merupakan tegas atau kosnsisten dalam pengambilan keputusan, Lempu’ merupakan jujur dalam bekerja atau bertindak, Ada Tongeng merupakan jujur dalam berkata atau menyampaikan informasi, Sipakatau merupakan saling menghargai atau saling menghormati antar sesama Dan Mappesona ri Pawinruk Seuwae merupakan berserah diri kepada Allah SWT. Kata Kunci: Falsafah Tudang Sipulung, Frau

    PENGOLAHAN DAN PENGAMASAN KERIPIK PISANG DAN PISANG COKKO PADA KELOMPOK PKK DESA PARIA KABUPATEN PINRANG

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    Partners in this community service activity are the PKK group in Paria Village, Pinrang Regency. Banana chips and cokko bananas have been produced a lot by the PKK group but unfortunately this business is underdeveloped and seems sober. Very simple packaging design, as well as a lack of knowledge in product promotion. The solutions provided are in the form of socialization of product processing and packaging, assistance in packaging design development, as well as training and provision of tools to package products better. Attractive product packaging design, in an effort to maintain product hygiene

    EDUKASI MASYARAKAT TERHADAP TANAMAN OBAT TRADISIONAL UNTUK MENINGKATKAN IMUNITAS DI DESA PAKKATTO

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    The Covid-19 pandemic is still engulfing the world, therefore every individual needs to keep his body's immune system strong so that it is not easy to contract viral diseases. A strong immune system has a very important role in fighting viruses. One way that is taken in an effort to maintain health and maintain and increase immunity is to take traditional medicines to avoid disease attacks, including Covid-19. The purpose of this activity is to provide education on the importance of traditional medicinal plants that are around us to increase the body's immunity. With this educational activity, it will be achieved for people who understand the benefits of traditional medicinal plants as home medicinal plants which are part of herbs that can be used to prevent the corona virus by increasing human immunity

    PENGENALAN PROSES PRODUKSI MIE PADA PESERTA DIDIK SEKOLAH DASAR

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    Learning strategies through outing classes to improve aspects of child development. Learning is an important thing that is done in an educational process. Therefore it takes the right learning strategy. As for one of the learning strategies that can be done is through outing class activities. This outing class was conducted by SD Inp students. Toddopuli's flagship by visiting PT. Megah Putra Sejahtera, a company that produces instant noodles under the Megah Mie brand. The purpose of writing this article is to introduce students to the process of mass-producing instant noodles in a machine-run factory. In this community service the lecturer team works closely with the management of PT. Megah Putra Sejahtera, introduced and guided students during the visit. The result of this dedication is that students get additional knowledge and an overview of the world of management, in this case PT. Megah Putra Sejahtera operates and produces instant noodles in bulk packages

    PENGARUH KUALITAS PELAYANAN FISKUS DAN SISTEM PERPAJAKAN TERHADAP PERSEPSI WAJIB PAJAK MENGENAI PENGGELAPAN PAJAK

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    Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh kualitas pelayanan fiskus pada persepsi wajib pajak mengenai penggelapan pajak, system perpajakan pada persepsi wajib pajak mengenai penggelapan pajak. Metode analisis data menggunakan teknik analisis statistik deskriptif dan analisis regresi berganda. Hasil penelitian menunjukkan bahwa pertama kualitas pelayanan fiskus berpengaruh  positif dan signifikan pada persepsi wajib pajak mengenai penggelapan pajak. Kedua sistem perpajakan berpengaruh positif dan signifikan pada persepsi wajib pajak mengenai penggelapan pajak

    Analisis Prosedur Pemberian Kredit Multiguna pada Bank Sultra Cabang Pasarwajo

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    Penelitian ini bertujuan untuk menganalisis Prosedur Pemberian Kredit Multiguna Pada Bank Sultra Cabang Pasarwajo (Studi Kasus Pada Bank Sultra Cabang Pasarwajo). Penelitian ini menggunakan metode deskriptif kualitatif. Sumber data penelitian adalah data primer dan data sekunder. Jenis data yang digunakan adalah data kualitatif dengan dokumentasi dan wawancara . Berdasarkan hasil penelitian ini dapat diketahui bahwa prosedur pemberian kredit multiguna pada Bank Sultra Cabang Pasarwajo melalui beberapa tahap yang telah ditetapkan oleh pihak bank. Tahapan-tahapan dalam pemberian kredit multiguna yaitu permohonan/pengajuan kredit, verifikasi kebenaran dokumen, keputusan kredit, penandatanganan perjanjian kredit dan realisasi/pencairan kredi

    Pentingkah Rasio Likuiditas, Aktivitas, Solvabilitas, Profitabilitas CV. SURYA INDAH MADIUN?

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    Rasio keuangan memiliki tujuan untuk menganalisis kinerja keuangan perusahaan. Penerapan analisisi rasio keuangan untuk mengurangi berbagai resiko dalam kinerja keuangan, oleh karenanya penelitian ini bertujuan untuk menganalisis kinerja keuangan CV. Surya Indah tahun 2016-2020 dengan menggunakan rasio likuiditas, akivitas, solvabilitas, profitabilitas. Data yang digunakan adalah data primer dari CV. Surya Indah tahun 2016-2020. Teknik pengumpulan data mengunakan observasi dan dokumentasiDalam penelitian kuantitatif, peneliti merupakan instrumen utama (key instrumen) dalam pengumpulan data,  Handphone digunakan peneliti untuk merekam foto dokumentasi, cacatan dan bolpoin digunakan untuk mencatat hal penting dari wawancara sehingga point-point penting dapat tercatat.Teknik analisis data menggunakan analisis rasio likuiditas, aktivitas, solvabilitas, dan profitabilitas, menghitung semua rasio yang ada pada laporan keuangan perusahaan dan menganalisis hasil perhitungan laporan keuangan. Hasil penelitian menunjukan bahwa nilai rasio dari likuiditas, aktivitas, solvabilitas, dan profitabilitas mengalami penurunan pada tahun 2019 dan tahun 2020. Pengaruh penurunan rasio dari likuiditas, aktivitas, solvabilitas, dan profitabilitas berpengaruh terhadap kinerja keuangan

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    Direktori Jurnal Elektronik STIE Tri Dharma Nusantara
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