Reviews of Management Sciences (RMS)
Not a member yet
102 research outputs found
Sort by
Factors Influencing Attitude and Intension to use AI Chatbot
Full text linkPurpose
This study aims to empirically investigate the factors influencing the adoption of ChatGPT for marketing purposes, focusing on its use in underdeveloped countries, including Pakistan. The research leverages the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) to explore determinants such as performance expectancy, effort expectancy, social influence, and facilitating conditions, while integrating hedonic motivation and learning value as mediators.
Methodology
The study employs a quantitative research approach, using survey data analyzed through Smart PLS-SEM. It examines ChatGPT\u27s usability and capabilities, considering its educational value and its impact on enhancing marketing outcomes and customer engagement.
Findings
The findings reveal that performance expectancy, effort expectancy, and hedonic motivation significantly influence marketers\u27 behavioral intentions when adopting ChatGPT. Social influence and facilitating conditions are also critical factors, moderated by cultural and technological disparities in underdeveloped regions. Learning value is found to mediate the relationship between behavioral intentions and performance expectancy, highlighting the role of knowledge enhancement in encouraging adoption.
Conclusion
This study extends the application of UTAUT2 by incorporating learning value as a mediating factor, providing a novel perspective on AI-powered marketing in resource-constrained settings. The research offers actionable insights for policymakers and marketers to overcome adoption barriers and maximize the potential of ChatGPT as a transformative marketing tool
The Risk-Free Rate and Its Ripple Effect: Unveiling the Impact on Stock Prices in Pakistan
Full text linkPurpose
This study examined the effect of the risk-free rate of return and other macroeconomic variables on the stock prices of firms listed on the Pakistan Stock Exchange-100 (PSX).
Methodology
The data from 2013 to 2023 was collected from the Karachi Stock Exchange website, Yahoo Finance, and the State Bank of Pakistan’s website. The main techniques for data analysis were Johansen-Juselius (J.J.) cointegration and the Vector Error Correction Model (VECM).
Findings
The findings show that a risk-free rate significantly impacts stock returns in the long run. Further, foreign direct investment (FDI) has a significant positive impact on the stock return of listed companies. The cointegration result indicates a long-run association among all the selected variables. Moreover, the results of the VECM show that the error correction term (ECT) in VECM (-1) is negative (-0.150) and significant. The negative coefficient of 0.150 indicates that deviations from the long-run equilibrium will be corrected at a speed of 15% per period, approximately within 7 months.
Conclusion
The study concludes that stock prices and macroeconomic indicators have long-run associations. Conversely, changes in the risk-free rate of return by the government or the banking sector have the opposite effect on stock prices. This study assists government officials, stock market participants, and policymakers in determining the profitability of the National Savings Scheme and Banks
Evaluating the Transformative Influence of Green Startups on Sustainable Development in Developing Economies
Full text linkPurpose
The purpose of this paper is to understand the significance and scope of green startups in Pakistan. Moreover, this study also aimed to widen the spectrum of research to assess the linkage between green innovation in developing sides of Asia and customer preference.
Methodology
This study used a qualitative approach to gain a deeper understanding. The purposive sampling was used and the collected from well-known social entrepreneurs in Karachi. Thematic analysis was the main technique used for the data analysis.
Findings
The findings of this study confirm that green startups have a significant role in the environmental and economic development of the country. However, there is a need to improve operations required for product development, quality of products, customer awareness, and customer persuasion.
Conclusion
The study concluded that green startups are beneficial for improving environmental as well as economic conditions. Hence, the significance of these startups is very high for developed as well as developing economies of the world. The development of these forms of startups may yield individual, societal, and communal goals
Impact of Board Diversity on Financial Reporting Quality: Evidence from Nigeria
Full text linkPurposeThis study aims to investigate how board diversity affects financial reporting quality by examining the relationship between board size, composition, and independence.MethodologyThe panel data of 32 firms from the Agriculture, Consumer Goods, Industrial Goods, Natural Resources, and Oil and Gas sectors were obtained from two published sources - the Nigerian Exchange Group (NXG) and audited financial statements of the companies from 2012 to 2021. The heteroskedasticity-corrected – the panel corrected standard error approach was used to test the firm-level dataFindingsThe result shows that board size and structure have a negative and significant impact on earnings management, while the impact of board independence is positive but not significant. This indicates that a negative significant influence on earnings management corresponds to improved financial reporting quality, while a positive significant influence corresponds to deteriorated financial reporting quality. Therefore, only board size and board structure are considered as board characteristics that impact financial reporting quality.ConclusionThe study concludes that quality financial reporting is important for participants in the capital markets to make informed decisions. The paper offers regulatory bodies more insights to support direction for support reforms, policy-making, and enforcement.
Exploring the Reluctance of Female Entrepreneurs in Securing Formal Financial Credit: A Quantitative Analysis in Pakistan\u27s Tourism Sector
Full text linkPurpose
This paper aims to elucidate the misconception regarding the reluctance of female entrepreneurs in Pakistan to seek formal financial credit for business growth.
Methodology
Data was collected through a five-point Likert scale questionnaire using snowball sampling, targeting female entrepreneurs in Pakistan\u27s tourism industry. With a response rate of 84%, the majority of respondents were from urban areas. Structural equation modeling (SEM) was conducted using SMART PLS for data analysis.
Findings
The study shows that subjective perception factors, such as fear of failure, perceived difficulties, and lack of confidence, significantly influence female entrepreneurs\u27 reduced focus on formal financial credit. Using PLS-SEM, the research confirms that these factors not only directly impact financial decision-making, but also serve as mediators between personal challenges and financial behaviors. Constructs like lack of fit and risk aversion also affect financial decisions, underscoring the importance of addressing these perceptions to enhance access to formal credit for female entrepreneurs.
Conclusion
This study challenges the myth about the personality traits of female entrepreneurs and highlights the factors contributing to their hesitation in seeking formal financial credit. The findings are significant for both academic research and practical applications, offering valuable insights for female entrepreneurs in the tourism industry.
Impact of Corporate Governance Practices in Life Insurance Sector of Pakistan
Full text linkPurpose
This research aims to identify how corporate governance techniques influence the development levels in Pakistan\u27s life insurance sector. A key focus of the study is the interplay between the development and expansion of the life insurance business and the principles of corporate governance.
Methodology
This is a quantitative study. Data was gathered from Pakistani insurance firms using a cross-sectional survey with a sample size of 400 respondents. Structural Equation Modeling (SEM) was the primary technique for data analysis. The results suggest that customers, investors, and other stakeholders can develop trust and awareness through effective corporate governance processes.
Findings
An assessment of the overall fit of the statistical model indicates a good fit, as all metrics fall within acceptable ranges. The regression analysis shows that all independent variables (V1, V2, V3, V4) have a statistically significant relationship with the dependent variable (Banca). The standardized regression weights (SRW) suggest that each variable positively influences the Banca, meaning that as these variables increase, so does the Banca.
Conclusion
The study concludes that strong corporate governance procedures in insurance companies increase the likelihood of conducting business transparently and ethically, which fosters customer trust and awareness. Additionally, such businesses may improve customer access to insurance products through enhanced risk management and financial stability
Exchange Rate, Export, and Foreign Direct Investment Nexus within The South African Economy
Full text linkPurposeThis paper explores the relationship between exchange rates, exports, and foreign direct investment in South Africa.MethodologyThe paper utilized Johansen cointegration, vector error correction model (VECM), and Granger causality test on annual data from 1986 to 2022.FindingsThe study reveals a substantial causal relationship between the Real Exchange Rate (RER) and Real gross domestic product per capita (GDPPC). The RER implies that an increase in the value of the home currency causes a decline in exports (EXP). Disregarding the economic conditions in South Africa, in essence, only demonstrates that any upward or negative movement in RER causes GDPPC to grow or fall since any rand depreciation offers a pathway to reduce domestic imports while raising local exports, which leads to greater GDPPC.ConclusionThis study concludes that adopting laws that support RER, exports, and foreign direct investment is important for South Africa\u27s economic development. These policies can also be useful during national unrest, such as pandemics and emergencies. It is also important to consider the stability of domestic funds and how they affect foreign and domestic business sectors when developing a financial strategy and carefully managing foreign direct investment
Organizational Productivity: A Critical Analysis of the Impact of Employee Motivation
Full text linkPurpose:
The main objective of this research was to examine the importance of training and development in the workplace.
Methodology:
Several dimensions of employee performance were analyzed, including productivity, job satisfaction, employee satisfaction, employee commitment, and decision-making. An adopted five Likert scale questionnaire was adopted for the online data collection from 100 respondents from the telecommunication industry. Convenience sampling was used for sampling and the
PLS-SEM was the main technique for data analysis using smart PLS software.
Findings:
The results suggest that organizational performance and employee performance in the telecommunication sector in Pakistan increase if there is a significant relationship between employees and decision-making. Similarly, employees with a high level of job satisfaction and affective commitment will ultimately have a higher potential for productivity and career satisfaction.
Conclusions:
The study concluded that employee performance improves as teamwork increases. Teamwork within the company is very valuable; it directly affects the performance of employees. When an employee gets enough teamwork possibilities, his performance will automatically develop
Sustainable Connection Amid Renewable Energy, Non-Renewable Energy Usage, and Economic Growth in South Africa
Full text linkPurpose
This paper assesses the relationship between renewable and non-renewable energy sources and economic growth in South Africa.
Methodology
The study employs the Vector Error Correction Model (VECM) and the Wald-Granger Causality Approach, utilizing data spanning the period from 1990 to 2020.
Findings
The findings reveal an absence of bidirectional Granger causality among the variables. The VECM results further indicate that, in the short run, imports (IMP) and non-renewable energy (NREN) have a slightly more pronounced impact on GDP growth than exports (EXP) and renewable energy (REN). In the long run, both imports and non-renewable energy significantly influence GDP growth more than renewable energy and exports.
Conclusion
In essence, strategic policies in the energy sector are imperative for ensuring a positive impact of energy consumption on the economy. Given the critical role of the energy sector, the South African government must implement policies conducive to enhancing the overall performance of the economy
Impact of Audit Quality on Real Earnings Management: Moderating Role of Corporate Governance
Full text linkPurpose:
This study aims to examine the effectiveness of audit quality in restricting earnings management in the presence of country’s governance system.
Methodology:
The data was collected from 195 Pakistani-based and 150 UK based non-financial companies. The sampling period is ten years from 2010 to 2019. To test the hypotheses, the Generalized Method of Moments was applied.
Findings:
The results showed that firms switch from accrual earnings management to real earnings management in developed economies which are characterized by strong governance mechanism. Moreover, the negative association between governance mechanism and earnings management is increased in the presence of Big-4 auditor.
Conclusion:
It is concluded that audit quality restricts the firms to use real earnings management especially in those countries where governance mechanism is strong