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Employment in the Hotel Industries of Croatia and Montenegro: Current State and Outlook
No full textThe subject of this article is an analysis of current state and employment perspectives in the hotel industry of Croatia and Montenegro. This paper aims to investigate the role of the hotel industry in direct and indirect em-ployment. To correctly assess the importance of the hotel industry in em-ployment, the paper analyses the factors upon which hotel industry em-ployment is dependent and develops an econometric model to estimate the number of hotel industry employees and the capacity of the hotel industry to create the total number of jobs. The starting point of this paper is that it is necessary to maintain high level of employment as well as high level of provided services and management for the realization of tourist advantages possessed by Croatia and Montenegro. The results of research are based on data from secondary sources. Several scientific methods, such as descrip-tive statistics, the trends method, and correlation and regression analysis, were applied to accomplish the study’s objective. The paper’s main finding points to the future growth of employment in the hotel industries of Croatia and Montenegro and to the ever-greater contribution of the hotel industry to total employment. The hypothesis is confirmed in the paper
REVIEW OF GRAPE HARVESTS IN VIROVITICA-PODRAVINA COUNTY FROM 2016 TO 2021
No full textTematika kojom ću se baviti u radu su berbe grožđa u Virovitičko-podravskoj županiji u razdoblju od 2016.g. do 2021.godine. Povijest vinogradarstva u Hrvatskoj, pa tako i u Virovitičko-podravskoj županiji seže u daleku prošlost. Klima u Virovitičko-podravskoj županiji je povoljna za uzgoj grožđa. Područje Virovitičko-podravske županije pripada pod regiji Slavonija u kojoj se nalaze mnoga vinogorja sa kvalitetnim položajima na kojima su zasađeni vinogradi koji daju dobre i kvalitetne prinose. Kroz tablice prikazati ću promjene površina vinograda u cijeloj Hrvatskoj, sorte koje se uzgajaju u Virovitičko-podravskoj županiji, najvažnije proizvođače.The topic that will be described in this final work is the grape harvest in the ViroviticaPodravina county in the period from 2016. until 2021. The history of viticulture in Croatia, including in the Virovitica-Podravina county, goes back to the distant past. The climate in the Virovitica-Podravina county is favorable for growing grapes. The area of the ViroviticaPodravina county belongs to the sub-region of Slavonia, where there are many vineyards with quality locations for their plantation, they also give good and quality yields. Tables will show changes in the area of vineyards throughout Croatia, their varieties that grow in the ViroviticaPodravina county and the most important vine producers
E-MARKETING
No full textCilj ovog završnog rada je na teorijski način prikazati E-marketing, a zatim i na primjeru poduzeća prikazati kako i na koje načine se izvodi marketing. U radu je prikazano razvijanje e-poslovanja i vrste poslovanja te isto tako i razvoj e-marketinga te tehnike e-marketinga na internetu. U današnje vrijeme to je neizostavan dio poslovanja, kako malih tako i velikih poduzeća. Nakon teorijskog dijela rada, na primjeru poduzeća Brižine d.o.o. prikazana je vrsta e-poslovanja koja se koristi, kako se provodi marketing i koje vrste tehnika se koriste te što bi se u budućnosti u poduzeću moglo primijeniti.The aim of this final paper is to present E-marketing in a theoretical way, and then to show how and in what way marketing is performed on the example of a company. The paper presents the development of e-business and types of business, as well as the development of e-marketing and e-marketing techniques on the Internet. Nowadays, it is an indispensable part of the business of both small and large companies. After the theoretical part of the paper, on the example of the company Brižine d.o.o. it shows the type of e-business that is used, how marketing is conducted and what types of techniques are used and what could be applied in the company in the future
SALES PRESENTATION AND DEMONSTRATORS
No full textOsobni susret s kupcem ima ključnu ulogu u ostvarenju prodajnog posla. Postoji nekoliko faza prodajnog procesa, tu se razlikuju faza pripreme prodavača, faza traženja potencijalnih kupaca, faza pripreme za pristup kupcu, faza pristupa kupcu, faza otkrivanja potreba kupca, faza prezentacije, faza otklanjanja prigovora, faza zaključivanja prodaje i postprodajni kontakt. Tri najvažnija cilja u pristupnoj fazi su slijedeći: uspostavljanje odnosa s kupcem, pridobivanje njegove pozornosti i tranzicija u prvu fazu prodajne prezentacije, otkrivanje potreba. Vrlo je važno da se prodavač pridržava osnovnih pravila dobrog ponašanja koja uključuju ostavljanje dobrog prvog dojma. U tom smislu ključnu ulogu imaju verbalna i neverbalna komunikacija, odijevanje. Prvi dojam ima jako veliku ulogu u komunikaciji s kupcem, te je ključan u tome koliko će lako teći razgovor i zaključivanje prodaje i hoće li do zaključivanja uopće doći.A personal meeting with the customer has a crucial role in the realization of the sales business. When it comes to the stages of the sales process, there are stages of preparation of the seller, phase of searching for potential buyers, phase of preparation for access to the buyer, phase of access to the buyer, phase of discovering customer needs, phase of presentation, phase of resolving complaints, phase of closing sales. The three most important goals in the access phase are: establishing a relationship with the customer, gaining his attention and transition to the first phase of the sales presentation, identifying needs. It is therefore necessary for the seller to adhere to the basic rules of good behavior which include the need to leave a good first impression. In this sense, verbal and non-verbal communication, dressing, play a key role. The first impression plays a very important role in communication with the customer, and it is crucial in how easy the conversation and the conclusion of the sale will be and whether the conclusion will come at all
Financijsko upravljanje projektima
No full textDjelo sadržava značajan stručni doprinos u području financija i ocjene efikasnoti investicijskih projekata
CLIENT RELATIONS MANAGEMENT IN HEALTHCARE INSTITUTIONS ON THE EXAMPLE OF POŽEGA GENERAL COUNTY HOSPITAL
No full textUpravljanje odnosima s kupcima (CRM) inovativna je tehnologija koja nastoji poboljšati zadovoljstvo kupaca, lojalnost i profitabilnost stjecanjem, razvojem i održavanjem učinkovitih odnosa s kupcima i interakcije s dionicima. Brojna istraživanja o CRM-u postigla su značajan napredak u nekoliko područja kao što su telekomunikacije, bankarstvo i proizvodnja, ali treba istaknuti kako su istraživanja specifična za zdravstveno okruženje vrlo ograničena. Ovaj sustavni pregled ima za cilj kategorizirati, sažeti, sintetizirati i ocijeniti istraživanja o CRM-u u zdravstvenom okruženju, s obzirom na nepostojanje koherentnog i sveobuhvatnog proučavanja različitih podataka o CRM-u. Različite baze podataka korištene su za provođenje sveobuhvatne pretrage studija koje ispituju CRM u zdravstvenom okruženju (uključujući bolnice, klinike, medicinske centre i domove za starije osobe). Analiza i evaluacija 19 pažljivo odabranih studija otkrila je tri glavne kategorije istraživanja: (i) društveni CRM „eCRM”; (ii) implementacija CRMS-a; i (iii) usvajanje CRMS-a; s pozitivnim ishodima za CRM kako u pogledu odnosa pacijenata/komunikacije s bolnicom, zadovoljstva, liječenja/ishoda i osnaživanja, tako i bolničkog medicinskog rada, produktivnosti, troškova, izvedbe, učinkovitosti i kvalitete usluge. Ovo je prvi sustavni pregled koji sveobuhvatno sintetizira i sažima empirijske dokaze iz različitih podataka CRM istraživanja (kvantitativnih, kvalitativnih i mješovitih) u zdravstvenom okruženju. Naši rezultati su otkrili da postoje znatne praznine u znanju o korištenju CRM-a u zdravstvenom okruženju. Buduća istraživanja trebala bi se usredotočiti na istraživanje: (i) drugih potencijalnih čimbenika, kao što su karakteristike pacijenata, kultura (i pacijenta i bolnice), upravljanje znanjem, povjerenje, sigurnost i privatnost za implementaciju i usvajanje CRMS-a i (ii) druge kategorije CRM-a , kao što je mobilni CRM (mCRM) i CRM za rudarenje podataka.Customer Relationship Management (CRM) is an innovative technology that seeks to improve customer satisfaction, competition loyalty and profitability, and to develop and maintain effective customer relationships and stakeholder interactions. Numerous studies on CRM have made significant progress in several areas such as telecommunications, banking and manufacturing, but research specific to the health environment is very limited. This systematic review aims to categorize, summarize, synthesize, and evaluate research on CRM in the healthcare environment, given the lack of a coherent and comprehensive study of different CRM data. Various databases have been used to conduct comprehensive studies examining CRM in a health setting (including hospitals, clinics, medical centers, and nursing homes). Analysis and evaluation of 19 carefully selected studies revealed three main categories of research: (i) social CRM “eCRM”; (ii) implementation of CRMS; and (iii) adoption of the CRMS; with positive outcomes for CRM both in terms of patient / hospital relationship, satisfaction, treatment / outcome and empowerment, and hospital medical work, productivity, cost, performance, efficiency, and quality of service. This is the first systematic review that comprehensively synthesizes and summarizes empirical evidence from a variety of CRM research data (quantitative, qualitative, and mixed) in a health care setting. Our results revealed that there are significant gaps in knowledge about the use of CRM in a healthcare environment. Future research should focus on research into: (i) other potential factors, such as patient characteristics, cultures (both patient and hospital), knowledge management, trust, security and privacy for the implementation and adoption of CRMS, and (ii) other categories of CRM, such as mobile CRM (mCRM) and CRM for data mining
RESEARCH OF NETWORK MARKETING TO THE EXAMPLE OF A COMPANY
No full textU ovom završnom radu obrađuje se tema mrežni marketing. Objašnjava se značenje pojma marketinga općenito i važnost marketinga u poslovanju. Definira se pojam mrežni marketing te njegov razvoj i pojavljivanje u poslovnom svijetu te profitabilnost ovog načina poslovanja. Navode se i objašnjavaju neki osnovni pojmovi u svijetu mrežnog marketinga te se obrazlaže način na koji on funkcionira. Nadalje, opisuju se razlike između mrežnog marketinga i prodaje omraženim piramidalnim sustavom, franšize i metode lavine duga. Također se objašnjava razlika između klasičnog poslovanja i poslovanja u mrežnom marketingu. Navode se problemi s kojima se susreću ljudi u poslovanju, predrasude prema mrežnom marketingu i kako bi se distributeri trebali nositi s njima te prednosti i nedostaci ovog posla. Opisuju se sustavi nagrađivanja u mrežnom marketingu te se prezentiraju neke najpoznatije tvrtke u svijetu i Hrvatskoj koje su se istaknule u ovom načinu poslovanja.The main topic of this final paper is network marketing. Explained is the term network marketing in general and the importance of marketing in business. Profitability of doing business this way, as well as defining the term network marketing and its development and appearance in the business world. Listed and explained are some main concepts in the world of network marketing by explaining about how network marketing works. Furthermore, difference between network marketing and hated pyramid scheme, franchise and debt avalanche methods are described. It also explains the difernece between claasic bussines and bussines in netowk marketing. Listed are problems with which people deal in bussines, prejudices in network marketing and how distributors should deal with them, as well as advantages and disadvantages of this bussines. Describing reward systhem in network marketing with presenting some of most famous companies in world and in Croatia wich stood out in this bussines model
REHABILITATION OF THE CROATIAN BANKING SYSTEM
No full textU hrvatskom bankarskom sustavu trenutno su u tijeku važni procesi sanacije. U dijelu diplomskog rada pobliže razmatram proces, instrumente i modele sanacije banaka. U prvom dijelu predstavljam definiciju sanacije banaka i instrumente, modele kao što su dokapitalizacija, likvidacija i mogućnosti sanacije banaka. Sanacija banke podrazumijeva njezino ozdravljenje i ponovnu uspostavu propisanih uvjeta za njezino poslovanje. Nastavljam sa stvaranjem i razvojem bankarstva u Hrvatskoj, pri čemu se prvenstveno fokusiram na bankarstvo prije i nakon osamostaljenja. Na kraju uspoređujem sanaciju banaka na temelju odabranih kriterija, kao što su trajanje sanacije i mjere koje država poduzima tijekom sanacije.In the Croatian banking sector there are important processes, namely rehabilitation of the Croatian banking system. This seminar is further engaged with the process of rehabilitation, instruments of rehabilitation and models of rehabilitation. The first section presents definition of rehabilitation, instruments, and models such as capital injection, the liquidation, and rehabilitation options. Rehabilitation means the recovery of the Bank and the reestablishment of the prescribed conditions for its operation. We continue with the emergence and development of banking in Croatia, focusing on banking until independence, after independence, etc. At the end we compare rehabilitation on the basis of selected criteria such as duration of the rehabilitation and the state measures for rehabilitatio
ANALYSIS OF DRINKING WATER FROM WELLS IN BRODSKO-POSAVSKA COUNTY
No full textU ovom radu provedena je analiza vode za piće iz zdenaca u Brodskoj-posavskoj županiji koja uključuje fizikalno-kemijsku i mikrobiološku analizu. Uzorci vode su uzorkovani sa 4 različite lokacije. Analiza je obavljena u Zavodu za javno zdravstvo Požeško-slavonske županije. Određivali su se slijedeći mikrobiološki parametri: ukupni koliformi, ukupan broj kolonija na 36 °C i 22 °C, Escherichia coli, enterokoki te fizikalnokemijski: mutnoća, elektrovodljivost, pH, kloridi, utrošak KMnO4, amonijak, nitriti, nitrati i boja. Mikrobiološkom analizom je pokazano da niti jedan uzorak ne zadovoljava mikrobiološke kriterije koji su određeni Pravilnikom o parametrima sukladnosti, metodama analize, monitoringu i planovima sigurnosti vode za ljudsku potrošnju te načinu vođenja registra pravnih osoba koje obavljaju djelatnost javne vodoopskrbe (NN 125/2017). Fizikalno-kemijskom analizom je pokazano da svi uzorci, osim mutnoće u uzorku 1, udovoljavaju kriterijima.In this paper, the analysis of drinking water from wells in Brod-Posavina County was performed, which includes physico-chemical and microbiological analysis. Water samples were sampled from 4 different locations. The analysis was performed at the Public Health Institute of Požega-Slavonia County. The following microbiological parameters were determined: total coliforms, total number of colonies at 36 °C and 22 °C, Escherichia coli, enterococci and physicochemical: turbidity, electrical conductivity, pH, chlorides, consumption of KMnO4, ammonia, nitrites, nitrates and dyes. Microbiological analysis has shown that none of the samples meets the microbiological criteria set out in the Ordinance on compliance parameters, methods of analysis, monitoring and water safety plans for human consumption and the manner of keeping the register of legal entities performing the activity of public water supply (OG 125/2017). Physico-chemical analysis showed that all samples, except turbidity in sample 1, meet the criteria
TOURIST SERVICE MARKET IN THE REPUBLIC OF CROATIA
No full textTurizam kao osnovni pojam ovoga rada usko je vezan uz pojam turista kao osobe koja predstavlja centralnu figuru, a može ju se opisati kao subjekta koji putuje izvan vlastitog mjesta boravka radi zadovoljenja vlastitih potreba koje mogu biti raznolike. Susret turističke ponude i potražnje u kojoj glavnu riječ vode upravo turisti zbiva se na turističkom tržištu. Razni čimbenici utječu na razinu ponude i potražnje, a za kvalitetno funkcioniranje nužan je sklad među subjektima na tržištu. Turizam se može podijeliti na velik broj različitih vrsta ovisno o određenim čimbenicima, a unutar svakog turističkog oblika razlikujemo prirodne i društvene turističke resurse koji se mogu ocijeniti prema odabranim elementima. Turizam u Republici Hrvatskoj može se zasebno promatrati kroz tri područja, odnosno jadransko, planinsko i panonsko-peripanonsko turističko područje. Prema turističkim rezultatima ostvarenima tijekom 2019. godine, Republika Hrvatska u najvećoj mjeri obiluje privatnim i hotelskim smještajem, a turisti su najčešće stanovnici zemalja srednje Europe i država s kojima Republika Hrvatska dijeli granicu.Tourism as the basic concept of this work is closely related to the concept of tourist as a person who represents a central figure, and can be described as a subject who travels outside his own place of residence in order to satisfy his own needs, which can be diverse. The meeting of tourist supply and demand, in which the tourists have the main say, takes place on the tourist market. Various factors affect the level of supply and demand, and harmony among market entities is necessary for quality functioning. Tourism can be divided into a large number of different types depending on certain factors, and within each form of tourism we distinguish natural and social tourism resources that can be evaluated according to selected elements. Tourism in the Republic of Croatia can be viewed separately through three areas, namely the Adriatic, mountain and Pannonian-Peripannonian tourist areas. According to the tourism results achieved in 2019, the Republic of Croatia has the greatest abundance of private and hotel accommodation, and tourists are mostly residents of Central European countries and countries with which the Republic of Croatia shares a border