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MARKETING PUBLIC ADMINISTRATION
No full textZavršni rad je fokusiran na marketing javne uprave. Poseban naglasak je stavljen na
marketing mix u javnoj upravi koji uključuje proizvod/uslugu javne uprave, distribuciju,
cijenu te promotivne aktivnosti. Budući da javnu upravu čine tri komponente, u radu se
analizira posebno: marketing u državnoj upravi, marketing u lokalnoj i regionalnoj
samoupravi te marketing u javnim službama. U konačnici se dolazi do temeljnog zaključka
kako svaki od njih ima različite specifičnosti.U radu se ukazuje na činjenicu kako poslovi
javne uprave nisu mogući bez marketinških načela. Na to se nadovezuje nužnost bolje
komunikacije s građanima te obvezno obrazovanje samih upravnih službenika kao kontaktnog
osoblja i najvažnijeg subjekta pružanja javnih usluga. Marketinški gledano, temeljni cilj
poslovnog sektoru je usmjeren na zadovoljavanje potreba potrošača na tržištu. Analogno
tome, u radu se polazi od pretpostavke kako bi temeljni cilj u javnoj upravi trebao biti
usmjeren na zadovoljavanje potreba građana, kao korisnika javnih usluga. Svi ostali ciljevi
trebali bi slijediti ovaj temeljni cilj.The final paper is focused on public administration marketing. Special emphasis is
placed on the marketing mix in public administration, which includes the product/ service of
public administration, distribution, price and promotional activities. Since public
administration consists of three components, the paper analyzes separately: marketing in state
administration, marketing in local and regional self-government and marketing in public
services. Ultimately, a foundamental conclusion is reached that each of them has different
specifics. The paper points out the fact that public administration tasks are not possible
without marketing principles. This is followed by need for better communication with citizens
and the mandatory education of administrative officials themselves as contact staff and the
most important entity in the provision of public services. From a marketing point of view, the
basic goal of the business sector is aimed at meeting the need of consumers in the market.
Analogously, the paper starts from the assumption that the basic goal in public administration
should be focused on meeting the needs of citizens, as users of public services. All other goals
should follow this foundamental goal
ANALYSIS OF THE CROATIAN LABOUR MARKET
No full textCilj ovog rada je definirati glavne pojmove vezane uz tržište rada, interpretirati njegove pokazatelje te na primjeru Republike Hrvatske provesti analizu pokazatelja. U radu je prikazan teorijski okvir tržišta rada, jednog od najkompleksnijih tržišta u gospodarstvu. Definiranjem ponude, potražnje, ravnoteže tržišta te pokazatelja tržišta, objašnjeni su glavni pojmovi vezani uz tržište rada. Analiza stanja na tržištu rada u Republici Hrvatskoj provedena je na temelju najvažnijih pokazatelja. Analizirana je ukupna zaposlenost, zaposlenost po djelatnostima te ukupna nezaposlenost i nezaposlenost po županijama. Zatim je provedena analiza razine prosječne mjesečne plaće i minimalne mjesečne plaće. Nakon analiziranja stanja u Republici Hrvatskoj, podaci vezani uz stopu aktivnosti, zaposlenosti, nezaposlenosti te minimalne plaće, uspoređuju se sa standardima EU. Rezultati istraživanja pokazuju da istaknuti pokazatelji tržišta rada u Republici Hrvatskoj bilježe pozitivno kretanje kroz promatrano razdoblje, međutim u usporedbi sa standardima Europske unije, hrvatsko tržište rada zaostaje za europskim tržištem.The aim of this paper is to define the main concepts related to the labour market, interpret its indicators, and to conduct an analysis of indicators on the example of the Republic of Croatia. The paper presents the theoretical framework of the labour market, one of the most complex markets in the economy. By defining supply, demand, market balance, and market indicators, the main concepts related to the labour market are explained. The analysis of the labour market situation in the Republic of Croatia was carried out on the basis of the most important indicators. Total employment, employment by activity, and total unemployment and unemployment by counties were analyzed. Then an analysis of the level of average monthly salary and minimum monthly salary was carried out. After analysing the situation in the Republic of Croatia, data related to activity, employment, unemployment, and minimum wage are compared with EU standards. The results of the survey show that prominent labour market indicators in the Republic of Croatia are recording a positive movement over the observed period, but compared to European Union standards, the Croatian labour market lags behind the European market
THE EUROPEAN UNION BUDGET - NET TRANSFERS
No full textEuropska unija (EU) je nadnacionalna zajednica koja za cilj ima očuvanje mira, stabilnosti, razvoj gospodarstva i očuvanje tradicija njenih članica. U svrhu ostvarivanja svojih ciljeva Europska unija ima proračun koji se izrađuje za sve zemlje članice. Iznosi koji se dodjeljuju državama članicama ovise o samim članicama. Onoliko koliko su države članice spremne provoditi projekte financirane iz fondova EU i pregovarati o drugim sredstvima, toliko će sredstava i dobiti.Cilj ovoga rada je usporediti države članice koje su profitirale ulaskom u Europsku uniju, te one koje su na gubitku zbog članstva i obveza koje Europska unija traži od država članica. Pametnim i učinkovitim korištenjem sredstava iz EU proračuna neke su države podigle životni standard, a neke bilježe pad istog. Za potrebe izrade ovog rada korišteni su podaci dobiveni kroz provedeno onlineistraživanje na Internet stranicama Europske Unije, Europske komisije, Europskog parlamenta, Ministarstva Financija i drugih institucija o uplatama država članica u Europski proračun i isplata državama članicama iz Europskog proračuna. Cilj ovog istraživanja je dobiti podatke za izračun i analizu neto transfera u EU proračunu. U radu su prikazane su uplate i isplate iz i u Europski proračun. Rezultati istraživanja ukazuju da pojedine zemlje poput Poljske, Slovenije, Rumunjske, Bugarske. Prema dobivenim rezultatima istraživanja najveći gubitnici su velike države članice koje u europski proračun uplaćuju mnogo više nego što iz njega dobivaju, a to su: Njemačka, Ujedinjeno Kraljevstvo, Italija, Francuska i Portugal.The European Union is a supranational community that aims to preserve peace, stability, economic development and preserve the traditional state. In our pursuit of the EU's objectives, it has a budget that it creates for all countries. The amounts allocated to the Member State depend on the members themselves. As much as Member States have prepared financial projects from EU funds and negotiated other environments, so will the money they receive. The aim of this paper is to compare the countries that have profited from joining the European Union and those that are at a loss because of membership and the commitment that the European Union requires from a Member State. Through wise and used use of EU funds, some countries have raised the standard of living and some notes exist. For the purpose of drafting this paper, data obtained through online research on the websites of the European Union, the European Commission, the European Parliament, the Ministry of Finance and other institutions on payments made by the state in the European Budget and disbursed by Member States from the European Community were used. The aim of this research is to obtain data for the calculation and analysis of net transfers in the EU budget. The paper presents higher levels and payments from the European budget. The results of the survey indicate some countries such as Poland, Slovenia, Romania, Bulgaria. According to the research, the biggest losers are the big countries that have increased much more in the European budget than they received: A, Germany, the United Kingdom, Italy, France and Portugal
Influence of immobilized yeasts on aroma profile of Rose Muscat of Poreč and Muscat Blanc distillates
No full textIn this research main goal was to investigate influence of immobilized cell fermentation on aroma of distillates produced from two grape varieties commonly grown in Croatiian region Istria (Rose Muscat of Poreč and Muscat Blanc). Distillate samples were produced both by classical and immobilized yeast technology. Aroma profile was determined using GC/FID analysis. Results showed that immobilized cell technique gives distillates with higher ethanol and lower ester contents. The immobilized cell technique seems to be promising technique for production of quality marcs distillates
HALLUCINOGENIC PLANTS
No full textRazvoj pojedinih biljnih vrsta pomiješao se s razvojnim putem čovjeka zbog njihove kulturne i društvene upotrebe. Halucinogene biljke su tvari koje izazivaju halucinacije, poremećaj u percepciji i subjektivne promjene misli, osjećaja i svijesti. Halucinogeni se mogu podijeliti na psihodelike, delirijante i disocijative. Suvremena znanost počinje razvijati terapijski potencijal
halucinogena u malim količinama u liječanju depresije i ovisnosti, ali protuzakonitost upotrebe halucinogena otežava putThe development of individual has mixed whit the developmental path of man due to their cultural
and social use. Hallucinogenic plants are substances that cause hallucinations, disturbances in
perception and subjective changes in thoughtsm feelings and consciousness. Hallucinogens can be
divided into psychedelics, deliriums and dissociatives. Modern science is beginning to develop the
therapeutic potential of hallucinogens in the treatment of depression and addiction, but the
illegality of hallucinogen use makes the path difficult
ANALYSIS OF WASTEWATER AFTER MECHANICAL AND BIOLOGICAL PURIFICATION IN A SUGAR FACTORY
No full textSvrha ovog završnog rada je analizirati otpadnu vodu nakon mehaničkog i biološkog pročišćavanja u tvornici šećera. Uzorci uzeti po mjesecima analizirani su u laboratoriju Zavoda za javno zdravstvo „Sveti Rok“ u Virovitici gdje se analiziraju tvari prema određenim normama i pravilnicima. U ovom su radu napravljene analize pH vrijednosti, koncentracije mineralnih ulja, anionski detergenti, ukupne suspendirane tvari, ukupna ulja i masti, otopljeni kisik, ukupni dušik, ukupni fosfor, BPK-5, KPK. Maksimalno dopuštene koncentracije određenih tvari u otpadnim vodama propisane su Pravilnikom o graničnim vrijednostima emisija otpadnih voda (NN 26/2020) koji je u skladu sa Zakonom o vodama (NN 66/2019).he purpose of this paper is to analyse waste waters after mechanical and biological purification in a sugar factory. Samples are analysed over months in the laboratory of the Public Health Institute “Sveti Rok” in Virovitica where substances are analysed according to certain norms and regulations. In this paper we analyse of pH value, concentration mineral oils, anionic detergents, total suspended solids, total oils and fats, dissolved oxygen, dissolved nitrogen, dissolved phosphorous, BPK-5, KPK. Maximum allowed concentrations of certain substances in waste waters are prescribed by the Rulebook on Limits of Wastewater Emissions (NN 26/2020) which is in accordance with the Water Regulations Law (NN 66/2019)
ONLINE SHOPPING AND ELECRONIC PAYMENT SYSTEMS
No full textTema završnog rada je kupovina putem interneta. Kupovina putem interneta je suvremeni oblik trgovine, koja je u posljednje vrijeme dosta raširena, pri kojem kupac ne dolazi fizički u kontakt s robom koju kupuje do samog trenutka isporuke. Odvija se preko interneta i elektronskih naprava (računala, tableta, i u novije vrijeme preko mobilnih telefona, i vrlo je praktična s obzirom da se štedi i novac i vrijeme potrebno za traženje robe. Elektroničko je poslovanje preživjelo, unatoč brojnim lutanjima i izazovima kojima je bilo izloženo. I ne samo da je preživjelo, već se i razvijalo po visokim stopama rasta, nudeći čovječanstvu iz dana u dan brojne inovacije, mogućnosti i pogodnosti. Prodaja robe putem interneta je sve značajniji oblik prodaje na daljinu zbog velike ponude. Sve više poduzeća svoje poslovanje okreće prema e-trgovini, pa zbog toga Internet trgovine bilježe rast prodaje što znači da ima više korisnika koji koriste e-trgovinu. U internetskom okruženju ona postaje zanimljiva i hrvatskim poduzetnicima, bilo da je riječ o trgovcima ili proizvođačima. Trgovina putem interneta se smatra najprofitabilnijim oblikom trgovine zbog jednostavnosti i niskih troškova i kao takva će postajati sve značajnijom.The topic of the final paper is online shopping. Online shopping is a contemporary form of store trade, which has become quite widespread lately, where the buyer does not come into physical contact with the goods he buys until the current delivery. It takes place via Internet and electronic devices (computers, tablets, more recently via mobile phones), and is very practical given that the time and money needed for searching goods is saved. Electronic business has survived despite the wanderings and challenges it was exposed to. And not only has it survived, but it has evolved at high growth rates, offering humanity from day to day numerous innovations, opportunities and accessibility. Selling merchandise over the internet is an increasingly significant distance trade due to large offerings. A number of companies turn their business towards e-commerce; therefore, the online store is growing sales, which means more users use online store. In the online environment, it is becoming appealing to Croatian entrepreneurs, whether to retailers or manufacturers. Online shopping is considered to be the most profitable form of shopping due to simplicity and low expenses and as such it will become gradually more significant
THE INFLUENCE OF DIFFERENT GRAIN MATERIALS ON THE QUALITY OF GIN
No full textCilj rada je proizvodnja džina upotrebom različitih vrsta žitarica, odnosno različitih žitnih sirovina, tj. sladova. U Hrvatskoj proizvodnja džina nije toliko izražena iz razloga što naše područje najviše prezentiraju voćne rakije, dok sa žitnim rakijama nemamo pretjeranog iskustva. Stoga, ima mjesta za brojna istraživanja i napredak, u cilju boljeg poznavanja tehnologije proizvodnje žitnih rakija. Cilj istraživanja je usporedba kvalitete džina od pojedine vrste slada, podvrgavajući ih istom metodom kuhanja, istom metodom fermentacije, destilacije, maceracije, filtracije i hlađenja. Žitne sirovine koje su korištene u proizvodnji su ječam i pšenica, s tim da je korišten ječam u zrnu, mljeveni ječam, mljevena pšenica i kombinacija mljevenog ječma i mljevene pšenice.The purpose of this work is the production of gin by using different types of cereals, or different cereals raw materials, ie. malts. In Croatia, the production of gin is not so pronounced due to the fact that our area is mostly represented by fruit brandies, while we do not have excessive experience with grain brandies. Therefore, there is room for numerous researches and advances, in order to learn more about the technology of grain brandy production. The purpose of the research is to compare the quality of gin from a particular type of malt, subjecting them to the same method of cooking, the same method of fermentation, distillation, maceration, filtration and cooling. The grain raw materials used in the production are barley and wheat, with barley in grain, ground barley, ground wheat and combination of ground barley and ground wheat
SHADOW ECONOMY IN THE REPUBLIC OF CROATIA
No full textSiva ekonomija sveprisutan je fenomen diljem svijeta, neovisno o razvijenosti države. Pri tome nije svugdje prisutna u istom obujmu. Riječ je o trenutno neregistriranim ekonomskim aktivnostima koje bi pridonijele službeno obračunatom bruto nacionalnom proizvodu kada bi se te aktivnosti zabilježile. Predmet istraživanja ovog rada jest siva ekonomija na području Republike Hrvatske pri čemu je identificirana snažna prisutnost iste. Hrvatska se nalazi na samom dnu glede opsega sive ekonomije na području Europske unije. U radu se obrađuju kretanje sive ekonomije u Hrvatskoj kroz vrijeme, njezini pokretači kao i mjere za suzbijanje ove pojave. Utvrđeno je da je, usprkos brojnim Vladinim mjerama za suzbijanje sive ekonomije, ona i dalje visoko prisutna čime se da naslutiti neučinkovitost potonjih mjera mada su ostvareni određeni pomaci.The gray economy is a ubiquitous phenomenon all over the world, regardless of the country’s development. It is not ubiquitous in the same volume though. These are currently unregistered economic activities that would contribute to the officially accounted gross national product if these activities were recorded. The subject of this paper is the gray economy in the Republic of Croatia, where a strong presence has been recognized. Croatia is at the very bottom of the size of the gray economy in the European Union. The paper deals with the movement of the gray economy of the Republic of Croatia over time, its drivers and measures to combat this phenomenon. It has been found that, despite a number of government measures to combat the gray economy, it is still very much present, suggesting the ineffectiveness of these measures, although some progress has been made
Termička obrada vina u pločastim izmjenjivačima topline
No full textCilj ovoga rada bio je prikazati pločasti izmjenjivač topline prilikom prijenosa topline. Dobar primjer za to je termička obrada vina, postupak primijenjen s ciljem mikrobiološke stabilizacije vina. Termička obrada vina može utjecati na karakter vina, a što ovisi o vremenskom trajanju zagrijavanja, temperature zagrijavanja, te razine sumporovog dioksida u vinu. Veće promjene se mogu zamijetiti pri višim temperaturama i duljoj termičkoj obradi. Također, kod primjereno sumporenih vina, učinak se postiže i kod nižih temperatura