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    FRANCHISING

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    Opća je percepcija da poduzetnik sa svojim poslovanjem kreće od nule i razvija ga iz temelja uz što se povezuju problemi, prepreke i veliki troškovi koji su potrebni da poduzetnik opravda svoja ulaganja i trud te izgradi poduzeće koje će kvalitetno poslovati i konkurirati na tržištu. Ovaj način pokretanja poslovanja uvelike je zastupljen u Republici Hrvatskoj i to upravo iz razloga što mnogi niti ne razmotre druge opcije. Upravo potencijalna druga opcija, franšiza, tema je ovoga rada. U svijetu ipak nešto zastupljenija, franšiza je opravdala svoj model poslovanja često kao sigurniji i uspješniji u odnosu na samostalni poduzetnički poduhvat jer nudi značajne prednosti u odnosu na druge modele poslovanja kao što su smanjenje poslovnih rizika kroz know-how i patente davatelja, racionalizaciju troškova poslovanja koji su ključni za kvalitetno poslovanje i opstanak na današnjem tržištu. Upravo zbog toga danas je franšizno poslovanje sve popularnije i sve je više ponuditelja ali i primatelja franšize koji su stvorili nove oblike i vrste franšiza koji su u radu obrađeni. Davatelji franšize su svoje poslovanje usavršili, pojednostavili te tako primatelju, ali i samima sebi sveli rizik neuspjeha poslovanja na minimum. Iako franšizno poslovanje postoji dugi niz godina u Hrvatskoj ono nije dovoljno zastupljeno zbog nedovoljne spremnosti za takvu vrstu ulaganja, te zastarjelog i nedovoljno definiranog zakonodavstva koji uz nedovoljnu informiranost poduzetnika rezultira manjim brojem franšiza u odnosu na razvijenije zemlje. Upravo to je potvrdila i provedena anketa koja je obrađena u istraživačkom dijelu rada.It is general perception that the entrepreneur with his business starts from scratch and develops it from the ground up, which also brings together the problems, obstacles and high costs that are needed for the entrepreneur to justify his investments and to tries to build company that will have successful business and compete in the market. This way of starting a business is widely represented in the Republic of Croatia and is precisely because many do not consider other options. Potential other option, franchising, is the topic of this thesis. In the world more prevalent, the franchise has justified its business model as secure and successful with respect to a standalone entrepreneurial venture because it offers significant advantages over other business models, such as reducing risk through the know-how and the patents of a provider, streamlining business costs which are key to quality business and survival in today's market. That is why franchise business is becoming more and more popular today, and there are more and more franchises and franchisors that have created new forms and types of franchises which are covered in the thesis. Franchisors have perfected their business, simplifying it to the franchisee, but also minimized the risk failure of their own business. Although franchising has existed in Croatia for many years, it is not sufficiently represented due to the lack of desire for this type of investment and because of outdated and insufficiently defined legislation that has insufficient information witch together with insufficiently informed entrepreneurs has resulted in fewer franchises compared to more developed countries. This was also confirmed by the survey, which was covered in the research section of the thesis

    ETHICAL ISSUES OF WHISTLEBLOWERS PROCETION IN THE REPUBLIC OF CROATIA

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    Mnoge zemlje i međunarodne organizacije donose zakone i pravila kojima se štiti „zviždače“. Zaštita „zviždača“ u svijetu funkcionira putem međunarodnih rješenja, UNICEFa, Vijeća Europe te Europske konvencije za zaštitu ljudskih prava i temeljnih sloboda. Od 2019. godine u Republici Hrvatskoj u upotrebi je Zakon o zaštiti prijavitelja nepravilnosti. U vrijeme kada Hrvatska nije imala sveobuhvatan zakon koji štiti „zviždače“ zaštita se vršila putem sljedećih zakona: Zakon o državnim službenicima, Zakon o radu, Zakon o kaznenom postupku i Zakon o sustavu unutarnjih financijskih kontrola u javnom sektoru. „Zviždači“ u većini slučaja postaju žrtve sustava te snose brojne posljedice. Neki od poznatijih „zviždača“ u Hrvatskoj su: Ankica Lepej, Vesna Balenović, Jasmina Jovev i Srećko Sladoljev. Ono što ih sve povezuje je da su nakon „zviždanja“ ostali bez posla, no opet bi sve ponovili.Many countries and international organizations pass laws and rules applied to „whistleblowers“ protection. Protection of „whistleblowers“ in the world works through international solutions, UNICEF, the Council of Europe and the European Convention for the Protection of Human Rights and Fundamental Freedoms. In the Republic of Croatia, in 2019., the Law on the protection of „whistleblowers“ was created. At a time when Croatia did not have a comprehensive law which protects „whistleblowers“, protection was provided through the following laws: Civil Servants' law, Labor law, Law on Criminal Procedure and Law on the Systems of Internal financial controls in the public sector. In most cases „whistleblowers“ become victims of the system and they face numerous consequences. Some of the famous „whistleblowers“ in Croatia are: Ankica Lepej, Vesna Balenović, Jasmina Jovev and Srećko Sladoljev. What connects them all is that even they lost their jobs after „whistle“, they would do it again

    BEHAVIOR OF CONSUMERS IN PURCHASING OF TOURIST-CATERING PRODUCTS

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    Tema ovog rada je ponašanje potrošača u kupnji turističko-ugostiteljskih proizvoda. Potrošač je osoba koja posjeduje novac i volju za kupnju proizvoda i usluga. Ponašanje potrošača predstavlja proces prikupljanja i konzumiranja proizvoda od same ideje do potrošačke jedinice. Psihološko objašnjenje ponašanja potrošača izuzetno je bitno jer se proučava odnos između čovjeka i fizičke i društvene sredine. Neki od značajnijih modela i teorija su: Freudov psihoanalitički model, Veblenov socio-psihološki model, Maslowljeva teorija motivacije, Herzbergova teorija motivacije, Pavlovljev model učenja i Hobbesov organizacijski model. Na ponašanje potrošača utječu vanjski i unutarnji čimbenici. Vanjski se dijele na kulturne (kultura, subkultura, društveni slojevi) i društvene (referentne skupine, obitelj, uloge i statusi), a unutarnji na osobne (dob i faza životnog ciklusa, zanimanje, ekonomske okolnosti, način života, osobnost i predodžba o samome sebi i psihološke (motivacija, percepcija, učenje, uvjerenja i stavovi). Kupnja može biti u cjelosti planirana, djelomično planirana i neplanirana. Uloge u kupnji su: začetnik, utjecajna osoba, donositelj odluke, kupac i korisnik. S obzirom na ponašanje u kupnji razlikujemo: složeno ponašanje (jaka okupiranost, znatna razlika između marki proizvoda), ponašanje u kupnji orijentirano na smanjenje nesklada (jaka okupiranost, male razlike između marki proizvoda), ponašanje u kupnji orijentirano na raznolikost (slaba okupiranost, znatne razlike između marki proizvoda) i uobičajeno ponašanje (slaba okupiranost, male razlike između marki proizvoda). Faze u procesu odlučivanja u kupnji su: spoznaja problema, traženje informacija, procjena alternativa, odluka o kupnji i ponašanje nakon kupnje. Na odlučivanje kupca utječu vanjski (zanimanje, dohodak, cijene, ...) i unutarnji (navike, motivi, impulsi, ...) čimbenici. Tipične situacije odlučivanja u kupnji su kupnja integralnog turističko-ugostiteljskog proizvoda i kupnja parcijalnih turističko-ugostiteljskih proizvoda. Na kraju su prikazani rezultati provedenog istraživanja i dan je zaključak o prosječnom kupcu turističko-ugostiteljskih proizvodaThe topic of this work is behavior of consumers in purchasing of tourist-catering products. A consumer is a person who has the money and will buy products and services. Behavior of consumers represents the process of collecting and consuming products from the idea itself to the consumer unit. Psychological explanation behavior of consumers is extremely important because the relationship between man and the physical and social environment is studied. Some of the most significant models and theories are: Freud’s psychoanalytic model, Veblen’s socio-psychological model, Maslow’s motivation theory, Herzberg’s theory of motivation, Paul’s model of learning and Hobbes’s organizational model. Behavior of consumers is influenced by external and internal factors. Externally divided into cultural (culture, subculture, social layers) and social (reference groups, family, roles and statuses) and internal to personal (age and stage of life cycle, occupation, economic circumstances, lifestyle, personality and self-concept) and psychological (motivation, perception, learning, beliefs and attitudes). Purchasing can be fully planned, partially planned and unplanned. The purchasing principles are: the originator, the influential person, the decision-maker, the buyer and the user. We distinguish between: complex behavior (strong occupation, significant difference between product brands), buying behavior oriented towards reducing disparities (strong occupation, small differences between product brands), diversified behavioral behavior (poor occupation, significant differences between product brands) and habitual behavior (poor occupation, small differences between product brands). Phases in purchasing decision-making process are: problem-solving, search is information, evaluation of alternatives, buying decisions and behavior after purchase. Customer’s decision is influenced by external (occupation, income, price, …) and internal (habits, motives, impulses, …) factors. Typical purchasing decision-making situations are the purchase of an integral tourist-catering product and the purchase of partial tourist-catering products. At the end, the results of the research are presented and the conclusion is reached on the average buyer of tourist-catering products

    QUALITY SERVICES RESEARCH IN TOURISM

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    Turizam predstavlja jedan od najvažnijih globalnih ekonomskih sektora, a posebice u Republici Hrvatskoj gdje bilježi visok udio u nacionalnom proizvodu koji je popraćen visokim udjelom zapošljavanja uslijed čega turizam predstavlja vrlo važan gospodarski sektor. Republika Hrvatska prepoznata je diljem svijeta kao zemlja brojnih prirodnih i antropogenih raznolikosti, što uz iznimno povoljan geoprometni položaj zemlje potiče bržu integraciju Republike Hrvatske u globalne ekonomske tokove. Turističko tržište je dinamično i pokazuje visok stupanj konkurentnosti, stoga je potrebno kontinuirano praćenje i evaluacija postojeće turističke ponude te konstantni napori u dostizanju standarda turističke ponude i postavljanju novih razvojnih ciljeva u cilju postizanja i održavanja visoke razine kvalitete turističkih usluga na lokalnoj, regionalnoj te nacionalnoj razini što u konačnici privlači posjetitelje i rezultira stvaranjem zadovoljnog turista. Ovim radom istražuje se zadovoljstvo turista u apartmanskom naselju Vile As u Makarskoj.Tourism is one of the most important global economic sectors, especially in the Republic of Croatia, where it has a high share in the national product, which is accompanied by a high share of employment, which makes tourism a very important economic sector. The Republic of Croatia is recognized worldwide as a country of numerous natural and anthropogenic diversity, which, together with the extremely favorable geo-traffic position of the country, encourages faster integration of the Republic of Croatia into global economic flows. The tourist market is dynamic and shows a high degree of competitiveness, so it is necessary to continuously monitor and evaluate the existing tourist offer and constant efforts to reach the standard of tourist offer and set new development goals in order to achieve and maintain high quality tourism services at local, regional and national level. which ultimately attracts visitors and results in the creation of a satisfied tourist. This paper explores the satisfaction of tourists in the apartment complex Villa As in Makarska

    Tehnike zaštite okoliša - istošna Hrvatska nasuprot globalnim standardima

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    Protection of nature and human environment is mentioned in the highest values of the Croatian constitutional order. Likewise, Article 70 of the Constitution of the Republic of Croatia prescribes the duty to respect nature and the human environment. The purpose of environmental protection is to establish minimum standards for an individual and / or society to exist permanently on Earth. For this purpose, it is necessary to build a quality legal system - from local, regional to national, or global level. Numerous studies, strategies, principles, measures have been developed in all legal systems to improve the level of environmental protection. The author believes that environmental techniques, that make up the operational part of legal principles, have not been sufficiently addressed. At European level there are, to a considerable extent, codified legal systems. However, the problem arises when crossing the borders of the European Union - the problem of world scale has become Amazonian fires that need to be remedied by appropriate measures: preventive, implementation, aid measures. Two hypotheses have been put forward: Member States are uniform in their measures and the reasons for the disaster are undefined rules, measures and legal protection. In order to confirm or refute the hypotheses, the following methods were used: comparative, normativistic, historical and inductive and deductive methods

    MICROBIOLOGICAL ANALYSIS OF DIFFERENT TYPES OF HONEY

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    Cilj ovog rada je provjeriti zdravstvenu ispravnost u 9 različitih uzoraka meda (lipa, smilje, cvjetni Slavonija, repica, kadulja, medljika, kesten, bagrem, cvjetni Delnice). Provedene su mikrobiološke analize na: Aerobne mezofilne bakterije, Enterobacteriacea, Sulfitreducirajuće klostridije i kvasce i plijesni. Iako se u prvom (Lipa) i trećem (Cvjetni Slavonija) uzorku meda pojavljuje prisutnost plijesni, svi rezultati pokazuju da je med zdravstveno ispravan i siguran za ljudsko zdravlje.The aim of this paper is to test the health safety in 9 different honey samples ( linden, immortelle, flower honey from Slavonija, beet, sage, honeydew, chesnut, acacia and flower honey from Delnice). Microbiological analysis has been made on: Aerobic mesophilic bacteria, Enterobacteriaceae, Sulphitereducing clostridia, yeast and mold. Test results have shown that mold has been found in first (linden) and third (flower honey from Slavonija) samples. However, further analysis has shown that all samples are safe for consumption and health

    IMPORTANCE AND ROLE OF AGRICULTURE IN THE DEVELOPMENT OF THE ECONOMY OF THE REPUBLIC OF CROATIA

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    Tema je ovog rada značaj i utjecaj poljoprivrede na razvoj gospodarstva u Republici Hrvatskoj. Poljoprivreda je oduvijek bila značajna djelatnost u gospodarstvu RH, ali s godinama se taj utjecaj smanjuje i udio poljoprivrede u gospodarstvu RH postepeno iz godine u godinu opada. Osnovni cilj ovog rada je upoznati značaj poljoprivrede za gospodarstvo Republike Hrvatske, usporediti poljoprivredu i razvoj poljoprivrede u nekim članicama EU i poljoprivrede RH. Istaknut ću značajnost EU fondova i povlačenje sredstava iz fondova na razvoj poljoprivrede i utjecaj samih fondova na razvoj gospodarstva. Usporedit ću značaj i utjecaj poljoprivrede na stanovništvo prema pojedinim regijama.The topic of this paper is the importance and influence of agriculture on the development of the economy in the Republic of Croatia. Agriculture has always been a significant activity in the economy of the Republic of Croatia, but over the years this influence has diminished and the share of agriculture in the economy of the Republic of Croatia has been gradually declining from year to year. The main objective of this paper is to get to know the importance of agriculture for the economy of the Republic of Croatia, to compare agriculture and agricultural development in some EU Member States and the Republic of Croatia. I will emphasize the importance of EU funds and the withdrawal of funds from the funds on agricultural development and the impact of the funds themselves on economic development. I will compare the importance and impact of agriculture on the population by region

    Difficulties with Use of Cocoa Bean Shell in Food Production and High Voltage Electrical Discharge as a Possible Solution

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    The cocoa and chocolate industries have huge problems with the utilization of waste generated during the production process. Waste material generated during production include cocoa pod husk, pulp, and cocoa bean shell. Cocoa shell is a by-product that has great potential because of its composition. It consists of dietary fibers, proteins, polyphenols, methylxanthines, etc. However, despite its favorable composition, cocoa shell often cannot be used directly in food production because it may contain components that are harmful for human health. Cocoa shell can carry mycotoxins, different microorganisms, polycyclic aromatic hydrocarbons, and heavy metals. High voltage electrical discharge presents a novel non-thermal method that has great potential for the decontamination of waste materials and can also be used for extraction of valuable compounds from cocoa shell

    INVENTORIES IN RETAIL

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    Cilj završnog rada je analizirati upravljanje zalihama u maloprodaji kao složenoj ekonomskoj kategoriji koja obuhvaća značajna sredstva trgovinskog poduzeća izraženu u količini materijala ili robe smještene na skladištu do trenutka prodaje. Stoga se težište stavlja na cjelinu „Upravljanje zalihama“ u kojoj je poseban naglasak na planiranju zalihama, sustavu upravljanja odabranim artiklima te politici upravljanja zalihama. U praktičnom dijelu rada analizira se poduzeće Paterna d.o.o.s naglaskom na proces nabave roba, a s tim u svezi i držanjem zaliha u ovom poduzeću. U radu se nameće osnovni zaključak kako trgovinska poduzeća moraju efikasno upravljati svojim zalihama u cilju osiguranja kontinuiranog tijeka opskrbe krajnjeg kupca. To je također potrebno i kako bi se istovremeno trošak držanja zalihe sveo na minimum. Ovo je povezano s krajnjim ciljem svakog poduzeća da uz minimalne troškove postignu maksimalni profit. Trgovinska poduzeća, u cilju efikasnog upravljanja zalihama razvijaju brojne modele upravljanja zalihama.The aim of the final paper is to analyse the management of retail stocks as a complex economic category encompassing significant resources of a trading company expressed in quantity of materials or goods stored in a warehouse up to the moment of sale. Therefore, emphass is placed on the “Inventories in retail” whole, with special emphasis on stock planning, the management system of selected items and the stockpile management policy. In practical part of the paper the company Paterna d.o.o. is analysed with emphasis on the process of procurement of goods, and with regard to keeping stocks in this company. The paper leads to the conclusion that trading companies must manage their supplies effectively in order to ensure a continuous supply flow to the final customer. This is also necessary in order to reduce the cost of stockpiling to a minimum. This is linked to the ultimate aim of each company to achieve maximum profits at minimum costs. In order to manage stocks effectively, trading companies are developing a number of stockpile management model

    Global Issues in Gender Inequality: A Comparative Study

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    Current research on the position of women in society and workplace is pointing that masculinity is valued in society and in organizations. Numerous researchers have proven that gender and power permeate all facets of human interaction and operate within society and institutions with men controlling social, political and economic institutions, respectively the reality for many women in public bureaucracies is that gender and power relations are patriarchal. This paper comparatively analyses a percentage of women in parliamentary seats of national countries worldwide with Legatum Prosperity Index ranks and its nine pillars aiming to show compatibilities and source of the level of participation of women in national parliaments.This paper's main aim is to explore political gender equality choosing female political representation as dependent variable measured by share of seats held by women in national parliaments, expressed as a percentage of all occupied seats. The explanatory variables in this research are split in two categories: political and socioeconomic determinants which are likely to explain whether there is a gender inequality in politics across the globe. The set consists of eight variables, two political and six socioeconomic determinants: democracy level, GDP, total population, birth rate, military expenditure, gender equality clause in the constitution, share of women in the labour market, share of women with a post-secondary education degree. Data for this survey was obtained from the World Bank and Polity IV Project for133 available countries between 2009 and 2017 and the periodicity of all variables is annual. The analysis consists of two methods: bivariate correlation analysis and one-way (time) effect within the model. The primary goal of bivariate correlation analysis is to check how the set of determinants correlate with the variable share of women in parliament. The bivariate correlation is followed by the fixed effects within estimation regression, which consists of the normal OLS regression, across four different models. The results of the analysis conducted on both national and global levels show qualitative and quantitative aspects of interconnection in-between political and socioeconomic determinants with women representation in the parliament

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