97828 research outputs found
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Dance Marketing como herramienta estratégica para el engagement de marca. Análisis del discurso narrativo y performativo desde el corporate moderno. Premios EFI 1997-2024 como casos de estudio.
No full textSe pretende revisar/estudiar la evolución y gestión de marca como recurso/activo intangible más preciado que puede tener una organización y sus discursos narrativos performativos como eje central de la comunicación. El objetivo de esta investigación está en realizar un análisis del Dance Marketing como herramienta estratégica para el engagement de marca, a través de los spots ganadores de los Premios EFI. En cuanto a la filosofía de los premios: “Los premios a la Eficacia nacieron en 1997 para responder a una necesidad común del sector publicitario: reconocer la contribución de la comunicación comercial a la consecución de los objetivos empresariales de las empresas anunciantes” (Premios EFI, 2024). Aunque esta investigación parte de la Monografía de Alloza (2001), y los Premios nacieron en 1997, para realizar un estudio completo del estado de la cuestión se atiende todo el universo de estudio desde 1997.The aim is to review/study brand evolution and management as the most valuable intangible resource/asset that an organization can have, and its narrative-performative discourses as the central axis of communication. The objective of this research is to analyze Dance Marketing as a strategic tool for brand engagement, through the winning spots of the EFI Awards. Regarding the philosophy of the awards: “The Effectiveness Awards were created in 1997 to respond to a common need in the advertising sector: to recognize the contribution of commercial communication to the achievement of the business objectives of advertising companies” (EFI Awards, 2024). Although this research is based on Alloza's monograph (2001), and the Awards were created in 1997, in order to carry out a comprehensive study of the state of the art, the entire universe of study since 1997 is taken into account.Programa de Doctorat en Ciències de la Comunicaci
Metal complexes with naphthalene-diimide and perylene-diimide-based ligands: supramolecular interactions and catalytic implications
No full textCompendi d'articlesThis doctoral thesis delves into the design and development of new ligand precursors and organometallic complexes through the combination of two different types of rylene-diimides (RDIs), with N-heterocyclic carbene (NHC)-based ligands. The novelty and interest of the results described in this doctoral thesis can be summarized in the following three points: • We show that imide functionalization of PDI/NDIs with NHC units can be used as a way to generate redox-switchable ligands with application in homogeneous catalysis. • We describe how the catalytic properties of a simple metal complex can be reversibly modified by using tailored-designed redox-switchable rylene-decorated NHC ligands, thus offering a new and simple approach to modulate the catalytic activity and to elucidate or review reaction mechanisms. • We describe and fully characterize a new type of (chloride)lp– π interaction between the chloride ligands of the Ir(III) complex and the heterocycles of the NDI/PDI moieties combining spectroscopic/computational determination of the lp–π interaction.Programa de Doctorat en Cièncie
The Titians of Spanish poetic Modernism
No full textLa poesía española contemporánea ha dado muestras fehacientes de la atracción por el pintor renacentista Tiziano Vecellio. El objetivo de este trabajo se orienta hacia el estudio de las referencias sobre la obra del artista italiano en el panorama lírico del Modernismo español. La aproximación crítica a su función expresiva en cada una de ellas dará cuenta de una importante serie de alusiones poéticas y ejercicios écfrasticos o culturalistas desde un variado abanico de temas y técnicas literarias.Contemporany Spanish poetry has given convincing signs of its attraction to the Renaissance painter Tiziano Vecellio. The objective of this work is oriented towards the study of references to the work of the Italian artist in the lyrical panorama Spanish modernism. The critical approach to their expressive function in each of them will account for an important series of poetic allusions and ekphrastic or culturalist exercises from a varied range of literary themes and techniques
Interpreting Policies at Emergency Reception Facilities for Refugees in Spain: A Case Study of War Displaced Ukrainian Citizens
No full textThe number of displaced citizens due to war, climate change, political or economic factors worldwide is increasing every year (Several authors 2022e). The case of Ukrainian citizens is salient, and has gained momentum due to the invasion and bombings of Ukraine by Russia in February 2022.
Against this backdrop, the European Union witnessed an unprecedented wave of refugees at its doorstep and introduced temporary protection measures under Directive 2001/55/EC, thus simplifying considerably administrative procedures and allowing war displaced Ukrainians to settle in EU soil. It’s been claimed that a de facto positive discrimination scheme has been established in this case. Still, host societies face many challenges, including communication. Displaced citizens' rights include the right to an interpreter. However, due to the fleeting and unexpected nature of migration waves, language services are seldom in place when they are most needed and therefore must be improvised.
This chapter looks at the Spanish Centres for the Reception, Advice and Referral of Ukrainian citizens (CREADEs) set up under the EU temporary protection directive. This response departs from practices with other migrants and may be taken as an example of a positive discrimination policy. But, has it reached the provision of language services? The CREADE language provision model will be critically analysed based on qualitative data collected among a group of agents working in NGOs and other official agencies present in CREADE-Alicante. The main goal is to establish whether the communication arrangements put in place in such centres have been successful and have contributed to the notion of positive discrimination
CANTO COMÚN. Un documental educatiu sobre la SUPERvisió entre docents
No full textUn grup de docents de l'IES Francesc Ribalta de Castelló de la Plana es qüestionen sobre la identitat, les emocions i les pròpies creences a partir d'un procés de supervisió entre iguals sobre el qual desenvolupen una investigació en el marc dels projectes ACORD: Acció col·laborativa i recerca docent de la Conselleria d'Educació de la Comunitat Valenciana durant dos cursos escolars (2023-2025
Multifactorial stress combination as a driving force in the decline of uni- and multicellular organisms
No full textCompendi d'articles, Doctorat internacionalThis doctoral thesis investigates how plants respond to multifactorial environmental stress conditions (MFSC) caused by climate change, focusing on both the crop Solanum lycopersicum (tomato) and the alga Chlamydomonas reinhardtii. Physiological, transcriptomic, metabolomic, and proteomic analyses revealed that stress complexity leads to declining photosynthetic performance, increased oxidative damage, and metabolic reprogramming in tomato. Jasmonic acid was shown to be crucial for mitigating oxidative stress. In C. reinhardtii, MFSC impaired growth and chlorophyll content, with the ROS-deficient mutant rbo1 showing reduced extracellular H₂O₂ and increased cell aggregation. Transcriptomic profiling identified conserved stress-responsive genes across species, suggesting a shared molecular signature. Proteomic and metabolomic data indicated adaptations prioritizing redox balance and osmoprotection. Overall, this work highlights conserved stress response pathways in unicellular and multicellular systems, offering targets for enhancing crop resilience.Programa de Doctorat en Cièncie
Estudio y modelado de la dispersión de contaminantes procedentes de fuentes pasivas con OpenFOAM
No full textLas emisiones odoríferas de las estaciones depuradoras de aguas residuales (EDARs) constituyen un importante desafío ambiental debido a su impacto en la calidad de vida de las comunidades cercanas. Estas emisiones, originadas principalmente en fuentes pasivas superficiales como tanques abiertos, incluyen compuestos como el sulfuro de hidrógeno y amoníaco, los cuales son detectables incluso a bajas concentraciones. El presente estudio aborda el modelado de la dispersión de contaminantes mediante Dinámica de Fluidos Computacional (CFD), empleando el software OpenFOAM. Se modelan las fuentes pasivas mediante la analogía con cavidades bidimensionales, con el objetivo de desarrollar un modelo analítico que pueda integrarse en simulaciones de microescala urbana, reduciendo el coste computacional al simplificar la representación de las fuentes emisoras. Además, se incluye el uso de redes neuronales entrenadas con resultados CFD para predicciones rápidas, lo que permite realizar estudios paramétricos extensos y optimizar la gestión de las emisiones odoríferas.Odorous emissions from wastewater treatment plants (WWTPs) have low detection thresholds, causing discomfort in nearby communities. These emissions mainly originate from passive surface sources, whose volatilization depends on environmental factors. This study models pollutant dispersion using Computational Fluid Dynamics (CFD) in OpenFOAM, representing passive sources as two-dimensional cavities. The emission rate is analyzed based on geometric and physical variables to develop an analytical model that optimizes microscale simulations. To reduce computational cost, neural networks trained with CFD results are employed, enabling efficient predictions of wind fields and pollutant concentrations. The combination of physical models and Deep Learning enhances the assessment of environmental impact and optimizes emission management in urban and industrial environments.Programa de Doctorat en Tecnologies Industrials i Material
Bioactive molecules against proteasome and cysteine proteases. Synthetic approach to vicinal diamines
No full textConfidencialitat, Doctorat internacionalThis PhD thesis presents research advancements in the fields of organic synthesis and medicinal chemistry. The work is structured into three chapters, each focusing on distinct topics. The first chapter explores the synthesis of 1,2-diamines derived from aldehydes. This involves a three-step telescoped process, starting with a Darzens reaction to produce intermediate epoxysulfones. These intermediates react with amines to form amino-imines, which are subsequently converted into the final diamines using a reductive agent. The remaining two chapters focus on the design, synthesis, and evaluation of protease inhibitors. The second chapter details the development of novel proteasome inhibitors, designed as enhancements to well-known proteasome inhibitors, exhibiting in vitro activity in the nanomolar range. The third chapter describes the serendipitous discovery and preparation of a new class of compounds containing a carbamoyl azide functional group as a reactive warhead. These peptidyl carbamoyl azides have been identified as potent inhibitors of cysteine proteases.Programa de Doctorat en Cièncie
Archetypal representations of feminity in Catalan and in Spanish literature: a learning situation
No full textEl artículo presenta una situación de aprendizaje para Bachillerato que integra la educación literaria con la perspectiva de género, mediante una constelación literaria comparada entre obras en catalán y en español. A través del análisis de dos arquetipos femeninos —la femme fatale y la donna angelicata— se propone una situación de aprendizaje que recorre la historia literaria desde la Edad Media hasta el siglo XIX. Las actividades, desde el enfoque comunicativo por tareas, están diseñadas para favorecer la transferencia a contextos reales, mediante productos como la reescritura de textos desde una óptica feminista (en formatos diversos, desde los más clásicos, como los sonetos, hasta los más modernos, como publicaciones o conversaciones) o tareas finales como la elaboración de carteles visuales para el 8M o la ampliación de la constelación literaria con productos culturales multimodales del siglo XXI. Los resultados evidencian una alta implicación del alumnado, una mayor conciencia sobre la representación de género en la literatura así como la utilidad del uso de las constelaciones en la educación lectora. Como mejora futura, se propone incorporar autorías femeninas y atender la diversidad de las masculinidades.The article presents a learning situation for high school that integrates literary education with the gender perspective, through a compared literary constellation between works in Catalan and Spanish. Through the analysis of two female archetypes (the femme fataleand the donna angelicata) a learning situation is proposed that covers literary history from the Middle Ages to the 19th century. The activities, from the communicative approach by tasks, are designed to favor the transfer to real contexts, through products such as the rewriting of texts from a feminist perspective (in different formats, from the most classical ones, such as sonnets, to the most modern ones, such as publications or conversations in social media) or final tasks such as the elaboration of visual posters for the 8M or the extension of the literary constellation with multimodal cultural products of the 21st century. The results show a high involvement of the students, a greater awareness of gender representation in literature as well as the usefulness of the implementation of literary constellations in reading education. As a future improvement, it is proposed to incorporate female authors and to attend to the diversity of masculinitie
Filosofía para hacer las paces en diálogo con la Filosofía con niños y niñas: ¿Estamos preparados para escuchar lo que piensan sobre la paz?
No full textDoctorat internacionalLa presente tesis doctoral propone un diálogo entre la Filosofía para hacer las paces y la Filosofía con niños y niñas como una vía para fomentar prácticas educativas orientadas a la paz en las escuelas. Inicialmente, se abordan los fundamentos de la Filosofía para hacer las paces y los principios de la Educación para la paz, destacando sus características y medios pacíficos. Asimismo, se realiza un recorrido por los orígenes y la evolución generacional del programa de Filosofía para niños y niñas, explorando sus fundamentos prácticos. La investigación también plantea una reflexión crítica sobre nuestra disposición para escuchar las voces de la infancia en temas de paz, considerando los valores predominantes en la actualidad. Finalmente, se presenta el proyecto FiloPaz como ejemplo concreto de esta confluencia, ilustrando cómo ambos enfoques filosóficos pueden dialogar y enriquecer la práctica educativa para construir comunidades escolares más pacíficas.This doctoral thesis proposes a dialogue between Philosophy for Making Peace and Philosophy with Children as a way to promote educational practices oriented toward peace in schools. Initially, it addresses the foundations of Philosophy for Making Peace and the principles of Peace Education, highlighting their characteristics and peaceful means. Likewise, it explores the origins and generational evolution of the Philosophy for Children program, examining its practical foundations. The research also offers a critical reflection on our willingness to listen to children's voices on issues of peace, considering the predominant values in today's society. Finally, the FiloPaz project is presented as a concrete example of this convergence, illustrating how both philosophical approaches can engage in dialogue and enrich educational practice to build more peaceful school communities.Programa de Doctorat en Estudis Internacionals de Pau, Conflictes i Desenvolupamen