69166 research outputs found
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Strategic analysis of uniquemark: the market entry of an innovative assay marking technology - licensing across industries
No full textThe project aims to design a comprehensive market entry strategy to successfully launch
UniqueMark, an innovative hallmarking technology, into the market. This Work Project intends
to assist Imprensa Nacional Casa da Moeda (INCM) in developing a strategic business plan,
leveraging the technology’s value proposition and market opportunities. Internal and external
analysis, incorporating best practices and concept testing, are the key phases of the
methodology. The findings are organized among guiding pillars that led to the recommendation
of a customized strategy tailored to firm’s needs. Further research was suggested to better
implement the final recommendations
Venture development in the leisure industry: recommendations for a platform based startup - mastering fundraising and financial modelling for a pre-seed venture
No full textThis work project presents a venture designed to redefine leisure exploration and planning in
the experience economy, focusing on Millennials and Generation Z in Germany. The resulting
app distinguishes itself in the competitive industry by offering personalised and holistic leisure
and travel recommendations, addressing an identified market gap. This guide provides essential
insights for entrepreneurs navigating the pre-seed stage. Through conducted interviews, both
practice and theory have been analysed, leading to the recommendation of best practices
regarding the fundraising and financial modelling strategy for the venture
A restructuring of a business intelligence environment - from raw erp system data to visual reports
No full textCompanies today sit on a tremendous amount of value in their data but collecting it is
not enough. This data has to be analyzed to harvest its true value. This paper follows the process
of building up a BI environment that will allow the company to study and analyze all their
underlying data. The process starts with the core ERP data which is fed into the newly built data
warehouse. From there, the data is presented in visual reports and dashboards
Understanding the impact of automotive interior design on purchase decisions
No full textThis study aims to understand the impact of automotive interior design on purchase decisions. It
explores the impact of specific interior design elements on consumer decisions. Qualitative
interviews and quantitative surveys indicate a preference for high-tech design over classic
luxurious design, respectively. Key interior design elements like comfortable seats, well-designed
dashboards, and high-quality materials strongly influence consumer purchasing decisions. The
findings offer valuable insights and recommendations for automakers, particularly Mercedes Benz, to enhance their interior design strategies in line with consumer preferences
Impact of marketing and sales practices on business results in the technology industry - an industry analysis
No full textMeasuring and quantifying the success of marketing and sales
practices can be a challenging endeavour. The FI Consulting
scoring model attempts to achieve this. It was assessed by
conducting structured interviews across the architecture, insurance,
consumer goods and technology industry. The collected data
enabled the development of a more precise model to measure the
impact of marketing and sales practices on business results. This
was achieved, firstly, by optimising the scoring model and
maximizing the correlation between practices and financial KPIs.
Secondly, the study reflected on the quality of the new model while
interpreting its scores. This resulted in the establishment of a
refined scoring model, which enabled the measurement of the
impact. However, the impact on business results and relevance of
KPI’s varies per industry. Rather than using an overarching model,
to reflect on specific industry characteristics, it is recommended to
measure the impact of marketing and sales practices on business
results with industry-specific adaptations for the technology
industry of the FI Consulting scoring model
Towards a new economic paradigm: exploring the adoption of a globally applicable impact accounting framework
No full textWith increasing data availability, there has been significant progress in measuring social and
environmental impacts. This paper evaluates the “Impact Weighted Accounts Framework” for
the systematic measurement and monetization of impact and its further integration into an
integrated income statement and balance sheet using a double-materiality approach. The
framework is applied for the first time in its entirety and in the European sportswear industry.
Additionally, all three impact dimensions, including product, environmental, and employment,
are analyzed to answer the question of whether the framework can contribute to the reshaping
of our existing economic system and its perception of value
Como capitalizar o savoir-faire no mercado de luxo para a criação de valor no tecido empresarial Português
No full textEste projecto analisa as oportunidades de capitalização do saber-fazer português num
posicionamento de luxo, visando a criação de valor para o país. A investigação apoia-se nos
conceitos estratégicos de Competência Nuclear e Vantagem Competitiva, avaliando o trabalho
dos artesãos, a indústria e o mercado de luxo em Portugal, por meio de entrevistas qualitativas.
Os resultados apontam para um problema estrutural e geracional, tanto na indústria, com
destaque para a falta de estratégia e liderança, como nos artesãos, com a falta de formação das
camadas jovens. Além disso, enaltece a falta de investimento direccionado para a Criação de
Marcas, em contraste com o investimento para a internacionalização pelas organizações
governamentais, visando a exportação do "Made in Portugal"
Modelo de negócio para implementação de um serviço de saúde privado especializado em nutrição parentérica no domicílio em Portugal
No full textanalisar o contexto dos cuidados domiciliários em Portugal em nutrição parentérica;
demonstrar o processo de trabalho de criação de uma proposta de valor para atender as
necessidades nesta área; analisar elementos do modelo econômico para viabilizar o negócio; e
indicar estratégias para implementação. Método: relato de experiência na indústria, qualitativo,
descritivo, com opinião de doze profissionais de saúde, revisão da literatura, e grupo de trabalho
interno. Resultados: serviços de nutrição parentérica domiciliária em Portugal são incipientes.
Desenvolveu-se o modelo baseado na proposta de valor, tecnologia e operações, plano go-to market, e fórmula de lucro. Conclusão: o modelo demonstrou viabilidade e possui condições
de implementaçã
The evolution and Impact of pay-tv around the globe
No full textIn 2021, the Portuguese Football Federation (FPF) restructured the third tier of the
Portuguese football leagues system. The previous third tier, Campeonato de Portugal, was
demoted and replaced by Liga 3, a new format broadcasted through free-to-air TV, on FPF’s
Canal 11, and through its YouTube channel. Although Liga 3’s first edition outperformed, in
audience share and reach, the previous edition of the tier, serious concerns endure regarding its
broadcasting model. Apart from being unsustainable, the model fails to attract young viewers
and remains unpopular among Portuguese football fans. Our recommendations reshape Liga
3’s broadcasting model and include governance changes
The impact of mental health and diet on exclusive breastfeeding practices
No full textAbstract
Despite the well-established significance of breastfeeding for infant health and development, the relationship between maternal health, dietary patterns, and exclusive breastfeeding remains complex.
This thesis comprises two main chapters that aimed to determine the influence of maternal health and diet on exclusive breastfeeding practices in the birth cohort PERIMYR. In the first chapter, it was investigated the associations between maternal health indicators, dietary factors, and the duration of exclusive breastfeeding. The second chapter consists of an interventional substudy of the PERIMYR cohort to evaluate if a dietary education session affects breastfeeding practices. The intervention consists of a face-to-face appointment performed by a registered dietitian at the end of pregnancy using an eye-catching 13-page manual, five monthly newsletters sent by e-mail plus a phone call at the 4th month postpartum.
Altogether, the findings of this thesis revealed a lack of significant associations between these factors, which was unexpected. By presenting only preliminary results of the intervention developed in this study would be premature to assume that the postpartum program education does not seem to influence adherence to the Mediterranean Diet and breastfeeding practices, as a larger sample will be necessary to draw robust conclusions.
For future research, the integration of qualitative research methodologies is recommended to gain deeper insights into the underlying determinants influencing breastfeeding practices. Additionally, this study highlights the challenges of promoting exclusive breastfeeding through dietary interventions, emphasizing the ongoing need for innovative approaches, as was done in this study, to support healthy eating habits during the postpartum period.Resumo
Apesar já estar bem estabelecida a importância da amamentação para a saúde e o desenvolvimento infantil, a relação entre a saúde materna, os padrões alimentares e a amamentação exclusiva permanece complexa.
Esta tese compreende dois capítulos que tiveram como objetivo determinar a influência da saúde materna e da dieta da mãe nas práticas de amamentação exclusiva na coorte PERIMYR. No primeiro capítulo foram investigadas as associações entre indicadores de saúde materna, práticas alimentares e duração do aleitamento materno exclusivo. O segundo capítulo consistiu no desenvolvimento de um subestudo de intervenção na coorte PERIMYR, para avaliar se um programa de educação alimentar afeta as práticas de amamentação. Este programa consiste numa sessão de educação alimentar presencial realizada por uma nutricionista credenciada, durante o período final da gravidez, com recurso a um manual de 13 páginas (desenvolvido especificamente para este propósito), cinco newsletters informativas mensais enviadas por e-mail e um telefonema no quarto mês pós-parto.
No seu todo, os resultados desta tese revelaram uma falta de associações significativas entre estes aspetos, o que foi inesperado. Ao apresentar apenas resultados preliminares da intervenção desenvolvida neste estudo seria prematuro assumir que o programa de educação alimentar no pós-parto não parece influenciar a adesão à Dieta Mediterrânica e às práticas de amamentação, uma vez que será necessária uma amostra maior para inferir conclusões mais robustas.
Para futura investigação, seria interessante a integração de metodologias de investigação qualitativas para obter uma visão mais profunda sobre os determinantes subjacentes que influenciam as práticas de amamentação. Além disso, este estudo destaca os desafios da promoção de práticas de amamentação exclusiva através de intervenções dietéticas, enfatizando a necessidade contínua de abordagens inovadoras, como foi realizado no presente estudo, para apoiar hábitos alimentares saudáveis durante o período pós-parto