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o domínio da pós verdade
No full textA questão que alumia o presente trabalho e define o seu objeto é a de saber se no processo de tomada de decisão judicial, compreendida como uma decisão qualificada e produto da mente de um sujeito particular - o juiz – esta se encontra sujeita à influencia e ao efeito de vieses cognitivos e se, na afirmativa, heurísticas, intuições, sentimentos e insights marcam cada etapa do processo decisório e se refletem no produto final.
Reconhecendo-se que pouco se encontra escrito sobre o tema na literatura nacional, qualquer proposta de resposta há-de assentar na análise do processo de tomada de decisão numa perspetiva multidisciplinar, para o que se comparam os modelos da racionalidade da Economia Comportamental, esgrimem-se argumentos de equilíbrio entre Razão e Emoção ensaiados pelas Neurociências e em muito desbravados, entre nós, por António Damásio. A partir dos estudos da Psicologia Comportamental Cognitiva, mais precisamente da teoria da dissonância, analisamos que vieses cognitivos apresentam maior potencial para comprometer, de forma direta ou implícita, as decisões judiciais partindo do sistema dual de pensamento, ensinado por Kahneman.
Sem esquecer que o juiz é um homem, moldado por todas as suas circunstâncias de vida que acumula no reservatório que é a sua mente e ainda pelas que foram ancestralmente transmitidas, discorremos sobre a identidade de valores como a imparcialidade e a neutralidade, indagando sobre a relação semântica e linguística que entre ambos intercede.
Procurando-se também compreender o papel da fundamentação das decisões judiciais enquanto mecanismo de salvaguarda do sistema num Estado de Direito Democrático, confrontamos a indispensável objetividade da fundamentação com a interferência de vieses nos momentos de apreciação da prova e ao seu reflexo nas garantias de imparcialidade.
Após a análise particular de vieses que interagem no processo de tomada de decisão judicial singular e
coletiva e do momento processual onde é passível estabelecer a sua marcação, anotamos, em jeito de
conclusão e de forma muito breve, mecanismos para deteção de potencial bias, que enquanto propostas de previsão e de resolução, dada a respetiva amplitude, merecerão ulterior abordagem.The question that illuminates the present work and defines its object is to know whether in the judicial
decision-making process, considered a qualified decision and product of the mind of a particular subject - the judge - is subject to the influence and effect of cognitive biases and whether, if true, heuristics, intuitions, feelings and insights mark each stage of the decision-making process and are reflected in the final product.
Recognizing that little is written on the subject in the national literature, any proposed answer must be based on the analysis of the decision-making process through a multidisciplinary perspective, for which the models of rationality of Behavioural Economics are compared, the arguments of balance between Reason and Emotion tested by the Neurosciences and much explored, among others, by António Damásio. Through the studies of Cognitive Behavioural Psychology, more precisely through the theory of cognitive dissonance, we analyse that cognitive biases have greater potential to compromise, directly or implicitly, judicial decisions, based on the dual system of thought, explored by Kahneman.
Without forgetting that the judge is a man, shaped by all the circumstances of life that he has experienced and accumulates in the reservoir that is his mind and of those that were ancestrally transmitted to him, we discuss the identity of values such as impartiality and neutrality, inquiring about the semantic and linguistic relationship that intercedes between them.
Also seeking to understand the role of the reasoning of judicial decisions as a mechanism to safeguard the system in a Democratic State of Law, we confront the indispensable objectivity of the reasoning with the interference of biases in the moments of assessment of evidence and its reflection on the guarantees of impartiality.
After the analysis of biases that interact in the process of singular and collective judicial decision-making
and the procedural moment where it is possible to establish their marking, we rehearse, by way of
conclusion, some mechanisms of prediction and resolution that would justify, given their amplitude, a
simple approach in another work
Real estate in Portugal: student accommodation field lab - analyzing the offerings of Lisbon's student housing market
No full textThis research addresses the student housing market in Lisbon, marked by growing demand and
insufficient, suitable supply. The study aims to create a market-oriented offer to meet changing
needs. Methods include literature review, qualitative interviews, a perceptual map, and conjoint
analysis, leading to a detailed marketing plan. Results show a market gap based on customer
perceptions of the companies Idealista, Uniplaces, Airbnb, JLL, and Milestone, and identify
distinct student preferences for accommodation features. The study highlights a significant gap
between supply and demand and suggests ways to bridge it
From barriers to bridges: digital exclusion in hierarchical organizations
No full textThis paper explores the effects of digital exclusion in hierarchical organizations, highlighting
how unequal access to and adoption of digital tools affect communication, participation and
decision-making. The research identifies significant barriers through a mixed-methods
approach that combines a quantitative and qualitative methodology within a worldwide e commerce organization. Although digital tools may improve communication, key findings
show that these tools reinforce hierarchical inequalities. To bridge this gap, the report suggests
solutions that enhance understanding of how technology fosters inclusivity and collaboration
among modern corporations
Building a mobility marketplace: Via Verde's strategic expansion into peer-to peer EV charging
No full textThis thesis examines Via Verde’s possible strategic expansion into four mobility
marketplace services addressing evolving urban mobility needs in Portugal: Private Company
Parking Rentals, Peer-to-Peer (P2P) Parking Rentals, P2P Electric Vehicle (EV) Charging
Rentals, and P2P Car Rentals. Employing a mixed-methods approach, including quantitative
surveys and qualitative interviews, the study evaluates the market potential and operational
feasibility of such services leading to a final strategic recommendation and financial plan,
which positions Via Verde as a pioneering leader in integrated and sustainable mobility
solutions
Diversity and inclusion in the toy industry: to what extent does exposure to a diverse toy lineup influence parental purchasing intent? Understanding and implementing inclusion in the home care & laundry sector: can a detergent be inclusive
No full textThis study investigates how exposure to diverse toy lineups influences parental purchasing
intent. Through a between subject experiment with 160 parents in Germany, results show that
diversity enhances brand perception, value alignment, and willingness to pay, but does not
increase and may even reduce purchase intent, especially in gift-giving contexts. Findings
highlight a gap between attitudinal support for inclusion and actual consumer behavior. This
suggests that diversity should be viewed as a long-term brand-building strategy rather than a
direct sales driver. Authentic implementation, supported by inclusive storytelling and structural
DEI efforts, is essential to translating positive perceptions into meaningful engagement
Tradição e tecnologias emergentes: O papel da IA nas artes e ofícios contemporâneos
No full textA relação entre arte, ciência e tecnologia é historicamente complexa e tem vindo a evoluir ao
longo do tempo. Temos assistido à introdução gradual de novas formas e ferramentas de
criação, e isso tem naturalmente impacto no tipo de arte que é produzida e na forma como é
percepcionada e apreendida. O aparecimento da IA veio revolucionar a criação de arte, não só
substituindo o trabalho manual mais repetitivo, mas também a melhorar a sua qualidade e
velocidade de produção. Temos assistido a artistas e investigadores a utilizar novos modelos de
deep learning para explorar o maior potencial da IA, mas também a inúmeras discussões sobre
o desenvolvimento destas tecnologias e sobre os diferentes desafios laborais e éticos que
colocam. Será a IA vista como uma barreira ao lado artesanal da criação ou será uma expansão
da criação manual? É possível co-criar e obter resultados mais rápidos e melhores com o
auxílio da IA? A dependência destas tecnologias afeta negativamente ou positivamente o
processo de design thinking? Como está a ser percepcionada esta revolução tecnológica pelos
artesãos que trabalham com as suas próprias mãos? Deverá existir, de facto, uma preocupação
de se tornarem obsoletos face a estas mudanças? Este projeto tem como objetivo principal
trazer uma visão geral do conhecimento académico existente sobre o papel da inteligência
artificial nas diferentes áreas das artes e ofícios e explorar como pode a IA coexistir e ser
utilizada para amplificar o processo criativo do trabalho artesanal.The relationship between art, science and technology is historically complex and has been
evolving over time. Over the last years we’ve seen the gradual introduction of new forms and
tools for creation, and that has a natural impact in the type of art that is produced and how it is
perceived and apprehended. This emergence of AI has revolutionized the creation of art, not
only by replacing much of the repetitive manual work, but also by improving the quality and
speed of production. We have seen artists and researchers working with new deep learning
models to explore the greater potential of AI, but also numerous discussions about the
development of these technologies and the different labor and ethical challenges they pose.
How is this rapid technological revolution being perceived by those who work primarily with
creating art with their own hands? Should there be a concern about becoming obsolete in the
face of these changes? The aim of this project is to provide an overview of existing academic
knowledge on the role of artificial intelligence in the different areas of arts and crafts and to
explore how AI can coexist and be used to amplify the creative process of artisanal work
Ensino do Português Língua de Acolhimento nos anos 2020 a 2023
No full textNo presente trabalho, investigamos o ensino do português enquanto Língua de
Acolhimento, em Portugal, entre os anos de 2020 e 2023. Para esse efeito, tornou-se
necessária a clarificação conceptual de certas noções associadas ao ensino das línguas.
Entre estas, está a de acolhimento, cuja evolução, função e motivações de aprendizagem
procuramos rastrear, para alcançar um conjunto de diferenciações linguísticas
importantes: a de Língua de Acolhimento em si, que está relacionada com essa primeira
noção, e outras com as quais se vai cruzar, ao longo da reflexão crítica sobre o ensino da
língua, como Língua não Materna (e materna, para maior esclarecimento), Língua
Estrangeira, Língua Estrangeira 1, Língua Estrangeira 2, como conceitos derivados, que
mais particularmente dizem respeito à nossa reflexão, a par de Língua de Herança.
Porque o ensino do Português como Língua de Acolhimento é o nosso foco de
interesse, observamos a sua evolução legislativa, locais de aprendizagem e,
pormenorizadamente, a forma como a sua aprendizagem é realizada (como se aprende, o
contexto mais favorável a tal aprendizagem). Complementarmente, foi útil conhecer
como foi realizada a implementação de PLA em Portugal, desde as pessoas encarregues
de ministrar tal ensino, as suas habilitações, até à questão dos formandos, a sua avaliação
e a fiscalização geral desse ensino no nosso território, comunicando ainda os recursos
utilizados para levar a cabo a sua lecionação: manuais, recursos digitais, regime de
frequência de aulas síncrono ou assíncrono. Com a sequência atribuída à nossa
investigação, demos a conhecer, numa perspetiva evolutiva, mas delimitada no tempo, a
conceptualização, evolução e prática pedagógica do ensino-aprendizagem de PLA no
nosso país.Our dissertation is about the teaching of Portuguese as a Host Language, in
Portugal, between the years 2020-2023. To this end, it became necessary to conceptually
clarify certain notions associated with language teaching. Among these notions is that of
hosting, Hosting Language itself, and others with which it inevitably intersects,
throughout all critical reflections on this matter, namely: Non-Native Language (and
Native Language, for greater clarification), Foreign Language 1, Foreign Language 2,
both derivative concepts, which are, particularly, implicated in our reflection, as well as
that of Heritage Language.
Because the teaching of the Portuguese language as a Hosting Language is our
focus, we tracked its legislative evolution, places of learning, looking into the way in
which its specifics is carried out in our country (how it is learned and which context most
favoursits development). In addition, we reviewed how the process of the implementation
of PHL was carried out in Portugal, paying attention to the professionals who provide
such a service, their qualifications, and also the specifics of its trainees, their evaluation
process and the general supervision of this kind of teaching in our country, also looking
into the resources put in place to carry it out: manual and digital resources, synchronous
and asynchronous types of classes. Our research aligns with an evolutionary perspective,
even if limited in time, and touching on conceptualization and pedagogical practices and
learning means of PHL in Portugal
Rumination Thinking in the Music Industry: A Case Study of Music Streaming Service Users
No full textDissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and AnalyticsThis research examines the impact of rumination thinking on digital listeners during music
discovery on streaming platforms, focusing on how choice overload and decision regret
influence song decision satisfaction. To achieve this, an online survey was conducted among
music streaming service users, and the data were analyzed using PLS-SEM, bootstrapping, and
multigroup analysis in SmartPLS4. The results confirm that excessive choice and regret
aversion significantly affect listeners' satisfaction with their music selections. These findings
contribute to research on consumer behavior in digital environments by deepening the
understanding of cognitive biases in music discovery. Ultimately, this study presents practical
recommendations for journalists, curators, and festival managers, helping them support
listeners who feel overwhelmed while searching for their next favorite song
Roman Roads, the first Auto User Journey Mapping Algorithm: Evidence from Google’s eCommerce site
No full textDissertation presented as the partial requirement for obtaining a Master's degree in Data Science and Advanced Analytics, specialization in Business AnalyticsThis study focuses on building the first Web Analytics dedicated Auto User Journey Mapping Algorithm, built from a Process Mining model, the Heuristics Net, and adapted by integrating Network Ranks to establish a Dynamic Filtering Threshold mechanism that factors in how important and causal a behavior is. This development is supported Google’s eCommerce site sessions dataset, where an inverse correlation observed between the causality and importance of events was observed
The impact of Avatar Representation on Consumer Behavior in the Metaverse: Examining Self-Congruence, Flow, Purchase Intentions and Brand Loyalty
No full textDissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and AnalyticsThis study explores the impact of avatar characteristics (intimacy and anthropomorphism) on self-congruence with avatar, flow state, purchase intentions, and brand loyalty within the metaverse. Furthermore, it investigates whether brand category (hedonic vs. utilitarian) moderates the relationship between avatar characteristics and purchase intentions. An AIgenerated video stimulus was presented to 374 participants, and an online survey was used to collect their data. Partial Least Square Structural Model (PLS-SEM) was employed to test
the proposed conceptual model. The results demonstrate that avatar characteristics positively impact self-congruence, which positively impacts flow and ultimately increases purchase intentions. However, avatar characteristics do not directly impact purchase intentions or flow. Additionally, purchase intentions are a key predictor of brand loyalty, while brand category (hedonic vs. utilitarian) does not moderate the proposed relationship. By extending theories on self-congruence and flow, this research provides practical insights for brands that aim to enhance consumer engagement within the metaverse, using avatar-driven experiences