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A consulting lab on the implementation of electronic shelf labels in a modern retail environment: crafting the path forward through strategic pilot roadmap development
No full textThe current project concerns the implementation of Electronic Shelf Labels in Pingo
Doce, analysing their impact on operational efficiency, customer experience, and
financial performance. Through a comprehensive financial and operational analysis, the
thesis provides strategic recommendations for ESL adoption. The study emphasises the
significance of pilot testing, evaluates critical performance indicators, and outlines a
phased approach for successful ESL integration, ensuring Pingo Doce's continued role modelling in the evolving retail landscape
Increasing customer loyalty by developing a strategic partnership roadmap: translating findings into Rrecommendations through hypothesis validation
No full textThe objective of this project is to develop a strategic partnership roadmap to enhance Pingo
Doce’s customer loyalty program through the 'O Meu Pingo Doce' app. Targeting primarily
Generation Z and Millennials, the goal is to engage young individuals and families by
establishing valuable partnerships. The methodology involves a comprehensive approach,
including diagnosis, internal and external analysis, along with thorough qualitative and
quantitative research. The insights gathered informed the definition of persona hypotheses,
guiding the final recommendations for the partnership proposals. These recommendations
encompass the rationale derived from the research methods phase, the chosen company,
detailed partnership mechanisms, suggestions for app incorporation, and effective
communication strategies
How to make Cuf better serve the silver segment
No full textConsidering Portugal's healthcare environment, this master's thesis explores potential strategic
improvements for CUF to better serve the silver segment. By integrating both primary and
secondary research comprehensively, the study explores customised strategies, emphasizing the
integrated marketing communications strategy.
The main objective is to provide creative, workable solutions that speak to the unique
requirements and expectations of the silver segment and guarantee continued involvement.
In addition to offering useful information that is essential for CUF's strategic planning, the
development of the new health plan and the personalization of the service will improve senior
individuals' healthcare experiences and build enduring relationships
Recruitment challenges of highly qualified professionals
No full textIn this paper, I analyze the current practices and future trends of industries that employ highly
skilled professionals. I use the consulting industry as the recruitment for such industries are
commonly rigorous and the consulting industry receives a high number of applications .
Interviews of different European consulting players help to understand the reasons behind the
current practices and the preparation for future trends. They show that current practices follow
the conventional recruitment process of screening, a potential aptitude test, and interview that
consists of a personal fit and business case assessment. The future does not look different to the
current situation as firms do not show eagerness to change. Subsequently, recommendations
are formed for the consulting industry to innovate the recruitment process. The main takeaway
is to move away from the conventional case interviews to testing skills directly related to the
job through assessments
Building resilience for European luxury automakers in the face of Chinese competition
No full textEuropean luxury brands have long held prominence and automakers in particular have
dominated this space from the very first motorcar produced by Karl Benz. In recent years,
Chinese marques have invested significantly to make strides towards gaining a share in several
consumer industries. This paper seeks to examine a wider scope of traits for those brands which
have gained success in these endeavors before qualitatively and quantitatively determining
consumer buying preferences for luxury vehicles before finally proposing strategic
recommendations to build competitive resilience for European luxury automakers against the
rising tide of Chinese competitors in the sector
The ethics of private equity: balancing financial returns with social responsibility
No full textThis thesis explores the role of private equity in the global economy, focusing on its social
impact and the relationship between financial returns and broader societal concerns. Through
case studies and interviews, it addresses industry criticisms and emphasizes responsible
investment practices that integrate ESG considerations. Recommendations include
transparency, robust due diligence, collaboration, and impact monitoring to drive positive
change and ensure long-term value creation. By embracing these recommendations, private
equity can contribute to an inclusive, equitable, and sustainable future, aligning financial goals
with social responsibility for both financial returns and positive societal outcomes
A systems perspective on Turkiye´s lithium challenge in the electric vehicle transition
No full textThis thesis builds upon a business project aimed at a net-zero transition for Türkiye’s
automotive industry. The focus narrows to the 'Lithium Challenge' faced in the electric vehicle
transition. A systems thinking approach is adopted and key tensions within the system are
addressed. Leverage points to drive systemic change are proposed and the need for consensus
and balanced policies are recommended to avoid policy resistance. The thesis also
acknowledges limitations due to data availability and methodological assumptions. It
concludes by proposing a continued systems approach for future research and draws
recommendations to tackle the Lithium Challenge
Becoming muié - problem and impact
No full textThe present Work Project aims to deliver an overview on Muié’s journey, a lingerie start-up for
women who had breast cancer. Resorting to the Lean Startup framework, an analysis is
conducted on the problematic to be tackled, on the development of the Business Model Canvas,
on the bra prototyping, as well as on the start-up’s expected social impact. To validate the
concept, a quantitative and qualitative research was performed, including a questionnaire and
interviews to patients, health professionals, and breast cancer-related associations. To conclude,
the reader is expected to comprehend the effect of breast cancer on women’s self-esteem and
sexuality
How gamification can help Nova Sbe faculty & staff reach its sustainability targets
No full textGamification is a modern tool that is being used in business contexts to increase employee
engagement and motivation by making ordinary, repetitive tasks more entertaining. Given the
positive results from the Business Project, surveys and interviews were conducted with Nova
SBE staff and faculty to identify their knowledge of the Sustainable Development Goals
(SDG’s) and if they know about gamification and consider it useful. Results showed that
gamification can be a powerful tool to engage with staff and faculty and motivate them to be
more aware of the SDG’s by using awards, recognitions, and leaderboards
Venture development in the leisure industry: recommendations for a platform based startup - strategic value enhancement through data-driven content personalisation by developing a machine learning-based recommender system
No full textThe master's thesis, primarily focuses on developing a business model targeting the leisure
industry, presents an innovative approach to venture development targeted at Millennials and
GenZ. It emphasizes the creation of a digital platform that leverages machine learning for
personalized content curation and recommendations. The work revolves around utilizing data driven strategies, employing the CRISP-DM framework to implement a recommender system
for strategic value enhancement. This approach aims to transform the leisure industry by
offering a tailored user experience, deeply rooted in a comprehensive understanding of
consumer data and behavior patterns, specifically catering to the needs and preferences of
younger generations