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Career progression strategies of female managers in consulting: looking through the lens the of the kaleidoscope career model
No full textThis study explores career progression strategies of female consulting managers. Qualitative
interview data was gathered from six female managers of two prominent German consulting firms.
The results demonstrate that career progression strategies include engagement in job crafting
(career crafting, flexible working locations, and sabbaticals), intrinsic motivation to constantly
learn and strategies for improved work-life balance (part-time models and exiting consulting). To
interpret the findings the kaleidoscope career model was applied. Practical recommendations, how
McKinsey can create supportive conditions for career progression strategies, are provided. This
study also discusses limitations and future research directions
How do gen z in Portugal perceive ´deinfluencing´ on social media
No full textDeinfluencing is a recent trend on social media, which, at first glance, instead of urging social
media users to make purchases, urges them not to buy products/services. However, no academic
studies have been yet made about it, so the perception of Gen Z regarding this unusual trend is yet
unknown. This work project seeks to explore how Gen Z in Portugal perceives deinfluencing on
social media through a proposed model that, with future quantitative research, allows to discern
whether Gen Z in Portugal views deinfluencing as a positive, neutral, or negative trend
Football scouting department evaluation and compensation model applied to SL Benfica - a comparison with a successful outsourcing scouting model
No full textThis Work Project aims to provide SL Benfica with a new performance-based compensation model, specifically built for their scouting department, accounting not only quantitative but also qualitative criteria when evaluating professional football scouts’ performance. Based onresearch about Human Resources Management, Performance Management and Compensation, on the analysis of the club’s current Performance Evaluation model and on interviews pursued with every member of the department, some KPIs were set up to boost scouts’ future performance and to create the new compensation model. Additionally, Luis Campos’ successful Scouting Model in Ligue 1 for both AS Monaco and LOSC Lille was also object of analysis and compared with homologous periods at AS Monaco, LOSC Lille and SL Benfica
Website customer journey at Sport Lisboa and Benfica: optimizing the fan experience
No full textThe present study aims to complement a Work Project developed in partnership with Sport Lisboa e Benfica1as part of a Sports Management Field Lab. For this purpose, topics on the Customer Journey and development of a Total Customer Experience were addressed as well as the respective relevance for the sports industry, through a wide range of Literature Review. Later, the primary research led to the identification of pain points in the fan’s journey that, consequently, gave rise to recommendations to optimize the experience of a supporter in digital connection with the club
Consumer attitudes towards the direct monetization of personal data by banks in Portugal: a user study on compensation for personal data
No full textThis study investigates consumer attitudes towards the direct monetization of personal data by
banks in Portugal, focusing on compensation for personal data. Utilizing the Unified Theory
of Acceptance and Use of Technology 2 (UTAUT2) framework, the research examines factors
influencing consumers' willingness to allow banks to sell their data. Through a survey of 50
bank customers, the findings reveal a general discomfort with data monetization, particularly
among older demographics. However, younger consumers show greater openness if
compensated appropriately. Key predictors of willingness include perceived benefits and
enjoyment in the process. The study underscores the importance of transparency, robust data
security, and tailored compensation models to balance consumer trust and innovative data
monetization strategies
Rethink the food and beverage offering for Pestana city hotels in Portugal and Spain: pricing strategy
No full textThis project aims to redefine the Food & Beverage offerings for Pestana City Hotels in Portugal
and Spain, focusing particularly on the brands Pestana Pousadas de Portugal, Pestana Collection
Hotels and Pestana CR7 Lifestyle Hotels. This done through the application and development
of various business models and methods. Furthermore, an individual contribution explores the
underlying aspects that contribute to developing a pricing strategy
Scaling impact: success factors for scaling social startups
No full textScaling social startups is crucial for amplifying their impact, yet they face unique challenges.
This work project explores the success factors that enable social startups to scale effectively.
By developing a conceptual framework grounded in literature and validated through qualitative
interviews, the study highlights essential elements for scaling success. Internal factors include
financial resources, scalable processes, leadership excellence, strategic planning and impact
measurement, innovation, and effective communication. External factors are a broad network,
regulatory and political support, and an impactful market alignment
Hurry up and implement. internal organizational challenges in sustainability
No full textAs corporations commit to sustainability targets such as the Science Based Targets initiative, the world watches as large enterprises take accountability for their carbon emissions. But what happens internally as the organization changes? This paper establishes the internal challenges to implementing sustainability initiatives in large enterprises. Based on semi-structured interviews with senior professionals across diverse industries, seven barriers are identified. They are knowledge and information gap, lack of ambassadors and touchpoints, costs, static objectives and dynamic inputs, extrinsic motivation, short-term vs long-term thinking, and fragmentation. Knowing these barriers helps managers navigate the green shift
Exploring the adoption of digital health technologies: understanding factors influencing the adoption of contact tracing apps and implications for Sti notification systems
No full textTechnological innovation drives economic growth and human progress, enhancing living
standards. Repurposing technology for new contexts is a key innovation pathway, but user
acceptance in new contexts is crucial. When technology shifts from public to private
contexts, different social influences affect acceptance. This study examines how social
factors influence the acceptance of repurposed Digital Contact Tracing (DCT) technology,
initially for COVID-19, to manage STIs. Interviews with young adults reveal social stigma,
image, awareness, peer usage, subjective norms, and data security as critical factors. The
study extends Technology Acceptance Models by showing the impact of social influences on
technology repurposing acceptance
Critical manufacturing at Busch-Jaeger: a case study about software implementation and decision-making
No full textABB, a leading multinational technology company, enhanced its manufacturing operations by implementing Critical Manufacturing software at multiple subsidiaries. This case study, inspired by the author's Master's Degree consultancy project, explores the integration strategy and decision-making process through Michelle Raul, the fictive Digital Transformation Manager at Busch-Jaeger, an ABB subsidiary. The software aims to improve data transparency, operational efficiency, and competitiveness. The centralized decision-making process at ABB headquarters, initially excluding subsidiaries, presented challenges and solutions. This study provides insights for manufacturing companies and serves as a basis for academic discussions, beginning with a summary of the CEMS Business Project