69166 research outputs found
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Rethink the Food & Beverage offering for Pestana City Hotels in Portugal and Spain - optimizing service delivery and enhancing customer experience through marketing mix process and physical evidence
No full textThe underlying project seeks to redefine the Food & Beverage offering across Pestana City
Hotels in Portugal and Spain. Navigating the dynamic hospitality landscape, the proposal
addresses challenges such as innovative business models and effective integrated marketing
communication strategies, aiming to provide strategic recommendations aligned with market
trends to enhance the overall customer experience. Additionally, emphasis on the significance
of the marketing mix process and physical evidence will be given, proposing strategies to
optimise service delivery and enhance customer experiences at select Food & Beverage outlets
How to achieve a breaktrough in the codfish category, increasing penetration of the brand Riberalves in the younger consumer segment (18-34) in Portugal - defining the product strategy
No full textThis paper examines the challenge faced by Riberalves, a player in the codfish industry, in
remaining relevant among the young Portuguese consumer segment while adapting to their
shifting consumer preferences. The research employs a comprehensive marketing business plan
grounded on the Five C's analysis, supported by qualitative and quantitative research. The
individual product assignment evaluates Riberalves' current product mix and proposes strategic
product assortments to target young consumers, focusing on affordability and quality. To
enhance Riberalves' appeal to young consumers, differentiation strategies such as innovative
packaging, labeling adjustments, and a cooking app are also identified and recommended.
Overall, the paper underscores the importance of adapting the product mix to meet changing
consumer preferences and maintain market leadership
A synergistic enhancement to demand forecasting using neural networks with voids - exploring the effects of cross-client data integration
No full textThis paper presents a collaborative effort encompassing four key individual contributions:
optimising feature selection in Temporal Fusion Transformers, enhancing anomaly de tection during special events, examining the impact of Cross-Client data integration on
forecasting accuracy, and leveraging Generative AI for strategic business recommenda tions. Collectively, these studies reveal significant advancements in demand forecasting
and management for e-commerce companies. The results demonstrate improved predic tive accuracy, efficient anomaly handling during critical sales periods, insights into the
benefits and limitations of aggregated data models, and advantages of using generative AI
for recommending business action to mitigate operational risks
Customer acquisition cost and customer lifetime value of associations members for a communications plan to increase Edp comercial new business through these associations and other stakeholders
No full textThis Work Project entails the objective of analyzing the impact of a marketing campaign
proposed to EDP through two additional financial metrics and the relationship between them.
By starting with an in-depth literature review of Customer Lifetime Value and Customer
Acquisition Cost, the project follows a quantitative study of the concepts by calculating both
metrics for two different types of clients: the Association, that works as a mean to gather
members as clients, and a member of the Association, to whom EDP can choose to target
directly.
Conclusions sum up the practical acknowledgements generated through the theoretical study
carried out
How cartier can leverage web3 startups to strengthen its presence in the luxury market and improve its services
No full textThis project explores how Cartier can leverage the expertise of Web3 Startups to implement
strategic Web3 projects and establish a strong presence in this space. Our recommendations
regard the implementation of a blockchain tool to track and authenticate the “Love” collection,
the development of an NFT project to tokenize and monetize its brand archives, and the
introduction of loyalty programs to reward recurrent purchases with exclusive perks that are
aligned to what GenZ values. With this, we expect to enhance Cartier’s customer services and
expand its young customer base, crucial for the strengthening of its market position
Understanding and developing key competencies for project managers, program managers and producers at hubspot
No full textHubSpot's in-house creative department, known for its high-quality marketing and brand
content, is seeking to improve its ways of working. Here, the role of project managers, program
managers, and producers is crucial in facilitating collaboration and effective teamwork.
However, leadership currently lacks clarity regarding the required project management
competencies for these roles and how to foster their development. This research explores the
necessary competencies in managing diverse projects and offers insights into systematically
developing competencies in fast-paced companies like HubSpot. Ultimately, it aims to serve
as a research base for similar companies to strategically integrate role-specific competence
development
Public-private partnerships for social housing in developed countries: assessing success factors and overcoming implementation challenges
No full textThis work project investigates the potential of public-private partnerships (PPP) for the
provision of social housing in developed countries. Through a structured and in-depth literature
review, it identifies the benefits of PPPs for this type of project, determines the reasons for their
limited use to date, uncovers the main challenges encountered and explores the critical success
factors and precautionary measures that are necessary for successfully delivering social housing
through a PPP. Findings indicate that PPPs for social housing are promising, but that a specific
implementation approach is necessary to ensure the project’s success
A consulting lab on grupo Ageas Portugal metaverse strategy: an analysis of grupo Ageas Portugal competitive environment
No full textMetaverse is a disruptive technology with the potential to alter how we live and interact. Grupo
Ageas Portugal is an insurance firm, with a strong commitment to sustainability and the
community. Therefore, the task is to determine where GAP may generate value in the
Metaverse and have a beneficial impact on society in the direction of sustainability and
inclusivity. Moreover, this individual part of the project aims describe the external
environment that can affect how GAP should approach a Metaverse strategy
How to grow the offley port wine brand in Belgium leveraging its legacy - developing the brand identity for offley in Belgium
No full textIn the fiercely competitive Belgian alcoholic beverages market, the Port wine brand
Offley strives to maintain its prominence. As part of the strategic marketing solution to grow
Offley in Belgium leveraging its legacy, a new STP, brand identity, and marketing mix
position the brand in the spirits/apero drinking moment. Lastly, this report develops Offley’s
brand identity and elements in liaison with this new positioning, blending Port wine legacy
with Belgian apero culture for a daring brand essence that honours Offley’s Baron of
Forrester by challenging all rules to disrupt the conformist status quo of Port wine and the
creatively stagnated spirits industry
Next generation finance: determinants of consumer finance engagement with generation z
No full textWith the emergence of younger generations and changes in their characteristics and preferences,
traditional financial services providers face the imperative to adapt to remain competitive and
avoid being outcompeted by emerging disruptive players. This study explores the drivers of Gen
Z's engagement with financial institutions, assessing their significance and understanding the
interrelation of these factors, alongside Gen Z's characteristics and behaviors.
Results indicate that trust and transparency, competitive rates and rewards, customer support,
financial education, sustainable and ethical practices, and extended offerings and aggregations are
important determinants to Gen Zers when choosing their financial provider and highlight the
correlation between demographic factors and their preferences