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The UAE’s Energy Transition -Opportunities That Lie Ahead A Multi-Level Perspective Analysis of the UAE's Shift Toward Clean Energy-
departmental bulletin pape
Socioeconomic Transitional Justice in the former Yugoslavia -Seeking Reconciliation with Economic Motivation-
departmental bulletin pape
A Study of the Business Location Behavior of Regional Companies and Its Impact on Local Communities -A Case Study of Nakamura Brace-
departmental bulletin pape
Untersuchung der Rechte und Pflichten des Mannes in der Frage der Abtreibung
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The impact of payment sounds in cashless payment on the attractiveness of the service
With cashless payments becoming an indispensable part of modern life, there is a tendency to focus on measures such as point redemption campaigns and the design of payment screens that tend to attract people's attention. In sensory marketing, emphasis is placed on designing products and services that appeal to the five senses. For cashless payments, sight and hearing fall under the category, but there is a lack of discussion regarding hearing. Therefore, in this study, we introduced the perspective of product sound and investigated the payment sounds that contribute to the appeal of cashless payments. As a result of a randomized controlled trial conducted in an online survey, attractiveness increased in the order of talking sounds, single sounds, and multiple sounds. This study suggests the effectiveness of considering the type of payment sound for companies that handle cashless payments.ここに掲載した著作物の利用に関する注意 本著作物の著作権は日本感性工学会に帰属します。本著作物は著作権者である日本感性工学会の許可のもとに掲載するものです。ご利用に当たっては「著作権法」ならびに関連法規に従うことをお願いいたします。journal articl
Transformation of Japanese Annual Events from Chinese Origin -Take “Joushi”,“Tango”,“Tanabata” as Examples-
明治大学博士(国際日本学)doctoral thesi