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The Three Stages of Internalizing the Environmentally driven Social Costs in Japanese Steel Industry -From Pollution Control via Energy Saving to Decarbonization（Part2）-
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A Study on Descriptive Method of Civil Society Argument in the Post-Cold War Era
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The effect of a package design in the shape of a long musical note linked to the movement of the product on purchase intentions
Get PDFIn food products, package design has a significant influence on purchase intent. Typography is one of the most important design elements in a wide range of visual communication opportunities with consumers, including advertising and product packaging. Although the design of the language and fonts used has been studied for a long time, there is little knowledge on typography focusing on the movement and shape of products. Therefore, this study examined the relationship between the elongation motion of food products and the writing direction and length of long notes to measure the effectiveness of visual representations of the movement of merchandise. The results of a randomized controlled trial using an Internet survey showed that the attractiveness increased in the order of vertical length, horizontal length, and normal length in portrait. This study suggested that the writing direction of text in advertisements should be carefully considered.ここに掲載した著作物の利用に関する注意 本著作物の著作権は日本感性工学会に帰属します。本著作物は著作権者である日本感性工学会の許可のもとに掲載するものです。ご利用に当たっては「著作権法」ならびに関連法規に従うことをお願いいたします。journal articl