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Exploring the intermediary effects of TikTok on Generation Z’s visit intention
No full textShort video applications, specifically TikTok, have been widely used in the tourism industry to engage audiences during COVID-19 and the post-pandemic era. However, there is limited research on TikTok's influence on domestic tourism recovery post-COVID. Guided by the technology acceptance model (TAM), social cognitive theory, and source credibility model, this study proposes a research model to examine the effectiveness of social media influencer TikTok videos on Generation Z's visit intentions towards domestic tourism destinations in Malaysia. 201 Generation Z Malaysians participated in the self-administered online questionnaire and data were analysed using IBM SPSS and SmartPLS 4.0. The study highlighted the significant mediating effect of self-efficacy in the extended TAM model, indicating the influences of TikTok-related perceptions and SMI credibility in enhancing the audience's self-efficacy to travel to the marketed destination. This study extends existing TAM research on utilising TikTok videos with SMI as a domestic destination marketing tool in the post-COVID-19 era, offering valuable insights to practitioners on harnessing the strengths of TikTok as an effective destination marketing tool and fostering a sense of self-efficacy among tourists, thereby contributing to the sustainable recovery of the industry
Gaze-contingent musical attentional bias modification: exploring feasibility and clinically-relevant changes in mood
Get PDFAttentional bias modification (ABM) is cost-effective, accessible, and could meet the increasing demand for mental-health treatment. However, ABM paradigms that reliably modify attentional biases (AB) and symptoms are still required. Consequently, we examined the feasibility of a novel ABM intervention (gaze-contingent consonant and dissonant music heard when looking at positive and negative faces, respectively). Contingency awareness and use, and participant adherence and dropout assessed if the intervention could be done. Negative affect, state rumination, and negative AB (longer dwelling on sad and angry faces) after a single session (Study 1, N = 13), and negative affect, trait rumination, depression, anxiety, and negative AB after four sessions (Study 2, N = 10) assessed whether the intervention should continue. The intervention could be done as (1) the music versions and their contingency were discerned and deliberately controlled by some participants, and (2) the participants adhered to the study with no dropouts. Although reductions in positive affect were seen across the studies, the intervention should continue to be explored as on the whole, reduced negative affect (or no change), state and trait rumination, depression, anxiety, and baseline negative AB were also found post-intervention in descriptive data. However, some participants tolerated the dissonance tracks (i.e., negative-face viewing continued), clinically-relevant changes in rumination, depression, and anxiety scores were seen in few participants, and AB change (attenuation/reversal/increase) depended on the contrast (emotional-neutral and/or emotional-emotional). An evaluation of the studies showed that task instructions, music selection, and the number of sessions to be delivered requires further exploration. In conclusion, gaze-contingent music ABM is feasible and should be further explored to ensure it works as intended for a larger number of individuals. The differing emotional-neutral/emotional-emotional results could underlay/contribute to the lack of AB change found in the commonly used emotional-neutral ABM literature. Thus, both contrasts should be assessed
The geopolitical dimension of 21st November 1971 celebrated as the Armed Forces Day of Bangladesh
No full textThe combined offensive of 21 November 1971 – now celebrated as Bangladesh’s Armed Forces Day—marked India’s first overt military engagement in support of Bangladesh’s ongoing Liberation War, which was intensified following the attack. However, India opted for a ‘strategic pause’ until December 3. This paper explores India’s compulsions for the pause, Pakistan’s reactions, and the significance of the military offensive from Bangladesh's perspective through a geopolitical lens. Examining relevant official records of the United Nations, the Indian Lok Sabha and Bangladesh’s provincial government, the paper finds that to draw international legitimacy, India opted for a strategic pause relegating her military intervention in the East as an ‘insignificant prelude.’ Pakistan's pre-emptive strike in the West on 3 December 1971 exposed her to further international obloquy as an ‘aggressor’ and ‘initiator,’ transforming the Liberation War into an ‘Indo-Pak’ war. From Bangladesh's perspective, the November offensive was not a ‘precursor,’ but a continuation, an inevitable merger of the two forces, while retaining Bangladesh’s political authority and ownership of the war amidst a complex geopolitical context. The course followed by Bangladesh and India was guided by geopolitical considerations—exemplifying Clausewitz's maxim that war is an instrument of (geo)politics by other means
Artificial intelligence applications in TV industry workflow
No full textThe TV industry is going through a major change due consumers need for high-quality, diverse, and customized content. This leads to increase production costs while the production time shrink. To deal with these challenges, the industry is levering the use of Artificial Intelligence to improve and optimize their processes. This paper gives a summary of how it is being used in existing literature and publicly available use cases. But different than other works, we put them application in perspective of the TV Industry workflow of pre-production, production, post-production, and distribution
