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Application-oriented AI in the corporate context
No full textThe purpose of this thesis is the assessment of the use of application-oriented artificial intelligence in the corporate context. It focuses on the question of whether artificial intelligence can be considered a defining asset for the future of the business world. Through a combination of theoretical analysis and empirical research using an inclusive survey for employees in various industries, the project examines how artificial intelligence is perceived in business practice through the implementation of artificial intelligence technologies. The survey results are analyzed in a structured way to identify recurring patterns and key findings, providing valuable insights into the current knowledge and opinions of employees. These findings are then placed within the existing theoretical framework to draw well-founded conclusions about the role of artificial intelligence in business practice. The work shows that artificial intelligence offers many opportunities. However, it also presents challenges that need to be addressed within this context. The findings of the survey for a basis for further discussion on the future role of artificial intelligence in the business world and provide practical recommendations for its successful implementation
Selbstführung durch soziale Medien: Der Einfluss von TikTok-Selbstoptimierungsinhalten auf junge Erwachsene der Generation Z
No full textThis thesis examines the influence of self-optimisation content of the social medium TikTok on the self-leadership skills of young adults. The topic is relevant as this content, through its distribution and influence on Generation Z, can shape the development of self-leadership skills and the mental well-being of this young target group. The research design combines quantitative and qualitative methods: an online survey with 103 participants was supplemented by semi-structured interviews with seven people. The results show that the consumption of such content has both positive and negative effects. While the content can promote self-motivation, goal setting and self-management, social comparisons and unrealistic expectations often lead to stress, reduced self-esteem and perfectionism. The paper concludes by stating that TikTok has an ambivalent effect on the self-management of young adults. Reflective use of the platform is necessary in order to maximise positive effects and minimise negative effects
An Empirical Study on the Role of Personality in Consumer Decision-Making: Neuroticism and Openness to Experience Affect Susceptibility to the Attraction Effect
No full textIndividual consumer characteristics, particularly personality traits, have received limited attention within the extensive body of research on the attraction effect, despite the general consensus that the decision-making process influences this phenomenon. This study seeks to shed light on the question, which role personality traits as individual consumer characteristics play for the attraction effect. To investigate this, an experiment was conducted using an online survey. The personality of the subjects (N = 125) is specified as scores of the Big Five personality traits, assessed using the IPIP-D-120, a German-language self-report measure instrument for the Five-Factor Model. Based on participants’ hypothetical choices on eighteen product selection tasks designed to elicit attraction effects, individual susceptibility to the attraction effect is measured. Potential effects of personality on participants’ degrees of susceptibility to the attraction effect are analyzed using multivariate regressions. The results suggest that two dimensions of personality moderate the attraction effect: Decoys may be less likely to induce attraction effects among individuals scoring high on Neuroticism (β = -0.18, p = .08), while consumers scoring high on Openness to Experience may be more prone to decoy-induced choices (β = 0.19, p = .08). However, these findings should be questioned until they are confirmed by potentially future studies, as there are limitations regarding their validity and reliability
Analysing the Impact of AI on Intercultural Communication in International Businesses - A Study on Multinational Teams
No full textArtificial Intelligence (AI) is a disruptive technology and gaining more and more importance all around the globe. However, the impact of AI on intercultural communication is still quite unexplored, even though it gets increasingly integrated into corporate communication strategies, which why it is important to understand their effects on intercultural interactions. In this paper a detailed literature review is combined with qualitative research, including semi-structured interviews with managers from a multinational company to explore the impacts of AI on intercultural communication in a business context. With this approach the research explores how AI tools are being used to improve communication efficiency and address cultural differences, but also to identify challenges such as the potential for cultural homogenization, over-reliance on AI, and ethical concerns related to data privacy and bias.
The analysis concluded that while AI offers significant benefits for enhancing intercultural communication it is important to manage it carefully in order to reduce potential risks. Hence this thesis contributes to the ongoing discussion about AI's role in global business, whilst providing insights into its impact on intercultural dynamics and concludes in suggesting areas for further research
A Performance Analysis in the Energy Sector
No full textThe energy sector represents a critical infrastructure in major parts of the world and is indispensable for a modern-day lifestyle. However, it also contributes a large share of toxic greenhouse gases to the environment. Due to pressing climate change, which causes severe impacts for living beings on our planet, the energy sector undergoes profound change. Motivated to assess the financial attractiveness of the different global and European energy segments, such as fossil energies, renewable energies and nuclear energies, a performance analysis is conducted. For that reason, energy indices are investigated with traditional performance analysis tools such as risk-return assessments, risk-adjusted measurements, and correlational studies. Furthermore, the top five heaviest-weighted companies per energy index are examined through correlational studies. Their performance is assessed based on different key performance indicators, such as gross profit margin, gross EBITDA margin, return on assets, and return on equity. The analysis suggests ambiguous results, where there is no energy segment that stands out clearly. This study aims to provide a general overview of the attractiveness of the financial performance of global and European energy segments
Möglichkeiten und Grenzen der Integration von Achtsamkeit in die Physio- und Ergotherapie : Eine qualitative Untersuchung
No full textHintergrund Im Zuge einer wachsenden Evidenz für achtsamkeitsbasierte Verfahren im medizinischen Kontext wird immer häufiger für deren Integration in die Physio- und Ergotherapie argumentiert. Damit eine solche Integration gelingen und sich das tieferliegende Potenzial des Konzeptes „Achtsamkeit“ entfalten kann, ist eine regelmäßige Achtsamkeitspraxis der Therapeut*innen selbst essenziell. Obwohl die Anwendung standardisierter Achtsamkeitsprogramme wie beispielsweise der Mindfulness-Based Stress Reduction (MBSR) in verschiedenen medizinischen Kontexten gut beschrieben ist, ist wenig darüber bekannt, wie entsprechend trainierte Physio- und Ergotherapeut*innen Achtsamkeitsaspekte außerhalb dieser standardisierten Anwendungsformen in den physio- und ergotherapeutischen Prozess integrieren.
Ziel Untersuchung zu den Fragen, wie Physio- und Ergotherapeut*innen mit einer entsprechenden Expertise im Feld Achtsamkeit diese in den therapeutischen Prozess integrieren, wie sie deren Auswirkungen auf den therapeutischen Prozess wahrnehmen und welche Möglichkeiten und Grenzen sie dabei erfahren.
Methodik Es wurden halbstrukturierte Leitfadeninterviews mit Physio- und Ergotherapeut*innen geführt, die zusätzlich eine Ausbildung zur MBSR-Lehrkraft absolviert haben. Die Rekrutierung potenzieller Partizipant*innen erfolgte über die deutschsprachigen MBSR-Verbände sowie über eine Internetrecherche. Die Auswertung der Interviews orientierte sich an der Inhaltsanalyse nach Mayring (2015), wobei die Kategorienbildung durch theoretische Vorannahmen unterstützt wurde.
Ergebnisse Insgesamt wurden 5 Physio- und Ergotherapeut*innen interviewt. Als primäre Art der Integration von Achtsamkeit wurde eine eigene „Art zu Sein“ beschrieben, die sich durch Qualitäten wie Präsenz, Freundlichkeit, offenes Interesse, Authentizität und Akzeptanz auszeichnet. Die Interviewten nahmen dadurch sowohl eine Beeinflussung der Beziehung zwischen Patient*innen und Therapeut*innen und dem eigenen Wohlbefinden wahr, als auch eine Stimulation ähnlicher Qualitäten bei Patient*innen. Infolgedessen wurde die Therapie u. a. als konstruktiver und konzentrierter wahrgenommen. Wesentliche Hindernisse für eine Integration von Achtsamkeit stellen vor allem formale Rahmenbedingungen dar, z. B. enge Zeittaktungen oder patientenspezifische Merkmale wie passive Erwartungshaltungen.
Schlussfolgerung Aus Sicht der interviewten Therapeut*innen beeinflusst eine Achtsamkeitsschulung verschiedene Ebenen der Therapie, die in Wechselwirkung zueinander stehen können. Die Integration von Achtsamkeit wurde als förderlich für eine konstruktive Beziehung zwischen Patient*innen und Therapeut*innen wahrgenommen und als unterstützend für die Therapie interpretiert. Unklar bleibt, wie tiefgehend die eigene Achtsamkeitspraxis der Therapeut*innen sein muss, um Achtsamkeit erfolgreich in den therapeutischen Kontext einzubringen
