9086 research outputs found
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Steigerung der Produktqualität beim effizienten Schleifen von beschichteten Bremsscheiben mit komplexem Design
No full textPreserved ciliary muscle biopotentials enable artificial lens control and near vision recovery in long-term presbyopia
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Ganzkörper-EMS versus Medizinische Trainingstherapie bei chronischen Rückenschmerzen. Eine randomisierte kontrollierte Äquivalenz-Studie
No full textPersonality and Support for Symbolic Environmental and Sociopolitical Measures The roles of Big Five traits and underlying motives
No full textThis study examines whether the Big Five personality factors relate to the reception of
symbolic environmental and sociopolitical measures. In a cross-sectional online survey
(n = 44), we assessed overall support and five motives behind agreement: setting a sign,
guilt reduction, fear of criticism, punitive motives, and self-punitive attributions. Using
correlation analysis, multiple linear regressions, and k-means clustering, Agreeableness
emerged as the only consistent predictor, relating positively to general support and to
signaling motives of symbolic measures. Other assumed correlations were not clearly
confirmed here. Across motives, signaling showed the highest endorsement, whereas fear
of criticism was lowest. Cluster analysis (k = 3) revealed distinct motivation profiles (low,
selective, broad endorsement), but clusters differed only minimally in Big-Five means. In
our sample, general agreement for environmental symbolic measures were higher overall
and less polarized than for sociopolitical measures. Across both areas, the signaling
motive remained the strongest and fear of criticism the weakest. Overall, support for
symbolic measures appears more closely linked to prosocial orientation than to emotional
vulnerability or activism tendencies. It is possible that other explanatory factors have a
stronger influence here, such as specific values, group influences, or situational incentives
that go beyond stable personality traits. Future research should incorporate, social norms
and perceived effectiveness. Further it could use larger more diverse samples with more
demographic questions for deeper research
Guiding Early-Stage Product Innovation in Established Companies: The Role of Customer Development, Lean Startup, and Business Model Design
No full textThis thesis explores how iterative product development frameworks, created for startups, can be adapted to support early-stage product innovation in an established B2B software company. The study centres on TDM Systems GmbH, a provider of tool data management solutions. It examines the transferability of Customer Development, Lean Startup, and Business Model Design into a corporate environment. Using a qualitative single-case study, the research involved three phases: Pre-Analysis, Business Design, and Testing preparation. Empirical insights were gathered through customer interviews, competitor analysis, and a co-creative workshop with cross-functional stakeholders.
The results show that the three frameworks offer complementary contributions: Customer Development supports the structured gathering of customer insights, Business Model Design clarifies value propositions, and Lean Startup implements experimentation. Their integration is most effective through the Testing Business Ideas approach, which combines them into a practical Design–Test–Learn cycle supported by Test Cards and Learning Cards. When applied at TDM Systems GmbH, this approach generated four digital maturity profiles, identified white-space opportunities in the competitive landscape, and resulted in three prioritized value propositions: Get the Right Product Data + Find the Right Tool, Design the Product Data, and Feeds & Speeds Calculator.
The findings confirm that startup frameworks can boost innovation in established firms when tailored to organizational and market realities. Main challenges include cultural inertia, limited customer access in B2B settings, and resource constraints, but the study shows that iterative practices are doable when supported by lightweight tools and clear facilitation. The thesis contributes to academic discussions on the transferability of entrepreneurial methods and provides TDM Systems GmbH with a structured pathway for future validation and product innovation
The Effect of Color and Olfactory Priming on Cooperation
No full textThis thesis investigates the influence of color and olfactory priming on cooperative behavior in the iterated prisoner’s dilemma. Thirty-six participants were exposed to combinations of red or blue backgrounds with lavender or fish odor while playing the iterated prisoners' dilemma against a Tit-For-Tat opponent. Results from repeated-measures ANOVAs revealed no significant main effects or interactions, however descriptive patterns suggest that the combination of red and fish reduced cooperation, particularly among male participants. Pairwise comparison confirmed significantly lower cooperation in the red × fish condition compared to red × lavender and blue × fish. While effects were modest and limited by the small sample size, the findings suggest that multisensory environmental cues can modulate cooperation tendencies. The study highlights the context-dependence of cooperation, pointing to potential application in the design of social and organizational environments that foster trust and collaboration
