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What Strategies do Portuguese Influencers use to Engage with their Audience in the Fashion Industry? Netnography Study
No full textThis research explores engagement strategies employed by Portuguese fashion
influencers on social media, specifically focusing on audience interaction and follower
retention. A netnography study was conducted, analysing Instagram content to identify
key patterns and themes. The research examines strategies such as asking direct questions,
lifestyle integration, personal branding through poses, brand engagement via tagging, and
maintaining aesthetic consistency. Findings reveal the importance of authenticity,
relatability, and high-quality audiovisual content in fostering meaningful connections
with followers. The study provides practical insights for both fashion brands and aspiring
influencers looking to enhance their social media presence in the Portuguese market.
Ultimately, this research contributes to the growing body of literature on influencer
marketing by providing a structured understanding of effective engagement techniques.
Limitations and suggestions for future research, including cross-cultural and crossindustry studies, are also addressed
Auswirkung von Additiven auf die Schleifleistung von additiv hergestellten acrylgebundenen Schleifscheiben
No full textPhysiological team dynamics explored : physiological synchrony in medical simulation training
Full text linkGreen grinding of ultra-high molecular weight polyethylene using glass fiber reinforced highly porous 3D-printed metal bond grinding wheel
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Validierung eines semi-automatisierten Algorithmus zur standardisierten Analyse von Scherwellenelastografie-Daten in Muskelgewebe
No full textEffects of Active Spinal Orthosis on Fatty Infiltration in Paraspinal Muscles in Kyphotic Women with Osteoporotic Vertebral Fracture—Sub-Analysis of a Randomized Controlled Trial
Full text linkHinter dem Schleifkorn ist es nass - Einfluss des KSS auf Prozess, Maschine und Umgebung
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