Furtwangen University

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    Der Vespa-Veteranen-Club von Deutschland

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    Despite Being Illegal on Paper: Why Do Long Working Hours Remain Deeply Rooted in China? A Qualitative Study

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    The study examines why long working hours remain deeply rooted in China despite clear legal restrictions. Drawing on qualitative interviews with ten employees from two multinational corporations in the electronics and manufacturing sectors and one major domestic e-commerce firm, the study examines how employees experience, justify, and negotiate long working hours. The findings show that long working hours arise from the interaction of structural pressures such as coordination demands, workload volatility, and lean staffing, with culturally embedded norms of hierarchy, sincerity (诚, cheng), and face (面子, mianzi, or social reputation). Individual coping strategies further help employees remain functional, yet these adaptations often stabilise rather than reduce systematic pressures. The analysis also reveals a generational shift. Older generations interpret endurance as professionalism, while younger professionals emphasise efficiency, reciprocity, and personal boundaries, producing private scepticism alongside outward compliance. Overall, the results demonstrate that long working hours are sustained by a multi-layered system rather than any single factor. By foregrounding employees’ interpretive perspectives, the study contributes a grounded explanation of how long-hour expectations are reproduced, contested, and selectively reinterpreted in contemporary Chinese workplaces

    Reshoring vs. Offshoring: Why Companies Are Bringing Production Back Home

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    This study explores the recent waves of reshoring within Germany’s automotive sector, focusing on key firms such as BMW, Mercedes-Benz, Audi, and Porsche. Using a qualitative case study approach and grounded Transaction Cost Economics (TCE), Resource Based View (RBV), and Institutional Theory, the paper examines how factors such as rising coordination costs, supply chain disruptions, technological advancements (e.g., industry 4.0, AI) and sustainability regulations (e.g., the European Green Deal) drive reshoring decisions. Data was collected from public reports, press releases, and Industry analyses. Findings indicate that reshoring is driven not just with cost but is a strategic move toward building supply chain resilience, innovation capacity, and regulatory compliance. While some firms reshore as a response to offshore failures, others resort to proactive localization in order to be competitive in the long run. The study contributes to the literature on reshoring through the offering of sectoral, theory-guided analysis and emphasizing the institutional and technological transformation in reconfiguring the global value chain for the automotive sector

    The Guided Immersion : Building Netnographic Skills to Generate Deep Data

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    Bewegter Durchblick

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