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Analysis on Skill Development for Employment Opportunitiy in NGO Sector (Case Study : Myttkyina Township) (Nan Aung San, 2025)
Get PDFThis study investigates the development of skills and employment
opportunities for the NGO sector, focusing on Myitkyina Township. Utilizing both
primary and secondary data, the research employed a structured questionnaire
distributed to 150 randomly selected respondents aged predominantly between 18 and
35 years. The findings reveal that while youth possess strengths in adaptability,
teamwork, and digital literacy, critical thinking, leadership, and practical experience
remain areas of concern. Limited access to training, high competition in the job
market, and a lack of clear information on NGO job opportunities present major
challenges. Despite these obstacles, youth express strong interest in NGO work due to
its alignment with community service and development goals. The study recommends
expanding skill-building programs, simplifying recruitment procedures, and
enhancing inclusive employment practices. This research highlights the need for
collaborative efforts among NGOs, government bodies, and training institutions to
better prepare youth for meaningful careers in the NGO sector and ensure equitable
access to professional development opportunities
Factors Influencing User Experience Towards Finance Apps of Win Progress Services Co.Ltd (Aye Thida Thein, 2025)
Get PDFThe main objective of this study is to identify the factors influencing user
experience towards Win Finance Apps of Win Progress Services Company Limited.A
quantitative research approach was adopted, using a structured questionnaire. The
survey included Five Likert-scale questions to capture users’ experience. Data were
collected from 200 users of the Win Finance mobile Apps. The findings revealed that
ease of use, perceived usefulness, and customization are the most influential factors
shaping user experience with the Win Finance mobile Apps. The responses questions
supported the quantitative findings by providing additional insights into users’
expectations, preferences, and suggestions for improving the app's features and overall
usability. This study provides valuable guidance for Win Progress Services Company
Limited in optimizing Win Finance Apps to better meet customer needs. By focusing
on the core experience factors identified, the company should enhance user experience
and improve the Win Finance Apps’ effectiveness in delivering financial services
Customer Satisfaction and Customer Loyalty Towards Digital Banking Service of CHID Bank (Khin Thidar Aung, 2025)
Get PDFThe aim of the study is to examine the factors influencing customer satisfaction on
digital banking service at CHID Bank in Myanmar and to subsequently analyze the effect
of customer satisfaction on customer loyalty at digital banking service. The primary data is
collected from the surveys of 338 respondents who are using digital banking service of
CHID Bank by using simple random sampling method with Five-Point Likert scale
structured questionnaires. Quantitative research methods are applied in this study.
According to the findings, this study found that five of the six influencing factors have a
positive effect on customer satisfaction. Among five factors, perceived usefulness has a
moderate positive effect on customer satisfaction, and four factors which are security,
communication, tangibles and perceived ease of use have a slight positive influence on
customer satisfaction. Furthermore, customer satisfaction has a strong significant positive
effect on customer loyalty. Therefore, by strategically focusing on these areas, bank should
strengthen digital banking security more to build customer trust, should improve employee-
customer interactions to foster trust, should upgrade user interface design to be more user-
friendly and should maintain ease of use, should highlight the usefulness of digital banking
service to customers and should continuously monitor customer feedback in order to
improve services of CHID Bank and to sharpen its competitive edge in the Myanmar
market
Relationship Marketing Practices, Customer Loyalty, and Positive Word-of-Mouse Communication at Myawaddy Bank Limited (May Thinzar Win, 2025)
Get PDFThis study examines the effect of relationship marketing practices on customer loyalty
and analyzes the influence of customer loyalty on positive word-of-mouth (WOM)
communication among cardholders of Myawaddy Bank Limited in Myanmar. Focusing
on four dimensions of relationship marketing, which include trust, commitment,
communication, and conflict handling, the study investigates how these practices
influence customer loyalty and subsequently drive positive WOM. A quantitative
research method was employed, utilizing a structured questionnaire administered to 140
MWD Bank cardholders who conducted at least 20 transactions per month during 2024
using card services provided by the bank. Participants were selected through a simple
random sampling method. Data analysis was conducted using reliability testing,
descriptive statistics, correlation analysis, and regression modeling. According to the
multiple regression analysis, all four relationship marketing practices had a significant
positive effect on customer loyalty. Among these, communication had the strongest
effect, followed by commitment, trust, and conflict handling. The study also revealed
that customer loyalty had a significant positive effect on positive word-of-mouth
(WOM) communication. Therefore, MWD Bank should continue to strengthen
customer loyalty and foster positive WOM by ensuring clear communication, building
trust through reliable service, and addressing conflicts promptly and fairly.
Personalized engagement and loyalty programs can further deepen relationships and
encourage customers to advocate for the bank
Factors Influencing Spending Habits Among Employees at KBZ Bank (San Thida, 2025)
Get PDFThe main objective of this study is to examine the factors influencing spending
habits among employees, with a particular focus on digital financial literacy, ease of
digital payments, and financial attitudes. The study adopts a quantitative research
method. A sample size of the study is 151 employees who are working at KBZ (head
office). Simple random sampling method is used to select the sample respondents.
The results reveal that all three variables have a statistically significant influence on
spending behaviour. Among them, digital financial literacy has the most statistically
significant influence on employee spending habits, followed by financial attitudes,
and ease of digital payment. Therefore, digital financial literacy, financial attitudes,
and ease of digital payment led to improve the spending habits of employees working
at KBZ Bank (head office). It is recommended that the bank should develop and
implement financial education programs, enhance the functionality and accessibility
of digital payment platforms, and promote a culture of financial responsibility among
employees
A Study on Steel Industry of Myanmar ( Ye Hein Paing, 2025)
Get PDFThis study is to identify the factors which impact on the steel industry of
Myanmar based on Porter’s Diamond Model Theory and to explore the opportunities
available for growth and challenges of Myanmar’s steel industry. This study uses the
descriptive method based on primary and secondary data. The sample size is 151 firms
in steel industry by using simple random sampling method. The findings manifest that
Factor Conditions, Demand Conditions, Related and supporting industries, Firm
strategy, Structure and Rivalry factors and Chance dominate the competitiveness of the
steel industry. Role of government is seen as the non-dominated factor in this study.
The steel industry has the opportunity for the growth of the high demand, driven by the
infrastructure development and recovery efforts following devastating earthquake.
Moreover, the challenges such as electricity supply, importation of raw materials and
skilled labour force are needed to address for the development of steel industry
The Study on the Role of Myanmar Coast Guard in Safeguarding National Maritime Interests ( Zaw Zaw Kyaw, 2025)
Get PDFThis study examines the role of the Myanmar Coast Guard (MCG) in
safeguarding the country’s maritime interests, which include ensuring maritime
security, combating maritime crimes, and protecting marine resources vital to
sustainable development. The MCG, established on 6 October 2021, marks a
significant advancement in Myanmar’s maritime governance, tasked with overseeing
a vast coastline and territorial waters extending to the exclusive economic zone.
Employing a qualitative methodology, the research analyzes official documents,
maritime policies, international governance standards, and insights gathered from
twenty-five experts’ suggestions. Findings reveal the MCG’s growing importance in
national maritime security, emphasizing the need to maintain its civilian status for
international cooperation. The study highlights key challenges such as legal reforms,
institutional clarity, enhanced interagency collaboration, capacity building, and
modernization of maritime surveillance. Additionally, the MCG’s strategic role in
port and coastal security and regional diplomatic engagement is underlined. This
research provides crucial guidance for strengthening the MCG’s operational capacity
and international legitimacy, thereby advancing Myanmar’s maritime security and
sustainable maritime development
Analysis on Factors Affecting Diarrhoea in Dawbon Township, Yangon Region ( Witt Yee Win, 2025)
Get PDFThis study investigates the factors contributing to diarrhoea in Dawbon
Township by examining socio-demographic characteristics, environmental conditions,
and hygiene behaviors. The township’s population is predominantly male and middle-
aged, with nearly half (49.97%) falling into the low-income category, indicating a
significant prevalence of economic vulnerability. Most residents are engaged in
informal, labor-intensive occupations, which further limits their access to adequate
sanitation and healthcare. Poor environmental conditions, including irregular waste
collection, and exposure to disease vectors, significantly heighten the risk of diarrhoeal
disease. While residents generally understand the importance of sanitation, their
practices are constrained by limited infrastructure, insufficient public health outreach,
and financial barriers. Low health literacy further restricts access to clean water, proper
hygiene, and timely medical care. The findings highlight the urgent need for improved
sanitation infrastructure, targeted hygiene promotion, and strengthened community
health programs. Addressing these challenges through coordinated government policies
and active community involvement is essential for reducing the diarrhoea disease
burden in Dawbon Township
Factors Affecting Customer Satisfaction Towards Corporate Banking Services at Myanma Apex Bank (Thet Soe Mon, 2025)
Get PDFThis study investigates the factors influencing customer satisfaction in corporate
banking services at Myanma Apex Bank and examines how customer satisfaction affects
customer retention. A survey was conducted with corporate clients who were selected by
a simple random sampling method. Primary data used in this study were collected from
333 corporate banking clients through structured questionnaires having a five-point Likert
scale. Descriptive statistics, Pearson Correlation Analysis, simple linear regression, and
multiple regression analysis were used in this study. Multiple regression analysis showed
that corporate image, service quality, customer trust and process had an influence on
customer satisfaction, while service charges did not have an influence on customer
satisfaction at Myanma Apex Bank. Among them, services quality has the highest
influence on customer satisfaction. Simple linear regression analysis revealed that
customer satisfaction has an influence on customer retention. Overall, Myanma Apex
Bank can improve customer satisfaction by focusing on service quality, trust, corporate
image and operational efficiency while addressing concerns about service charges and
leveraging its brand image
Customer Satisfaction and Customer Loyalty Toward Ka$h Pkus Visa Prepaid Card (Yamin Kyaw, 2025)
Get PDFThe objectives of this study are to identify influencing factors on customer
satisfaction and to analyze the effect of customer satisfaction on customer loyalty of
KAH Plus VISA
prepaid card users of ACE investment bank who are the Myanmar migrate workers and
students from Malaysia. The Selection of respondents is conducted by using the simple
random sampling method. Influencing factors on customer satisfaction are analyzed with
five dimensions including information quality, service quality, and perceived ease of use,
perceived usefulness and perceived price. According to the results of this study,
influencing factors which are perceived ease of use, perceived usefulness and perceived
price are significant with customer satisfaction. Information quality and service quality
was not significant on customer satisfaction. And also, variable of customer satisfaction
are over the level of efficient on customer loyalty in KAH Plus VISA prepaid card should focus customer satisfaction by
building features to use easily and convenience and providing with strong security and
safety feature and providing price that the users believes as good value to spend on KA$H
Plus VISA prepaid card to increase high loyalty of users