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A Study on Health Risks and Residents' Perception of Groundwater Quality (Case Study : Hlaing Thar Yar Township, Yangon) ( Ei Thandar Aung, 2025)
Get PDFThis study assesses health risks and associated groundwater quality in Mya Sein
Yaung Residence, Hlaing Thar Yar Township, alongside public perception and
awareness of contamination. Utilizing a descriptive analysis, water samples were tested
for chemical and biological contaminants, and household surveys were conducted.
Findings show two thirds of respondents attributing health problems to their water
source and mostly reporting frequent clinic visits due to water-related illnesses. More
than one-third, reported experiencing kidney problems. Awareness of contamination is
high. Most participants understand the main causes of contamination, primarily
industrial waste and agricultural chemicals. Despite receiving information or support
from government agencies and NGOs, a few perceive their water as very safe. While
concern and willingness for preventive action are strong, practical knowledge about
water testing and access to official guidance remain limited. These findings underscore
the urgent need for improved access to water testing, targeted health education, and
regulations to reduce health risks
Assessment on Upgrading Rail Way Stations in Yangon (Case Study: Hlaing Township) (Thandar Aung, 2025)
Get PDFThis study examines the current development of railway infrastructure,
with a particular focus on upgrading railway stations in Hlaing Township as part of the
Yangon Circular Railway System and to analyze the effectiveness and progress of the
station development upgrades. Primary data were gathered through surveys and
interviews with residents, passengers, and railway staff, while secondary data came
from Myanmar Railways. Findings reveal that station upgrades enhanced passenger
experiences through better lighting, cleanliness, and safety. However, issues remain,
including limited seating, lack of information, and poor conditions on trains. Residents
expressed a desire for modern amenities such as digital displays, online ticketing, and
Wi-Fi. While infrastructure upgrades contribute positively to local development, the
study emphasizes the need for improved service quality, affordability, and equal
attention to all stations. Addressing these challenges through effective management and
passenger-focused services can foster public trust, increase railway usage, and support
sustainable urban development in Yangon
Factors Affecting Treatment Adherence Among Type 2 Diabetes Patients in Rural Society (Case Study: Oktwin Township in Taungood District) ( Khun Zar Ni Hein, 2025)
Get PDFAdherence to prescribed treatment regimens is crucial for managing Type 2
diabetes effectively to prevent complications and improve quality of life. The study
aimed to assess adherence levels and identify key determinants shaping patients'
compliance with prescribed regimens in rural area of Oktwin Township, Taungoo
District,. Employing a cross-sectional descriptive design, data were collected from 310
patients across 35 villages using structured questionnaires based on the Diabetes Self-
Management Questionnaire (DSMQ). Data analysis included correlation test and
multiple linear regression. Key findings revealed that while the association between
medication adherence and healthcare utilization were relatively strong, gaps persisted
in self-monitoring, physical activity, and advanced glucose management. Factors such
as health literacy, economic barriers, family and social support, cultural beliefs, and
healthcare accessibility significantly influenced adherence. The study underscored the
importance of community-based education, culturally sensitive interventions, and
improved rural healthcare services to enhance adherence and health outcomes
The Impact of Climate Change on Rice Production in Minhla Township, Bago Division, Myanmar (Ye Aung, 2025)
Get PDFThis study aims to analyze the impact of the climate change on rice production
in Minhla Township, Bago Division, Myanmar. To accomplish these objectives,
primary and secondary data were used in this study. A sample of 120 rice farmers across
eight villages were selected by using simple random sampling method. The primary
data were collected by using structured questionnaire with five-point Likert scale items.
In-depth interview was also conducted with rice farmers. Secondary data was obtained
relevant text book, previous research and internet websites. The findings indicate that
rainfall unpredictability, rising temperatures, and increased frequency of extreme
weather events have significantly disrupted traditional rice farming. While many
farmers have adapted their planting calendars and adopted climate-resilient rice
varieties, the lack of institutional support and access to training remains a significant
challenge. The study makes suggestions to improve rice-farming communities' ability
to adapt
Analysis on the Debit Card Usage in Kanbawza Bank Limited (Yin Min Aye, 2025)
Get PDFThis study investigates debit card usage among customers of Kanbawza Bank
Limited, focusing on the interplay between opportunities and challenges that influence
cardholder experiences. Primary data were collected through structured interviews with
150 randomly selected debit cardholders from Kanbawza Bank branches. A five-point
Likert scale was applied to measure satisfaction across six dimensions: ease of use,
security, customer support, transaction speed, information content, and card privileges.
Findings reveal particularly high satisfaction with information content, ease of use, and
transaction speed. Customers value the Kanbawza bank’s provision of clear and
accessible information through its website, official social media channels, and printed
materials, as well as the convenience and efficiency of ATM-based transactions. These
strengths present opportunities for further promoting debit card adoption. However,
challenges remain, particularly in enhancing security measures and customer support
services. Continuous advancements in Kanbawza Bank’s internet banking platform and
core security systems are expected to strengthen overall satisfaction and encourage
broader usage of debit card services
Effect of Customer Value on Customer Satisfaction and Customer Loyalty towards ACCOR Live Limitless app (Kyar Nyo Thawe Thinn, 2025)
Get PDFThe objectives of the study are to examine the effect of customer value on customer satisfaction towards the ACCOR Live Limitless (ALL) app and to analyze the mediating effect of trust on the relationship between customer satisfaction and customer loyalty. This study uses both primary and secondary data. The population consists of 250 active users of the ALL app in Myanmar, and the sample size is 152 respondents, calculated using the Raosoft sample size calculator. A simple random sampling method is utilized to select 152 users from the total population. Primary data is collected using a structured questionnaire based on a 5-point Likert scale through an online survey. Secondary data is gathered from ACCOR’s official reports, industry publications, and academic literature. Descriptive statistics and regression analysis are used to analyze the data. According to the results, customer value (including app quality, app aesthetics, social status and perceived price) has a significant and positive effect on customer satisfaction. Furthermore, trust has a mediating effect on the relationship between customer satisfaction and customer loyalty. The findings highlight that the ACCOR Live Limitless (ALL) app should continue to deliver strong customer value in order to enhance satisfaction, build trust, and ultimately increase customer loyalty
Trust and Continuance Intention Toward KBZ Pay (Hnin Hnin Htet, 2025)
Get PDFThis study aims to analyze the key influencing factors of users trust in KBZPay,
and examine the effect of trust on continuance intention of users to use the platform. The
study primarily focuses on five independent variables, namely perceived privacy, integrity,
preventive fraud risk, security system, and service quality, which are considered potential
factors of trust in the mobile payment context. To achieve the study objectives, both
primary and secondary data were utilized. The primary data was collected through a
structured questionnaire distributed to a total of 267 respondents. These participants were
selected through systematic sampling from among buyers who actively use KBZPay for
making payments at Mingalar Market. A quantitative research approach was adopted, and
the collected data was analyzed using statistical techniques to identify relationships among
the variables. The findings express that perceived privacy, service quality, preventive fraud
risk, and security system have a statistically significant and positive influence on trust in
KBZPay. Among these variables, perceived privacy and service quality expressed as the
most influential factors, emphasizing the importance of perceived privacy and consistent
service delivery in building user trust. Furthermore, the results confirm that trust plays a
critical role in affecting continuance intention toward the KBZPay service. Users who
perceive the platform as trustworthy are more likely to continue using it for future
transactions. Based on these insights, it is recommended that KBZPay service providers
prioritize strategies that enhance user privacy, strengthen service quality, implement robust
fraud prevention mechanisms, and maintain a secure system environment
The Effect of Corporate Social Responsibility Practices on Customer Loyalty in KBZ Bank (Htar Thet Wai, 2025)
Get PDFThis study investigates the effect of corporate social responsibility (CSR) practices
on customer loyalty in KBZ Bank. It focuses on four key CSR dimensions: economic,
ethical, philanthropic, and environmental responsibilities. A quantitative research method
was used, and data were collected through a structured survey of 400 active customers from
KBZ Bank’s head office in Yangon. Descriptive statistics, correlation analysis, and multiple
regression analysis were conducted to explore the relationship between CSR practices and
customer loyalty. According to multiple regression analysis, the three CSR dimensions have
a positive effect on customer loyalty. Among these, ethical responsibility has the strongest
influence, followed by environmental responsibility and philanthropic responsibility. KBZ
bank should continue to maintain the transparency, fairness, and social contributions, which
in turn strengthen customer loyalty to the bank. Moreover, KBZ bank should integrate CSR
into core business strategies to build long-term customer relationships in Myanmar’s
banking sector
Factors Affecting Customer Satisfaction in Corporate I-Banking at AYA Bank PCL (Khin Thandar Kyaw, 2025)
Get PDFThe primary goals of the research are to determine the corporate i-Banking
services provided by AYA Bank PCL and to examine the elements influencing
customer satisfaction in corporate i-Banking at AYA Bank PCL. As digital banking
evolves, grasping how service quality impacts customer satisfaction is becoming more
crucial. The AYA Corporate i-Banking was introduced in 2014. A quantitative research
approach employs a structured questionnaire given to 385 Corporate i-Banking
customers chosen as the sample population through a simple random sampling
technique. Data were examined through descriptive statistics and multiple regression
analysis to assess the connection between influencing factors and customer satisfaction.
This research examines efficiency, reliability, responsiveness, customer support, and
privacy as factors affecting the independent variable, with customer satisfaction serving
as the dependent variable. The research reveals that reliability, responsiveness,
customer assistance, and privacy greatly influence customer satisfaction positively.
Among them, customer support and privacy are the most impactful factors on customer
satisfaction, while reliability is the least impactful factor on customer satisfaction. The
results indicate that AYA Bank PCL improves privacy through Multi-Factor
Authentication and user training. Support for via a more efficient call center and
immediate help. AYA Bank PCL addresses maintenance issues swiftly and offers
timely updates for improved responsiveness. To ensure dependable transactions, the
bank guarantees accuracy through automated verifications and swift assistance
A Study on Hospital Service Quality in Public Hospital (Case Study of North Okkalapa General Teaching Hospital) (Than Hsu Paing, 2025)
Get PDFThis research was an assessment of quality of dental healthcare at public
hospital. This study was carried out with the objectives of determining the perception
and expectation of patients on the dental healthcare services in North Okkalapa General
Teaching Hospital and finding out how patients evaluate the quality of services
provided by NOGTH. This was hospital based cross sectional descriptive study design,
primary data collected from the randomly selected with structured questionnaire via
personal interview with 250 patients who must be 18 years and older and they all are in
normal condition and able to respond to the questionnaires. These respondents were
collected from patients of NOGTH who took dental treatment during study period. It is
found that among the five scores of SERQUAL model in this study, is the highest gap
score is responsiveness (-0.37), and lowest gap score is tangibles (-0.01). So that the
results of survey showed NOGTH need a little upgrading to create organization wide
commitment to infusing quality into every activity through continuous improvement