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Factors Influencing Employee Performance at KBZ Bank (Kaung Htet Hein, 2025)
Get PDFThis study aims to identify and analyze the key factors influencing employee
performance at KBZ Bank, focusing on five key variables, including training and
development, compensation and rewards, leadership, working environment, and
organizational communication. Applying a quantitative research approach, the study
collected primary data from employees using structured questionnaires based on a
five-point Likert scale at KBZ Bank. A sample of 90 relationship managers,
representing about 80% of the total population at KBZ Bank. Respondents were
selected using a simple random sampling method to ensure representativeness.
Secondary data from internal reports and related literature further supported the
analysis. Descriptive statistics and multiple regression techniques were applied to
assess the influence of each variable on employee performance. The findings reveal
that training and development and organizational communication have the most
significant positive effects on employee performance. Leadership, working
environment, and organizational communication also contribute positively, though
their effects are less pronounced compared to the other variables. To further improve
employee performance, the bank should maintain a focus on training and development
and support clear and transparent communication. Management should also continue
to support fair compensation and rewards and ensure a positive working environment
as well as strong leadership practices. By strengthening these factors, KBZ Bank can
further enhance employee performance and organizational success, supporting long-
term growth and competitiveness in Myanmar’s banking sector
"Taxpayers" Compliance Under Self Assessment System in Myanmar " (Case Study : Medium Taxpayers Office-II) ( Ye Lwin Tun, 2025)
Get PDFThis study examines taxpayers’ compliance under the Self Assessment System
(SAS), focusing on factors that influence voluntary compliance to tax laws and the
effectiveness of the SAS in improving revenue collection. The Self-Assessment
System, widely adopted in many countries, shifts the responsibility of accurate tax
reporting and payment to taxpayers, aiming to enhance efficiency and reduce
administrative burdens. However, successful implementation depends heavily on
taxpayer compliance, which can be affected by factors such as taxpayer awareness,
enforcement mechanisms, and service quality provided by tax authorities. Using
quantitative data from tax offices implementing SAS, this research analyzes
compliance rates, return submission behavior, and actual tax collections over multiple
fiscal years. Findings indicate that while SAS has increased overall compliance and
revenue mobilization, challenges remain, including declining submission rates and
occasional discrepancies between expected and actual collections. The study
recommends targeted taxpayer education programs, strengthened enforcement
strategies, and improved taxpayer services to sustain and enhance compliance levels.
This research contributes to a deeper understanding of the dynamics of taxpayer
behavior under SAS and offers practical insights for policymakers to optimize tax
administration and revenue generation
Influencing Factors on Customer Satisfaction and Repurchase Intention Towards Moony and Myint Mo Online Shopping (May Thu Win Saung, 2025)
Get PDFThis study aims to investigate the factors affecting online shopping that influence
customer satisfaction, to explore how customer satisfaction impacts repurchase intention,
to evaluate the moderating role of relationship commitment on the connection between
customer satisfaction and repurchase intention, and to assess the moderating role of
switching costs on the link between customer satisfaction and repurchase intention in
relation to Moony and Myint Mo Online Shopping. This study utilizes both primary and
secondary data. Primary data were gathered from 377 customers of Moony and Myint Mo
Online Shopping through a systematic random sampling technique. Data will be gathered
from every 5th customer who buys a product from the Moony and Myint Mo online store.
A structured questionnaire utilizing a 5-point Likert scale is employed to gather primary
data through an online survey approach. Secondary data is collected from earlier research
studies, websites, and various other relevant sources. Descriptive statistics and regression
analysis are employed to examine the data. The regression analysis indicates that
information quality, product diversity, delivery, pricing, and reputation positively and
significantly influence customer satisfaction. There is no moderating influence of
relationship commitment and switching costs on customer satisfaction. Moony and Myint
Mo Online Shopping ought to effectively handle and encourage favorable customer
feedback on various platforms, including Facebook, Google, and online marketplaces
Risk Management Practices of Taiwanese Banks in Myanmar (Lamin Eain, 2025)
Get PDFThe aims of this research are to identify the risk management practices and to
analyze the effect of risk management practices on organizational performance of
Taiwanese Banks in Myanmar. This study focuses on the use of descriptive and
quantitative research methodologies. This research integrates data from both primary
and secondary sources. This research uses simple random sampling method with a
sample of 67 respondents who are employees at all levels. There are five independent
variables which include risk management environment, risk identification, risk
assessment, risk mitigation, and risk monitoring and control. According to the findings
of regression analysis, there is a statistically significant and positive effect on
organizational performance between risk identification, risk assessment, risk mitigation,
risk monitoring and control but risk management environment is a negative significant
effect. All three Taiwanese banks have strong risk assessment practices. This study
identifies areas for improvement, such as closely aligning risk assessments with
strategic planning process and implementing advanced technologies to prioritize risk,
further strengthening employee training particularly for catastrophic events.
Recommends further research to examine how external factors such as economic
fluctuations and regulatory changes in Myanmar influence banks to integrating
effective risk management practices into daily operations to foster organizational
performance
Effect of Cloud Computing Use on Business Performance of Customers in ITSTAR Co., Ltd (Soe Wunna Tun, 2025)
Get PDFThe objectives of the study are to examine the effect of technological capability, organizational capability, and environmental capability on cloud computing use, to analyze the effect of cloud computing use on business performance and to analyze the moderating effect of company size on the relationship between cloud computing use and business performance in customers of ITSTAR Co., Ltd. The study utilizes both primary and secondary data. A total of 53 respondents from the companies actively using cloud services from the company are selected as a sample size. Census sampling method is used in this study. Data are collected through structured questionnaires using a 5-point Likert scale. Primary data are collected via online surveys method, while secondary data are obtained from textbooks, academic journals, and related research studies. Descriptive statistics and regression analysis are applied to analyze the data. It is found that technological capability and organizational capability have a significant and positive effect on cloud computing use. Furthermore, cloud computing use has positive significant effect on business performance. There is no moderating effect of company size on the relationship between cloud computing use and business performance. Based on the findings, the study suggests that firms should prioritize internal capabilities such as IT infrastructure, leadership support, and employee readiness to enhance cloud computing use and drive business performance
Determinant Factors on Management Control, Labour Productivity and Performance at Jasmine Palace Construction Co., Ltd (Htut Kyaw Win, 2025)
Get PDFThe objectives of this study are to analyze the effect of determinant factors on management control, to analyze the effect of management control on labour productivity and to analyze the effect of labour productivity on performance of Jasmine Palace Construction Co., Ltd. A sample of 110 out of 150 supervisors and above managerial level personnel engaged in building projects at Jasmine Palace Construction Co., Ltd are included in this study. The sample size is calculated using Yamane formula and participants are selected through simple random sampling. A structured questionnaire is distributed to the respondents by making personal interview to collect primary data. Data analysis is conducted using both descriptive statistics and linear regression. According to the results of regression analysis, delegation of responsibilities, supervision of subordinates, and the accuracy of information have significant and positive effects on management control. There is a significant and positive effect of management control on labour productivity. Moreover, labour productivity has a significant and positive effect on performance of building projects. Jasmine Palace Construction Co., Ltd. should establish standardized supervision practices across all levels by developing and implementing protocols for monitoring work quality, providing constructive feedback, and setting performance expectations
Marketing Mix Activities, Customer Satisfaction and Customer Loyalty Towards Corporate Banking Services of "A" Bank (Moe Thiri Tun, 2025)
Get PDFThis study evaluates how marketing mix activities (7Ps: Product, Price, Place,
Promotion, People, Process, and Physical Evidence) affect customer satisfaction and
loyalty to “A” Bank's corporate banking services in Myanmar. This study uses
quantitative methods. Simple random sampling selects 120 business clients for data
collection. According to regression analysis, independent variables have somewhat
level of effect on customer satisfaction. For corporate clients, process activity affects
satisfaction the greatest, while place affects it the least. Also, client satisfaction
substantially predicts loyalty. These findings imply that “A” Bank should prioritize
more efficient service procedures, professional staff-client interactions, competitive
pricing, and new financial solutions to increase corporate customer satisfaction and
loyalty
Bank Performance at Selected Foreign Banks in Myanmar (Poe Zaw Oo, 2025)
No full textThis study explores the bank performance at selected foreign banks in
Myanmar. The primary objectives are to identify the factors influencing on bank
performance and to analyze their impact on bank performance. Quantitative research
methods, was employed. Data were collected from both primary and secondary sources.
A simple random sampling technique was used to select population of 100 employees
including officers, managers, and senior managers and above at ICBC Bank, Bangkok
Bank and MUFG Bank. Out of these, a sample 80 employees, representing 80% of the
target group, participated in the study. To analyze the data, multiple regression analysis
was used to examine the factors influencing on bank performance which are financial
management practices, customer management practices, internal business process
management practices, learning and growth management practices and risk
management practices. In this study, management practices are positively associated
with bank performance. Among them, learning and growth management practices are
the most critical in driving positive bank performance outcomes at selected foreign
banks. This study emphasized key dimensions such as profitability, liquidity, customer
satisfaction, customer retention, bank service time, new service introduction and
implementation time, employee satisfaction, training & development, risk management
policies and procedures, internal control have the influence on the bank performance to
increase profits and better efficiency in operations
Factors Influencing Work Life Balance on Employee Job Performance at Construction, Housing & Infrastructure Development Bank (Cing Lam Lun, 2025)
Get PDFThis objectives of this study are to analyze factors influencing work life balance, and to analyze the mediating effect of employee engagement on the relationship between work life balance and employee job performance at Construction, Housing & Infrastructure Developoment Bank. Both primary and secondary data are utilized in this research. The sample size of this study is 150 out of 245 employees by using Raosoft sample size calculator. Simple random sampling method is used to select the respondents. Structured questionnaires with 5-point Likert scale are used to gather primary data from these respondents. Online survey method is used to collect the primary data. In addition, secondary data are gathered from relevant textbooks, previous research papers, journals and articles, and other related information resources from internet website and the organization annual reports. The analysis methods are descriptive statistics and regression analysis. According to the regression analysis results, among influencing factors, organization support, organization culture and work-family policies have significant and positive effect on work life balance. Based on the result, employee engagement has a mediating effect on the relationship between work life balance and employee job performance at Construction, Housing & Infrastructure Development Bank. According to these findings, Construction, Housing & Infrastructure Development Bank should improve a better work life balance through organization support, organization culture, job design and work-family policies. The bank should focus in creating a culture that encourages recognition, autonomy, open communication, and involvement in decision-making to enhance engagement
Effect of Product Quality and Brand Image on Customer Loyalty towards Lydia Products (Noe Que Kyaw Lwin, 2025)
Get PDFThis study aims to analyze the effect of product quality on customer satisfaction, to analyze the effect of brand image on customer satisfaction and to analyze the mediating effect of corporate image on the relationship between customer satisfaction and customer loyalty towards Lydia Brand. This study utilized both primary and secondary data. Primary data are gathered through online surveys using a structured questionnaire completed by 384 respondents. These respondents are selected by calculating of Raosoft sample size calculator and chosen by simple random sampling method. Secondary data are sourced from academic and credible references to support the analysis. Descriptive statistics and regression analysis are used to examine how product quality and brand image affect customer satisfaction and loyalty. The results show that product quality of performance, reliability, conformance and serviceability have positively and significantly effect on customer satisfaction. The results show that brand image of brand awareness, brand experience, band loyalty have positive and significant effect on customer satisfaction of Lydia Products. According to Sobel test, corporate image has mediating effect on the relationship between customer satisfaction and customer loyalty. Therefore, Lydia product marketers should focus to develop a strong and attractive brand image to exceed consumer expectations and create enduring customer loyalty to Lydia products