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Factors Affecting Brand Love on Brand Loyalty towards Scrub House (Win Le Khine, 2025)
Get PDFThe objectives of the study are to examine the factors influencing brand love towards
Scrub House and to analyze the effect of Brand Love and Brand Loyalty Towards Scrub
House. There are over 2,000 customers in Scrub House in 2025. Sample size of the study is
239 out of 2,000 customers by using Raosoft sample size calculation. Simple random
sampling method is used to select the customers. In this study, online survey method by using
structured questionnaires with a five-point Likert scale is used to collect the primary data.
Secondary data obtain from documents, previous research, paper, textbook, websites and other
related information resources from Scrub House. Descriptive statistics and linear regression
analysis are applied in this study. The survey period was starting from February, 2025 and
concluding on May, 2025. Regarding the analysis, brand knowledge, word-of-mouth, brand
familiarity and customer satisfaction have positive and significant effect on brand love. It can
also say that brand love has positive and significant effect on brand loyalty. Therefore, Scrub
House should enhance the brand familiarity, brand knowledge and word-of-mouth practices
to increase brand love then to result more in brand loyalty with effective branding strategies
Financial Behavior and Financial Satisfaction of Employees at UAB Bank (Hsu Pyae Khin, 2025)
No full textThe objectives of this study are to identify the factors influencing financial
behavior and to analyze the effect of financial behavior on financial satisfaction among
employees at uab Bank. To achieve these objectives, both descriptive and quantitative
research methods were used, drawing on both primary and secondary data sources.
Primary data were collected from employees working at the Head Office of uab Bank
through simple random sampling. Regression analysis results revealed that financial
literacy, financial attitude, financial socialization, and lifestyle all positively and
significantly influence financial behavior. Among these, financial socialization has the
strongest influence on financial behavior while financial attitude has the lowest
influence on financial behavior among employees of uab Bank. Furthermore, financial
behavior is shown to affect financial satisfaction, indicating that better financial
practices contribute to greater contentment in personal financial matters. These findings
emphasize the importance of organizations in creating a workplace culture that supports
financial education, peer learning, and responsible financial habits to improve both
financial behavior and satisfaction. The study recommends that uab Bank, together with
key internal stakeholders including the HR department, training teams, and leadership
groups, enhances employee financial wellness by developing comprehensive financial-
literacy and financial-attitude programs, encouraging peer support, and promoting
responsible financial decision-making to improve both behavior and satisfaction among
employees
Effect of Fraud Risk Management Practices on Financial Performance of KBZ Bank (Kay Khaing Sint, 2025)
Get PDFFactors Influencing Customer Switching Behavior Towards Private Commercial Banks in Myanmar (May Myat Noe, 2025)
Get PDFThis study investigates the factors influencing customer switching behaviour
among private commercial banks in Myanmar. Specifically, the study examines the
influence of price-related factors, service quality, product offerings, trust in the
previous bank, and subjective norms on customer switching behaviour. A quantitative
research design is employed, and primary data are collected through systematic
sampling from 385 bank customers in Yangon who had previous switching
experience. The findings indicate that price-related factors, trust, and subjective
norms have statistically significant effects on customer switching behavior. In
contrast, service quality, product offerings, and the convenience of the previous bank
do not significantly influence on switching behavior of customers. Among all factors,
price-related issues emerged as the most influential driver of customer switching
behavior. The study suggests that, while banks comply with the regulations set by the
Central Bank of Myanmar, they should adopt competitive pricing strategies and offer
attractive interest rates for long-term and high-balance savers to enhance customer
retention and reduce switching behavior
Information and Communication Technology and Customer Retention at Kanbawza Bank (Mya Myint Zu, 2025)
Get PDFThis study aims to examine Information and Communication Technology (ICT) and
customer retention at KANBAWZA Bank, with a focus on three ICT dimensions: card system,
mobile banking, and internet banking. It also investigates the moderate role of government
policies in the relationship between ICT services and customer retention. The research adopts
a quantitative methodology, utilizing primary data collected through structured questionnaires.
A sample of 399 KANBAWZA Bank customers in Yangon was selected with simple random
sampling method. The findings reveal that all three ICT services have a statistically significant
and positive effect on customer retention. Among them, mobile banking exhibits the strongest
influence, followed by the card system and internet banking. Government policy significantly
moderates the relationship between ICT services and customer retention with a positive effect
observed for card and internet banking, suggesting that supportive regulations can enhance the
effectiveness of these services. The study recommends that KANBAWZA Bank continue
investing in ICT innovation, particularly in mobile banking reliability, and improve
communication on data security. Furthermore, it emphasizes the importance of collaboration
between banks and regulators to ensure that digital policies support, rather than weaken, ICT
effectiveness in customer retention
Credit Management Practices and Financial Performance of Yoma Fleet Financial Services (Nang Kham Mai, 2025)
Get PDFThis thesis examines the effect of credit management practices on the financial
performance of Yoma Fleet Financial Services (YFL), a leading financial services
provider in Myanmar. The study focuses on five core credit management components
credit assessment, monitoring and follow-up, bad debt recovery practices, flexible
payment collection, and legal action to evaluate their impact on YFL’s financial
performance, particularly in terms of profitability and payment recovery. A quantitative
research design was adopted, using structured questionnaires administered to
employees directly engaged in credit-related functions across departments such as
Credit, Risk, Sales, Operations, and Finance. A total of 92 respondents were randomly
selected from a population of 120 employees by using a simple random sampling
method. The findings indicate that all examined credit management practices
significantly influence YFL’s financial performance, among them legal action, credit
assessment, and bad debt recovery practices emerging as the most impactful. These
results highlight the importance of a strategic, data-driven approach to credit operations
to mitigate risk and enhance financial outcomes. The company should strengthen legal
procedures by maintaining comprehensive documentation and exploring cost-effective
legal measures to accelerate recovery. Improving credit assessment methods through
tighter screening and risk evaluation will also reduce future default risks. In addition,
specialized recovery teams trained in negotiation and financial restructuring should be
deployed to enhance collection efficiency
Corporate Governance Practices and Organizational Performance of Myanmar Finance International Limited (Pyae Phyo Wai, 2025)
Get PDFThis study investigates the effect of corporate governance practices on the
organizational performance of Myanmar Finance International Limited (MFIL).
Specifically, it examines the extent to which four key governance practices
Responsibility, Accountability, Transparency, and Integrity affect the performance of
the organization. Primary data were collected using structured questionnaires
distributed to MFIL staff, 51 respondents who are directly involved in corporate
governance-related activities using simple random sampling method. This study used
quantitative method, with data analyzed using descriptive statistics, correlation, and
multiple regression techniques. The findings reveal that all four corporate governance
practices, Responsibility, Accountability, Transparency and Integrity positive effect on
MFIL’s performance. Among these, Integrity is the highest influence on Organizational
Performance, indicating a strong and statistically significant positive effect.
Responsibility is an influence on Organizational Performance, showing a significant
and strong positive effect. Transparency is an influence on Organizational Performance,
suggesting a significant and positive effect. Accountability is also an influence on
Organizational Performance, showing still a significant and strong positive effect.
These results highlight the critical role of strong governance in supporting sustainability
and institutional success. The study recommends reinforcing governance mechanisms,
increasing transparency in operations, and conducting regular governance reviews to
enhance MFIL’s financial stability and social impact
Employee Retention and Organizational Performance of KBZMS General Insurance Co., Ltd (Soe Moe Htet, 2025)
Get PDFThis study investigates the effect of employee retention on the organizational
performance of KBZMS General Insurance Co., Ltd. The study is grounded in a conceptual
framework that includes work environment, training and development, compensation,
work-life balance, employee retention, and organizational performance. The objectives of
the study are to identify the key factors influencing employee retention and analyze their
effect on organizational performance at KBZMS General Insurance Co., Ltd. Primary data
were collected from 150 employees, using a simple random sampling method from a total
population of 500. Secondary data were obtained from previous research papers, official
publications, and company reports. Multiple regression analysis revealed that training and
development, compensation, and work-life balance have a statistically significant positive
effect on organizational performance, with training and development having the most
substantial effect on organizational performance. However, the work environment was
found to have no significant effect on performance. The study highlights the importance of
enhancing training opportunities, offering fair compensation, and supporting work-life
balance to improve organizational performance. The company should strengthen employee
development programs, revise compensation structures, and promote a healthy work-life
balance to enhance performance at KBZMS General Insurance Co., Ltd
Effect of Digital Transformational Leadership and Organizational Agility on Digital Transformation and Organization Performance in Global Technology Company (Su Yee Hlaing, 2025)
Get PDFThe purposes of this study are to analyze the effect of digital transformational
leadership and organizational agility on digital transformation, to analyze the
moderating effect of digital strategy on the relationship between digital
transformational leadership and digital transformation, to analyze the moderating effect
of digital strategy on the relationship between organizational agility and digital
transformation and to analyze the mediating effect of digital innovation on the
relationship between digital transformation and organization performance in Global
Technology Company. According to the Global Technology Company records (2024),
the company has a total of 208 managerial-level employees, including C-level
executive, general manager, assistant general manager, manager and assistant manager.
Sample size of 136 is determined using the Raosoft sample size calculator. A simple
random sampling method is applied to ensure representative responses. Primary data
are collected using an online survey method. Secondary data are gathered from industry
reports, academic articles, internal company records, books, websites, and both
international and local MBA research papers. For data analysis, both descriptive
statistics and regression analysis method are used to conduct this study. The findings of
the study demonstrate that both digital transformational leadership and organizational
agility have positive significant effect on digital transformation. And, the findings
indicate that there is no moderating effect of digital strategy on the relationship between
digital transformational leadership and digital transformation. There is also no
moderating effect of digital strategy on the relationship between organizational agility
and digital transformation. Moreover, the result shows that there is mediating effect of
digital innovation on the relationship between digital transformation and organization
performance. Therefore, digital transformation can improve organization performance
by enhancing operational efficiency, enabling data-driven decision-making, and
fostering continuous innovation. It is recommended that organizations, such as Global
Technology Company, integrate a well-defined digital strategy and leadership-driven
transformation efforts to sustain competitive advantage in a dynamic digital economy
Effect of Service Recovery on Customer Satisfaction and Repurchase Intention towards Yangon Book Shop (Theresa Win Maung, 2025)
Get PDFThis study aims to analyze the effect of process failure and product failure on service failure, to analyze the effect of service failure on service recovery, and to analyze the mediating effect of customer satisfaction on the relationship between service recovery and repurchase intention towards Yangon Book Shop. The study is conducted with a total of 58 service failure customers by using census sampling method. Primary data are collected through an online survey method using a structured questionnaire with a five-point Likert scale. Secondary data are obtained from academic journals, research articles, books, online resources, and retail industry reports. Both descriptive statistics and regression analysis are applied to analyze the data. The findings reveal that process failure and product failure have significant and positive effect on service failure. Service failure also has a significant and positive effect on service recovery. Furthermore, customer satisfaction mediates the relationship between service recovery and repurchase intention. To increase repurchase intention, Yangon Book Shop should focus on reducing operational errors, improving product quality, ensuring effective complaint handling, and developing a structured service recovery strategy that prioritizes customer satisfaction