Walter Sisulu University
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The moderating role of green consumer values in the relationship between green marketing and consumer behaviour:
Full text linkThe study aimed to investigate the moderating role of green consumer values in the relationship between green marketing and consumer behaviour. The study focused on the important role of green consumer values in shaping environmentally conscious consumer actions, emphasizing the importance of considering these values in green marketing strategies.To achieve the aim, the study adopted a positivist paradigm, quantitative approach, and a causal research design. A survey technique was employed to gather primary data where a self-administered questionnaire was issued to 450 respondents who were purposefully sampled. The study’s sample constituted consumers that frequently visit hotels in the Eastern Cape. The key findings of the study suggest that there is a significant role that green marketing plays in consumer behaviour towards green products offered in hotels. Furthermore, the findings highlight how green consumer values influence consumers towards value-driven choices for sustainable practices in the hotel industry, high level of satisfaction and preference for green products. Based on the findings, government and the hospitality industry should implement policies that will provide incentives for hotels that practise sustainable measures. This could include free quarterly advertisement of green hotels, free hampers for consumers that make use of green hotels on a regularly basis, and a spa voucher for every new consumer. Government should also provide capital and resources to small businesses to upscale their establishments to meet green hotel standards, for instance provide funding for solar installation and for those who already have installed solar panels to be reimbursed a fraction of the amount they paid.This study makes a significant contribution by highlighting the important role of green consumer values as a moderator. It reveals how these values impact the relationship between green marketing strategies and consumer behaviour. The study provides valuable insights for marketers, emphasizing the need to align strategies with green consumer values to promote more effective and impactful responses from consumers towards environmentally friendly initiatives.Thesis (MA) -- Faculty of Economic and Financial Sciences, Business Management and Economics, 202
Molecular analysis of Tigecycline Resistance in Carbapenem-Resistant Enterobacterales (CRE) in Mthatha and surrounding hospitals
Full text linkThe emergency of carbapenem-resistant Enterobacterales is prevalent and poses a significant threat to health systems worldwide. The European Center for Disease Control and Prevention has reported a mortality rate of about 50% in patients with CRE bloodstream infections. This study aimed to conduct a molecular analysis of tigecycline resistance in 100 CRE in clinical isolates from Mthatha and surrounding hospitals. The results showed a notable high prevalence of CRE infections in neonatal, male surgical, and maternal and pediatric wards, predominantly driven by Klebsiella spp. (53.4%), followed by Enterobacter spp. (20.5 %), then Escherichia coli (6.7%). The present study performed tigecycline AST using an E-test on 100 CRE hospital isolates., A total of 92.8 % CRE was susceptible to tigecycline, 1.6 % intermediate resistant to tigecycline, and 5.8 % resistant to tigecycline. A multiplex SYBR green-based PCR assay for rapid detection of tet(X) and its variants, including tet(X1), tet(X2), and high-level tigecycline resistance genes tet(X3), tet(X4), and tet(X5) were developed. The results in 100 CRE clinical isolates studied indicated that there were no tet (X) gene detected that was responsible for tigecycline resistance. The risk factors associated with tigecycline resistance in CRE include age, pre-exposure to antibiotics, prolonged hospitalization, and undergoing invasive procedures indicated by strong r2 =0.9501. CRE gradually evolves, posing a significant threat to patients of all ages. Early detection of carbapenemase production in clinical infections, carriage states, or both is essential to prevent hospital based outbreaks. As using Tigecycline is the last line of treatment for CRE infection, the high rate of tigecycline resistance in this study is alarming for the healthcare system in South Africa. Tigecycline combination therapy is recommended when treating critically ill patients. Tet (X) genes are not responsible for tigecycline resistance in the sample of this study. The risk factors associated with tigecycline resistance in CRE include age, pre exposure to antibiotics, prolonged hospitalization, and undergoing invasive procedures.Degree: M. Science (Medical Microbiology
Health Care Professionals’ Attitudes Towards Patients with Mental Illness at Nelson Mandela Central Hospital
Full text linkThe belief that persons with mental illness are dangerous and unpredictable has been noted in several studies. This perception is often associated with fear in those who hold this belief. The unpredictable nature of mental illness may also be a factor in how health care professionals react to and provide care for mentally ill patients. This may lead to an increase in negative attitudes towards mentally ill patients thereby resulting in negative patient outcomes. In South Africa (SA) there is paucity of literature regarding attitudes towards mental illness. Most studies done in SA have focused on patients’ experience of stigma and community attitudes towards people with mental illness. This research was conducted against this background to assess health care professionals’ attitudes towards patients with mental illness at the study site, which was at Nelson Mandela Central Hospital, in the Eastern Cape. The aim of this study was thus to investigate the attitudes of health care professionals working at Nelson Mandela Central Hospital towards patients with mental illness…Degree: M. Medicine (Psychiatry
Stigma In Women With Infertility In A Rural Community In The Eastern Cape Province: A Qualitative Study
Full text linkThe stigma surrounding infertility is a problem linked with different psychological and social difficulties, particularly for women, as well as a sense of shame and concealment. Infertile women experience high levels of stigma in South Africa. The infertility stigma is regarded as one of the greatest challenges in most societies for reproduction and sexual health of infertile women. This study aims to explore the intersection of stigma, demographic characteristics, experiences, and coping mechanisms among women with infertility in Mount Ayliff, Eastern Cape Province…Degree: M. Public Healt
Factors influencing digital marketing adoption for female interpreneurs in small and medium enterprices of OR Thambo Municipality
Full text linkThe rise of the Internet has transformed the business landscape, leading to the rapid growth of major online retailers and service providers like Amazon, Facebook, and Google, all of which play significant roles in the digital economy (Kannan, 2017). Global internet usage continues to grow, with South Africa not an exception. The research seeks to explore the factors influencing digital marketing adoption for female entrepreneurs on small and medium enterprise in OR Tambo municipality. This dissertation employs a quantitative research design. The study employs structural equation modelling (SEM) techniques to analyse a comprehensive dataset gathered from 313 female entrepreneurs. The findings reveal a nuanced relationship between adoption of digital marketing and business performance. The SEM results indicate that H4, have a positive influence on adoption of digital marketing, and H5, have a positive influence on business performance. The hypotheses H1; H2 and H3 had negative relationship on adoption on adoption of digital marketing hence they were rejection. The implications of these findings are discussed in the context of factors that influence the adoption of digital marketing on enhancing business performance for SME’s. The dissertation contributes to inclusive economic development, policy implications; educational interventions; strategic business imperative and social impact. Beyond the economic aspects, the study contributes to social impact by challenging and potentially reshaping societal norms and expectations regarding women's roles in business. This research not only advances the theoretical understanding of the link between adoption of digital marketing and business performance but also provides valuable insights for designing effective marketing strategies to improve business performance on female entrepreneurs. The dissertation concludes with suggestions for future research directions to further refine an understanding of the intricate dynamics involved in the relationship between adoption of digital marketing and business performance.Thesis (Masters) -- Faculty of Economics and Financial Sciences, 202
Isigcina-ntliziyo
No full textThe Keeper of the Heart necklace has its origins in the picturesque Mnubi River in Tsomo. This unique necklet features a small, flat tab design that is beautifully adorned with six exquisite pearl buttons. Traditionally worn by young teenagers of the AbaThembu community, the necklace showcases a captivating palette of colours, including vibrant green, deep navy, crisp white, striking orange, bold black, and rich gold. Each detail of the necklace reflects the cultural heritage and artistic craftsmanship of the region, making it not just an accessory, but a meaningful piece of identity.Purchased from Mrs Joan BrosterForms part of: Walter Sisulu University Beadwork Collectio
Ipasi-lentloko
No full textA headband is a flat white bead striped in red and adorned with a tree design, typically worn by young men. It holds great cultural significance, symbolising important life milestones or rites of passage. This ornament is traditionally donned after completing an initiation ritual, representing themes of life, purity, and renewal in various cultures.Purchased from Mrs Joan BrosterForms part of: Walter Sisulu University Beadwork Collectio
Ingxowa yecuba
No full textThe handbag is crafted from a rugged, coarse white fabric that has a tactile, almost natural quality. It is elegantly adorned with slender strips of deep black material that create a striking contrast against the light background. Delicately stitched along these strips are rows of shimmering beads, interspersed with lustrous pearl buttons that add a touch of sophistication. This unique accessory is designed not just for style but also for practicality, serving as a charming vessel to carry tobacco.Purchased from Mrs Joan BrosterForms part of: Walter Sisulu University Beadwork Collectio
Ibhekile yophatha izinto zokutshaya
No full textThe billy can is a charming and petite tin container specifically crafted for the purpose of carrying smoking accessories. This delightful can feature three elegant bead bands adorning its exterior, complemented by a sturdy wire handle for easy portability. The container is further embellished with dainty pearl buttons and soft pink wool pompoms, adding a touch of whimsy and sophistication. Notably, the lid of the can is left unadorned, creating a pleasing contrast to the intricate beadwork. Primarily intended for individuals aged 18 and above, the billy can is ideal for storing an assortment of items such as sweets, tobacco, and matches, making it a versatile and practical accessory for adults.Purchased from Mrs Joan BrosterForms part of: Walter Sisulu University Beadwork Collectio
Ikhubalo lomdlezana
No full textNursing mothers adorn themselves with a striking necklace crafted from large segments of the sangria root, celebrated for its enchanting qualities. This vivid jewellery not only serves as a beautiful accessory but also carries deep cultural significance. The root is believed to possess magical properties, and small pieces are often chewed and gently rubbed onto the infant to offer protection and blessings. This tradition is particularly cherished in the Mazzepa Bay area of the Centani district, where the connection between mother and child is symbolized through the powerful charm of the sangria root.Purchased from Mrs Joan BrosterForms part of: Walter Sisulu University Beadwork Collectio