Walter Sisulu University
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Amahobho anehantile
No full textThe brass curtain ring features a design of two large rings connected by a halter, creating a striking visual. This piece has an additional attachment that showcases the head adorned with the names "ICHELO" and "ICHELE," which represent a request or plea. This symbolism reflects the essence of youthful expression, reminiscent of the very first headbands worn by teenagers, embodying their desire for individuality and connection.Purchased from Mrs Joan BrosterForms part of: Walter Sisulu University Beadwork Collectio
Amahobho anehantile
No full textThese unique curtain rings feature a halter design, crafted with two large brass rings adorned with delicate beaded strips showcasing an intricate tree motif. The rings are elegantly connected by strands of smaller beads, adding to their charm. Teenagers have embraced this accessory, wearing them as earrings with the strap either looping gracefully under their chin or playfully draped over their nose, creating a distinctive and stylish look.Purchased from Mrs Joan BrosterForms part of: Walter Sisulu University Beadwork Collectio
Umliza wentombazana
No full textTwo elegant bracelets crafted from tightly coiled brass wire, each adorned with vibrant flat stripe beading that adds a touch of colourful flair. The smaller of the two features beads in a striking turquoise blue against a crisp white background, accompanied by two delicate bells that jingle softly with movement. These playful pieces are typically worn by teenage girls, gracefully resting on their upper arms, showcasing both style and youthful exuberance.Purchased from Mrs Joan BrosterForms part of: Walter Sisulu University Beadwork Collectio
The moderating role of green consumer values in the relationship between green marketing and consumer behaviour:
Get PDFThe study aimed to investigate the moderating role of green consumer values in the relationship between green marketing and consumer behaviour. The study focused on the important role of green consumer values in shaping environmentally conscious consumer actions, emphasizing the importance of considering these values in green marketing strategies.To achieve the aim, the study adopted a positivist paradigm, quantitative approach, and a causal research design. A survey technique was employed to gather primary data where a self-administered questionnaire was issued to 450 respondents who were purposefully sampled. The study’s sample constituted consumers that frequently visit hotels in the Eastern Cape. The key findings of the study suggest that there is a significant role that green marketing plays in consumer behaviour towards green products offered in hotels. Furthermore, the findings highlight how green consumer values influence consumers towards value-driven choices for sustainable practices in the hotel industry, high level of satisfaction and preference for green products. Based on the findings, government and the hospitality industry should implement policies that will provide incentives for hotels that practise sustainable measures. This could include free quarterly advertisement of green hotels, free hampers for consumers that make use of green hotels on a regularly basis, and a spa voucher for every new consumer. Government should also provide capital and resources to small businesses to upscale their establishments to meet green hotel standards, for instance provide funding for solar installation and for those who already have installed solar panels to be reimbursed a fraction of the amount they paid.This study makes a significant contribution by highlighting the important role of green consumer values as a moderator. It reveals how these values impact the relationship between green marketing strategies and consumer behaviour. The study provides valuable insights for marketers, emphasizing the need to align strategies with green consumer values to promote more effective and impactful responses from consumers towards environmentally friendly initiatives.Thesis (MA) -- Faculty of Economic and Financial Sciences, Business Management and Economics, 202
Factors influencing digital marketing adoption for female interpreneurs in small and medium enterprices of OR Thambo Municipality
Get PDFThe rise of the Internet has transformed the business landscape, leading to the rapid growth of major online retailers and service providers like Amazon, Facebook, and Google, all of which play significant roles in the digital economy (Kannan, 2017). Global internet usage continues to grow, with South Africa not an exception. The research seeks to explore the factors influencing digital marketing adoption for female entrepreneurs on small and medium enterprise in OR Tambo municipality. This dissertation employs a quantitative research design. The study employs structural equation modelling (SEM) techniques to analyse a comprehensive dataset gathered from 313 female entrepreneurs. The findings reveal a nuanced relationship between adoption of digital marketing and business performance. The SEM results indicate that H4, have a positive influence on adoption of digital marketing, and H5, have a positive influence on business performance. The hypotheses H1; H2 and H3 had negative relationship on adoption on adoption of digital marketing hence they were rejection. The implications of these findings are discussed in the context of factors that influence the adoption of digital marketing on enhancing business performance for SME’s. The dissertation contributes to inclusive economic development, policy implications; educational interventions; strategic business imperative and social impact. Beyond the economic aspects, the study contributes to social impact by challenging and potentially reshaping societal norms and expectations regarding women's roles in business. This research not only advances the theoretical understanding of the link between adoption of digital marketing and business performance but also provides valuable insights for designing effective marketing strategies to improve business performance on female entrepreneurs. The dissertation concludes with suggestions for future research directions to further refine an understanding of the intricate dynamics involved in the relationship between adoption of digital marketing and business performance.Thesis (Masters) -- Faculty of Economics and Financial Sciences, 202
Isigcina-ntliziyo
No full textThe Keeper of the Heart necklace has its origins in the picturesque Mnubi River in Tsomo. This unique necklet features a small, flat tab design that is beautifully adorned with six exquisite pearl buttons. Traditionally worn by young teenagers of the AbaThembu community, the necklace showcases a captivating palette of colours, including vibrant green, deep navy, crisp white, striking orange, bold black, and rich gold. Each detail of the necklace reflects the cultural heritage and artistic craftsmanship of the region, making it not just an accessory, but a meaningful piece of identity.Purchased from Mrs Joan BrosterForms part of: Walter Sisulu University Beadwork Collectio
Ipasi-lentloko
No full textA headband is a flat white bead striped in red and adorned with a tree design, typically worn by young men. It holds great cultural significance, symbolising important life milestones or rites of passage. This ornament is traditionally donned after completing an initiation ritual, representing themes of life, purity, and renewal in various cultures.Purchased from Mrs Joan BrosterForms part of: Walter Sisulu University Beadwork Collectio
Ingxowa yecuba
No full textThe handbag is crafted from a rugged, coarse white fabric that has a tactile, almost natural quality. It is elegantly adorned with slender strips of deep black material that create a striking contrast against the light background. Delicately stitched along these strips are rows of shimmering beads, interspersed with lustrous pearl buttons that add a touch of sophistication. This unique accessory is designed not just for style but also for practicality, serving as a charming vessel to carry tobacco.Purchased from Mrs Joan BrosterForms part of: Walter Sisulu University Beadwork Collectio
Ibhekile yophatha izinto zokutshaya
No full textThe billy can is a charming and petite tin container specifically crafted for the purpose of carrying smoking accessories. This delightful can feature three elegant bead bands adorning its exterior, complemented by a sturdy wire handle for easy portability. The container is further embellished with dainty pearl buttons and soft pink wool pompoms, adding a touch of whimsy and sophistication. Notably, the lid of the can is left unadorned, creating a pleasing contrast to the intricate beadwork. Primarily intended for individuals aged 18 and above, the billy can is ideal for storing an assortment of items such as sweets, tobacco, and matches, making it a versatile and practical accessory for adults.Purchased from Mrs Joan BrosterForms part of: Walter Sisulu University Beadwork Collectio
Ikhubalo lomdlezana
No full textNursing mothers adorn themselves with a striking necklace crafted from large segments of the sangria root, celebrated for its enchanting qualities. This vivid jewellery not only serves as a beautiful accessory but also carries deep cultural significance. The root is believed to possess magical properties, and small pieces are often chewed and gently rubbed onto the infant to offer protection and blessings. This tradition is particularly cherished in the Mazzepa Bay area of the Centani district, where the connection between mother and child is symbolized through the powerful charm of the sangria root.Purchased from Mrs Joan BrosterForms part of: Walter Sisulu University Beadwork Collectio