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Factors influencing consumers’ adoption of chatbot assisted marketing activities in the South African banking industry
Get PDFIn a world where technology is evolving at an alarming rate there have been so many advancements and developments in the marketing field and how consumers engage in accessing products and services. In general, a great body of literature on information technology shows evidence that areas such as mobile banking and organisational technology adoption have been explored. However, limited attention has been dedicated to consumer adoption or acceptance stages of technology, particularly chatbots in the South African context. Apart from that, during the peak of the Covid 19 pandemic, consumers had to adjust to mainly doing transactions online as there was a restriction in accessing banking halls. Given this backdrop, the aim of this study is to address this particular research gap through investigating factors influencing consumers’ adoption of chatbot assisted marketing activities in the South African banking industry. The research was inspired and constructed upon three research theories, namely Technology Acceptance Model (TAM), The Diffusion of Innovation Theory (DoIT) and Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). Based on these theories, a hypothesised model was formulated with eight independent variables, namely Perceived Usefulness, Perceived Ease of Use, Facilitating Conditions, Price Value, Hedonic Motivation, Social Influence, Perceived Compatibility and Relative Advantage. The dependent variable was put forward as Chatbot Adoption. Descriptive and explanatory research designs were selected for this study, utilising a quantitative research methodology. In addressing the objectives of the study, secondary data was collected through the internet, magazines, newspapers, articles, journals and books to aid in completing the literature chapters and construction of the measuring instrument. Primary data was also collected through a self-administered questionnaire which was created on QuestionPro and the link was distributed to the respondents. The population under study were consumers of the banking industry products and services in South Africa. The target respondents consisted of consumers who hold valid bank account and have used or experienced online activities within the banking sector. A non-probability vii sampling method through convenience and snowball sampling was adopted to recruit the respondents. Data were obtained from 151 usable survey questionnaires. The data collected from the respondents was coded and captured on a Microsoft excel spreadsheet which was then followed by analysing of data using IBM SPSS version 16. From the analysed results, all the suggested independent variables were retained as the respondents confirm in varying degrees the influence on behaviour that the factors have. The study found that the eight independent factors have practical and statistically significant correlation with consumer adoption of chatbot assisted marketing activities within the South African banking industry. In addition, the inferential ranking of the factors indicates that Relative Advantage, Perceived Usefulness and Price Value fall under one group of significant factors perceived by consumers in their decision to adopt chatbot assisted marketing activities. It can therefore be concluded that it is useful for the banking industry to implement the identified factors and recommendations offered to enhance the use of chatbots in consumers’ online banking activities as the responses obtained are in general favourable. The study thus contributes theoretically and practically to the body of knowledge particularly digital marketing through chatbots in the banking sector. Therefore, the findings can be useful for financial marketing, digital banking and the suggested model can help the marketing and artificial intelligence departments in the banking industry in the decision-making process.Thesis (Ma) -- Faculty of Faculty of Business and Economic Sciences, 202
The role of trade unions in organisational change in South African organisations
Get PDFOrganisations of the 21st century face a plethora of changes due to globalisation, a world referred to as volatile, uncertain, complex and ambiguous (VUCA). Organisations must consider pertinent stakeholders, specifically employees, and by representation, trade unions, during organisational change attempts. The study has explored the role of trade unions during organisational change in South African organisations. A literature review was conducted, which explored, amongst others, factors driving change, organisational change management models, the labour relations landscape in South Africa and the role of trade unions in organisational change. The empirical study included semi-structured interviews and a survey with a questionnaire. An exploratory sequential mixed methods research design was followed, with semi-structured interviews conducted with trade union representatives and human resource/employment relations managers. Thereafter, an online self-administered survey was conducted focusing on employees. A non-probability judgement design was employed in sampling the participants for the qualitative approach, and five (N = 5) HR/employment relations managers and six (N = 6) trade union representatives were interviewed. Random sampling was employed for the quantitative component and 74 questionnaires were completed. The interviews were thematically analysed while for the survey, exploratory factor and correlation analysis were used. The factor analysis extracted three factors: Before Change; During Change; and After Change. Based on the results recommendations for senior management, HR/ER managers; and for trade unions were presented. The recommendations include that organisations use the framework as a guide to involve trade unions. Trade unions and their representatives need to be acknowledged as important stakeholders before change is introduced. Knowledge of labour law is essential and a culture of open communication must be evident before, during and after change. Trade unions should organise conferences (Indabas) to reorientate and reskill themselves about their role during organisational change within South African organisations. The main contribution of the study is that HR/ER managers and trade union representatives should utilise the framework developed in this study to advance best practices in respect of the role of trade unions in organisational change in the South African context.Thesis (Ma) --Faculty of Faculty of Business and Economic Sciences, 202
Determinants of performance in non-profit organisations in KwaZulu Natal: the role of sustainability orientation and dynamic capabilities
Get PDFDeterminants of performance in KZN Nonprofit organisations operating in the health sector is explored by this research paper. The focus is on the role played by sustainability orientation and dynamic capabilities on the organisational perfomance. Sustainability orientation and dynamic capabilities have received little empirical attention within the NPO sector. Most, of the research done has focused on for-profit organisations. Local NPOs in the health sector are facing many challenges. These are fueled by the high demand for services and scarcity of resources to deliver on their social mission. This study aims to examine the stated constructs. Furthermore, the study aims to help NPOs build sustainable organisations and adopt strategies that will increase the efficiency and effectiveness in their operations. The study employed a quantitative methodology. An online survey and experiental analysis were conducted on a sample of 156 respondents. All of the participants belong to local NPOs in the health sector in KZN. The hypotheses were tested by applying multiple linear regression. The Cronbach’s alpha coefficient was used to assess the reliability of the established variables and constructs. The results of the analysis show a significant and positive relationship between sustainability orientation and organisational performance. The study also found that the ability to sense, seize, and reconfigure mediate the relationship and positively influence the performance. These results provide important insight for local NPOs, policy makers, and current practices concerned about developing sustainable organisations. This implies that there is a chance for local NPOs to grow, attract funders and remain sustainable. In addition the results could help to build a reputable brand in their respective fields.Thesis (MA) -- Faculty of Faculty of Business and Economic Sciences, 202
An investigation into the cybersecurity skills gap in South Africa
Get PDFThe usage of the internet both in our daily lives and in the operations of organisations has grown significantly in modern society. However, there are also risks and vulnerabilities associated with this, thus cyber threats. Cybersecurity has been put in place to safeguard the internet from these cyber threats, yet there is an ever-growing concern regarding the implementation of cybersecurity, both globally and in South Africa. With the increase in cyber threats, there is a growing need and demand for IT professionals with the requisite cybersecurity skills and knowledge to combat and mitigate these threats. However, an ever-increasing cybersecurity skills gap has been identified both globally and in South Africa. Yet the specific cybersecurity skills demand, needs and challenges of IT professionals in South Africa are currently unknown. This study therefore investigated the cybersecurity skills demand, needs, and challenges of IT professionals in South Africa by reporting on IT professionals’ perceptions in this regard. An online questionnaire was used to gather information for this and was distributed to IT professionals using various online platforms. According to the findings of the study, there are several challenges such as lack of time, lack of funding and a lack of resources that South Africa must overcome in order to address the cybersecurity skills gap. From the survey results it was also found that neither tertiary institutions, nor organisations, nor the South African government are investing enough in cybersecurity skills development. Without the right cybersecurity skills set or investment in the development of cybersecurity skills, cyber threats will continue to increase and will potentially become more harmful to South African organisations and to the South African society at large. Furthermore, this study addresses the extent to which cybersecurity-related skills are required and currently used by IT professionals in South Africa to address the cybersecurity skills gap. Tertiary institutions, organisations and the South African government may benefit from this investigation as it could assist in the development of cybersecurity course work as well as national cybersecurity laws, legislations and policies.Thesis (MIT) -- Faculty of Engineering, the Built Environment and Technology, School of Information Technology, 202
Pleistocene vertebrate trace fossils from the Cape south coast of South Africa: inferences and implications
Get PDFPalaeoichnology, the study of fossil tracks and traces, has had a relatively late start on the Cape south coast of South Africa. Since its inception in 2007 the Cape south coast ichnology project has led to the identification of 326 Pleistocene vertebrate ichnosites in aeolianites (cemented dunes) and cemented foreshore deposits between the community of Arniston in the west and the Robberg Peninsula in the east, a distance of approximately 350 kilometres. As a result, significant palaeoevironmental, palaeocological and palaeoanthropological inferences have been made. This thesis brings together this corpus of work, and attempts to answer the question of how ichnology can inform the understanding of the Cape south coast Pleistocene environment, and how the trace fossil record can complement the body fossil record. Achieving this objective involves the development of a definitive regional account. This includes descriptions of the regional geological context, Quaternary sea-level changes, and the state of knowledge of the region’s Pleistocene palaeoenvironment, palaeoanthropology, and body fossil record, along with an understanding of the roles of substrate and taphonomy in regional ichnology. A discussion of geochronology includes the age results from specimens submitted for dating through optically stimulated luminescence – dated deposits range in age from Marine Isotope Stage 11 through Marine Isotope Srage 3. The body of the thesis is formed by systematic descriptions of the vertebrate ichnosites, accompanied by interpretation and comments. Three databases have been compiled: ichnosites, photographs, and photogrammetry images. In synthesizing this data, four underlying questions are addressed: what is the global relevance of the Cape south coast ichnosites, how can these studies complement the vertebrate body fossil record, how can they contribute to the understanding of Pleistocene palaeoenvironments and palaeocology, and how can they contribute to palaeoanthropology? The Cape south coast is of global ichnological importance. Unanticipated findings which augment the sparse reptilian body fossil record include tracks and traces of crocodiles, monitor lizards, very large tortoises (the first of their kind in the global record), and hatchling sea turtles. Two new ichnogenera have been erected to describe the sea turtle tracks, each containing a new ichnospecies: ustralochelichnus agulhasii and Marinerichnus latus. Avian ichnosites are the oldest in southern v Africa, and include the presence of tracks of larger-than-expected birds, which may represent large chronosubspecies or may suggest the possibility of extinctions which are not evident from the body fossil record. Unique examples of the non-hominin mammalian ichnosites include sand-swimming traces that resemble those of the ‘Namib mole’: as a result a new ichnogenus (Natatorichnus) has been erected, containing two ichnospecies, N. subarenosa and N. sulcatus. The first elephant trunk-drag impressions and the first pinniped ichnosites in the global record have been identified. The role of elephant tracks as precursors to coastal potholes was previously unsuspected. Equid tracksites indicate a widespread presence of the extinct giant Cape horse (Equus capensis). The identification of a giraffe tracksite represents a major range extension. In particular, tracks and traces of giraffe, crocodiles, breeding sea turtles, and sand-swimming golden moles have significant palaeoenvironmental implications.Thesis (PhD) -- Faculty of Science, School of Environmental Sciences, 202
A systematic risk management model for construction project management: a case study of the new infrastructure project in the University of Mpumalanga
Get PDFThe construction industry has become the significant player in the economy of many developed and developing countries in the world. The industry contributes to the Gross Domestic Product (GDP) and employment rate of many nations. As such, the industry is the engine for the economic development and growth across the world. Recently, African countries have received global attention due to its calls for massive infrastructure development and maintenance thereof. Accordingly, the South African government has adopted a National Infrastructure Development Plan (NIDP), which seeks not only to transform the economic landscape of the country, but also to support the integration of the African economies through infrastructure development. To ensure that the execution of these infrastructure projects is successfully delivered in terms of time, cost, and scope; project risk management in the construction industry has become an important area of interest in the execution and delivery of the infrastructure projects. However, the constantly increasing complexity and dynamics in the delivery of construction projects have serious effects on the risk management processes during the execution of the project. In practice, risk methods and techniques have proven to be unrealistic when using the traditional risk management approach in the context of the complexity and dynamic environments wherein construction projects are delivered. Worryingly, project management practitioners in engineering and construction projects still lack the holistic and systematic insight and understanding of construction projects when applying the risk management procedures in the complex and dynamic projects environments. As a result, there are growing reports of unsatisfactory delivery of construction projects in terms of time, cost, quality, and environmental objectives. In this regard, the call for embracing the systems thinking paradigm as the alternative approach that will provide more clarity in dealing with the complex management challenges and which will gradually substitute the traditional theoretical approach of dealing with construction project management, is becoming prominent. Against this background, this study uses a multiple case study approach to explore how a systematic risk management approach could be developed and applied towards successful delivery of construction projects, and subsequently to propose a systematic risk management model that is designed to depict and grasp the underlying complexities and dynamics embedded ix | P a g e in construction projects. The choice of the case study design is founded on its utility and appropriateness for in-depth investigations into phenomena in its context as well as its usefulness for exploratory studies. Therefore, to explore the risk management phenomenon in real-life settings, the unit of analysis in this study was based on three construction projects built in one of the new Institutions of Higher Learning in South Africa during the period between 2017 and 2019. Notwithstanding the unique characteristics of these projects, the complexity and dynamic environments of these projects also emanated from the facts that i) the successful delivery of the projects was a predecessor activity to the academic schedule and activities; ii) this was one of the first universities to be built by the democratic Republic of South Africa; and, iii) the construction contract used for the delivery of the construction projects is relatively new to the professionals in the country’s construction industry. This qualitative case study design has its backbone in the constructivism philosophical paradigm which is underpinned by the ontology that there are multiple realities as conceptualized, experienced, and perceived by the people in their real-life situations or natural settings. Accordingly, the construction professionals, projects’ documents as well as field work observations were purposively chosen as the essential and reliable methods of data collection for this case study. For analysis, a conventional content data analysis methodology was applied on the empirical data that was obtained from the multiple data sources to provide a clearer understanding of the contexts in which the risk management for construction projects is performed. Accordingly, a qualitative data analysis software system called MAXQDA was used to enable the performance of data coding, managing coding, and eventually the retrieving of the coded segments in a form of visual models and summary tables. Ultimately, the qualitative content analysis approach in this thesis was performed in terms of a ‘critical filter of thick description’ which involved a balanced approach between the deductive analysis and the inductive analysis processes. With the assistance of the MAXQDA, performing the multiple levels coding and analysis processes in this thesis has not only been efficient, but also more reliable. To shed insight into the empirical findings of the study, a hybrid theoretical framework has been applied in the discussion and interpretation of the findings. The theoretical framework of this study is underpinned by the complexity theory and the theory of systems engineering. The applicability of these theories in this study is essential in providing a x | P a g e systematic and logical explanation of the practices of risk management in construction projects and further helps to explain why particular events occurred in the processes of risk management. Eventually, the theoretical framework has enabled the designing and developing of a systematic risk management model that will assist in depicting and grasping the underlying complexities while supporting proactive decision making in the delivery of construction projects. To this end, this study has made several major contributions in three multiple folds in the body of knowledge. Firstly, this study makes theoretical contributions by developing an empirically underpinned systematic risk management model which provide more clarity on comprehending the multifaceted and complex risk factors embedded in construction projects. Secondly, the qualitative case study approach and the associated analysis methods thereof in this thesis provides novelty and lays the groundwork for future research and methodological replicability in another similar phenomenon elsewhere in the world. Thirdly, this study has gone some way towards expanding the understanding and the basis for managerial decision making in relation to front-end planning and proactive approach for risk management, and eventually to improve projects’ performances on cost, time, scope, and environmental sustainability. In this regard, the key practical implication for project management practitioners is that the adoption and embracing of the systematic and holistic thinking approach in the risk management processes could enhance the successful delivery of construction projects. In the literature, there is paucity and need for more research into the exploration and analysis of the integration and interplay between the systems engineering and complexity perspectives and the other knowledge areas in the PMBOK. In conclusion, this thesis therefore argues that to address the deficiencies in risk management practices during construction projects’ delivery, the solution requires a paradigm shift from the traditional linear approach which, by design, overlooks the complexities, non-linearity and interdependences of the elements that are underpinning and characterizing the nature of the contemporary construction projects. Therefore, this thesis supports the increasingly emerging debate on the discourse that the superior traditional and linear approaches do not solve the current problems, and as such they should be replaced with the systems and holistic thinking approach that will provide more clarity in dealing with the complex management challenges in contemporary construction projects.Thesis (PhD) -- Faculty of Engineering, Built environment and Information Technology, School of the built Environment 202
The Living Archive as Pedagogy: A Conceptual Case Study of Northern Uganda
Get PDFThe Living Archive as Pedagogy emerges from Northern Uganda’s experience of war 1986- 2008, between the Lord’s Resistance Army and the Uganda People’s Defense Force previously named the National Resistance Army. This period of war and post-war has been a difficult experience where finding solutions and mechanisms for transition or justice remain complex, restricted, delayed and consequently concealing the reality of lived marginalization from below. The Acholi of Northern Uganda went through predatory atrocities, painful humiliation and unwilled cohabitations with their oppressors during war and post-war. The study explores how the interlinking of archives and pedagogy as independent disciplines can extend possibilities for more transformative education horizons in bottom-up, post-conflict expressions. The study is immersed through a conceptual and theoretical framing in the boundaries of archiving and pedagogy, to understand how the war constructs Acholi’s lived experience in multiple complex ways. While the Acholi re-orient their lives post- war, we recognize their attention in affirming their human agency, ordering of new and different meanings, desiring a different liberation in post-conflict where responsibility in contexts of “up againstness” validates their dwelling and being in spaces that exclude them. The research acknowledges that pedagogy and archiving studies in post-conflict, needs restructuring to challenge the preserving of external and dominant epistemological purviews that order post-conflict reconstruction life. These traditions exclude the experiences of survivor-victims, are tone deaf to community-based groups articulations of post-conflict repair, and neither does lived experiences of the everyday gets organized as an outcome for knowledge. This is discussed at length, as the research responds to its central question of how living archive as pedagogy can offer a transformative education discourse. The conclusion of the study emphasizes self-representation through transformative knowledge positions of I am whom I am, Where I am, Where I Speak, and Where I think. These positions articulate a self-understanding that supports rehistrocizing of post-conflict society as a body resisting exclusion in dominant knowledge formation and institutional omissions. There is evidence of the research foregrounding the formation of person-hood from experiences of ‘up againstness” and knowledge/under-stand[ing] from below. The research facilitates a hermeneutical encounter with specific inscribed bodies of post-conflict experience, the Acholi and Wanjiku whose bodies archive a horizon of possibilities if a different and difficult reading vii of the world is done from locations of struggle to produce consciousness of re-becoming, or returning to the human. These pedagogical experience positions Acholi and Wanjiku as educators, and their lives a living archive. We the readers are invited to a learning process as willing ‘hearers’ of Acholi and Wanjiku testimony, to own responsibility as our practice to ensure they appear in the world to say their truth, as they defy conditions of their oppression.Thesis (PhD) -- Faculty of Education, School of Education Research and Engagement, 202
An evaluation of the national minimum wage dispensation
Get PDFAfter South Africa became a democratic country, there was a shift in the labour and employment sector. This led to introduction of new labour laws which would be in harmony with the constitutional dream and objectives. As such, the BCEA was introduced to bring about change to the basic conditions of employment. As a result of this, new minimum wages policies and laws were enacted. The wages were to be determined by the following means: first way was by means of bargaining council agreements, the second way by means of statutory council agreements, and the third way by means of sectoral determinations. The sectoral determinations policy was introduced through the BCEA. The BCEA through the ECC promulgated sectoral determinations which was aimed to establish minimum wages and conditions of employment for workers in the sectors deemed to be vulnerable. A minimum wage was firstly adopted in New Zealand and in European countries as early as the 19th century. This policy was then widely adopted after the establishment of the International Labour Organisation. The purpose or aim of a minimum wage is to protect workers against exploitatively low pay and to ensure a just and equitable share of the profits of work, thus creating a minimum living wage for all those that are employed and in need of such protection. Minimum wages are also often used as a policy tool to reduce poverty and inequality, including between men and women, by advocating for equal pay for work of equal value. Convention No. 131 and Recommendation No 135 are the key international conventions that determine minimum wage fixing. Convention No. 131 and Recommendation No. 135 seek to ensure that the minimum wage is set at a certain level that allows workers and their families to meet their needs. Article 4 of Convention No. 131 requires the creation and maintenance of machinery adapted to national conditions and requirements whereby minimum wages for groups of wage earners covered under article 1 can be fixed and adjusted from time to time. However, the situation of minimum wages differs between developed and developing countries. This raises a concern, more particularly, whether developing countries can be able to adopt the minimum wage policy. This research makes investigate the adoption of iv minimum wage policy in developed and developing countries, and how it affected their socio-economic status. On about 2018, South Africa enacted the National Minimum Wage Act. This Act was aimed at establishing a floor of minimum wage for all employees. This Act was intended to promote and protect vulnerable workers who were left out from the previous wage policies. The long-term aim of a minimum wage was to remove the problem of poverty pay, which exists when the earnings from paid work do not result in a living minimum wage and fail to push people out of poverty. When this Act was enacted, the national minimum wage floor was set at R20 per hour. However, in EPWP, Domestic Worker, and Farm workers had lower rates because they were regulated by other laws. Furthermore, there were challenges of non-compliance by employers. The national minimum wage policy as a socio-economic tool has had an impact on several levels of the economy. This policy has contributed to either alleviation or elevation of poverty and unemployment. Therefore, this study looks at the impact the minimum wage has had on these 2 aspects of life. The research provides a specific asymmetric data of the impact of the policy in all sectors throughout the time since this policy was adopted. It further shows how the minimum wage policy intervention has been affected by covid 19 pandemic. This empirical evidence is provided by way of charts and graphs to demonstrate the changes that has occurred. At the end of the treatise a conclusion on how this policy has affected the South African economy is reached. Furthermore, recommendations on how economic risks posed by the minimum wage policy can be reduced.Thesis (LLM) -- Faculty of Law, School of Mercantile law, 202
Use of flow reactors for an improved synthesis of Tenofovir derivatives
Get PDFTenofovir disoproxil fumarate (TDF) is a prescription drug used to treat and prevent human immunodeficiency virus (HIV) infections. It aids in the reduction of HIV in the body, allowing the immune system to function more effectively. This reduces the risk of HIV complications, such as infections, whilst improving the quality of life. TDF belongs to the nucleotide reverse transcriptase inhibitors category of drugs. These drugs limit the ability of the reverse transcriptase, an enzyme essential for each virus to replicate itself. A reduction in the cost of HIV treatment could improve supply security and make it more accessible to patients in need. Thus, this project aims to use flow technology to achieve a guaranteed supply chain and access. In this thesis, a method for the synthesis of TDF was developed using microreactors starting from the readily available adenine. The method was adapted from the traditional batch synthesis as currently there is no literature on the synthesis of TDF in flow chemistry. The batch methods used for the synthesis of the working standards were successfully translated to flow systems. For the best results to be obtained, optimisation of the reaction temperature, reagent molar equivalents and concentration was critical. From the optimisation studies, an improvement in conversion is evident throughout all stages. The flow synthesis of the first intermediate resulted in a conversion of 100 % in N,N-dimethylformamide in 6 min residence time. This study was conducted at 200 °C, which is higher than the boiling point of the solvent with the aid of a back pressure regulator. A key reagent in the synthesis of tenofovir, namely ((tosyloxy)methyl)phosphonic acid, had to be synthesised and it was successfully produced in 96 % yield. The second intermediate was synthesised through a successful coupling reaction between (R)-9-(2-hydroxypropyl)adenine and ((tosyloxy)methyl)- phosphonic acid, which afforded a 100 % conversion of tenofovir in 20 min total residence time. The multistep synthesis of tenofovir was a success as it afforded a 65 % overall conversion. The prodrug TDF was successfully synthesised at 120 °C with a 30 min residence time, yielding a conversion of 100 %. ii | P a g e This thesis consists of four chapters. Chapter one describes the background on HIV and a literature review on HIV drugs. This chapter also demonstrates flow chemistry and microreactors in detail and different routes for the synthesis of TDF in traditional batch methods. Chapter two provides a detailed methodology for batch synthesis and flow synthesis with analytical data. 1H-NMR, 13C-NMR and FTIR spectroscopy was used to evaluate all the compounds synthesised in this chapter. Chapter three thoroughly discusses the results that were obtained graphically, showing that the flow synthesis gives better yields than batch synthesis. In chapter 4, the conclusion of the whole investigation is stated along with the future work for the preparation of TDF.Thesis (PhD) -- Faculty of Science, School of Biomolecular and Chemical Sciences, 202
Perceptions about the role of social entrepreneurship in the provision of employment in South Africa: A case study of buffalo city Metropolitan municipality
Get PDFThe high rates of unemployment and poverty in South Africa are significant barriers to economic advancement in the country. According to Statistics South Africa (2022), the country’s unemployment rate is 34.5 percent, while it has been reported that the proportion of the population living in poverty was 55.5 percent in 2020. Social entrepreneurship has been recognised as a means of tackling these socioeconomic challenges, by providing innovative social solutions. However, the lack of a universal definition for social entrepreneurship has caused misperceptions regarding its potential for job creation, poverty alleviation and economic development. In order to understand the relationship between social entrepreneurship and job creation, this study focused on existent perceptions of social entrepreneurship as pertaining to job creation in South Africa; the study used the Buffalo City Metropolitan Municipality as a case study. An in-depth literature review was conducted on the relevant literature related to the concept of social entrepreneurship, and its role in job creation. This study employed a qualitative research approach, in this respect, it relied on inductive reasoning. The research design followed the hermeneutic phenomenological method, for which non-probability purposive sampling was used in order to select participants. The study sample comprised of twelve social entrepreneurs registered on the Buffalo City Metropolitan Municipality's Local Economic Development database for social entrepreneurs. For the purpose of data collection, the study employed semi-structured interviews which relied on open-ended questions; in this regard, the study achieved a 100 percent response rate. The primary research findings indicated that the youth of the Buffalo City Metropolitan Municipality participate in, and promote, social entrepreneurship as a solution to the metropole’s high youth unemployment rate. The results of the study support current government policy by encouraging the implementation of local government policy initiatives that support social entrepreneurship, which could eventually result in the creation of jobs, and a decline in the country's unemployment rate. In addition, the study identified the need for government support, specifically in terms of the provision of funding and resources as a perceived government function; this would assist in the creation of social entrepreneurshipbased jobs. The study contributes to the existent body of work on the phenomenon of social entrepreneurship, and to further understanding the role this phenomenon plays in job creation in South Africa. Local government should acknowledge and support social entrepreneurship through the improvement of its current systems and the reallocation of government resources, so as to encourage openness and participation, in order to foster an environment that is vi favorable to social innovation. Furthermore, by capitalizing on the commercial aspects of social enterprises, and abandoning reliance on traditional Local Economic Development policies, local government can develop policy frameworks that promote socio-economic development in the Buffalo City Metropolitan MunicipalityThesis (MA) -- Faculty of business and economic sciences, 202