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Quaker Campus, September 4, 2025 (vol. 24, issue 1)
Full text linkhttps://poetcommons.whittier.edu/qc/3997/thumbnail.jp
Quaker Campus, September 18, 2025 (vol. 24, issue 2)
Full text linkhttps://poetcommons.whittier.edu/qc/3998/thumbnail.jp
From Gender-Building to Sustainability: The Evolution Of Toy Advertising and Purchasing Decisions
Full text linkFor my Whittier Scholars Program senior project, I am exploring the psychological dynamics behind toy purchasing decisions. Specifically, what compels parents to buy certain toys and what drives children’s desires for specific products. As toy marketing continues to evolve, a growing emphasis on eco-friendly and non-toxic toys has emerged, appealing to both parents’ environmental concerns and children’s interest in aesthetics and play value. This shift has been heavily influenced by social media, where platforms like TikTok, Instagram, and Facebook play a key role in shaping consumer preferences. Through constant exposure to advertisements, parents and children alike are becoming more aware of the benefits of sustainable toys, from their environmental impact to their role in child development.
As a marketing major, this study provides hands-on experience that connects directly to my future career. I want to understand what factors influence the final purchasing decision. Is it the colors and design of the ad campaigns? The persuasive language used? The affordability of the product? All these elements play a crucial role in consumer behavior, and I find it fascinating how marketing strategies can subtly guide purchasing choices
Quaker Campus, February 13, 2025 (vol. 23, issue 9)
Full text linkhttps://poetcommons.whittier.edu/qc/3991/thumbnail.jp
Quaker Campus, October 2, 2025 (vol. 24, issue 3)
Full text linkhttps://poetcommons.whittier.edu/qc/4000/thumbnail.jp
Adaptive Behavior Assessment System, Third Edition: Testing the Test-Because Even Assessments Need a Check-Up!
No full textA Fresh Take: Rebranding La Catalia
Full text linkAbstract (English)
This project involves the rebranding of La Catalía, a small, Lima, Peru-based dark kitchen bakery Started during the COVID-19 pandemic in an Instagram launch, La Catalía gained good traction in terms of a customer base but had an incoherent brand identity that reflected the high-quality and artisanal nature of its desserts.
As a result of the project, a holistic rebranding strategy encompassing a new visual identity, a new system of logos, a bespoke icon system, packaging, and a digital content plan for Instagram and TikTok was developed. The objective was to upscale the brand\u27s presence while keeping its initial charm and personal touch, yet presenting it as a high-end, emotionally resonant product.
The process involved consumer research, a SWOT analysis, competitor benchmarking, and survey feedback, all of which informed the new direction of the brand. These insights helped identify opportunities for growth, such as offering gluten-free or vegan options, enhancing packaging quality, and increasing audience interaction on social media. Resumen (Spanish)
Este proyecto contempla el rediseño de La Catalía, una pastelería de “cocina oscura” con sede en Lima, Perú. La Catalía, marcada con un incipiente y meteórico crecimiento de seguidores en Instagram durante la pandemia de COVID, tuvo bastante aceptación y logró captar una audiencia, pero su imagen no era equilibrada con su marca de dulces artesanales, evidenciando haber sido realizada en apuros.
Derivado del proyecto se logró el diseño de una nueva identidad visual que incluye: logotipo, emblemas, íconos, empaque y contenido digital para Instagram y TikTok. Se pudo alcanzar la meta del exceso de marca, en donde su sello personal es connotado aún como un producto de lujo, y lograr grandes emociones al consumirse.
El enfoque estuvo en las encuestas y su retroalimentación, cuyo análisis sumado al FODA y las redes sociales se tornaron competidores aceptados. Estos datos se encontraron para dar respuesta a la clara falla en la oferta que buscaban bajo gluten y veganismo, mejora de la calidad del empaque, interacción en redes sociales, entre otras