Universitas Muslim Maros e-Journals
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Pengaruh Motivasi Konsumen dalam Pembelian Produk Donat Lylo di Kabupaten Pinrang
Get PDFThe buying decision process by consumers is influenced by the motivation or drive within them to fulfill their needs and desires, namely by recognizing needs, seeking information on a product, evaluating alternatives, then deciding to buy until the behavior that occurs post-purchase, so that consumers can achieve satisfaction from their needs and desires. the wish fulfilled. The purpose of this study was to determine the effect of consumer motivation in purchasing Lylo Donut products in Pinrang Regency in terms of product quality, service quality and promotion. This study uses a data collection method using a questionnaire with a sample of 90 respondents using purposive sampling method. The analysis technique uses multiple linear regression analysis which is processed with SPSS version 21. From the results of the study it is known that product quality, service quality and promotion have a positive influence on consumer motivation. The result of the calculation of the coefficient of determination is 0.423. This shows that product quality, service quality and promotion are able to explain consumer motivation by 42.3%. while the remaining 57.7% is explained by other variables that are not observed. Based on the results of data analysis, it can be concluded that there is a positive influence of product quality, service quality and promotion on consumer motivation in purchasing Lylo Donuts, Pinrang Regency
Strategi Pemasaran Benih Padi Produksi PT. Sang Hyang Seri (persero) UBR III Desa Sereang Kecamatan Maritengngae Kabupaten Sidrap
Get PDFThis type of research is descriptive with a quantitative approach. Sources of data taken obtained from observations, interviews, and questionnaires using 15 respondents. This study uses SWOT analysis as a reference to determine the Strengths, Weaknesses, Opportunities and Threats that exist in the company PT Sang Hyang Seri (PERSERO) UBR III Sereang Village, Maritengae District, Sidrap Regency which consists of IFAS and EFAS Matrix, IE Matrix and SWOT Matrix.Based on the results of the research, it is known that PT. Sang Hyang Seri (PERSERO) UBR III Sidrap has produced research by analyzing the strengths, weaknesses, opportunities and threats that exist, so that this analysis leads to concerns that should be an opportunity or a strength. So that this research is highly recommended to be reviewed on the developments produced by the company. Looking at the results of research that occurs that there is a quality product that has a high score so that it becomes a reference that it is very feasible to be traded to consumers with a high selling value. Although there are several threats and weaknesses that exist, the opportunities are covered so that immediate action is taken for the sake of increasing this company such as expanding the area, promoting quality rice seeds, increasing employees and increasing the number of rice traders in the area in order to realize an increase in high consumer demand
Persepsi Kepuasan Konsumen terhadap Produk Makanan Ringan Berbahan Baku Hasil Olahan Pertanian di Indomaret Unit Ir. Sukowati Pangkep
Get PDFThis study aims to determine the perception of consumer satisfaction with the purchase of snack products made from processed agricultural products. This research was conducted at Indomaret Ir. Sukowati Pangkep which is located on Jl. Ir. Sukowati, Padoang Doangan Village, Pangkajene District, Pangkep Regency. This type of research uses quantitative descriptive methods. The population in this study are consumers who shop for snack products made from processed agricultural products at Indomaret Ir. Sukowati Pangkep. The sample of respondents was taken using the Accidental Sampling method with a total of 30 respondents. The data used is obtained from the results of interviews and filling out questionnaires by consumers who have shopped for snack products made from processed agricultural products at Indomaret Ir. Sukowati Pangkep. The results obtained show that the level of consumer satisfaction with snack products made from processed agricultural products can be categorized as very satisfied. With 3 snack products with processed chips, namely Chitato from potato raw materials, Qtela from cassava raw materials, and Happy tos from corn raw materials. On variable indicators of product quality with average results in the very satisfied category, variable indicators of product prices with average results in the very satisfied category, and variable indicators of Indomaret Unit Ir. Sukowati Pangkep location with average results in the very satisfied category
Peran Struktur Modal Dalam Meningkatkan Profitabilitas
Get PDFTujuan riset ini buat mengenali akibat firm size dan pertumbuhan penjualan kepada profitabilitas. Obyek dalam riset ini merupakan industri manufaktur sub zona consumer goods industry di BEI 2018-2022. Riset ini terjalin disebabkan ada kejadian deflasi serta penurunan profitabilitas yang terjadi disebagian besar industri consumer good industry yang terdapat di BEI pada kurun waktu 5 tahun itu. Jenis riset ini merupakan riset kuantitatif. Pengumpulan data memakai tata cara purpose sampling. Riset ini memakai informasi dari BEI. Hasil riset membuktikan kalau secara parsial firm size berpengaruh negatif terhadap profitabilitas, artinya jika ukuran perusahaan meningkat maka profitabilitas akan menurun. Pertumbuhan penjualan berdampak negatif terhadap profitabilitas, artinya jika pertumbuhan penjualan meningkat, maka profitabilitas akan menurun. Ukuran perusahaan dan pertumbuhan penjualan secara simultan berpengaruh positif terhadap profitabilitas, artinya jika ukuran perusahaan dan pertumbuhan penjualan meningkat, maka profitabilitas juga akan meningkat
Flexing di Instagram: Antara Narsisisme dan Benefit
Get PDFInstagram is a popular photo and video-based social media platform in Indonesia. At first, the photos and videos uploaded were simple. But now, Instagram users are starting to pay attention to quality; they are even willing to spend money and time to make an ideal upload. An ideal post, such as showing happiness or one that is exclusive in terms of both financial and personal achievement. Nowadays, this behavior has became known as flexing. Flexing then mushroomed not only among upper and middle class, but also lower class. This article explores this flexing behavior.
This study was conducted on Instagram as this social media platform that first popularized flexing, and there are still many flexing actors on Instagram. This study was conducted between September and December 2022, involving 13 informants, who vary according to sex (7 women and 6 men), age (between 19 and 24 years), and status (six flexing agents, four followers, and three flexing agents as well as followers). Interview and observation were combined as data collection methods. While the former was carried out through face-to-face interview and online interview using Zoom application and Instagram direct messages; the latter was conducted by observing their Instagram accounts.
The study indicates that even though flexing, by definition is related to showing off wealth, the research finding indicates that it also includes one’s achievement (i.e. one’s performance, ideal body, expertise). Those who do flexing suggest that Instagram is one’s personal property and they have the right to upload whatever they want. Based on this, the reasons for doing flexing vary, ranging from self-appreciation and appreciated by other, to archive something they have or achieve, and personal branding. Flexing has both positive and negative impacts on the person doing it and on other people. The positive impacts on flexing actors are self-motivation, making new friends, and opening up job opportunities. The positive impacts on others are motivation, and sources of information. Meanwhile, The negative impacts of Flexing for actors are that they become more wasteful and spend a lot of time. The negative impacts on others, it creates a feeling of insecurity and pressure because they compare themselves with others
FoMO: Kecemasan Digital di Kalangan Pengguna TikTok
Get PDFTikTok is one of the most popular social media today and has even become one of the social media that triggered the emergence of fear of missing out (FoMO) phenomenon. FoMO is a feeling of anxiety, discomfort, and restlessness felt by a person when he/she feels missing out on opportunities, experiences, or even interesting events presented by other TikTok users. While the existing literatures mostly focuse on the psychological aspects of FoMO and the reasons behind its occurrence, a novel contribution of this article is the different levels of FoMO experienced by those who experience it.
Using a qualitative approach, this study was conducted between May 2023 and August 2023. There were ten participants involved in this study who had experienced or were currently experiencing FoMO. They varied in terms of gender (four males and six females) and age (between 18 and 24 years old), status (six university students, two employees and the other two high school students. Data were collected using in-depth interview and observation.
The research shows that FoMO is the fear of something happening and going viral on TikTok, but when someone misses it or experience it, then he/she will feel left behind, which is popularly termed as "not updated". TikTok is very significant in causing FoMO because it contains unlimited content, is presented in a short duration, is easily accessed, so it can stimulate its users to always scroll (up, down, left, right), and poison its users. When they can\u27t control themselves, they become addicted. There are four main levels of FoMO on TikTok: first, mild FoMO which is just a curiosity to participate in viral content; second, moderate FoMO, where users feel anxious about not being able to follow viral content and create a greater desire to engage; third, severe FoMO which can make users feeling stress and trying to always be connected to TikTok, even to the point of interfering with their daily activities; and finally, extreme FoMO which is the most dangerous level of FoMO because they feel trap by excessive FoMO, even to the point of wanting to end their lives. It is argued in this article that what level a person is at depends on how a person controls him/herself over the use of TikTok. Therefore, TikTok users must be careful from the beginning to control themselves, so that this super strong social media does not dominate its user
Pengaruh Jarak Tanam dan Jenis Pupuk Kandang Terhadap Pertumbuhan dan Produksi Kacang Hijau (Vigna radiata L.)
Get PDFThe growth and production of green bean plants can be increased by improving the right cultivation techniques, namely the treatment of spacing and improving soil fertility by applying manure. This study aims to determine the spacing and type of manure as well as their interactions with the growth and production of green bean plants. This research was conducted in Kassi-Kassi Hamlet, Toddopulia Village, Tanralili District, Maros Regency. The time used in this study started from May to August 2022. This study used a factorial design method with a basic randomized block design , with 9 treatment combinations and repeated 3 times so that there were 27 units with the first factor, namely the application of distance plant 20x20, 20x30, 20x40 cm and the second factor is the application of chicken manure, cow manure and goat manure. The results showed that the spacing of 20x40 cm had a significant effect on plant height (102.89 cm) and flowering time (128.33 dap). While the application of chicken manure had a significant effect on the growth of the number of leaves (63.33 strands)
Formulasi Cendawan Entomopatogen Beauveria bassiana dan Metarhizium anisopliae Terhadap Leptocorisa acuta: Formulation of Entomopathogenic Fungus Beauveria bassiana and Metarhizium anisopliae against Leptocorisa acuta
Get PDFPeningkatan produksi padi saat ini menjadi target utama dalam dunia pertanian, salah satu metode yang perlu diperhatikan dalam peningkatan produksi tanaman padi yaitu proses budidaya tanaman. Pengendalian hama merupakan kegiatan yang dilakukan di setiap tahapan dalam budidaya tanaman mulai dari pengolahan tanah sampai pasca panen. Hama utama dalam budidaya tanaman padi yang sangat berpengaruh dalam proses produksi yaitu Leptocorisa acuta. Hama tersebut selalu muncul di setiap musim tanam dan mewajibkan petani untuk melakukan pengendalian secara kimiawi. Pengendalian yang dilakukan petani saat ini hanya sebatas melakukan penyemprotan senyawa kimia saja tanpa mengetahui dan tidak memperhatikan bahaya yang akan ditimbulkan dari tersebut. Pengendalian ramah lingkungan menggunakan cendawan entomopatogen merupakan salah satu cara untuk mengurangi penggunaan pestisida kimia sintetik ditingkat petani sehingga produk yang dihasilkan bebas residu pestisida dan dapat diterima di pasar internasional. Tujuan dari penelitian ini untuk mengetahui efek dari formulasi cendawan entomopatogen Beauveria bassiana dan Metarhizium anisopliae terhadap hama L. acuta. Hasil penelitian menunjukkan bahwa semua perlakuan efektif terhadap L. acuta, namun diantara perlakuan tersebut yang paling cepat memberikan efek yaitu perlakuan dengan konsentrasi 8% dapat menyebabkan mortalitas 100% pada hari ke 5 setelah aplikasi
The Correlation Between English Learners’ Motivation and Speaking Achievement
Get PDFThis research aims to determine the correlation between English learners’ motivation and speaking achievement due to the lack of student motivation, particularly in speaking skills that affect the speaking score. The samples of this study were 19 students taken from the second semester of the English Department at the Muslim University of Maros. The method used was mixed methods with correlational technique. Quantitative data was collected by distributing questionnaires to students using Gardner\u27s Attitude/Motivation Test Battery (AMTB) indicators and the speaking scores taken from the speaking lecturer. Then, qualitative data was collected through semi-structured interviews. In analyzing quantitative data, questionnaires assessed by Likert Scale and speaking scores were analyzed using SPSS, while the qualitative data used Miles and Huberman analysis. The quantitative data results indicate a correlation between the motivation of English learners and speaking achievement, with a score of 0.672. It is considered that the higher the motivation in learning speaking, the better the speaking achievement the students achieve. Students with high motivation will try to follow the learning process intensively compared to those with less motivation. Furthermore, students\u27 extrinsic and intrinsic motivation were analyzed by looking at the AMTB’s Gardner and the results of the interview as well. The data results indicated that students show extrinsic motivation more than intrinsic motivation in their speaking achievement
IDENTIFIKASI UNSUR TANAH LITOSOL DENGAN METODE XRF (X-RAY FLUORESCENCE) DAN FTIR (FOURIER TRANSFORM INFRA RED) BERDASARKAN TITIK ELEVASI DI DESA SAMANGKI KECAMATAN SIMBANG KABUPATEN MAROS
Get PDFXRF method to determine elemental content and FTIR test to determine the nature of chemical compounds (functional groups) of Litosol soil at the slope (elevation angle) and the distance of the research trajectory lines. The identified elemental levels are Fe, Si, Ti, K, Mn and Ca. Fe represents the highest elemental content value for each research path. Fe for paths (1-2) are 23.82 % and 37.69%, tracks (5-6) are 23.11% and 37.47%, and paths (9-10) are 40.44% and 33.99% at different elevation angles. The lowest element level is Ca. The value of Ca for each track is 0.24% and 0.66% (1-2), 0.28% and 0.30% (5-6) and 0.27% and 0.62% (9-10) for each different elevation angle. The FTIR method to determine functional groups (chemical compounds) uses the same parameters as the XRF method. The O-H functional groups were detected at wave numbers 3698.31 cm-1 and 3620.34 cm-1 with the theoretical accuracy ranges of 3700-3000 cm-1 and 3590-3650 cm-1. The C=C which is a double bond functional group was detected at wave number 1640.8 cm-1 in the theoretical range of 1610-1680 cm-1. The C-H functional group on each track was detected in three different types of wave numbers with values of 908.99 cm-1, 786.86 cm-1 and 746 cm-1, respectively. The range of wave number accuracy for C-H is 690-900 cm-1