Business Perspective Review
Not a member yet
70 research outputs found
Sort by
Talent Management and Organizational Performance: A Study in South-West Nigeria
Get PDFPurpose: This study was carried out to examine the empirical effect of talent management on organizational performance in two selected wire and cable firms operating in South-West Nigeria.
Method: A questionnaire was used as a research instrument to source data from a population of 186 employees from the two selected firms. Multi-stage sampling procedure was deplored to arrive at a sample size of 127. Data were analyzed using both descriptive and inferential statistics using Statistical Package for Social Sciences (SPSS) version 20.
Result: The study revealed that talent management has a significant positive effect on Organizational Performance. [Model R-square =.623 and P ˂ 0.05]. It indicates a predictive power of the outcome in the model as approximately 62% of variation in Organizational Performance is explained by talent management practices.
Implication: The result implies that the firms should pay more attention to the selected talent management practices (talent attraction, talent retention, learning and development, and career management) in order to ensure a higher level of organizational performance
Nexus Between In-Store Design Cues and Impulse Purchasing Behavior at Supermarkets in Yaoundé, Cameroon: Do Gender and Age Matter?
Get PDFPurpose: This study seeks to assess the relationship between in-store design cues (store layout, product placement, signage, and point of sales display) and impulse purchase behavior at supermarkets in Yaoundé, Cameroon. It also explores the moderating effects of age and gender on this relationship.
Methods: The study adopted a quantitative design with the help of a model with four exogenous variables, two moderating variables, and one endogenous variable adapted from the stimulus organism response (S-O-R) model of Zajonc (1980). The questionnaires were administered both physically and online to 429 shoppers from four selected supermarkets. The multiple correspondence analysis was used to construct indexes for store layout, product placement, signage, and point of sales display. The ordinary least square estimation technique was used to test the hypotheses of the study. The moderating effects of gender and age were done by interacting the two moderating variables with the components of in-store design cues.
Results: Results revealed that layout quality and point of sales display exerted significantly positive effects on shoppers\u27 impulse purchasing behavior while signage and product placement had a positive but insignificant effect on customers\u27 impulse purchasing behavior. The results also revealed a negative but insignificant moderating effect of gender while the moderating effect of age was positive and significant. An overall significant effect of design cues implies that the in-store design cues were found to be attractive and stimulating by the customers.
Implications: The study therefore concluded that an improvement in the store design features will act as a significant stimulus for customers\u27 increased impulse purchases. This study has significant practical and theoretical implications in the area of consumer behavior in the context of developing countries, like Cameroon
Industry-4, Big Data, and Blockchain Research Prospects in Supply Chain Domain: A Bibliometric Review
Get PDFPurpose: Utilizing technologies becomes a prerequisite in the operations of supply chain management. Research in digitalized supply chain management (SCM) is now trending as a new arena of research. This study investigates and summarizes the research that has been performed so far in this area, and also explains what the future research scopes in the integration of digitalization and supply chain management are.
Method: To execute this study, we carry out a systematic literature review by using numerous software (i.e., BiBexcel, Gephi, and VOSviewer) for clustering existing literature in digitalized SCM from the Web of Science.
Result: Our findings suggest that Industry 4.0, Big data, Blockchain, and supply chain resilience are the four key categories in the research on digitalized SCM.
Implications: This study explains the reasons behind the research in these four categories. This literature review helps researchers to build a comprehensive knowledge of the research status of digitalized SCM and contributes to the direction of future research in digitalized SCM that helps researchers to explore their further investigations in the combination of SCM and Industry 4.0, Big data, Blockchain, and supply chain resilience
The Effects of Family Culture and Marital Decisions of the Business Owners on Access to Financing of Very Small Businesses: A Study in the North West Region of Cameroon
Get PDFPurpose: This study seeks to examine the effects of family culture (presence during family meetings, assistance in important family events, and strong family bonds) as well as marital decisions (mutual participation, joint savings decisions, and joint ventures) on access to financing of very small businesses in the North West Region of Cameroon.
Methods: The study used a series of exogenous and control variables adapted from the model of Gikonyo, Agwata, & Anyango (2011) who proposed a strategic model for quantitative research. Primary data were collected through convenient sampling from 293 very small business owners in each divisional headquarters of the North West Region of Cameroon. We used the multiple correspondence analysis to construct indexes for family culture, marital decisions as well as access to financing of very small businesses. The hypotheses of the study were then tested using the ordinary least square estimation technique.
Results: The results obtained showed in aggregate, a positive and significant effect of family culture and marital decisions on access to financing. More precisely, the coefficients of presence during family meetings, assistance in important family events as well as strong family bonds are positive. These results were statistically significant at 1% level.
Implications: This study has significant practical implications on the financial health of very small businesses in the context of developing countries like Cameroon in general and the North West Region of Cameroon in particular plagued by the crisis and COVID-19. The study therefore concluded that if very small business owners can improve on the respect of family cultures and can jointly decide on their financial actions with their spouses, they will have better access to financing, especially in developing countries like Cameroon and more particularly in the North West Region of the country
Navigating the Bangladeshi Market: Unlocking Market Entry Opportunities for STARBUCKS
Get PDFPurpose: This study aims to analyze Starbucks\u27 potential entry into the Bangladeshi market, considering its potential for growth and alignment with the company\u27s business model. It evaluates market characteristics and examines Starbucks\u27 strategies for suitability.
Method: The study utilizes market research, industry reports, demographic analysis, and comparative studies of Starbucks\u27 success in similar markets. Key factors including market dynamics, consumer behavior, competition, and strategic partnerships inform the analysis.
Results: Bangladesh presents a promising market for Starbucks, with a growing coffee consumer base, favorable economic conditions, and low labor costs. Millennials and Gen Zs, a significant demographic, show a strong affinity for coffee, offering a sizable target audience. Lower operating costs enable investment in promotional activities and market research, while government initiatives to boost coffee production provide additional opportunities.
Implications: Entering the Bangladeshi market requires Starbucks to tailor its business model to align with local preferences and market dynamics. Strategic considerations include investing in automated systems, understanding local culture, developing customized products and marketing strategies, and fostering strategic alliances with local partners.
Originality: This case study provides a comprehensive analysis of Starbucks\u27 potential expansion into Bangladesh, considering both market potential and strategic implications. By addressing the unique challenges and opportunities in the Bangladeshi market, the study offers insights into Starbucks\u27 ability to adapt its business model and sustain growth in diverse global markets
Fintech for Sustainability in Business and Economics Research: Trends and Future Agendas
Get PDFPurpose: Fintech for sustainability is pivotal for business and economics as it harnesses technology to drive environmentally and socially responsible practices while enhancing economic efficiency and growth. This paper discusses the research trends and future research implications of fintech in sustainable economic operations.
Methods: This study extracted scholarly articles from the Scopus database and adopted the PRISMA framework and bibliographic analysis to uncover publication trends, research, affiliation, geographical circumstances, keywords trends, thematic trends, and bibliographic coupling to assess current practices and pinpoint future research directions of fintech to adopt the wider sustainability practices in business and economy.
Results: Steady progress has been made in developing fintech applications to achieve sustainability. There is notable research collaboration in both developing and developed economies. Recent keyword trends indicate a growing interest in sustainability and digital transformation. The thematic map demonstrates that the digital economy is a well-established topic. However, there is a need for new research in financial technology-based climate solutions to address significant sustainability gaps. This study identified the impact of emerging financial technologies on sustainability as a widely researched area. We suggested the connection between sustainability and the fintech ecosystem, sustainable financial inclusion, open fintech innovation, and fintech stability as potential areas for future research to expedite fintech adoption in sustainability goals.
Implications: Researchers, regulators, and policymakers can utilize the conclusions drawn from the research questions to craft a distinctive framework outlining strategic approaches and actionable plans for developing fintech policies that facilitate faster adoption of sustainability practices
Absorptive Capabilities as Determinants of Economic Sustainability of Small and Medium-Scale Enterprises
Get PDFPurpose – Drawing from the Absorptive Capabilities theory, this paper examines the role played by dimensions of absorptive capabilities (i.e., knowledge acquisition, knowledge assimilation, knowledge transformation, and knowledge exploitation) on the economic sustainability of SMEs in Nigeria.
Design/methodology/approach – This study uses a cross-sectional research design to collect quantitative data from 343 owners/managers of SMEs in Plateau State. Structural equation modeling through the use of the Analysis of Moments of Structures (AMOS) software, version 23 was employed to test the hypotheses.
Findings – Research results indicate that all the dimensions of absorptive capabilities exert significant influence on the economic sustainability of SMEs. Thus the dimensions of absorptive capabilities serve as the antecedents of the economic sustainability of SMEs could be realized.
Limitations- The focus of this study is on SMEs in Plateau State alone. The use of a cross-sectional design may also undermine the results of the study.
Implications – This work adds to existing research on the subject of sustainability by revealing that dimensions of absorptive capabilities are necessary for the attainment of economic sustainability.
Originality – Based on current literature, studies on the dimensions of absorptive capabilities as predictor variables are limited. No study has been conducted on the influence of absorptive capabilities using four dimensions, on the economic sustainability of SMEs. Thus it is a pioneering study in terms of both content and context.
Enhancing Agripreneurship and Agricultural Technology Adoption to Reduce Poverty: Opinions from Small Venture Holders in Tubah Sub-Division, Western Highlands, Cameroon
Get PDFPurpose: The purpose of this study is to examine how agripreneurship and agricultural technology adoption could be enhanced to reduce poverty in the Tubah Sub-Division, Cameroon.
Methods: The study adopted a mixed research design. The study made use of survey data collected with the help of a structured questionnaire. The data were analyzed using both descriptive and inferential statistics.
Results: Results revealed that agripreneurship intention exerts a positive insignificant effect on poverty reduction in the Tubah Sub-Division. Education and training have an indirect significant effect on poverty reduction while community development programs are found to exert a positive and significant effect on poverty reduction.
Implications: From a policy perspective, the creation of community-run organizations provides a strong basis for the development process. Agricultural extension services need to be strengthened to provide farmers with up-to-date information on the latest technologies, best practices, and market trends. This study provides a unique perspective on poverty reduction in rural areas by focusing on the opinions of small venture holders in the Tubah Sub-Division
Investigating Employee Green Behavior through Perceived Organizational Support for the Environment in the Hotel Industry: A Moderated-Mediation Analysis
Get PDFPurpose - This study investigates the role of perceived organizational support for the environment (POS-E) on employee green behavior (EGB). It also examines the mediating role of employee environmental commitment (EEC) and green work climate (GWC), as well as the moderating role of employee green awareness.
Method - Data were collected from 247 hotel employees located at Cox’s Bazar, Bangladesh applying convenient sampling. Data were analyzed using the structural equation modeling (SEM) technique and SPSS.
Results - Findings reveal that POS-E positively influences EGB while EEC and GWC fully mediate the association between POS-E and EGB. Findings also show that POS-E on EEC and GWC is more significant when employees have greater ecological awareness.
Implications - The findings imply that the hospitality firms’ ecological POS can improve employee green behavior. Empayees’ ecological awareness also plays an important role in such behavior.
Originality – The study contributes to the existing literature in the context of the hospitality industry by filling up the gap in exploring the mechanism through which POS influences employee behavior
Influence of Advertisements on Consumer Behavior: A Study of Graduate and Postgraduate Students
Get PDFPurpose: This research investigates the effect of advertisements in broadcast media (TV, radio), print media (newspaper, magazine), and online (internet) media on consumers\u27 awareness (AWR), interest (INT), conviction (CON), purchase (PUR), and post-purchase (PPUR) behavior.
Method: A quantitative research approach based on primary data was applied in this study. This study conducted surveys using a structured questionnaire in both electronic and paper formats among the graduate and post-graduate students located in Chattogram, Bangladesh. 404 usable responses were used for data analysis using Kruskal-Wallis (K-W) test.
Results: The study reveals that advertising in broadcast, print, and online media has a statistically significant effect on customers\u27 awareness (AWR), interest(INT), conviction(CON), and buying behavior(PUR).
Implications: The research provides insights to marketers regarding the preference toward media selection and promotional efforts