Jurnal Fakultas Ekonomi Universitas Islam Lamongan
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    PENGARUH KEPERCAYAAN DAN KEPUASAN TERHADAP LOYALITAS PELANGGAN PADA UMKM MIE LIDI SUMBER REJEKI BABAT

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    AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh kepercayaan pelanggan dan kepuasan pelanggan terhadap loyalitas pelanggan UMKM Mie lidi Sumber Rejeki Babat, selain itu penelitian ini juga digunakan untuk menguji persamaan regresi baik secara parsial, simultan maupun yang dominan diantara variabel kepercayaan pelanggan dan kepuasan pelanggan untuk meningkatkan loyalitas pelanggan di UMKM Mie Lidi Sumber Rejeki Babat. Penelitian ini menggunakan penelitian kuantitatif. Hasil dari uji t penelitian ini menunjukkan bahwa terdapat pengaruh secara parsial dan signifikan antara kepercayaan pelanggan dan kepuasan pelanggan terhadap loyalitas pelanggan di UMKM Mie Lidi Sumber Rejeki Babat. Hasil uji F kepercayaan pelanggan dan kepuasan pelanggan secara simultan berpengaruh positif dan signifikan terhadap loyalitas pelanggan di UMKM Mie Lidi Sumber Rejeki Babat. Dan dari persamaan regresi linear berganda variabel kepercayaan pelanggan berpengaruh paling dominan terhadap loyalitas pelanggan di UMKM Mie Lidi Sumber Rejeki Babat

    PENGARUH PENDAPATAN ASLI DAERAH dan DANA ALOKASI UMUM TERHADAP BELANJA MODAL

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    AbstrakPenelitian ini bertujuan untuk menganalisa (1) Pengaruh Pendapatan Asli daerah terhadap Alokasi Belanja Modal. (2) Pengaruh Dana Alokasi Umum terhadap alokasi Belanja Modal. (3) Pengaruh Pendapatan Asli Daerah dan Dana Alokasi Umum terhadap Alokasi Belanja Modal.Penelitian ini menggunakan metode kuantitatif. Populasi penelitian ini adalah Kabupaten Kota di Provinsi Jawa Timur sebanyak 38 kab/kota. Teknik penarikan sampel dalam penelitian ini menggunakan teknik purposive sampling dan diperoleh sampel sebanyak 5 Kabupaten dan 2 Kota yang berada di wilayah GerbangKertosusila di Provinsi Jawa Timur. Peneltitian ini menggunakan rentang waktu 6 tahun antara 2014-2019, sehingga total sampel sebanyak 42 data dari realisasi anggaran.  Metode pengumpulan datanya yang digunakan adalah metode dokumentasi dan studi kepustakaan. Analisis data yang digunakan adalah analisis deskriptif, regresi linier berganda, uji asumsi klasik, uji hipotesis dan koefisien determinasi. Dan data diolah dengan menggunakan windows INM SPSS versi 24.Hasil penelitian ini menunjukkan bahwa (1) Pendapatan Asli Daerah berpengaruh terhadap Alokasi Belanja Modal  dengan nilai signifikan sebesar 0,000 < 0,05 dan nilai thitung < ttabel  yaitu 4,52 > 1,692. (2) Dana Alokasi Umum berpengaruh terhadap alokasi belanja modal dengan nilai signifikan 0,000 < 0,05 dengan nilai  thitung < ttabel  yaitu 5,973 > 1,692. (3) Kedua variabel tersebut berpengaruh secara signifikan karena hasil uji simultan Uji F menghasilkan nilai F sebesar 67,821 lebih besar dari F tabel (3,26) dan nilai signfikan 0,000 lebih kecil dari 0,05

    PENGARUH BRAND IMAGE DAN BRAND PERSONALITY TERHADAP MINAT BELI SEPEDA POLYGON DI ERA NEW NORMAL

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    AbstrakDunia bisnis menuntut peran brand image yang dapat menunjang kemajuan usaha bisnis. Selain brand image, brand personality juga menjadi kunci keberhasilan perusahaan melalui minat beli konsumen. Mengingat semakin ketatnya persaingan dalam menembus pasar, maka diperlukan suatu karakter produk yang bisa diterima dikalangan masyarakat agar target penjualan tercapai sesuai dengan tujuan yang diharapkan

    Pemilihan Standar Akuntansi Keuangan Yang Sesuai Dengan Industri UMKM di Kota Malang

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    Tujuan dari penelitian ini adalah untuk mengetahui penerapan Standar Akuntansi Keuangan (SAK) - Entitas Mikro Kecil Menengah (SAK EMKM) pada bisnis XYZ. Latar belakang inilah yang membuat XYZ Enterprises menarik untuk dikaji guna mengetahui; 1) praktik pencatatan keuangan oleh UMKM, 2) faktor-faktor yang menyebabkan pencatatan keuangan berbasis Standar Akuntansi Keuangan (SAK) Entitas Mikro Kecil Menengah (SAK EMKM) UMKM (SAK EMKM) tidak dilaksanakan. Penelitian ini dilakukan dengan metode kualitatif yang mengarah pada deskripsi dan penerapan pencatatan keuangan berdasarkan Standar Akuntansi Keuangan (SAK) - Entitas Mikro Kecil Menengah (SAK EMKM) dengan melakukan wawancara dan pengambilan laporan keuangan untuk diolah agar sesuai dengan Standar Akuntansi. Keuangan (SAK) - Entitas Mikro Kecil Menengah (SAK EMKM). Hasil penelitian ini menunjukkan bahwa; 1) Sistem pencatatan keuangan dilakukan secara manual dan masih sangat sederhana, 2) Faktor penyebab kegagalan Standar Akuntansi Keuangan (SAK) Entitas Mikro Kecil Mmenengah (SAK EMKM) pada Bisnis XYZ adalah karena faktor internal seperti kurangnya pemahaman, disiplin dan sumber daya manusia, sedangkan faktor eksternal karena kurangnya pengawasan dari pemangku kepentingan yang berkepentingan dengan laporan keuanga

    Cadet Recruitment Analysis of Naval Academy in Utilizing Demographic Bonuses by Using The SWOT Methods

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    The purpose of this research is to know a clear picture of the organizational structure of Brigif-4 Mar / BS in implementing Binpotmar. Knowing a clear picture of the human resources (HR) of coastal communities in Pulau Pahawang Village and Pulau Tegal Village. Knowing a clear picture of Brigif-4 Mar / BS with other stakeholders in Binpotmar activities. This research uses qualitative research methods with descriptive surveys, and in processing data using NVivo 12 Plus and analyzed using the Triangulation method. The results showed that the Intelligence Staff who was in charge of the Maritime Potential Development activities Brigif-4 Mar / BS was in principle able to carry out their duties well but not optimally. Binpotmar Brigif-4 Mar / BS which was held in Pahawang Island Village and Tegal Island could not run optimally. Coordination and cooperation between Brigif-4 Mar / BS in the implementation of Binpormar with other stakeholders has been going well but only ceremonial in nature

    Digital Transformation Of MSME Financial Recording Cash Flow Family Business

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    The purpose of research on digital transformation of MSMEs in financial records is to review MSME cash flows in family businesses and the contributing factors. The qualitative method of explanatory descriptive analysis for the validity of the data uses triangulation of sources and data. Triangulation process with 3 stages, first coding, second axial & selection coding, third conclusion. 14 informants to support the formulation of the problem causing difficulties in financial recording. The results show 7 factors that make it difficult for MSMEs to digitally record their finances. For micro-scale family businesses, digitization of financial records is still very simple. Suggestions for future researchers to provide direct assistance and training to MSMEs regarding digital financial records

    Mandatory Reporting on Corporate Social Responsibility (CSR) as A Multinational Corporate Accountability Contemplate (Case Study at PT. Pertamina (Persero))

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    The purpose of this study is to examine how PT. Pertamina (Persero), a state-owned firm engaged in the exploration and production of oil, gas, and geothermal energy in Indonesia, has implemented mandatory CSR reporting as a forum for accountability. This is a library research project in which data is collected in the form of journals, books, documents, and other relevant textual sources, which are then descriptively examined and conclusions drawn based on the issues discussed. According to the findings, PT Pertamina (Persero) has completed statutory CSR reporting in the form of an annual report and a sustainability report, both of which are available on the company's official website. PT Pertamina also continues to develop in relation to CSR activities that have a broad positive impact in order to increase corporate accountability. The four pillars of CSR and PKBL, Pertamina Hijau, Pertamina Sehat, Pertamina Cerdas, and Pertamina Berdikari, which encompass social, economic, educational, health, and environmental issues, demonstrate this. It is intended that through implementing these initiatives, they will be able to deliver useful services to the community while also benefiting the national economy.The purpose of this study is to examine how PT. Pertamina (Persero), a state-owned firm engaged in the exploration and production of oil, gas, and geothermal energy in Indonesia, has implemented mandatory CSR reporting as a forum for accountability. This is a library research project in which data is collected in the form of journals, books, documents, and other relevant textual sources, which are then descriptively examined and conclusions drawn based on the issues discussed. According to the findings, PT Pertamina (Persero) has completed statutory CSR reporting in the form of an annual report and a sustainability report, both of which are available on the company's official website. PT Pertamina also continues to develop in relation to CSR activities that have a broad positive impact in order to increase corporate accountability. The four pillars of CSR and PKBL, Pertamina Hijau, Pertamina Sehat, Pertamina Cerdas, and Pertamina Berdikari, which encompass social, economic, educational, health, and environmental issues, demonstrate this. It is intended that through implementing these initiatives, they will be able to deliver useful services to the community while also benefiting the national economy

    Acceptance level of online coaching- a qualitative study on online entrepreneurship ideation classes; case study of a private university

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    As the pandemic hits, all aspects in our life had to adjust, including the education sector. Entrepreneurship education also had to adapt with such condition by having its online sessions. This study investigates the acceptance level of the students in online coaching sessions. The study was taking place in a private university in Jakarta, Indonesia, and mainly focusing on how the students of entrepreneurship ideation classes respond within their online classes. Three findings were found in this research; the varies acceptance level of the students; the broad type of business ideas; and the lecturers different approach on delivering the ideation concepts

    EFFECT OF ORGANIZATIONAL COMMITMENT AND COMPENSATION ON TURNOVER INTENTION OF PT INFOMEDIA NUSANTARA

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    This study aims to examine and analyze the Effect Of Organizational Commitment And Compensation On Employee Turn Over Intention. This study uses a quantitative approach. The object under study is an employee who works at the office of PT Infomedia Nusantara. The data in this study were obtained by survey methods and research instruments in the form of a questionnaire. The research sample was 120 people who were selected by the census sampling method. Data were analyzed by multiple regression method using SPSS program. The results of this study indicate that organizational commitment and compensation influence the Turnover Intention of PT Infomedia Nusantara

    ROLE OF DIGITAL MARKETING IN INCREASING VISITORS INTEREST IN BANYUURIP TOURISM VILLAGE, KEDAMEAN, GRESIK

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    In this digital age, marketers face new challenges and opportunities. Electronic media by marketers to promote products or services to the market is known as digital marketing. The primary goal of digital marketing is to attract customers and provide them with opportunities to interact with business owners or tourist attractions via digital media. The importance of digital marketing for marketers and consumers is the focus of this study. The impact of digital marketing and promotional strategies on increasing visitor interest was investigated. The effectiveness of digital marketing and its impact on increasing visitor interest were discussed in this study. The sample examined consisted of 150 respondents who were chosen at random to demonstrate the effectiveness of digital marketing. The information gathered was analyzed using a variety of statistical tools and techniques.

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    Jurnal Fakultas Ekonomi Universitas Islam Lamongan
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