Jurnal Fakultas Ekonomi Universitas Islam Lamongan
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The Role Of Brand Image, Trust And Brand Experience On Purchasing Decisions At The Janji Jiwa Malang Coffee Shop: The Role Of Brand Image, Trust And Brand Experience On Purchase Decision At Janji Jiwa Coffee Shop Malang
Get PDFThis research was conducted with the aim of describing purchasing decisions (Y) made by consumers which are influenced by the variables brand image (X1), brand trust (X2) and brand experience (X3) at the Janji Jiwa Coffee Shop in Malang City. The method used in this research is a descriptive quantitative method, by determining the consumers of the Janji Jiwa Coffee Shop in Malang City as the research population based on the phenomena that occur. Based on the predetermined population, 105 respondents were taken with the sampling technique used to determine sample characteristics using a purposive sampling technique. Meanwhile, data analysis efforts use multiple linear regression analysis methods. Based on the research that has been conducted, it was found that purchasing decisions at the Janji Jiwa Coffee Shop in Malang City are partially or simultaneously influenced by brand image, brand trust and brand experience. The more competitive the brand image is with competitors and is in line with the quality offered and is able to maintain the trust and experience of a brand, the more product purchases will occur at the Janji Jiwa Coffee Shop in Malang City.This research was conducted with the aim of describing purchasing decisions (Y) made by consumers which are influenced by the variables brand image (X1), brand trust (X2) and brand experience (X3) at the Janji Jiwa Coffee Shop in Malang City. The method used in this research is a descriptive quantitative method, by determining the consumers of the Janji Jiwa Coffee Shop in Malang City as the research population based on the phenomena that occur. Based on the predetermined population, 105 respondents were taken with the sampling technique used to determine sample characteristics using a purposive sampling technique. Meanwhile, data analysis efforts use multiple linear regression analysis methods. Based on the research that has been conducted, it was found that purchasing decisions at the Janji Jiwa Coffee Shop in Malang City are partially or simultaneously influenced by brand image, brand trust and brand experience. The more competitive the brand image is with competitors and is in line with the quality offered and is able to maintain the trust and experience of a brand, the more product purchases will occur at the Janji Jiwa Coffee Shop in Malang City
Emotional Stability and Self-Efficacy in Achieving Career Success
Get PDFThis study intends to provide practical and theoretical insights into how employees maintain emotional stability and self-efficacy in achieving career success in hospitality employees in Surabaya. This study used a quantitative method using a questionnaire given to 123 respondents. This research used a purposive sampling technique. This study uses Partial Least Square (PLS) software in analyzing data. The results of the study found that emotional stability has a positive and significant effect on employee self-efficacy. Self-efficacy has a significant positive effect on employee career success. Emotional stability has a significant positive effect on employee career success. Self-efficacy has a positive and significant effect in mediating the emotional stability and career success of hotel employees in Surabaya. The results of this study support the social cognitive theory
Analysis of the Use of Information Media on the Performance of Pasmar Soldiers 1
Get PDFThe purpose of this study is to analyze and prove the effect of using Smartphones on the performance of Pasmar 1 soldiers. To analyze and prove whether the use of Smartphones can improve the performance of Pasmar 1 soldiers. simple linear regression. The research population is in Pasmar 1, both those with the rank of officer, non-commissioned officer and enlisted, totaling 1708 personnel, with the slovin formula the sample in this study amounted to 235 Pasmar 1 soldiers who will be sampled. The results of the analysis show that partially the variable use of Smartphone (X) has a positive and significant effect on the Performance of Pasmar 1 Soldiers (Y). This shows that the application of the use of smartphone technology will greatly contribute strongly to the performance of Pasmar 1 soldiers
Online Business Development And Contribution Toward Local Economic In Rural Areas
Get PDFOnline business have become one of the most trending form of business nowadays, this form of business require very little cost of operation. Despite of its advantage in term cost, online business require its owner to have a technology readiness in order to successfully operate the business. There numerous factor that ensure the success of online business, factors such the design of promotion site, quality of services, and the method of payment is very important for the success of online business. There are also few aspect to pay attention to before building and in process of developing online there are also few aspect that is fundamental for this form of business. These factor are including early market research, market and digital literacy, starting point and innovation, choice of product, tracking and monitoring, and lastly business partnership. Its important to note that the right decision should contribute to positive impact as well. The purpose of this paper is to discover the influence of numerous factors affecting the success of online business. Further, this paper will also explain how online business have contribute to local economic especially in rural areas. The finding of this paper are expected to contribute in further development of online business especially in rural area where people aren’t yet familiar with digital transformation
The Role of Village Apparatus in Village Fund Management Accountability (Study in Sumberdadi Village, Trenggalek District): The Role of Village Apparatus in Village Fund Management Accountability (Study in Sumberdadi Village, Trenggalek District)
No full textThe biggest report in the media discusses a lot of corruption cases that ensnare village heads, so it is necessary to prepare clear mechanisms and regulations regarding this matter. Regulation of the Minister of Home Affairs No. 113 of 2014 concerning guidelines for village financial management is expected to be a guideline in village fund management because it covers various village financial management procedures ranging from planning, implementation, administration, reporting to accountability. This study aims to examine the role of village officials in carrying out accountability for village fund management. The population and research sample of all village officials in Sumberdadi Trenggalek Village amounted to 28 people. The data analysis method used in this study is to use a descriptive method with a quantitative approach, which is a method that describes the actual situation systematically, factually and accurately regarding the role of village officials in accountability for village fund management. The results of this study play the role of the Sumberdadi Trenggalek Village village apparatus in the accountability of village fund management plays a very important role.The biggest report in the media discusses a lot of corruption cases that ensnare village heads, so it is necessary to prepare clear mechanisms and regulations regarding this matter. Regulation of the Minister of Home Affairs No. 113 of 2014 concerning guidelines for village financial management is expected to be a guideline in village fund management because it covers various village financial management procedures ranging from planning, implementation, administration, reporting to accountability. This study aims to examine the role of village officials in carrying out accountability for village fund management. The population and research sample of all village officials in Sumberdadi Trenggalek Village amounted to 28 people. The data analysis method used in this study is to use a descriptive method with a quantitative approach, which is a method that describes the actual situation systematically, factually and accurately regarding the role of village officials in accountability for village fund management. The results of this study play the role of the Sumberdadi Trenggalek Village village apparatus in the accountability of village fund management plays a very important role
"Sususaya” in Research Methodology: A Form of Internalization of Multiparadigms in Accounting Research
Get PDFThis study internalized multiparadigm accounting research using dialogic learning methods to create "new accounting" thinking. Dialogic learning in research methodology courses to explore students' imagination, cognitive dissonance, and critical thinking. Student awareness that the accounting research paradigm is not just on one form. Students realize that data must be presented in any research, regardless of the paradigm used. Students succeeded in sparking a "new accounting" research idea that had not been carried out in the past. This article provides an alternative method of dialogical learning in research methodology courses. Through the dialogical learning method, the internalization of the accounting research paradigm can awaken the imagination, cognitive dissonance, and critical thinking of students to produce a "new accounting" concept.This study internalized multiparadigm accounting research using dialogic learning methods to create "new accounting" thinking. Dialogic learning in research methodology courses to explore students' imagination, cognitive dissonance, and critical thinking. Student awareness that the accounting research paradigm is not just on one form. Students realize that data must be presented in any research, regardless of the paradigm used. Students succeeded in sparking a "new accounting" research idea that had not been carried out in the past. This article provides an alternative method of dialogical learning in research methodology courses. Through the dialogical learning method, the internalization of the accounting research paradigm can awaken the imagination, cognitive dissonance, and critical thinking of students to produce a "new accounting" concept.
The Effect of Bankruptcy Potential and Corporate Governance Factors on Cash Dividend Policy: The Effect of Bankruptcy Potential and Corporate Governance Factors on Cash Dividend Policy
No full textThe purpose of this research is to examine the effect of bankruptcy potential and corporate governance factors on cash dividend policy. The corporate governance factor is proxied by the proportion of institutional ownership, managerial ownership, the size of the board of commissioners, the proportion of independent commissioners and the size of the audit committee. The sample selection was carried out using a purposive sampling method, the data is secondary data, the data was obtained from the website of the Indonesia Stock Exchange (IDX) for the period 2017 - 2021. Multiple Linear Regression was used as a method of data analysis and data processing using the eviews 12.0 application. The results of the study show that the potential for financial distress has no effect on cash dividend policy. independent and the size of the audit committee has no significant effect on cash dividend policyThe purpose of this research is to examine the effect of bankruptcy potential and corporate governance factors on cash dividend policy. The corporate governance factor is proxied by the proportion of institutional ownership, managerial ownership, the size of the board of commissioners, the proportion of independent commissioners and the size of the audit committee. The sample selection was carried out using a purposive sampling method, the data is secondary data, the data was obtained from the website of the Indonesia Stock Exchange (IDX) for the period 2017 - 2021. Multiple Linear Regression was used as a method of data analysis and data processing using the eviews 12.0 application. The results of the study show that the potential for financial distress has no effect on cash dividend policy. independent and the size of the audit committee has no significant effect on cash dividend policy
The Influence of Electronic Word of Mouth (E-WOM), Toutism Attraction, And Tourism Facilities on The Interest in Return Visit of Tourists of Parparean White Sand Beach, Porsea District: INFLUENCE OF ELECTRONIC WORD OF MOUTH (E-WOM), TOURISM ATTRACTION, AND TOURISM FACILITIES ON THE INTEREST IN RETURN VISIT OF TOURISTS OF PARPAREAN WHITE SAND BEACH, PORSEA DISTRICT
No full textThis study aims to determine how the influence of electronic word of mouth (e-wom), tourist attraction and tourist facilities on the interest in visiting Parparean White Sand Beach, Porsea District. The population in this study were tourists who had visited more than twice in the last year as many as 150 people. The sampling technique used puporsive sampling. The results of multiple regression tests show that the electronic word of mouth (e-wom), tourist attraction and tourist facility variable has a positive effect on interest in visiting again. This research is survey research with a quantitative approach. Data collection used questionnaires while data analysis was done using multiple regression analysis. Based on the results of the Simultaneous Test (F-Test) that the variables of electronic word of mouth (e-wom), tourist attractions, tourist facilities simultaneously have a significant effect on the intention to return. With a significance acquisition value of 0.005 <0.05.This study aims to determine how the influence of electronic word of mouth (e-wom), tourist attraction and tourist facilities on the interest in visiting Parparean White Sand Beach, Porsea District. The population in this study were tourists who had visited more than twice in the last year as many as 150 people. The sampling technique used puporsive sampling. The results of multiple regression tests show that the electronic word of mouth (e-wom), tourist attraction and tourist facility variable has a positive effect on interest in visiting again. This research is survey research with a quantitative approach. Data collection used questionnaires while data analysis was done using multiple regression analysis. Based on the results of the Simultaneous Test (F-Test) that the variables of electronic word of mouth (e-wom), tourist attractions, tourist facilities simultaneously have a significant effect on the intention to return. With a significance acquisition value of 0.005 <0.05
DIGITAL MARKETING STRATEGY FOR BUSINESS DEVELOPMENT AT CAMIRA KITCHEN POST COVID-19 PANDEMIC
Get PDFThis research aims to formulate an accurate digital marketing strategy that Camira Kitchen can implement for business development post-Covid-19 pandemic. This research method uses descriptive qualitative method with a case study approach. The data analysis technique uses SWOT analysis. The result showed that the company could implement the most accurate strategy, the market penetration strategy, which is to improve product taste, company services, and content quality to resolve the market competition. This strategy focuses on developing the company’s Instagram by uploading educational content about how to make products, pack products, company’s service, and improve the quality of photos or videos. This strategy is expected to reach the engagement stage until the purchasing decision stage
Pengaruh Gaya Kepemimpinan dan Disiplin Kerja terhadap Kinerja Karyawan pada PT. Kurnia Abadi Padang
Get PDFPenelitian ini bertujuan untuk 1) Mengetahui pengaruh gaya kepemimpinan terhadap kinerja karyawan 2) Mengetahui pengaruh disiplin kerja terhadap kinerja karyawan 3) Mengetahui pengaruh gaya kepemimpinan dan disiplin kerja terhadap kinerja karyawan pada PT. Kurnia Abadi Kota Padang. Jumlah responden pada penelitian ini sebanyak 80 orang. Pengumpulan data penelitian melalui kuesioner dengan skala Likert. Teknik analisis data adalah regresi linear berganda. Berdasarkan hasil penelitian koefisien regresi variabel faktor Gaya Kepemimpinan berpengaruh secara positif dan signifikan terhadap Kinerja Karyawan pada PT. Kurnia Abadi Kota Padang. Hal ini dibuktikan dengan diperoleh T hitung 4,256 > T tabel 1,665. Artinya H1 diterima dan H0 ditolak. koefisien regresi variabel faktor Disiplin Kerja berpengaruh secara positif dan signifikan terhadap Kinerja Karyawan pada PT. Kurnia Abadi Kota Padang. Hal ini dibuktikan dengan diperoleh T hitung 2,788 > T tabel 1,665Artinya H2 diterima dan H0 ditolak. Berdasarkan Uji F diketahui bahwa f hitung > f tabel atau 17,311 > dari F tabel 3,12 dan signifikan f = 0,000 < lebih kecil dari 0,05 Artinya H3 diterima dan H0 ditolak. Hal ini berarti secara bersama-sama (simultan) variabel gaya kepemimpinan dan disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan pada PT. Kurnia Abadi Kota Padang. Koefisien determinasi kinerja karyawan pada PT. Kurnia Abadi Kota Padang. diperoleh R-Square sebesar 0,310 dapat dijelaskan bahwa pengaruh gaya kepemimpinan dan disiplin kerja adalah 31% sedangkan sisanya 69% dipengaruhi oleh faktor lain dari luar variabel yang digunakan dalam penelitian in