Jurnal Fakultas Ekonomi Universitas Islam Lamongan
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THE INFLUENCE OF BRAND IMAGE AND PRICE ON THE PURCHASE DECISION OF SKECHERS SHOES IN STUDENTS OF TRISAKTI SCHOOL OF TOURISM
Get PDFThis study aims to determine the effect of brand image and price on the decision to purchase Skechers shoes for Trisakti School of Tourism. This type of research is descriptive quantitative research with multiple regression analysis. The collection technique was by distributing questionnaires with a Liker scale from 1 to 5. The population in this study were all students of Trisakti School of Tourism, while the total sample was 100 respondents. Sampling technique with accidental sampling. The results of the study partially show that the brand image and price of Skechers shoes have a significant effect on the purchasing decisions of Trisakti School of Tourism students because a good brand image on high quality and good Skechers shoes will result in a high purchasing decision as well, then the price is in accordance with the quality. products so that consumers will decide to buy products whose price is judged according to the quality of the product or not too expensive
THE INFLUENCE OF PRODUCT QUALITY AND PRICES ON CONSUMER SATISFACTION AT UPTOWN BREW COFFEE SHOP, GREENLAKE CITY, TANGERANG
Get PDFThis research aims to determine the effect of product quality and price on consumer satisfaction at the Uptown Brew coffee shop, Greenlake City, Tangerang. This type of research is quantitative descriptive with multiple regression analysis methods. Accidental Sampling sampling technique. The population in the study was all visitors who came to the Uptown Brew Coffee Shop, Greenlake City, Tangerang. Meanwhile, the sample numbered 100.
The partial research results show that product quality and price have a significant effect on consumer satisfaction. Good product quality influences consumer satisfaction, creates customer loyalty, and strengthens the coffee shop brand reputation. Affordable and competitive prices can increase consumer satisfaction by making access easier, offering comparable value, and providing choice.This research aims to determine the effect of product quality and price on consumer satisfaction at the Uptown Brew coffee shop, Greenlake City, Tangerang. This type of research is quantitative descriptive with multiple regression analysis methods. Accidental Sampling sampling technique. The population in the study was all visitors who came to the Uptown Brew Coffee Shop, Greenlake City, Tangerang. Meanwhile, the sample numbered 100.
The partial research results show that product quality and price have a significant effect on consumer satisfaction. Good product quality influences consumer satisfaction, creates customer loyalty, and strengthens the coffee shop brand reputation. Affordable and competitive prices can increase consumer satisfaction by making access easier, offering comparable value, and providing choice
STUDY ANALYSIS OF PUBLIC TRANSPORT SELECTION BY STUDENTS IN TONDANO
Get PDFPublic transportation is one of the needs of the community, including students, to help with daily activities. This study aims to examine the selection of public transportation by students using descriptive analysis. Variables such as gender, age, price and quality of service are studied. Research shows that the majority of students still use public transportation and are not affected by the rise of online transportation. Female students prefer public transportation because it is more convenient. Those in the lower semesters use public transportation more because it is efficient. The price paid by students is in accordance with local regulations and what students want. The quality of service received is considered good so that students do not switch to other transportationPublic transportation is one of the needs of the community, including students, to help with daily activities. This study aims to examine the selection of public transportation by students using descriptive analysis. Variables such as gender, age, price and quality of service are studied. Research shows that the majority of students still use public transportation and are not affected by the rise of online transportation. Female students prefer public transportation because it is more convenient. Those in the lower semesters use public transportation more because it is efficient. The price paid by students is in accordance with local regulations and what students want. The quality of service received is considered good so that students do not switch to other transportation
The Influence of Leadership and Competence of KRI ABK in the Pushidrosal Environment on Organizational Performance
Get PDFThe purpose of this study was to examine the effect of leadership and competence on organizational performance. This study uses a quantitative method with data obtained through an instrument in the form of a questionnaire with a Likert scale assessment with the number of respondents as many as 58 soldiers. The data from filling out the questionnaire was then analyzed using the Partial Least Square technique with the help of the Smart PLS program. Based on the results of the analysis in this study, several conclusions were obtained as follows: (1) Leadership has a positive and significant effect on organizational performance, the better the superior leadership, the higher the organizational performance; (2) Competence has a positive and significant effect on organizational performance, the higher the competence of KRI personnel, the higher the organizational performance; (3) Leadership and competence have a simultaneous effect on organizational performance. In general, the conclusion obtained from the results of this study is that good leadership and competence will improve organizational performance.The purpose of this study was to examine the effect of leadership and competence on organizational performance. This study uses a quantitative method with data obtained through an instrument in the form of a questionnaire with a Likert scale assessment with the number of respondents as many as 58 soldiers. The data from filling out the questionnaire was then analyzed using the Partial Least Square technique with the help of the Smart PLS program. Based on the results of the analysis in this study, several conclusions were obtained as follows: (1) Leadership has a positive and significant effect on organizational performance, the better the superior leadership, the higher the organizational performance; (2) Competence has a positive and significant effect on organizational performance, the higher the competence of KRI personnel, the higher the organizational performance; (3) Leadership and competence have a simultaneous effect on organizational performance. In general, the conclusion obtained from the results of this study is that good leadership and competence will improve organizational performance
The Evaluation Of Local Expenditure And Revenue Performance In Implementing Local Autonomy On Kendari Local Government
Get PDFThe purpose of this study was to analyze the regional financial reports of Kendari City using the ratios of effectiveness, efficiency, independence, harmony, and growth. This type of research was descriptive quantitative by using data sourced from Kendari City budget realization reports for the period 2016 – 2020. The results of this study indicate that the average effectiveness ratio of the Kendari City local government from 2016 to 2020 had ineffective criteria, which value was below 100 %, which equaled 59.95%. The average regional efficiency ratio for Kendari City from 2016 to 2020 was efficient at 98.78%. The average independence ratio for Kendari City from 2016 to 2020 in financing development and services to the community was 19.79% with the criteria being very low and the pattern of relationship being instructive. The average compatibility ratio for Kendari City in 2016-2020 in meeting the operation expenditure needs was 68.41%, while in meeting the capital expenditure needs was 30.58%. The average financial growth for Kendari City from 2016 to 2020 in realizing the revenue budget was -1.86% with a negative value, in the realization of the locally-generated revenue budget was 6.96% with a positive value, in realizing the regional expenditure budget was -3. 34% with a negative value, in realizing the operational expenditure budget was -2.31% with a negative value, and in the realization of the capital expenditure budget was -7.15% with a negative value.The purpose of this study was to analyze the regional financial reports of Kendari City using the ratios of effectiveness, efficiency, independence, harmony, and growth. This type of research was descriptive quantitative by using data sourced from Kendari City budget realization reports for the period 2016 – 2020. The results of this study indicate that the average effectiveness ratio of the Kendari City local government from 2016 to 2020 had ineffective criteria, which value was below 100 %, which equaled 59.95%. The average regional efficiency ratio for Kendari City from 2016 to 2020 was efficient at 98.78%. The average independence ratio for Kendari City from 2016 to 2020 in financing development and services to the community was 19.79% with the criteria being very low and the pattern of relationship being instructive. The average compatibility ratio for Kendari City in 2016-2020 in meeting the operation expenditure needs was 68.41%, while in meeting the capital expenditure needs was 30.58%. The average financial growth for Kendari City from 2016 to 2020 in realizing the revenue budget was -1.86% with a negative value, in the realization of the locally-generated revenue budget was 6.96% with a positive value, in realizing the regional expenditure budget was -3. 34% with a negative value, in realizing the operational expenditure budget was -2.31% with a negative value, and in the realization of the capital expenditure budget was -7.15% with a negative value
Analysis of Implementation of Merchandise Inventory Accounting Information System And Merchandise Inventory Accounting Treatment (Case Study at PT. Sumber Alfaria Trijaya Branch of Titisan 3)
Get PDFInventory accounting information system and inventory accounting treatment are important considering that the inventory of trade goods must be managed properly for the smooth running of the business activities of trading companies. This study aims to determine the implementation of the accounting information system for inventory of trade goods and the accounting treatment of inventory of trade goods at PT Sumber Alfaria Trijaya Branch of Titisan 3. The research method used is descriptive qualitative method. Data collection is done by interview, observation, and documentation. The results showed that the inventory accounting information system implemented by PT Sumber Alfaria Trijaya Branch of Titisan 3 is good by carrying out established procedures related to inventory management. The inventory recording used is the computerized perpetual method and the inventory valuation applied is the FIFO (First In First Out) method.Inventory accounting information system and inventory accounting treatment are important considering that the inventory of trade goods must be managed properly for the smooth running of the business activities of trading companies. This study aims to determine the implementation of the accounting information system for inventory of trade goods and the accounting treatment of inventory of trade goods at PT Sumber Alfaria Trijaya Branch of Titisan 3. The research method used is descriptive qualitative method. Data collection is done by interview, observation, and documentation. The results showed that the inventory accounting information system implemented by PT Sumber Alfaria Trijaya Branch of Titisan 3 is good by carrying out established procedures related to inventory management. The inventory recording used is the computerized perpetual method and the inventory valuation applied is the FIFO (First In First Out) method
DECISION MAKING TO INVEST IDXHIDIV 20 STOCK WITH FUNDAMENTAL ANALYSIS
Get PDFInvesting in Capital Market requires fundamental and technical analysis. For long-term oriented investors aimed to obtain dividends every year, it require an analysis of companies that are consistent in dividend distribution, which can be seen in IDXHIDIV20. The data population was a company registered in IDXHIDIV20. The data sample is determined by purposive sampling method. The results showed that ASII, HMSP, INDF, INTP, TLKM, UNTR, UNVR meet the sample criteria. The fundamental analysis showed that the highest average ROE is UNVR, the lowest average DER is INTP, the highest average of DPR is INTP, the highest average of DPS is UNTR, the highest average of EPS is UNTR, and the lowest average of PER is UNTR. Meanwhile, based on stock valuation, INDF still in the undervalued category (PER <15x, PBV <1). There were two issuers with undervalued PER categories, namely UNTR and ASII
The Influence of Work-Life Balance on Employee Performance (Empirical Study at Telkomsel Regional Sumbagsel Office): (Empirical Study at Telkomsel Regional Sumbagsel Office)
No full textThis study aims to examine the influence of work-life balance on employee performance, an empirical study of the hybrid working system for Telkomsel Regional Sumbagsel office employees. The data that used on this study are primary data, with 64 employees as a sample, using a simple random sampling technique. The analytical method used is quantitative analysis with a simple regression analysis. The result of this study is work-life balance has a positive and significant influence on employee performance. It is recommended for the company to provide support from both superiors and colleagues to employees in order to achieve a balance of work and personal life while doing hybrid working.This study aims to examine the influence of work-life balance on employee performance, an empirical study of the hybrid working system for Telkomsel Regional Sumbagsel office employees. The data that used on this study are primary data, with 64 employees as a sample, using a simple random sampling technique. The analytical method used is quantitative analysis with a simple regression analysis. The result of this study is work-life balance has a positive and significant influence on employee performance. It is recommended for the company to provide support from both superiors and colleagues to employees in order to achieve a balance of work and personal life while doing hybrid workin
USING MARKETING STRATEGY AS AN EFFORT TO INCREASING VISIT LEVELS IN PENTAGO GARDEN TOURISM DESTINATIONS
Get PDFThe number of tourism destinations that have sprung up at this time makes competition between tourist destinations in luring tourists, besides that also in increasing tourist visits there needs to be an effort, namely a marketing strategy. Marketing activities play an important role for the survival of a company, so from that in this study will examine increasing the level of visits using marketing strategies. This research is a type of field research with a descriptive approach. The data used are primary data obtained from tourists and secondary data used in the form of existing reference books. Data collection methods are questionnaires, documentation and observation. The results of this study indicate that (1) the marketing strategy used is selecting markets, creating products, distributing, and implementing promotions. (2) The level of tourist visits is quite good and crowded during the holiday season and weekdays (3) the marketing mix that has been carried out has made many visitors come from various regions.The number of tourism destinations that have sprung up at this time makes competition between tourist destinations in luring tourists, besides that also in increasing tourist visits there needs to be an effort, namely a marketing strategy. Marketing activities play an important role for the survival of a company, so from that in this study will examine increasing the level of visits using marketing strategies. This research is a type of field research with a descriptive approach. The data used are primary data obtained from tourists and secondary data used in the form of existing reference books. Data collection methods are questionnaires, documentation and observation. The results of this study indicate that (1) the marketing strategy used is selecting markets, creating products, distributing, and implementing promotions. (2) The level of tourist visits is quite good and crowded during the holiday season and weekdays (3) the marketing mix that has been carried out has made many visitors come from various region
Perilaku Manajemen Keuangan pada Mahasiswa Penerima Program Beasiswa Kartu Indonesia Pintar
No full textThe aim of this study was to determine the impact of financial knowledge, financial attitudes, and lifestyle on financial management behavior among college students recipient Kartu Indonesia Pintar - Kuliah (KIP-K) scholarship program at Universitas Trunojoyo Madura. This study was conducted using quantitative associative method. The analysis used is multiple regression analysis on primary and secondary data. The number of respondents used was 88 college students. Sampling techniques use probability sampling methods and simple random sampling approaches. The hypothesis test used is multiple regression analysis using the SPSS 25 program. The results of the t-test show that Financial Knowledge has a partial effect on Financial Management Behavior as evidenced by a significance value of 0.000<0.05, Financial Attitude has a partial effect on Financial Management Behavior as evidenced by a significance value of 0.001<0.05, and Lifestyle has a partial effect on Financial Management Behavior is evidenced by a significance value of 0.008 <0.05.The aim of this study was to determine the impact of financial knowledge, financial attitudes, and lifestyle on financial management behavior among college students recipient Kartu Indonesia Pintar - Kuliah (KIP-K) scholarship program at Universitas Trunojoyo Madura. This study was conducted using quantitative associative method. The analysis used is multiple regression analysis on primary and secondary data. The number of respondents used was 88 college students. Sampling techniques use probability sampling methods and simple random sampling approaches. The hypothesis test used is multiple regression analysis using the SPSS 25 program. The results of the t-test show that Financial Knowledge has a partial effect on Financial Management Behavior as evidenced by a significance value of 0.000<0.05, Financial Attitude has a partial effect on Financial Management Behavior as evidenced by a significance value of 0.001<0.05, and Lifestyle has a partial effect on Financial Management Behavior is evidenced by a significance value of 0.008 <0.05