ARC (Academic Research Collection) (College Dubin)
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Applied Technology Group Project Documentation for NLS-Project
Get PDFLoyalty systems are commonly used to build and improve relationships between business and customers. Throughout history they evolved and became almost essential for small businesses such as coffee shops or small local stores. In this paper we will analyze existing loyalty systems that are presented in the world and Irish market, how they are used in the coffee shop industry and how new technologies can change and shape this industry. We examined multiple coffee shops brands present in Ireland and their rewards systems. We compared their loyalty systems using alternative methodologies and theoretical lenses in order to find new ways to approach the subject of customer retention and loyalty. Our main goal was to make a brand new system which will offer a turnkey solution for the industry. Another goal was to simplify interaction with loyalty systems in such a way that customers will participate in it without even noticing any discomfort. This process can be achieved by using Near Field Communication chips that can be found in any smart-devices such as phones and watches, or bank cards that have the contactless payment option. We also considered ethical and data storing risks that the new system might bring. The product that was built during this research project represents only a Minimal Viable Candidate, and still needs to pass a long way before it can be implemented in the real market. On the other hand we hope it can start a movement in the right direction and impact the industry in the near future
Dara Cassidy, Head of Online Learning at RCSI
No full texthttps://arc.cct.ie/cert_images/1008/thumbnail.jp
CCT Blended Learning QA Approved Final Report
Get PDFA report by QQI\u27s reengagement panel assessing the QA procedures at CCT College Dublin in respect of Blended Learning
Inaugural Renewable Energy Bursary 2020
No full textThe bursary was run this year for the first time in memory of the late Niamh Burke by her former firm Arthur Cox and her family. The fund was promoted on behalf of her colleagues and family by the Irish Wind Energy Association.
Over a 20-year career Niamh advised on some of Ireland\u27s largest energy, infrastructure and construction projects. To honour her memory and her contribution to the development of renewable energy in Ireland, the bursary was established in 2020 and offers up to €10,000 each year for a period of five years to individuals wishing to study or to carry out research in the field of renewable energy.https://arc.cct.ie/cctawards/1002/thumbnail.jp
An analysis of sustainable marketing and how is managed through social media platforms.
Get PDFThis paper provides the analysis of sustainable marketing and how is managed through social platforms. Globalization and the rise of the digital era have allowed companies to put more effort in their sustainability practices. Therefore, it is important to know that consumers are smarter more demanding, thus, brands a creating relevant content to share their corporate share values.
The data has been gathered from number of website’s articles, previous studies, books and videos. The current study has been an attempted to build knowledge and to understand the importance of how sustainable brands such as Weleda, Patagonia, Whole foods, McDonalds, Alo Yoga developed their strategies through social media to promote engagement to consumer.However, beyond creating engagement, brand need to consider other strategies though examine the customer journey.
The findings of this research demonstrated that other sustainable brands create engagement by creating share value. Thus, relevant content can build a strong and long relationship between the brand and consumers. According to Cocking (2019) storytelling has become fundamental for this practice based on entertainment, learning, brand promotion and more. This evidence is shown by Kiepura (2017) with his example of Footprint Chronicles by Patagonia communicating their supply change problem with higher level of transparency. On the other hand, (USG) shown that creating the Hashtags #AloGivesWater and #cartgoals helped brands such as Alo yoga and Whole Food to connect with their audiences and build awareness.
In overall, when planning a customer journey, sustainable brands are developing a model of experience economy. However, each interaction in the costumer journey will make a difference for the next step to satisfy consumer needs an understand consumer behaviours. As a result, brand can put more effort with their practices and build awareness between the consumers and the brand
Dr Brett Becker, UCD and Graham Glanville, CCT College Dublin
No full texthttps://arc.cct.ie/cert_images/1003/thumbnail.jp
CCT College Dublin Business Graduate
No full textCCT College Dublin insitutional repository arc academic research collection graduate imagehttps://arc.cct.ie/slideshow/1001/thumbnail.jp
Promoting Academic Integrity Through Robust Assessment Design
No full textCCT College Dublin is delighted to welcome Dr. Laura Costelloe to give this presentation on Promoting Academic Integrity Through Robust Assessment Desig