Jurnal Universitas Katolik Darma Cendika
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Pengaruh Produk, Harga Dan Iklan Terhadap Keputusan Pembelian Pada Pasta Gigi Pbpsodent Di Surabaya Timur
Get PDFNowadays, people are getting aware of the importance of keeping mouth and teeth healthy. One of the products which offer dental care is toothpaste which comes in many different brands. To understand better what their consumer want, therefore the producers of toothpaste make use the consumer behavior study so that their product is acceptable by their consumers. Toothpaste was first produced by Dresden Chemical Laboratory Lingner, which is now known as Lingner Werke AG in Germany in 1892. Back then toothpaste came in the form of mouthwash liquid. The most famous toothpaste in 1900 is "Odol" Mouthwash. It was largely used in Europe. (source: http://www.forum.otomotifnet.com/forum/showthread.php) It is the reason why in Indonesia, people knew toothpaste as "odol". It is the generic name used by the consumer to refer to any toothpaste. There are so many brands of toothpaste in market. That is a reason why PT Unilever Indonesia Tbk. wants to know what variables can influence the consumers' decision in buying toothpaste, and therefore increasing the demand of Pepsodent. The objective of the study is to find out whether variables such as price, product and commercial can partially and simultaneously influence the consumers' decision to buy Pepsodent in East Surabaya. The hypothesis of the study is the variables of price, product and commercial would partially, simultaneously and significantly influence the decision of the consumers in buying Pepsodent in East Surabaya. The result of the study is obtained using Slovin formula with Random Sampling. The data analysis technique used in this study is a double linier regression analysis. It is concluded that variable product (X1), variable price (X2) and variable commercial (X3) partially and simultaneously give a significant influence towards the consumers' decision in buying Pepsodent in East Surabaya. This result is acceptable because the first hypothesis F count (60,280) > F table (2. 70) and the second hypothesis thot is variable of product, price and commercial partially will give significant influence towards the consumers' decision in buying Pepsodent in East Surabaya. The result of partial test variable of product (X1) t count (4,416) > t table ( 1,985) so HO is rejected and H1 is accepted, that means product (X1) gives significant influence towards the decision in buying. The result of partial test variable of price (X2) t count (4,727) > t table (1,985), so HO is rejected and H1 is accepted, that means price (X2) gives significant influence towards the decision in buying. The result of partial test variable of commercial (X3) t count (7,877) > t table ( 1,985), so HO is rejected and H1 is accepted that means commercial (X3) gives significant influence towards decision in buying. The most dominant influence towards the decision in buying is commercial. It is showed by the result of partial determination coefficient (0,393 or 39,3%); which is the higher compared to other free variables.  
Hubungan Antara Struktur Kepemilikan, Corporate Governance, dan Nilai Perusahaan: Suatu Kajian Konseptual
Get PDFThis research is a study koseptual studying relation between practice of corporategovernance and company value where related to wedge(control rights - cash flowrights). Besides, studies relation between ownership of stock by the side ofstrangers foreigners but Indonesia original(ATI) and ownership of stock by theside of strangers foreigners non-Indonesia(ANI)to company value and practiceof corporate governance. Based on review literature from former research andbased on critical idea it is indicated that ownership structure hardly influencesrelation between practice of corporate governance and company value. Besides,to know relation between ATI and ANI with company value it is indicated thatownership of stock ATI will had lower influence to company value if it iscompared to ownership of stock ANI. Side other, to know the relation of ATI andANI with corporate governance, indicated ownership of stock ATI to have lowermotivation than ownership of stock ANI to execute practice of corporategovernance carefully
Pengaruh Tangible, Reliability, Responsiveness, Assurance Dan Emphaty Terhadap Kepuasan Nasabah Bank Jabar Banten Di Surabaya
Get PDF If the banks want to continue to exist it is necessary to create a business concept that is still running. One of the concepts in these activities is the concept of marketing. Success or failure of business activities depends on how the marketing system, so it is important for banks to understand the "why" and "how" of consumer behavior is so, so it can develop, promote, and distribute their products better than competitors. Customer satisfaction is strongly influenced by the quality of services provided. The factors that used effects the service quality customer satisfaction in Bank Jabar Banten include: Reliability, Responsiveness, Assurance, Emphaty, and Tangible. This study aims to find out the influence of Reliability, Responsiveness, Assurance, Emphaty, and Tangible simultaneously and partially on customer satisfaction with the Bank Jabar Banten. The results support the hypothesis that states there is an influence factors simultas Reliability,Responsiveness, Assurance, Emphaty, and Tangible customer satisfaction where the value of F test of 29.562 and a significant level of 0.00 is smaller than the significant level was set at 0, 05. From the results of t test is known that assurance and that signifika tangible influence on customer satisfaction, while the Reliability, Responsiveness, and emphaty no effect on customer satisfaction. From the results of t test is also known tangible have t test value of 5.085 so that can be said to have the most dominant influence on customer satisfaction in Bank Jabar Banten in Surabaya
Profesi Auditor Internal Masa Mendatang
Get PDFInternal Audit faces new challenges in today's business environmentShareholders are demanding growth, regulators are expanding their scope of scrutiny, and new markets are constantly developing and evolving. To add value during rapidly changing times, internal audit needs more than ever to understand its role, prioritize its efforts,, and operate from its core strengths
Metode Penilaian Akuntansi Agrikultural Berdasarkan IAS 41: Implementasi Fair Value Accounting
Get PDFAgricultural activity is the management by an entity of the biologicaltransformation of biological assets for sale, into agricultual produce or intoadditional biological assets. Biological transformation comprises the processes ofgrowth, degeneratin, production, and procreation that cause qualitative orquantitave changes in biological asset.IAS 41 prescribes, among other things, the accounting treatment for biologicalassets during the period of growth, degeneration, production, and procreation,and for the initial measurement of agricultural produce at the point of harvest.Measurment and valuation in IAS 41 is consistent with a systematic shif in thedominant measurement paradigm away from traditional historical costaccounting model. Implementing Fair Value Accounting proponents point to theenhanced decision usefulness and transparency of fair value informationattributable to its timely reflection of current market conditions
Strategi Diferensiasi: Mencapai Keunggulan Kompetitif yang Sustainable
Get PDFDifferentation is an effort to descript spesifik characteristic(uniqueness) of aproduct, with the uniqueness owned by a product, so the consumer will be able torecognize this product easily so consumer will be. Because of the main focus iscustomer, then this strategy must give satisfaction to consumer. Differentationstrategy is one of three excellent competitiveness offered by Portes through hisgeneric strategy, leadership of total cost differentiation and focus. To increasedifferentiation can be done by two way implement the existing value activity to bemore unique or the company reset the value of chain. To be successcfull inimplementing both
Network Technology, Marketing And Independent Schools In Educaton Experience
Get PDFPada masa sekarang, banyak organisasi dan perusahaan terus menerus mencari cara yang inovatif untuk memasarkan produk mereka serta mencari target market baru. Dalam hal ini, siswa merupakan bagian dari masyarakat yang ternyata masih juga belum seluruhnya dimanfaatkan sebagai target market. Berikut empat cara sederhana yang umum dilakukan dalam memasarkan sebuah produk secara efektif kepada mereka antara lain menawarkan mereka secara langsung sebuah produk, membujuk mereka untuk membeli sebuah produk, menentukan target yang tepat sampai kepada memberikan pendekantan yang tepat pada grup tersebut. Bagaimana informasi disampaikan sangatlah cepat berubah dari industrial production model menjadi decentralized production model yang difasilitasi oleh munculnya teknologi network yang murah. Komponen-komponen yang menyertai dari model baru ini meliputi sarana publikasi seperti blog atau twitter, sarana media social seperti Facebook dan masih banyak lagi yang memungkinkan individu untuk menciptakan, berbagi, memanfaatkan serta mengevaluasi sebuah informasi dengan lebih cepat dan dapat diakses dengan cepat juga. Dalam paper ini, penulis akan membahas tiga perubahan utamadalam mnsyarakat sebagai dampak dari production model, serta bagaimana tiap perubahan tersebut berdampak pada paradigma pemasaran di dunia modern ini. Kedua, penulis juga akan menghubungkan perubahan-perubahan tersebut pada lingkungan sekolah sebagai communication environment yang berakhir pada pemberian rekomendasi kepada sekolah yang tidak hanya untuk direspon, akan tetapi juga mengambil manfaat akan keberadaan teknologi sebagai bentuk pendidikan kepada siswa. Kedua, penulis akan menghubungkan perubahan terhadap lingkungan komunikasi pada sekolah yang tidak terkait, dengan memberikan beberapa masukan nyata bagi sekolah untuk tidak hanya menjawab, tetapi juga untuk mengambil keuntungan dari teknologi dan memimpin dalam bidang pendidikan
Deferred Tax Asset And Deferred Tax Liability : Studi Eksistensinya Ditinjau Dari Sudut Teori Akuntansi
No full textBook income is got from financial statement which is made based on financial accounting standard and taxable income is got from financial statement which is made based on income tax act. Because there are fundamental dffirences used for calculating and arranging, so book income will be different from taxable income. One of the elements which cause these differences is time differences or temporary differences. This time differences can or can't be recorded and presented in a financial statement as deferred tax (interperiod tax allocation or no interperiod tax allocation). There are three methods which can be used to record and report deferred tax: deferred method, asset/liability method and net-of-tax method. Besides to cover time defferences, deferred tax can also be used to record net operating loss (NOL). Each method will use separate account to record deferred tax. From three methods interperiod tax allocation, only asset/liability method which fulfills the presented deferred tax criteria to asset and liability definitions. Deferred tax asset and deferred tax liability which rise from interperiod tax allocation asset/liability method conceptually fulfills asset and liability criteria, so that its existence in balance sheet is strong. Meanwhile, deferred tax asset which comes from NOL carryback and NOL carryforward don't fulfill the asset criteria
Hubungan Perceived Service Quality Dan Loyalitas: Peran Trust Dan Satisfaction Sebagai Mediator
No full textCustomer loyalty is the most valuable asset for the company. Several previous studies find that customer loyalty has a positive effect on company's profitability. But, in today marketplace, managing customer loyalty is a daunting task. Marketer must clearly understand the loyalty concept, so they can find out loyalty's antecedent and manage loyalty from that antecedent. The purpose of this research is to investigate perceived service quality, trust, and satisfaction contribution to the loyalty creation. The object of this research is higher education institution, and the subjects are undergraduate students at Widya Mandala Catholic University. Reliability and validity check find that research instrument has achieved reliability, convergent validity, and discriminant validity criteria. The results support all hypotheses with the exception for perceived service quality-loyalty relationship. Perceived service quality does not have significant direct effect on loyalty. Therefore, perceived service quality does not have direct contribution for loyalty building, the contribution is indirect through satisfaction and trust. The results also find a strong support about satisfaction and trust role as a mediator of perceived service quality-loyalty relationships
Pengaruh faktor-faktor retail image terhadap keputusan membeli konsumen Pada PT. Naramitra Tarra Surabaya
No full textKeputusan membeli konsumen sangat dipengaruhi oleh citra dari perusahaan ritel tersebut (retail image). Faktor-faktor retail image yang mempengaruhi keputusan membeli konsumen pada perusahaan Ritel meliputi : Store Location, Merchandise, Pricing, Customer Service, Physical Facilities. Penelitian ini bertujuan untuk mengeksplorasi dan mengetahui pengaruh faktor-faktor Retail Image terhadap keputusan membeli pelanggan pada PT. Naramitra Tarra Surabaya. Data dikumpulkan dengan menggunakan kuesioner dengan menggunakan 22 pertanyaan , yang terdiri dari 19 pertanyaan untuk retail image dan 3 pertanyaan untuk keputusan membeli konsumen. Dari jumlah populasi 250- orang diambil sampel 71 responden dan teknik pengambilan sampelnya adalah stratified proposional random sampling. Kemudian data dilakukan uji validitas dan reliabilitas selanjutnya dianalisis dengan menggunakan teknik regresi linear berganda. Hasil penelitian ini mendukung Hipotesis yang menyatakan Ada pengaruh secara simultan faktor- faktor retail image terhadap keputusan membeli konsumen pada PT. Naramitra Tarra Surabaya. Hal ini dapat diketahui dari nilai F test sebesar 11.859 yang lebih besar dari F tabel yang hanya sebesar 2,3560 dan tingkat signifikansi a yang dicari sebesar 0.000 lebih kecil dari tingkat signfikansi a yang sudah ditentukan sebesar 0.05. faktor Customer service memiliki nilai t test yang paling tinggi yaitu sebesar 2.882 yang lebih besar dari t tabel yang hanya sebesar 1.9971 dan tingkat signifikansi sebesar 0.005 yang lebih kecil dari nilai tingkat signifikansi (a) yang sudah ditentukan 0.05/2 = 0.025. ha! ini menunjukkan bahwa customer service memiliki pengaruh yang paling dominan terhadap keputusan membeli pelanggan pada PT. Naramitra Tarra Surabaya