Jurnal Universitas Katolik Darma Cendika
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Media Frames and Sustainability Mindsets: Implications for Green Digital Marketing in Indonesia
No full textThis study examines how sustainability is framed in major Indonesian national online news media and how such framing contributes to the development of sustainability mindsets relevant to business practices and green consumer markets. Focusing on five leading platforms—Kompas.com, Detik.com, CNNIndonesia.com, Liputan6.com, and Tempo.co—this research conducts a qualitative content analysis of articles published between 2024 and 2025 that address sustainability in corporate strategy, environmental governance, green innovation, and ethical consumption. The findings reveal the presence of dominant frames such as environmental urgency, techno-optimism, regulatory accountability, and lifestyle engagement. For instance, Kompas.com and Tempo.co frequently feature analytical coverage on ESG policies, carbon reduction initiatives, and responsible investment, while Detik.com and Liputan6.com highlight consumer-friendly narratives on waste reduction, renewable products, and urban sustainability trends. CNNIndonesia.com offers policy-centered reporting that bridges state commitments and corporate transitions. These frames collectively shape public perception by normalizing sustainability as both a moral and economic imperative, thereby influencing how businesses position themselves and how consumers interpret green value propositions. The study underscores the strategic relevance of media framing for green digital marketing, suggesting that alignment with dominant media narratives enhances message resonance and public trust in sustainability campaigns
Keputusan Pembelian Melalui Social Media Marketing, Customer Experience, dan Customer Trust
No full textPenelitian ini bertujuan untuk menganalisis pengaruh social media marketing, customer experience dan customer trust terhadap keputusan pembelian pada Skintific di Surabaya. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan deskriptif. Pengumpulan data melalui penyebaran kuesioner kepada 75 responden yang merupakan pelanggan Skintific di Surabaya. Pengolahan data dilakukan dengan uji statistik: uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, serta uji parsial atau uji t dengan bantuan perangkat lunak SPSS versi 25 untuk menguji pengaruh masing-masing variabel independen terhadap variabel dependen. Hasil perhitungan menunjukkan bahwa social media marketing, Customer experience dan Customer trust berpengaruh signifikan terhadap keputusan pembelian. Hasil tersebut menunjukkan bahwa dalam konteks Skintific, pelanggan lebih mengutamakan aspek social media marketing, customer experience dan customer trust. Temuan ini memberikan wawasan bagi manajemen pemasaran Skintific dalam mengoptimalkan strategi pemasaran mereka dengan lebih menekankan pada penguatan social media marketing, customer experience dan customer trust untuk meningkatkan daya tarik pelanggan sehingga memutuskan untuk membel
Paradigma UMKM melalui QRIS: Dampak terhadap Keuangan, Konsumen, dan Kesiapan SDM
No full textDigital transformation in payment systems is a strategic factor in driving financial inclusion for MSMEs. The implementation of the Quick Response Code Indonesian Standard (QRIS) presents a non-cash payment innovation that improves transaction efficiency and market access. However, limited financial literacy and human resource (HR) readiness remain challenges. This study aims to analyze the impact of QRIS adoption on MSME financial performance, consumer behavior, and HR readiness within a single integrated analytical framework. The study used a quantitative approach with the Partial Least Squares-based Structural Equation Modeling (SEM-PLS) method through SmartPLS 4. The sample was determined by purposive sampling with reference to the 10-times rule, including MSME users or potential users of QRIS. Data were obtained through a 1–5 Likert scale questionnaire and supporting literature. The results showed that QRIS adoption significantly influenced MSME performance and consumer behavior. HR readiness had a positive effect on MSME performance, but not significantly on consumer behavior. The moderating role of HR readiness was also not proven. Prediction tests (PLSpredict and CVPAT) confirmed the model's strong predictive ability, particularly for MSME performance. This study contributes theoretically by developing an integrative conceptual model based on financial literacy, TAM, and organizational capabilities. Practically, the research findings can serve as a reference for regulators and digital financial service providers in designing more adaptive QRIS adoption strategies and MSME mentoring
Meninjau Kembali Penyelesaian Sengketa Tanah Ulayat Berlandaskan Asas Musyawarah Mufakat: Studi Putusan Nomor 50/Pdt.G/2017/Pn.Son
No full textSettlement of ulayat land disputes highlights the tension between the national legal system, which prioritizes formal legality, and customary law, which upholds spiritual, communal, and cultural values. This research focuses on the principle of consensus-based deliberation (musyawarah mufakat) as a dispute resolution approach that emphasizes collective justice, based on a study of Judgement Number 50/Pdt.G/2017/Pn.Son between the Moi Indigenous Peoples and PT Bank Pembangunan Daerah Papua. The research employs a normative juridical method with statutory, conceptual, and case study approaches. The analysis shows that unilateral monetary compensation fails to represent the religio-magical and social values inherent in ulayat land. The principle of musyawarah mufakat, although recognized in Pancasila and customary legal systems, has not been fully integrated into the resolution process through state judicial institutions. A deliberation-based approach offers an impartial, more restorative alternative that aligns with the needs of indigenous communities in preserving their social and cultural existence
Menakar Komitmen Penanganan Perubahan Iklim Indonesia Pada Periode Kepemimpinan 2024-2029
No full textPerubahan iklim menjadi isu lingkungan hidup yang telah menjadi fokus pemerintahan di dunia sejak awal tahun 2000an, termasuk di Indonesia. Tanggung jawab negara sebagai derivasi dari etika lingkungan menavigasi tindakan pemerintah untuk fokus terhadap penanggulangan perubahan iklim. Transisi kepemimpinan menjadi sebuah polemik mengenai komitmen pemerintah dalam penanggulangan perubahan iklim, hal ini untuk membaca proyeksi para calon pemimpin Indonesia dalam memandang dan meminimalisir risiko-risiko perubahan iklim. Penelitian ini didasari pada sebuah research question mengenai bagaimana masing-masing calon presiden dan calon wakil presiden memproyeksikan rencana penanggulangan perubahan iklim. Penelitian ini disusun menggunakan metode penelitian yuridis normatif disertai dengan pendekatan kebijakan dan pendekatan konseptual. Penelitian ini sejatinya ditunjukkan untuk memetakan proyeksi kebijakan para calon presiden dan calon wakil presiden dalam menghadapi perubahan iklim yang menjadi isu lingkungan multidimensi. Penelitian ini menavigasi pada sebuah kesimpulan bahwa masing-masing pasangan calon memiliki trajektori kebijakan yang beragam yang dikategorisasi sebagai pasangan calon yang ambisius, kontinuitas, dan gray area
Pengaruh Influencer Terhadap Minat Beli Emina dengan Mediasi Brand Awareness
No full textThis study aims to analyze the influence of celebrity influencer credibility, celebrity influencer attractiveness, and attitude, mediated by brand awareness, on the purchase intention of Emina products in Surabaya and outside Surabaya. This research employs a quantitative method with a descriptive approach. Data was collected through a questionnaire link distributed to respondents who met specific criteria. The respondents in this study are consumers of Emina products residing in Surabaya and other cities. The sampling technique used was non-probability sampling, with a total of 168 respondents. The data were analyzed using SEM-PLS 4.0.
The results of this study indicate that celebrity influencer credibility has a positive and significant effect on attitude. Celebrity influencer attractiveness does not have a positive or significant effect on attitude. Attitude has a positive and significant effect on brand awareness. Brand awareness has a positive and significant effect on attitude. Furthermore, attitude towards purchase intention, mediated by brand awareness, has a positive and significant effect. This study provides valuable insights for companies in designing marketing strategies to enhance consumer purchase decisions for Emina products
Pengaruh Kualitas Pelayanan, Kualitas Produk, dan Fasilitas Terhadap Kepuasan Konsumen pada All Day Dinning Restoran Hotel Midtown Residence Surabaya
No full textTujuan dari penelitian ini adalah untuk mengetahui apakah kualitas pelayanan, kualitas produk, dan fasilitas berpengaruh terhadap kepuasan konsumen pada All Day Dining Restaurant Hotel Midtown Residence Surabaya. Jenis penelitian yang digunakan adalah kuantitatif. Sampel dalam penelitian ini berjumlah 75 orang yang pernah melakukan pembelian minimal dua kali di restoran tersebut. Teknik pengambilan sampel menggunakan metode purposive sampling, dan jenis data yang digunakan adalah data primer. Metode pengumpulan data dilakukan melalui penyebaran kuesioner, sedangkan pengolahan data menggunakan SPSS versi 26. Hasil uji validitas menunjukkan bahwa seluruh item pernyataan pada variabel dinyatakan valid karena nilai r hitung > r tabel. Hasil uji reliabilitas menunjukkan bahwa seluruh variabel dinyatakan reliabel dengan nilai Cronbach’s Alpha > 0,60. Hasil uji normalitas menunjukkan bahwa data berdistribusi normal, ditunjukkan melalui penyebaran data yang mengikuti garis diagonal pada P-P Plot. Hasil uji heteroskedastisitas menunjukkan bahwa tidak terjadi gejala heteroskedastisitas karena titik-titik menyebar secara acak di atas dan di bawah garis 0 pada sumbu Y. Persamaan regresi linear berganda dalam penelitian ini adalah Y = 1,161 + 0,255X₁ + 0,137X₂ + 0,155X₃. Koefisien determinasi (Adjusted R Square) sebesar 0,716, yang berarti bahwa 71,6% variabel independen dapat dijelaskan oleh variabel dependen. Hasil uji t menunjukkan bahwa variabel kualitas pelayanan memiliki nilai t hitung sebesar 4,534, lebih besar dari t tabel 1,993, dan nilai signifikansi 0,000 < 0,05, sehingga kualitas pelayanan berpengaruh signifikan terhadap kepuasan konsumen. Variabel kualitas produk memiliki nilai t hitung sebesar 2,078 dan signifikansi 0,041 < 0,05, sehingga berpengaruh signifikan terhadap kepuasan konsumen. Variabel fasilitas memiliki nilai t hitung sebesar 2,459 dan signifikansi 0,016 < 0,05, yang berarti fasilitas juga berpengaruh signifikan terhadap kepuasan konsumen pada All Day Dining Restauran Hotel Midtown Residence Surabaya
Kepemimpinan Kewirausahaan Sebagai Strategi Menangani Kesehatan Masyarakat: Perbandingan Taiwan dan Indonesia Saat Pandemi Covid-19
No full textStudi ini membandingkan gaya kepemimpinan pada saat pandemi COVID-19 Taiwan dan Indonesia. Kepemimpinan yang terpusat dan koordinasi cepat melalui Central Epidemic Command Center (Pusat Komando Epidemi Pusat (CECC)), juga didukung pengetahuan ilmiah mendorong Taiwan untuk merespon kondisi ini mendapatkan kepercayaan publik. Administrasi yang terfragmentasi, intervensi politik, dan koordinasi nasional-lokal yang tidak memadai menghambat respons pandemi di Indonesia. Lingkungan Indonesia yang beragam dan terdesentralisasi membuat adopsi langsung menjadi sulit, sementara kondisi di Taiwan menunjukkan komunitasnya yang lebih kecil, maju secara teknologi, dan patuh. Indonesia harus mengadopsi prinsip-prinsip utama Taiwan dengan menciptakan komando darurat nasional permanen, meningkatkan infrastruktur digital pengawasan penyakit, dan menambahkan pakar kesehatan masyarakat ke dalam tanggung jawab pengambilan keputusan. Dengan mengadaptasi kepemimpinan kewirausahaan ini ke dalam konteks kelembagaan dan sosial Indonesia, krisis kesehatan masyarakat di masa depan dapat dikelola dengan lebih baik dan dipimpin dengan lebih baik
Adakah Pengaruh E-WoM, Brand Awareness, Brand Image Terhadap Keputusan Pembelian Codac?
Full text linkThe development of the fashion industry in Indonesia has experienced significant growth alongside modernization and technological advancements. One trend that has become the center of attention is the popularity of oversized t-shirts, including brands like CODAC products online. This research aims to examine the influence of electronic word of mouth (e-WoM), brand awareness, and brand image on the decision to purchase CODAC products online using WhatsApp and Line. The research method used is quantitative with a cross-sectional research design. The sampling technique employed is nonprobability sampling with purposive sampling by distributing questionnaires to CODAC product customers. The sample used in this study consists of 62 respondents. The sample criteria determined are CODAC customers who have previously made transactions, aged 17 to 30 years old in the Surabaya area. The questionnaire tabulation results were then processed using multiple linear regression analysis with SPSS version 25. The results of this study indicate that e-Word of Mouth (e-WoM), brand awareness, and brand image have a positive and significant impact on the decision to purchase CODAC products online through WhatsApp and Line among the people of Surabaya. Subsequent testing indicates that all independent variables collectively influence the purchase decision by 96.8%
Efektivitas Iklan Dalam Membentuk Perilaku Pembelian Produk Hijau Melalui Peran Mediasi Sikap Pada Mahasiswa di Kota Palembang
No full textThis study aims to analyze the effectiveness of advertising in shaping green product purchasing behavior through the mediating role of consumer attitudes. Referring to the Theory of Planned Behavior and Signaling Theory, this study highlights two main aspects of advertising—exposure and credibility—in influencing consumer decisions towards environmentally friendly products. The study uses a quantitative approach with the Structural Equation Modeling - Partial Least Squares (SEM-PLS) analysis technique, based on data from 55 student respondents aged 18–24 years in Palembang City, Indonesia. The results show that advertising credibility has a significant effect on consumer attitudes, which then influence green product purchasing behavior. Conversely, advertising exposure has a direct effect on purchasing behavior, but does not significantly shape attitudes. Attitude is proven to be a significant mediator between advertising credibility and green product purchases, but does not act as a mediator between advertising exposure and purchases. These findings emphasize the importance of building trust through credible advertising, rather than relying solely on the frequency of exposure. In the context of green marketing, message credibility plays a key role in shaping positive consumer attitudes that drive sustainable purchasing behavior. In practice, marketers need to emphasize transparency, authenticity, and concrete evidence in delivering green advertising. The study also recommends further exploration of other psychological or demographic factors that can strengthen the effectiveness of green marketing communication strategies across consumer segments