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Pushing the Boundaries of Food Product Innovation Acceptance: A Case of Radical Ready-to-Eat Food Product Innovation in Malaysia
Get PDFThis study examines the impact of food neophobia and food innovation on Malaysian consumer attitudes, subjective norms, perceived behaviour control, and consumer behaviour intention towards ready-to-eat (RTE) foods. Additionally, this study investigates the mediating effects of food innovation, attitude, subjective norms, and perceived behaviour control on the relationship between food neophobia and consumer behaviour intention. A quantitative cross-sectional study was used whereby an online survey was developed and disseminated via social media platforms to all Malaysian consumers aged 18 years and above from October 2023 to January 2024. A total of 321 valid responses were used for hypothesis testing using SPSS and MPlus software. This study found eleven out of nineteen proposed hypotheses were statistically significant. Food neophobia directly influences food innovation, attitude, subjective norms, and perceived behaviour control. More importantly, this study found the significant influence of attitude, subjective norms, and food innovation as mediators in influencing the association between food neophobia and consumer behaviour intention. Findings from this study contribute to the RTE food behavioural studies by incorporating the theory of planned behaviour and stimulus-organism-response models. This study also introduces attitude, subjective norms, and food innovation as mediators in influencing the association between food neophobia and consumer behaviour intention. Results from the integrated model provide a more comprehensive understanding of the impact of food neophobia and food innovation on consumer attitude, subjective norms, perceived behaviour control, and behaviour intention. Findings underline the importance of RTE food producers exploring young consumers as the new markets for their products
The Mismatch between Individual Values and Organizational Values among Different Generations in the Workplace
Get PDFDifferent generations of employees have different characteristics and values that make them unique. Currently, there are four generations of employees at the workplace: Baby Boomers, Generation X, Millennials, and Generation Z. Millennials and Generation Z employees are said to be less loyal. The question is whether the incompatibility of their values and those of the organization makes them less faithful to their organization warrants further investigation. Therefore, the study's objective is to investigate the mismatch between individual values and those of the organization among different generations in the workplace. A focus group discussion (FGD) involving representatives from public and private organizations was organized. The input from the FGD was analyzed using content analysis, and the findings indicate that Millennial and Generation Z employees have differing values that should be given considerable attention by management, which is mainly represented by Generation X. Managerial and research implications are provided in the paper
A Preliminary Sentiment Analysis on Digital Barriers among Senior Citizens During Covid-19 Pandemic
Get PDFNowadays, digital technology has been an important element in assisting the community in their daily routine. During the COVID-19 era, The Special Committee for Ensuring Access to COVID-19 Vaccine Supply (JKJAV) has been initiated to assist the health and well-being of Malaysian citizens in recovering from the COVID-19 pandemic. MySejahtera, a healthcare application technology, has been used by Malaysian citizens for seeking vaccination information as well as updating their health status. While there are benefits to using the application, there is still a challenge in using the technology among senior citizens. This study aims to investigate digital barriers to using a healthcare application, known as MySejahtera, among senior citizens in Kelantan. This study also reveals lessons learned regarding the use of technology among senior citizens during the Covid-19 era. Convergent parallel mixed method research design is initiated to produce a sentiment analysis for identifying digital barriers issues and challenges among senior citizens in Kelantan. 5 respondents aged from 60 to 80 years old were interviewed to obtain their sentiments on using digital technology for vaccination information and Covid-19 news. This study highlights issues namely awareness of knowledge, misconception about digital technology, information quality and technology usage among the senior citizens in Kelantan. This study summarizes that there is a need to reduce digital barriers among senior citizens to ensure digital inclusion for their benefit in health and well-being
Developing a Framework for Technopreneurial Behavior: The Mediating Role of Technopreneurial Intention and Moderating Role of Attitudes
Get PDFTechnopreneurship is a combination of technology and entrepreneurship. Entrepreneurs who are involved in technology-based ventures called technopreneurs employ technology throughout their venture operations and produce technology-based services or products. In the era of globalization, especially post-COVID-19 pandemic, technopreneurship has become more significant as it can drive economic growth. Hence, it is very crucial to further investigate technopreneurship behaviour among university students, as they are the future generation that will lead the development of the country and magnify globalization. Few technopreneurs studies have been conducted previously, however, technopreneurs in the Malaysian context are scarce. Thus, this study proposes to investigate the relationship between subjective norms, perceived behavioural control, and technopreneurs' education towards technopreneurs' behaviour, to ascertain the mediating effect of technopreneurs' intention between subjective norms, perceived behavioural control, and technopreneurs' education towards technopreneurs behaviour, and lastly to determine the moderating effect between attitudes, technopreneurs intention, and technopreneurs behaviour, that is based on the Theory of Planned Behaviour. This study proposed a research method through a survey via questionnaire. In determining the sample size, the software of Raosoft is proposed, and for data analysis, the study has proposed SPSS for data screening and PLS-SEM for the main analysis.  
Customers on the Move: Predicting Customer Satisfaction among Mobile Banking Users in Malaysia
Get PDFIn recent decades, the financial industry has seen rapid modernization of information technology and increased competition. Nevertheless, numerous past studies have shown that technological adoption in mobile banking is relatively low in certain Southeast Asian countries. Customers' opposition to mobile banking services is mostly attributed to a lack of knowledge, security worries, and technological difficulties. Therefore, financial service providers need to comprehend and meet customer expectations to enhance the mobile banking experience. In relation to this, the present research seeks to examine the determinants of customer satisfaction with mobile banking among Malaysian consumers. The findings demonstrate that perceived ease of use, efficiency, and responsiveness were significant in influencing customer satisfaction. However, interoperability, privacy and security, and reliability were not significant in affecting mobile banking satisfaction. The findings have implications for both theoretical and practical perspectives, highlighting the need for efficient mobile banking services, enhancing financial inclusion, and empowering individuals
Unveiling A Century of Research on Retirement Schemes: A State-of-the-Art Bibliometric Review
Get PDFThis bibliometric study investigates research on retirement schemes from 1985 to 2023, using data from the Scopus database. It comprises a qualitative assessment of influence using citation measures including citation counts, h-index, and g-index, as well as a quantitative assessment of publication output among authors and journals. The study offers a thorough overview of the field by identifying significant works and important contributors. Co-word occurrence analysis also identifies important study themes and emphasizes understudied topics in the literature on retirement plans. This method lessens the subjectivity present in conventional literature evaluations while providing insights into research trends, significant writers, and hot themes. The study also fills gaps in the literature and makes recommendations for future research directions to guide future investigations and support the creation of retirement plan policy
Energy Consumption, Emission, Transportation Sector in Malaysia: Review on Malaysia’s Road Transport
Get PDFTransportation is a major challenge for energy conservation, with road transport in Malaysia being a significant contributor to greenhouse gas (GHG) emissions. In Malaysia, traditional fossil fuels such as gasoline and diesel dominate the transportation sector, which has become the second-largest source of GHG emissions, accounting for 20% in 2014. This increase in CO2 emissions, driven by rising vehicle ownership and economic growth, underscores the urgent need for effective emission reduction strategies. The rapid growth in road transportation in Malaysia is linked to socioeconomic factors, including rising incomes and urbanization, leading to higher energy consumption and pollution. Data indicates a significant increase in vehicle registrations from 1990 to 2018, with motorcars and motorcycles being the most common. This growth, fueled by subsidies and decentralization, has exacerbated the sector’s environmental impact. The Green Technology Master Plan Malaysia 2017–2040 aims to address these issues by setting ambitious targets to enhance renewable energy, improve energy efficiency, and promote eco-friendly fuels. Key strategies include expanding public transportation, increasing the adoption of electric vehicles (EVs), and introducing alternative fuels like hydrogen. Malaysia has substantial potential to reduce CO2 emissions through initiatives such as expanding EV infrastructure, promoting natural gas vehicles, and improving public transit. Effective implementation of these strategies can significantly lower the transportation sector’s carbon footprint, contributing to a more sustainable future
Effect of Foreign Direct Investment, Energy Consumption and Unemployment on Income Distribution in Malaysia
Get PDFThe paper analyses the relationships between Foreign Direct Investment (FDI), Energy Consumption, Unemployment, and their effects on Income Distribution in Malaysia from 1990-2022. Despite economic growth, Malaysia faces income inequality, especially among ethnic groups. The study uses ARDL regression to find that FDI promotes income distribution by creating jobs and facilitating technology transfer. Increased energy availability boosts industrial production, which is crucial for equitable income distribution. High unemployment, particularly among graduates, exacerbates income inequality. Government initiatives aim to address unemployment through skills enhancement and entrepreneurship. The study concludes that FDI and energy consumption positively influence income distribution, while unemployment has a negative impact. The findings are valuable for policymakers in fostering inclusive growth and equitable income distribution in Malaysia. As Malaysia is an export-oriented country, these insights can lead to impactful improvements in the export sector, further boosting employment opportunities and economic resilience
The Impact of Social Media on Mental Health of Young Adults: A Literature Review
Get PDFThis concept paper explores the complex relationship between social media usage and the mental health of young adults. The paper introduces the notion of social media and its significance in the lives of young adult, emphasizing the importance of studying its effects on their mental health and psychological well-being. Social media platforms have become an integral part of daily activities in the lives of young people. It has also become an invasive element in the lives of youth, shaping their social interactions, self-perception, and access to lots of information. Even though these platforms offer opportunities for social connection, creative expression, and educational engagement, they also present significant mental health challenges, including anxiety, depression, and low self-esteem, which are often driven by social comparison, cyberbullying, and the pressure to maintain an idealized online image. The paper investigates key areas of concern, including the rise of anxiety, depression, and low self-esteem linked to social comparison, cyberbullying, and the relentless pursuit of online validation. It also examines the addictive nature of social media, its impact on sleep, and the destruction of face-to-face social skills. By analysing existing literature and identifying research gaps, this paper aims to provide a comprehensive framework for understanding the two-edged nature of social media's influence on mental health. It advocates for the development of digital literacy programs, mental health support systems, and balanced usage strategies to help young people navigate the challenges posed by social media while maximizing its potential benefits
The Impact of Health Communication Competence towards Electronic Word of Mouth (e-WOM) in Health Information Sharing among Internet Users in Malaysia
Get PDFThe COVID-19 pandemic significantly altered daily activities, with Malaysians increasingly relying on the internet for various tasks, such as e-commerce and booking health appointments. This descriptive study applied a cross-sectional approach to explore the relationship between health communication competence and electronic word of mouth (e-WOM) among internet users in Malaysia. A total of 400 respondents, selected through quota sampling from four regions, completed a questionnaire divided into three sections: demographic background, health communication competence, and e-WOM. The findings indicated that Malaysian internet users possess fair health communication competence. Correlational analysis showed significant relationships between health communication competence—specifically adherence, critical and participative communication, and active disease-related communication—and e-WOM. However, multiple regression analysis identified critical and participative communication as the strongest predictor of e-WOM in health information sharing. The research met its three objectives and supported all four hypotheses, contributing valuable insights to a previously under-researched area and offering a foundation for future exploration of these variables