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The Effect of False Advertising on Consumer Online Purchase Behavior with the Mediating Effect of e-WOM: Consumers in Malaysia
Get PDFAdvertising is one of the main contributors to the rising number of online shoppers worldwide. The use of advertising in this digital era has become a powerful tool for the persuasion of consumers. However, some organizations have adopted false advertising as their marketing strategy. The purpose of this study is to analyze the factors that influence consumers’ online shopping behavior. The study focuses on the three independent constituent factors of false advertising, namely, unethical advertising, misleading information, and deception. The dependent variable is online purchase behavior. A questionnaire was distributed to 588 individuals who shopped once or more from the top e-commerce platforms in Malaysia. The questionnaire underwent validation and reliability assessments, followed by the collection and analysis of responses using SPSS software. The findings indicate that False advertising can have significant effects on consumer online purchase behavior in Malaysia. Through the use of misleading or false information, companies can manipulate consumer perceptions and ultimately influence their buying decisions. This can lead to several negative consequences for consumers, including financial losses, disappointment with purchased products, and erosion of trust in online shopping
Enhancing Athletic Well-Being: Unravelling the Impact of Social Support
Get PDFEnhancing athletic well-being is integral to optimizing sports performance and overall health. Social support serves as a vital component in fostering athletic well-being, offering emotional, tangible, and informational assistance to athletes. This study examines the social support experienced by SUKMA athletes, focusing on support from friends, family, and significant others throughout their sports engagement. The primary objective is to explore the relationship between social support and psychological well-being among SUKMA athletes in Negeri Sembilan. A sample of 298 athletes completed the Multidimensional Scale of Perceived Social Support and Psychological Well-being Scale. Findings reveal family support as the predominant source of social support, followed by significant others and friends. Notably, significant others exhibit a significant relationship with all elements of psychological well-being. Further research should delve into the nuanced dynamics of social support in athletic contexts through longitudinal and qualitative studies. Strategies to bolster social support networks within sports settings are recommended to enhance athletes' mental health and performance. Moreover, the study lays the groundwork for future research to explore the complexities of social support in athletic environments, advocating for longitudinal and qualitative approaches to better understand these dynamics
A Change in Event Tourism: Developing Business Model for Sulayau Fabric as Community-Based Tourism Event Attraction
Get PDFThis study explores the best model for community-based tourism events (CBTE) model with the inclusion of social innovation as part of the process. Producing Sulayau fabric is seen as a factor that contributes to the development of social innovation activities among the community in Sabah. Two workshops were conducted to empower communities to understand the use of the new social innovation tool known as Memating and gave support to those communities to improve the quality of their participation in tourism. Semi-structured interviews and observation were used as data collection techniques. The results revealed two interesting findings the need for using the social innovation tool of Memating in increasing efficiency among craft traders and the need for marketing strategies in creating visibility of Sulayau fabric in Sabah. Future studies are required for an empirical discussion in understanding how the role of social innovation shapes community-based tourism events
Predicting Consumer Behavior in E-Commerce Using Decision Tree: A Case Study in Malaysia
Get PDFUnderstanding and predicting consumer behavior will help e-commerce businesses improve customer satisfaction and devise better marketing strategies. This study is intended to explore the use of decision tree algorithms in predictions of consumer purchase behavior in the e-commerce platform in Malaysia. Comparing the performances of J48, Random Tree, and REPTree decision tree models using an online shopper dataset collected by surveying 560 Malaysians, on various aspects like accuracy, precision, recall, and F1 score. Results indicate that the highest accuracy has been achieved with the Random Tree algorithm, outperforming J48 and REPTree. The results will, therefore, form the basis upon which e-commerce can restrategize its marketing programs for better customer engagement. This is an important study in that it shows the efficacy of applying a decision tree algorithm to understand customer behavior in the context of Malaysia and adds to the growing body of knowledge in predictive analytics in e-commerce
Safety and Security Concerns in Nigeria's Tourism Sector: The Issue of Geotourism Destinations
Get PDFSafety and security have become a source of concern for tourism stakeholders and beyond, due to their role in destination attractiveness and their capacity to affect tourists’ intent to travel. Unfortunately, insecurity appears to be a common feature in many emerging economies like Nigeria, where herdsmen, religious and political violence, kidnapping, etc. affect tourism development and growth. This study aims to: comprehend the safety and security features of Ogbunike Cave; second, identify the challenges to safety and security in the cave; and third, document ways to ensure sustainable safety and security in the cave. Using in-depth interviews and secondary data, the study showed poor safety and security measures for visitors in the cave. The implication of this is that visitors’ safety is not guaranteed, and this may likely affect the attractiveness of the cave and cause limited patronage. The study, woven from the perspective of protection motivation theory (PMT), suggests that the protection of visitors in tourism destinations like caves should be paramount. A safe and secure destination remains attractive, with highly competitive value; therefore, police posts, first aid boxes, emergency numbers, and log books appear useful for sustainable safety and security measures in caves. The study is novel, it appears to be the first to discuss the safety and security of Ogbunike Cave, and the implications may extend to other caves in the state and beyond. The suggestions are invaluable to tourism planners and stakeholders
Unveiling Counter-Narratives: The Impact of Citizen Journalism via Social Media on the Israel-Palestine Conflict
Get PDFThe Israel-Palestine conflict has traditionally been portrayed by mainstream media through dominant narratives that often align with specific viewpoints and agendas. In this context, the rise of citizen journalism has introduced both challenges and opportunities by providing alternative perspectives and counter-narratives to mainstream representations. However, the precise impact and role of citizen journalism in shaping these counter-narratives during the Israel-Palestine confrontations remain underexplored and require further investigation. Therefore, this study aims to examine how citizen journalism is utilized to offer alternative perspectives on the mainstream media’s coverage of the Israel-Palestine conflict and to influence public perception of products and services associated with Israel. The study finds that social media has amplified the reach of citizen journalism, serving as a platform for digital activism among Palestinians, and providing alternative narratives to those presented by mainstream media. This has enabled Palestinians to garner support from international allies, condemn the violence committed by Israeli military forces, and contribute to Israel's gradual loss in the battle of public opinion, thereby limiting the effectiveness of Israeli propaganda in both mainstream and new media
Does Investment in Human Capital Offset Oil Dependence? Unveiling the Drivers of Unemployment in Uganda
Get PDFThis study explored the impact of human capital development on unemployment in Uganda. Employing a Vector Auto Regression (VAR) model informed by the Neoclassical growth theory, the research analyzed the relationship between education expenditure (a human capital component) and unemployment, while controlling for physical capital (represented by GDP) and inflation. Utilizing annual data from 1986 to 2022, the findings revealed a complex dynamic. In the short run, higher real effective exchange rates (stronger local currency) and GDP growth might lead to a temporary rise in unemployment. However, the long-term picture suggests a positive influence of real exchange rates and GDP on unemployment, implying they contribute to lower unemployment over time. Interestingly, the study found no direct impact of international oil prices on Uganda's unemployment. The research concludes by highlighting the need for effective population management strategies, such as family planning and education, to ensure sustainable population growth that aligns with economic expansion
Budgetary Control, Managerial Competencies and Performance of Higher Local Governments in Eastern Uganda
Get PDFThe study aimed to explore the correlation between budgetary control, managerial competencies, and the performance of higher local governments in Uganda's Eastern region. Through a cross-sectional research design, 30 higher local governments out of a population of 32 were analyzed against predictor variables. Validity and reliability tests were conducted on research instruments to ensure data quality. Findings revealed a positive and significant relationship between budgetary control and performance, as well as between managerial competencies and performance. Moreover, there was a statistically significant relationship between both budgetary control and managerial competencies on performance. Regression analysis showed that 55.9% of performance variation was explained by these factors, leaving 44.1% to other factors not considered. Recommendations include strengthening financial management processes and investing in training programs to enhance managerial skills, ultimately improving local government performance
Acceptance of Korean Food Culture among Young Generations in Malaysia: Health and Authentic Taste Perspectives
Get PDFThe Korean Wave, also known as Hallyu, has significantly impacted global culture, and has affected people around the world. This influence has also become a trend in Malaysia, where Korean cultural products are widely embraced, especially by the younger generation. The authenticity of Korean flavors is essential for maintaining its unique culinary identity while health-conscious markets around the world have led to a surge in demand for Korean food Therefore, this study aims to assess the consumer acceptance of Korean food in Malaysia, particularly in Sungai Petani, Kedah, and Pulau Pinang. The Korean Wave, which represents the global popularity of South Korean culture since the 2000s, has exerted a considerable influence on various cultural aspects, including cuisine. Through a quantitative survey, data were collected from 150 participants in the northern area, specifically targeting Generations Y and Z through convenience sampling. The collected data was then analyzed for descriptive statistics, and the correlation to test the hypotheses. The results indicate a significant positive correlation between consumer acceptance of Korean food, health perspectives, and authentic taste variables. The findings of this study suggest that increased exposure to Korean culture through the Korean Wave boosts consumer acceptance and purchase intentions for Korean food culture in Malaysia. This information is valuable for marketers and restaurateurs seeking to capture the growing demand for Korean cuisine. This study offers a localized perspective on the global phenomenon of Korean cultural influence and provides practical recommendations for future research
A Systematic Review of Organizational Resilience Through Digital Technology Adoption: Trends and Insights in a Decade
Get PDFNumerous organizations have been compelled to adopt new ways of managing work and the environment because of the pandemic. Understanding the resilience dynamics during the adoption of digital technology is more important than ever considering challenges like terrorism, economic recessions, mass migration, cyberattacks, and a variety of other socio-political and economic trends. Reviewing publications that examine the connection between digital technologies and organizational resilience from 2014 to 2024 is the goal of this project. The PRISMA approach was used to conduct a systematic review. 47 relevant papers were found as a consequence of this, most of which came from the Scopus database. This implies that academics are engaged in the subject. The papers consistently cited the diffusion of innovation (DOI) theory and the technology-organization-environment (TOE) framework, with a bias towards quantitative research methods. Five major themes emerge from the analysis: digital transformation, organizational resilience, business performance, innovation, and adoption of digital technology. By providing new perspectives, the study closes gaps in the literature. It was believed that the Journal of Technological Forecasting and Social Change was a valuable source of information on studies on digital adoption. Based on the results, the report offers recommendations and points up directions for future research to increase organizational resilience by utilizing digital technology. Organizations may leverage digital technology to effectively overcome obstacles and prosper in a constantly changing landscape by implementing these suggested practices