AMH International (E-Journals)

AMH International (E-Journals)
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    3127 research outputs found

    Conceptualizing Extended Reality Metaverse-based Pedagogy Model: A Hospitality and Tourism Education Perspective

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    The prevalence of online learning has significantly increased, particularly in light of the COVID-19 pandemic. Nevertheless, the shift to online education has presented numerous obstacles and concerns. The correlation between a lack of enthusiasm towards online learning and subpar academic achievements suggests the necessity to tackle the issues that impact students' involvement. Educators need to address obstacles encountered by students in online learning, including diminished concentration and inadequate learning delivery. Metaverse technologies have attracted growing interest among academia and practitioners for their possibilities in online education. Although metaverse technologies show promise for online education, there is a lack of research on their suitability for hospitality education. Comprehending how metaverse technologies can be seamlessly incorporated into online hospitality educational environments is crucial for the progression of such technology. Therefore, this study aims to conceptualize an extended reality metaverse-based pedagogy model for online hospitality education. The conceptual paper is a great resource for stakeholders who are interested in investigating the possibilities of metaverse technologies for hospitality education. This work also establishes a basis for future research that investigates the application of metaverse technologies in online educational environments

    The Influence of Emotional Instability on Weight Fluctuations

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    This study examines the relationships between psychological factors, specifically mood fluctuations, short temper, and feelings of negativity, and their impact on weight gain or loss among individuals. The objective is to determine how these emotional states individually and collectively influence weight changes, focusing on understanding their predictive power. A quantitative, cross-sectional design was employed. The analysis involved correlation and multiple regression techniques to explore the relationships between the variables. Results revealed that moodiness has the strongest positive correlation with weight changes and is the most significant predictor, explaining a substantial portion of the variance. Short temper and feelings of negativity also contributed to body weight variations, though to a lesser extent. The model explained the variance in weight outcomes, highlighting the meaningful role of psychological factors in weight management. This study contributes to the growing body of research emphasizing the need to integrate mental health support in weight management programs and policy interventions, recognizing the critical role of mental well-being in influencing physical outcomes such as weight fluctuations. The findings have important implications for healthcare providers, policymakers, and wellness programs aiming to address health's psychological and physical aspects

    Social Media Content among MSMEs: A Content Analysis

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    This study provides a thorough content analysis of previous research and scholarly works on social media usage and its content by micro, small, and medium enterprises (MSMEs). Understanding the many viewpoints and insights found in the literature is crucial, given the growing impact of social media on business dynamics. This study intends to uncover recurrent topics, approaches, trends, and knowledge gaps regarding MSMEs' social media content strategy through a comprehensive review and analysis of previous research. The goal of this research is to provide a thorough understanding of the opportunities and problems faced by MSMEs in creating effective social media content by combining and critically analyzing the corpus of existing work. The analysis's conclusions not only synthesize the body of knowledge now available but also guide future studies and provide valuable suggestions for improving MSMEs' social media initiatives

    A Review on Digital Zakat Management Research

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    Digital zakat management refers to the use of technology to facilitate the collection, distribution, and management of zakat, an Islamic tax on wealth. Digitalization can enhance zakat management by increasing efficiency, transparency, and convenience. However, digital zakat management also poses some challenges, such as the risk of zakat fund transfer failure, sharia compliance risk, and technological information risk. These risks can be addressed through global cybersecurity and fintech advancements. The main objective of this research is to review and analyze the use of digital zakat management research. It found that there are initial research had been done in emerging countries on digital zakat management, as well as authors from respective institutions.  It is expected to have a clear view of the impact and benefit of using digital zakat management which then can be tested in empirical studies. An optimal collection of zakat funds is the aim as a result of an effective zakat management system. &nbsp

    How Buy Now, Pay Later (BNPL) is Shaping Gen Z's Spending Spree in Malaysia

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    This study seeks to examine the determinants that impact the inclination to utilize Buy Now, Pay Later (BNPL) services, with an emphasis on the perspective of Generation Z. The study examines the relationships between materialism, money management skills, self-efficacy, attitude, subjective norm, perceived behavioral control, and moral obligation in determining the intention to adopt BNPL. It utilizes a quantitative approach with a descriptive research style. Questionnaires were distributed to the Gen Z demographic, and a total of 440 responses were collected using Google Forms. The data were gathered through comprehensive field research, which involved an online survey, and later examined using SmartPLS 4.0. The findings highlight the significance of materialism, money management abilities, self-confidence, attitude, subjective norm, perceived behavioral control, and moral obligation in influencing the utilization of BNPL.  The outcomes are highly significant for both advancing theoretical understanding and improving practical operations for BNPL providers. It facilitates a comprehensive understanding of the elements that impact the propensity to utilize BNPL, particularly from the perspective of Generation Z. Although acknowledging the limitations of targeting only Gen-Z, the research offers interesting insights and practical recommendations for BNPL service providers

    The Impact of Transformational and Transactional Leadership on Organisational Commitment in Small and Medium Enterprises (SMEs)

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    This study was conducted to explore the relationship between leadership styles and organizational commitment in the manufacturing sector in Small and Medium Enterprises (SMEs) in Malaysia. This study utilizes survey methods via questionnaires that involve 452 respondents. Findings from regression analysis show that both transformational and transactional leadership styles have a significant impact on organizational commitment in the manufacturing sector in Malaysian SME firms, especially transformational leadership. Hence, SME management teams are advised not to neglect the aspect of leadership styles in efforts to increase their organization's performance

    Towards the Development of Human Capital: Preliminary Results on a Study on Well-being Among Tertiary Students in Melaka, Malaysia

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    Economic development is intimately linked to human resource development. People who can improve themselves fast and efficiently successfully deal with life's problems and challenges, including those who are in tertiary education. Therefore, their stress level is an indicator of the well-being of our future leaders. This study investigates the various factors that can affect tertiary students' well-being. This preliminary research involves collecting data from higher education institutions in Melaka, with 191 completed responses. The findings were analyzed using frequencies, percentages, mean, standard deviation, and correlation. Findings show that 62.8% of respondents experience low stress, while 37.2% report high stress. Key stressors include time pressure, academic dissatisfaction, and subject matter issues, with financial and social factors also contributing to stress levels. However, relationships and environmental factors appear to have a lesser impact on their stress levels. Based on the correlation coefficient, stress level (dependent variable) does not relate to single variables. Most variables have a moderate correlation with the other variables. The study's findings show that tertiary students in Melaka do not experience alarmingly high levels of stress, but several factors do affect them. Therefore, well-being must be prioritized to ensure the best human capital can be created, as it represents future leaders and a skilled workforce. Recommendations are made for policy adjustments to address stress factors, providing human capital development for sustained national progress

    AI Revolution: How Malaysian Firms are Redefining Accounting Performance

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    Artificial Intelligence (AI) is the primary force behind the organization's continued sustainability and competitiveness. The rise of AI software, cloud computing-based software and blockchain apps and services, together with the use of accounting information outcomes indicate that computerized accounting has become available to accountants. Even if there are great hopes for the application of AI in the accounting industry, numerous nations with little infrastructure are still lagging in using this type of technology. 88.89% of the 80 questionnaires that were initially issued were returned within a week. As a result, of the 80 questionnaires issued, 75 responses were received in one week, yielding a response return rate of 93.75 percent. Managerial and non-managerial staff members from American Express (Malaysia) Sdn. Bhd, Selangor, Malaysia were chosen as research participants. By employing a sample random sampling approach, a total of 75 legitimate surveys were gathered. The results of the study have shown a positive strong relationship between the level of readiness (AI Software, Cloud technology and Blockchain) and level of adoption (AI Software, Cloud technology and Blockchain) in the accounting industry toward employees’ job efficiency. All eight hypotheses (H1 to H8) showed a significant relationship and were all accepted. The outcome of the moderating effect between working tenure and level of readiness presents a direct impact. However, the level of adoption shows an indirect impact on job efficiency whereas job efficiency shows a direct impact

    Manual Madness: Challenges of Contract Renewal in Campus Vending Machine Business

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    The vending machine industry has evolved from conventional to connected machines. Vending machines are currently in wide use and typically involve a remote machine holding a plurality of products or items to be dispensed after receiving money from a purchaser. The industry has gone beyond just delivering snacks and is developing new and sophisticated retail solutions for both large and small companies. In this study, a qualitative inquiry was conducted in one of the branch universities of the largest public universities in Malaysia. A total of three vending machine entrepreneurs were qualitatively interviewed individually. Interviews were transcribed and analyzed to find a common theme. As a result, three challenges were identified: using a lot of paper, being time-consuming, and having no alert process. Contract renewal is significant and should not be taken for granted and it is a far-sighted move for a business manager to use the most efficient process from start to end. The respondent agreed that the current renewal process is redundant and time-consuming.  Therefore, the researchers proposed to all the parties to reduce the hassle of renewing the contract. Based on this research, the authority department in public or private universities can develop an innovation in monitoring systems to improve the process. The results can provide suitable coping strategies for business owners to have the best practices for a contract renewal mechanism

    Re-visiting the E-SERVQUAL and Expectancy Disconfirmation Theory in the Context of the Service Industry in Malaysia

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    The SERVQUAL model has been used for several years to illustrate the relationships between tangible, assurance, reliability, responsiveness, empathy, and customer satisfaction. This paper posits that the SERVQUAL model requires an extension to better explain the relationships between the factors that influence customer satisfaction. The main difference is that the revised SERVQUAL includes the dimensions that apply to the online service industry or e-commerce, thus the proposed e-SERVQUAL comprises fulfillment, efficiency, privacy, and system availability. In this paper, e-SERVQUAL pinpointed two underpinning theories which are e-SERVQUAL and Expectancy Disconfirmation Theory (EDT). This study delves into the foundation, expansion, and evolvement of both theories particularly in the online food delivery service industry in Malaysia. The main objective of this paper is to present the reviews of the literature on e-SERVQUAL and Expectancy Disconfirmation Theory on the relationship between the elements that influence e-customer satisfaction. The study contributes to developing and improving the model that defines service quality in a digital service context. Correspondingly, it emphasizes the robustness of the theories and further enriches the academic literature

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