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Gender-Based Analysis of Online Shopping Patterns on Shopee in Malaysia: A J48 Decision Tree Approach
Get PDFThe purpose of this study is to investigates the gender differences of Shopee platform for online shopping behavior by using the J48 decision tree algorithm to classify and predict shopping frequency among male and female consumers for Malaysia context. WEKA software was used in this study to analyze the datasets. From the experiments, the majority of Shopee user were female consumers. The findings shows that female consumer behavior is more complicated and more varied regarding purchasing behavior. The study's findings demonstrate the potential of gender specific insights to enhance e-commerce strategies, particularly in product recommendations and targeted marketing. Although the J48 model performed well in predicting male shopping patterns, it was less effective for females, indicating the need for more advanced modeling techniques is used to better capture the complexities of female consumer behavior. This research also emphasizes the significance of using machine learning tools like the J48 decision tree to analyze consumer data, providing valuable insights for improving customer satisfaction and business performance. However, limitations such as sample size and the focus on a single platform suggest that further research is needed, including the exploration of alternative algorithms and broader demographic factors
A Conceptual Model of the Relationship between Quality of Work Life and Employee Engagement among Telecommunication Call Center Employees in Malaysia
Get PDFEmployee engagement has been one of the deepest issues for organizations. Organizations are currently struggling to survive due to the tough current economic environment, whereas the only tool for the organization to achieve a competitive advantage is by engaging employees to foster a competitive edge in the marketplace. Previous studies discovered that employee engagement in Malaysia is still steadily improving but falling behind its neighboring countries, including Indonesia and the Philippines, with the result rising only by four points to 63%. In addition, it was revealed that our country still ranks among the lowest in the region. This study focuses on employee engagement among call centers at selected telcos in Malaysia. There are many theoretical approaches to examining the quality of work life and employee engagement. Hence, this study adopted the Spillover Theory and Self-Determination Theory to explain the relationship between independent variables and employee engagement
Assessing Environmental Concerns, Knowledge and Health Consciousness in Young Adults’ Organic Food Choices
Get PDFThe trend towards buying organic food is declining among young adults, which raises concerns about factors influencing their purchasing behavior. This study investigates factors affecting young adults’ buying behavior of organic food products, including environmental concerns, knowledge, and health consciousness. Survey data was collected from 100 young adults in Selangor, Malaysia. Multiple regression analysis was conducted to analyze the data. The results showed that knowledge about organic food was the strongest predictor of young adults’ organic food purchasing behavior. In addition, concern for the environment had a significant positive influence on young adults’ organic food purchasing behavior, while health consciousness showed no significant influence. These findings offer practical implications for manufacturers: to provide clear product details that can enhance consumers’ knowledge and highlight environmental advantages in marketing strategies to encourage consumption. This study contributes to the literature by highlighting the value of environmental awareness and knowledge of organic food and shedding light on the minor influence of health awareness-a topic that has received less attention in other studies
Integrating Resource-Based Theory and Contingency Theory for Enhancing Supply Chain Resilience in Malaysia: A Post-Pandemic Analysis
Get PDFThe COVID-19 pandemic has significantly disrupted global supply chains, exposed their vulnerabilities and underscored the urgent need for enhanced resilience. In Malaysia, the pandemic's impact on supply chains has been profound, prompting a re-evaluation of existing strategies and frameworks. This study explores the integration of Resource-Based Theory (RBT) and Contingency Theory (CT) to enhance supply chain resilience in Malaysia. Through in-depth case studies and semi-structured interviews with senior managers and supply chain professionals, this research identifies key factors contributing to the successful implementation of an integrated resilience framework. The findings reveal that firms leveraging advanced technology, skilled workforce, and strategic partnerships can maintain operational efficiency and adaptability. Context-specific strategies such as diversifying suppliers, local sourcing, strategic stockpiling, and flexible logistics solutions are essential in responding to disruptions. Common challenges include high initial costs, coordination issues, regulatory hurdles, and cultural resistance to change. The integration of RBT and CT results in improved supply chain visibility, flexibility, robustness, and stakeholder collaboration. This study contributes to the academic discourse by offering practical insights for firms seeking to enhance supply chain resilience. It underscores the importance of combining internal strengths with adaptive strategies tailored to the external environment. The findings provide valuable guidance for both academia and industry in developing more robust and adaptive supply chain strategies in the post-pandemic landscape. Future research should explore the integration of RBT and CT across different contexts and industries and investigate the role of emerging technologies in enhancing supply chain resilience
Assessing Financial Literacy of Female Entrepreneurs in Informal Economy: Empirical Evidence from Micro Business in Malaysia
Get PDFFinancial management in business ensures that the goals of an organization are achieved. It has become a priority for every business to have good financial resources to ensure sustainability. However, many entrepreneurs are found to need help managing their finances well and are used to supporting a lavish lifestyle. As an outcome, they had to take a personal loan from a financial institution, and this personal loan is a big commitment because they must pay it back with a high loan rate. This situation puts an additional burden on entrepreneurs, which eventually becomes the cause of business failure. Employing a mixed method, this study's objectives are to evaluate the financial literacy of female entrepreneurs of micro-businesses in Malaysia and to determine the causes of financial illiteracy. This study involved 100 female entrepreneurs in the survey study and 20 female entrepreneurs of micro business in the interview study. The survey data were examined using descriptive and inferential statistics, and interview data were analyzed using thematic analysis. The survey findings have revealed that most female entrepreneurs have a low level of financial literacy, and financial literacy significantly influences business success. Interview data revealed that most informants still need to adopt the systematic accounting system, are unable to organize financial and personal accounts, do not have proper financial savings, and cannot calculate product costing and selling price. Therefore, this study will help female entrepreneurs manage their future financial practices
Students' Satisfaction with the Choice of Public Transport Mobility in UiTM Puncak Alam
Get PDFTransportation is essential for facilitating movement and contributing to economic development. This study aims to measure student satisfaction with public transportation mobility at UiTM Puncak Alam. Understanding the level of satisfaction derived from transportation services is crucial for enhancing student experiences. The main focus of this research is to identify the factors influencing student satisfaction with public transport services, specifically examining reliability, convenience, frequency, and safety in UiTM Puncak Alam. A correlation study was conducted to explore the relationships between these factors and student satisfaction. The research utilized a non-probability convenience sampling method, distributing a questionnaire to 217 students from the Faculty of Business and Management. Data collection occurred over three months, from October 2022 to December 2022, using online questionnaires. The findings indicate that comfort, frequency, and safety significantly influenced student satisfaction. Numerous students expressed their dissatisfaction with the old buses, inconsistent service schedules, and safety issues. These elements were discovered to influence students' selection of public transportation and their overall contentment. The research also highlighted concerns like bus conditions, driver behavior, and punctuality, all of which affect student satisfaction and academic achievement. Based on these findings, the study suggests increasing the bus fleet, enhancing service frequency, and strengthening safety measures to better address student needs and boost their overall satisfaction with public transportation at UiTM Puncak Alam
Enhancing Employee Retention: The Impact of Training, Career Development and Remuneration Benefits in Selected Manufacturing Companies of Johor Bahru
Get PDFThe lack of employee retention programs is the most persistent difficulty in most organizations today. Employees are a crucial and precious asset for an organization for them to achieve their company goals and objectives. This has raised the demand for staff training programs, career development, and remuneration benefits in most organizations to ensure employee retention. The study aimed to identify the influence of employee training, career development, and remuneration benefits on employee retention in selected manufacturing companies in Johor Bahru, Malaysia. For data collection, a structured questionnaire was administered to 152 employees from seven departments of manufacturing companies in Johor Bahru. All the data was analyzed using SPSS statistics. The finding implies that career development appeared to be the most significant variable among all independent variables. Therefore, organizations should put more focus on the improvement of career development among their employees. Top management should emphasize career development and regularly offer training programs to gain employees’ interest in staying in the organizations. Top management should also highlight the importance and benefits of the career development programs and encourage them to join. This in turn enhances retention and increases productivity at selected manufacturing companies in Johor Bahru, Johor
Unveiling the Keys to Employee Loyalty: Exploring Factors Affecting Employee Retention
Get PDFThe issue of employee retention is a crucial factor especially if a company wants to remain relevant in the market. The research analyzes how compensation and benefits, training and development, working environment, and reward and recognition impact the retention of employees. This study will employ a quantitative research design that will involve administering questionnaires to employees working in companies around Klang Valley conducted within the context of Malaysia. In this study, the concepts of Maslow’s Hierarchy of Needs and Alderfer’s ERG Theory will be used in a bid to determine factors affecting employee retention. The sampling technique to be used is non-probability. Therefore, convenience sampling will be used with a view of identifying participants with rich information on their experience and perceptions towards the objectives of the study on employee retention. The study seeks to establish how these independent variables impact employee retention to enhance understanding of Human Resource Management (HRM) practices. Reliability analysis, descriptive analysis, correlational analysis, and regression analysis will be employed as a measure of the strength and direction of these relationships. It will reveal the most critical antecedents to overall employee retention and provide actionable insights that organizations can implement to improve their practices. Therefore, while filling the gap in the literature and targeting the Malaysian industry, this study aims to enhance understanding of the factors influencing employee retention. Finally, its purpose is to help organizations design proper approaches to retain top talents in the company and make them dedicated to work
The Impact of Government Expenditure on Economic Growth in Malaysia
Get PDFThis study experimentally investigates the relationship between economic growth and government spending in Malaysia from 1990 to 2022 using time series data. The study analyzes the impact of total government spending on economic growth, covering housing, healthcare, social services, military, and education while identifying which sector has the most effect on economic growth. The Autoregressive Distributed Lag (ARDL) method is employed to evaluate the effects of these expenditures. The findings demonstrate that, in the short run, all variables significantly affect economic growth, hence refuting the null hypothesis. However, only trade openness and labor spending positively impact long-term economic growth. Research indicates that housing and education expenditures are the primary long-term drivers of economic growth in Malaysia. The data suggest that the Malaysian economy contradicts the Keynesian theory, as less government spending appears to improve the real GDP growth rate. The inverse relationship between government spending and economic growth indicates that government expenditure may not be the primary catalyst for economic growth, hence supporting Wagner’s law. These findings provide policymakers with essential insights for optimizing government spending to improve economic development results
Exploring the Impact of Managerial Coaching, Emotional Intelligence and Social Support on Employee Retention: The Mediating Role of Employee Resilience in Malaysian Public Healthcare
Get PDFThis paper explores the correlation between managerial coaching, emotional intelligence, social support, employee resilience, and retention among healthcare workers in Malaysia's public healthcare sector. Retaining healthcare staff has become a severe difficulty in the BANI (Brittle, Anxious, Non-linear, Incomprehensible) environment, worsened by the COVID-19 epidemic. The study suggests that managerial coaching, emotional intelligence, and social support are essential for developing resilience among healthcare workers. This resilience, in turn, impacts their ability to stay in their jobs. The study will employ a quantitative cross-sectional survey approach to examine the links inside specific public hospitals in Malaysia. The results are anticipated to offer a vital understanding of how public healthcare in Malaysia can strategically improve staff resilience and retention, guaranteeing the long-term viability of the healthcare workforce in a world after the pandemic. This study enhances our comprehension of the intricate processes that impact staff retention in the public healthcare industry, providing practical implications for policymakers and healthcare managers