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A Conceptual Model for Factors Influencing Purchase Intention of Cosmetic Products
Get PDFThis paper proposes a conceptual model for factors influencing intention to purchase cosmetic products. Globalization is increasing the intensity of rivalry among cosmetic sector participants. In these instances, business practitioners must devise the best strategies to increase market share. One of the elements that can be concentrated on is consumer behavior. Understanding consumer behavior is one of the most important factors to consider when developing strategies. The primary goal of this study is to investigate the factors that influence customers' purchasing intentions for cosmetic products in Malaysia. Theory of Reasoned Action (TRA) served as a basis for the study, with four additional variables added on. As a result, the study explores six independent variables that influence purchase intention for cosmetic products. The results of this research could contribute to the current body of literature and provide industry stakeholders with insights into how the factors examined in this study impact customer purchase intent. This knowledge empowers them to craft more impactful business strategies
The Mediating Role of Social Media Usage as a Learning Tool on Students’ Academic Performance: A Structural Equation Modelling (SEM-AMOS) Approach
Get PDFSocial media is used in many aspects of modern life. Lately, higher education has also expanded its focus to include globalized online learning using social media. Educational establishments have acknowledged that social media gives students a chance to interact with teachers, other students, and higher authorities. However, there is little information available on it in educational settings, especially in the classroom. Only a small number of studies in Malaysia have specifically examined social media, even though many studies have looked at how social media influences the academic performance of university students. Therefore, we conducted this quantitative study to determine whether social media usage mediates the relationship between educational variables and academic performance among students enrolled in Malaysian public higher education institutions. We conducted a cross-sectional study at UiTM Segamat, involving 388 respondents. The findings demonstrate that social media usage mediates the relationship between students' performance and perceived usefulness, perceived enhanced communication, and resource sharing. Social media use does not mediate perceived ease of use, collaborative learning, or perceived enjoyment of students' performance. To use social media as a teaching tool, particularly in higher education institutions, the research findings bring new knowledge to the field. The higher education community may share knowledge anytime and anywhere. This platform allows educators and students to interact with one another after learning sessions, which will help the student succeed academically
Assessing and Modelling Domestic Water Consumption Behavior
Get PDFThe UNICEF predicts severe water shortages and water scarcity worldwide. According to a water resources study conducted from 2000 to 2050, Malaysia is susceptible to potential water shortages in specific regions. These projections emphasized the importance of sustainable water management practices and proactive measures to mitigate potential water scarcity. It becomes crucial for Malaysia to implement effective strategies to address this issue. Therefore, this study aims to identify factors that influence sustainable water consumption behavior (SWCB) and establish a model for understanding consumer behavior in consuming water for domestic usage. Using the prominent theory of planned behavior (TPB) and reviewing the prior literature, this paper proposes a model to assess SWCB to understand consumer behavior on the water. This study found that attitudinal predictors significantly influence the SWCB. These predictors influence consumers’ motivation, engagement, and views that may influence water intention and consumption behavior. Then, consumer intention mediates the relationship between attitudinal predictors and SWCB as it will evaluate consumers’ favorable and unfavorable actions. Moreover, the model also found that socio-demographic traits (gender, household size, and income level) influence SWCB. These factors are the critical variables that significantly influence the SWCB. This paper contributes to policy implementation by modelling SWCB to help policymakers and urban planners develop effective policies and strategies to address water management challenges. By considering the drivers and barriers to sustainable behavior, policymakers can design targeted interventions, provide incentives, and implement regulations that promote water conservation at the household level
Exploring How Sustainability Development Goals (SDGs) Influence Market Returns for Malaysian Listed Firms
Get PDFThe significance of SDGs lies in their ability to offer a comprehensive structure for tackling worldwide issues and advancing sustainable development in the realms of economy, society, and the environment. This study aims to investigate the relationship between SDGs and market returns. The final data sample of 74 firms was collected from the firm website and Eikon database from 2021-2022. The research reveals that although SDGs and market returns have no statistically significant relationship, a positive impact indicates potential appeal to investors. Moreover, adhering to SDGs demonstrates social responsibility and can yield regulatory advantages, potentially shaping frameworks and offering investors a sense of assurance in the face of environmental apprehensions. Conducting comparative studies in various geographical and market contexts, as well as longitudinal studies that monitor SDG initiatives and market returns, has the potential to deepen our comprehension of how regional disparities and economic cycles impact the connection between SDGs and market performance. Additionally, examining sector-specific intricacies may reveal industry-specific obstacles and prospects in aligning with SDGs to enhance financial performance
From Taste Buds to Loyalty: How Food and Service Quality Influence Customer Satisfaction and Repeat Intentions in Hotel Restaurants
Get PDFCustomer satisfaction with food and service quality in hotel restaurants is a crucial driver of repeat intentions, directly influencing guest loyalty and long-term business success in the hospitality industry. This study examines the factors that affect customer satisfaction with hotel restaurant offerings and the subsequent impact on customers' intentions to return. The researchers gathered the data for this study using a quantitative research design and customer questionnaires. A 95% response rate was collected and analyzed using SPSS software. Next, the researchers quantitatively analyzed the survey responses using statistical methods to measure customer satisfaction levels and identify key variables influencing repeat intentions. The results of this study have practical implications for hoteliers and restaurant managers looking to improve customer satisfaction and encourage repeat business. Emphasizing continuous staff training, maintaining high food safety standards, and creating a welcoming ambiance are key strategies to enhance customer experiences. Ultimately, understanding the dynamics of customer satisfaction and its direct link to repeat intention can assist hotel restaurants in building enduring guest relationships and establishing a competitive edge in the hospitality marke
Synergies of Success: Unveiling the Transformative Influence of Sponsorship on Event Excellence
Get PDFThis study delves into the intricate dynamics of sponsorship strategies, media exposures, and event organizer practices within the Malaysian events industry. Employing a quantitative research approach, the research sampled 110 corporate sponsor representatives, utilizing a structured questionnaire to collect data. Analysis, carried out using Statistical Packages for Social Science Version 26.0 (SPSS Version 26.0), incorporated both descriptive and inferential methods. The findings illuminate a significant positive relationship between sponsorship strategies and media exposure with event success, accompanied by a noteworthy negative relationship between event organizer practices and event success. These results underscore the pivotal role of sponsorship and media exposure in influencing successful events, providing valuable insights for corporate sponsors and event organizers alike. Importantly, the study emphasizes the need for organizations to reassess their sponsorship approaches, fostering successful events by fortifying policies and aligning mutual objectives. As the events landscape continues to evolve, this research contributes to the broader discourse, guiding industry practitioners in optimizing strategies for sustainable success in the dynamic Malaysian events industry
Leadership Soft Skills, Perceived Trustworthiness and Structural Empowerment: A Correlation
Get PDFTo generate trust inside organizations, administrators with soft skills must build relationships and alliances with their staff, as well as create work conditions that empower employees to carry out their responsibilities. Administrators must essentially boost perceptions of trustworthiness. To solve this shortcoming, educational administrators must be informed and cautious about the notions of soft skills, dependability, and structural empowerment. This article investigates the relationship between each component of leadership soft skills, structural empowerment, and perceived trustworthiness. The mediating function of structural empowerment in the link between leadership soft skills and the perceived trustworthiness of the Head of Faculty was also investigated. This study collects its quantitative data using a survey questionnaire. The survey included 225 respondents who worked as administrative professionals in clerical and office assistant positions at three major campuses of Malaysian public higher education institutions in Malaysia's northern state. The study found that perceived trustworthiness and structural empowerment were substantially connected to all eight components of leadership soft skills. However, structural empowerment did not act as a bridge between leadership soft skills and perceived trustworthiness
Factors Influencing Work-Life Balance: Mediating Role of Telecommuting
Get PDFThis study explores the role of telecommuting on work-life balance (WLB) in the IT sector at Bank Rakyat. The objective is to examine the effects of workload (WL), work flexibility (WF), and core self-evaluation (CSE) on WLB, with telecommuting as a mediating factor. It acknowledges the challenges of increased workloads during the shift to remote work in IT and the importance of understanding the relationship between workload and WLB for effective telecommuting policies. The study highlights potential downsides of higher workloads and the need for customized telecommuting guidelines to ensure WLB. Grounded in the Job Demand Resources Model, data were collected from 181 junior IT executives at Bank Rakyat's headquarters using purposive sampling. A two-stage structural equation approach assessed the validity, reliability, and impact of variables. Results show telecommuting positively influences WLB by enhancing work flexibility and CSE, while workload does not significantly affect WLB among IT staff at Bank Rakyat. This research provides insight into the relationships between WL, WF, CSE, and WLB, and offers an understanding of how telecommuting helps junior executives at Bank Rakyat balance work and personal life
The Mediating Role of Access to Digital Finance on the Relationship between Financial Literacy and Performance of Uganda SMEs in Mbarara City
Get PDFThe study aimed to explore the potential mediating influence of access to digital finance in the relationship between financial literacy and the performance of SMEs in Uganda. To establish this link, the study used a cross-sectional methodology to collect data at a certain point in time. Barron and Kenney's (1986) four phases required each direct influence of the study variables to follow a significant criterion. These requirements were satisfied because there was a significant direct correlation between SMEs' performance and financial literacy (Beta= 0.655; p<.01). Access to digital finance and financial literacy demonstrated a considerable direct impact (Beta= 0.519; p<.01). Moreover, there was a noteworthy direct impact from SMEs' performance to their access to digital finance (Beta=0.491; p<.01). When considering access to digital finance, the direct association between financial literacy and SMEs' performance decreased from Beta=0.655 to Beta=0.548, remaining statistically significant. This indicates that access to digital finance might serve as a moderator in the connection between financial literacy and SME success. further demonstrated by the indirect effect of (0.106/0.655 x 100) percentage. 16.2%, meaning that the direct effect is explained by 83.8% in the model. It is advised that policymakers and stakeholders in Uganda's SME sector should concentrate on developing clear guidelines on how SME owners can access digital finance. This will help in training them to improve the performance of SMEs. To improve SME outcomes, methods should be developed to make it simpler for people to use digital financial services and raise their financial literacy
Rethinking Artisanal Mining: The Lived Experiences of Rural Artisanal Mining Communities in South Africa
Get PDFIn South Africa, colonialism and apartheid have left a legacy of a gendered, racially and geographically skewed extractive industry, in which many rural communities endowed with mineral resources face severe economic hardships, marginalization, and socio-cultural disorganization resulting from, among other things, land and mineral resource dispossession. Drawing on a broader doctoral study, this paper seeks to demonstrate the heterogeneity of artisanal mining practices as a response to many calls made by various scholars that there remains a need for greater attention to the complex social, economic and environmental factors underpinning the sector, especially in the South African context. It sheds light on the contextual nature of artisanal mining practices and the lived experiences of artisanal miners in rural South Africa. The study is qualitative in nature and is based on field research that includes in-depth interviews, site observations, and oral histories. Findings indicate that the marginalization of artisanal mining practices in South Africa stems from the history of mineral resources, land dispossession and displacement of indigenous mining practices. As a result, the study highlights the need to delve deeper into the contextualized land and mineral resource struggles and gendered and racialized dynamics that contribute to the marginalization of artisanal mining practices