AMH International (E-Journals)

AMH International (E-Journals)
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    3127 research outputs found

    Mitigating the Risks of Vaping: A Literature Review on Toxicity Awareness and Strategies to Curb Electronic Cigarette Use

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    The rise in adolescent vaping, fueled by appealing flavors, targeted marketing, and a lack of awareness about health risks, is a growing public health concern. This study explores how mitigating vaping risks is linked to public awareness and adverse events like EVALI (e-cigarette or vaping product use-associated lung injury). Using a systematic review of literature from 2015–2025 via Scopus AI, the study found that public awareness campaigns significantly increase perceived risks and reduce vaping initiation among youth. Tailored programs, such as school-based initiatives and digital media campaigns, effectively foster informed decision-making. Despite these successes, challenges persist, including disparities in access to information and the rapidly evolving vaping market. Theoretical insights align with health behavior models, while practical recommendations emphasize combining education, regulation, and community outreach. Future research should focus on longitudinal studies to assess long-term health effects and explore technologies for disseminating accurate information. These findings provide a foundation for comprehensive strategies to mitigate vaping risks and protect public health

    Factors Restraining Parents of School Children on Purchasing Educational Museum Tour and Their Behavioral Intentions

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    Educational tourism as an important component of tourism industry is drawing a lot of attention in recent years. However, museum educational tourism is totally different from the common leisure tourism. The constraints to educational tourism may be different from those of the traditional tourism, hence this study intends to bridge this gap with a museum case study. The aim of this research is to study the determinants of purchasing intention of educational tourism products via a case study of the Grand Canal Museum of China. This study used a quantitative approach by collecting data through online survey questionnaires as guided by the Leisure Constraint Theory. The collected data consisted of 276 valid responses were analyzed using Factor Analysis and Regression Analysis techniques. The study found that there are four main determinant variables restraining the purchasing intention of educational tourism products. Findings of this study show that intra-personal constraint factors, influential constraint factors and structural constraint factors are the determinant factors of the purchasing intention toward educational tourism. However, inter-personal constraint factor, being one of the original variables in Leisure Constraints Theory shows no effect on the intention to purchase educational tourism products. Findings of this study contribute to the Leisure Constraints Theory by incorporating influential constraint factors into the current model

    Understanding Restaurant Service Robot Adoption: The Moderating Effect of Age Generations

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    In the endemic era, the success of robot services in Malaysian restaurants hinges on public acceptance and customer satisfaction. This study explores the critical factors influencing customer attitudes, emphasizing the reliability and efficiency of robots, as well as their capacity to deliver a personalized, human-like dining experience. As the restaurant industry navigates post-pandemic challenges, robot services are poised to revolutionize operations by enhancing safety and addressing public health concerns. Using the Unified Theory of Acceptance and Use of Technology (UTAUT2) as its framework, this study employed a quantitative research methodology, gathering data through survey questionnaires from 225 respondents. Descriptive statistics and Partial Least Squares Structural Equation Modeling (PLS-SEM) were utilized to test the hypotheses and evaluate the proposed model. Multivariate analysis revealed no significant generational divide in the adoption of service robots, with both younger and older generations displaying comparable levels of acceptance and usage. The findings underscore customer habit as the most significant predictor of robot service adoption, highlighting the UTAUT2 model's applicability in the Malaysian context. The study also reinforces the importance of considering age-related factors in understanding technology acceptance during the endemic period. Given the positive reception of robot services, the restaurant industry should focus on refining these technologies, ensuring that they meet the diverse needs of different age groups

    Global Virtual Reality Safety Test Acceptance in Gastronomy Tourism Economy Sustainability

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    The burgeoning gastronomy tourism sector has witnessed an uptick in workplace accidents, exacerbating concerns about the safety of workers, especially those new to the commercial kitchen environment. Their lack of experience often translates into difficulty in identifying and addressing potential hazards. An acceptance test was conducted in response to this pressing issue. This evaluation aimed to gauge the effectiveness of a straightforward yet immersive simulation, the Kitchen Safety Virtual Tour Hazard Identification Training Tools (VT-HiTT), in assessing and mitigating risks within kitchen settings. The validation process, conducted by commercial kitchen experts, emphasized the transformative potential of Virtual Reality (VR) technology in fortifying safety protocols across the hospitality sector. Moreover, incorporating quantitative assessments provided valuable insights into the broader acceptance of VR among professionals while recognizing the inherent limitations of purely qualitative approaches. The overwhelmingly positive feedback underscores VR's promising trajectory in augmenting workplace safety standards. Considering these encouraging findings, policymakers are strongly encouraged to integrate VR seamlessly into safety training initiatives explicitly tailored for commercial kitchens. Such proactive measures will undoubtedly contribute to effectively mitigating risks and fostering a robust safety culture throughout the gastronomy sector

    The Effect of Tourists' Shopping Experience on Their Loyalty Intention Towards Shopping Malls in Klang Valley, Malaysia

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    The fundamental aim of this study is to investigate the effect of the tourists' shopping experience on their loyalty to shopping malls in Klang Valley, Malaysia. The existing literature has been precisely experiential to examine the correlation between shopping experience, service and loyalty intention. In this research, the quantitative method has been applied for data collection, and primary data collection instruments have been utilized by online questionnaire data collection methods using Google Forms and were disseminated via social media. 98 responses were gathered and used for further analysis. The methods of data analysis used are descriptive and multiple regression. The results of this investigation demonstrate a significant association between shopping experience and loyalty intention. The findings of the research are discussed from the viewpoint of local and international tourists. &nbsp

    Tourist Behavior Towards the Environment: Systematic Literature Review

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    The study presented in this literature review aims to tourist behavior towards the environmentThe methodology employed is a Systematic Literature Review (SLR) with PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) protocol, which includes 62 literature reviews following the preferred reporting items from The Watase Uake Research Collaboration Tools. Sources for the literature review were retrieved from several databases, including Elsevier, MDPI, Wiley, Science Direct, Springer, Sage, and Taylor & Francis. four major aspects are the subject of this bibliometric analysis: 1) The distribution of publications on each year; 2) The number of publications that are published in each journal; 3) The distribution of publications according to the research methodologies that were utilized; and 4) The frequency of variables that used, with a particular emphasis on those that are utilized the most often and those that are utilized less often. All the publications are categorized into various topics based on their respective categories. The themes are categorized into: 1) Tourist Environmental Behavior; 2) Environmental Education and Knowledge; 3) Social and Personal Norms; 4) Other

    The Impact of Guest Experience and e-WOM Intention Towards Five Star Rated Hotels in Kuala Lumpur

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    In the digital age, e-WOM shared by experienced hospitality guests is highly valuable, as its perceived authenticity helps reduce potential consumers' uncertainty when selecting accommodation. The purpose of this study is to evaluate the characteristics of guest experience that contribute to electronic word-of-mouth (e-WOM) intention at Five-star rated hotels in Kuala Lumpur. It entails examining aspects like entertaining, educational, esthetic and escapist. Data for this study were gathered through self-administered questionnaires on 130 hotel guests’ who had experienced staying in Five-star rated hotels in Kuala Lumpur. SPSS was performed to analyzed the proposed hypotheses. This highlights the importance for key stakeholders in the hotel industry, particularly the Ministry of Tourism, Arts and Culture Malaysia (MOTAC), as well as hotel managers and operators, to prioritize these factors in order to gain a competitive edge and secure long-term profitability &nbsp

    Fear of Missing Out in the Experience Economy: A Conceptual Framework for Event Attendance

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    The experience economy revolution has transformed events into carefully designed emotional encounters that deliver more than entertainment through the promise of identity and social capital and exclusive experiences. Fear of Missing Out (FOMO) functions as a fundamental psychological force that directs consumer engagement, specifically among digitally connected audiences in the present context. Research has studied FOMO in relation to social media and impulsive behavior, yet the conceptual application of FOMO in event design and marketing requires further development. The research fills this knowledge gap through its proposed conceptual framework, which demonstrates how FOMO functions as an intentionally designed element in event marketing strategies. The paper examines how event marketing uses psychological mechanisms from Self-Determination Theory and Social Identity Theory to enhance emotional engagement through social proof and scarcity, exclusivity, and post-event content. The mechanisms operate within the event experience timeline to influence how people feel before events and during them, and after they finish. The marketing and design practices incorporate these triggers to create emotional urgency and influence identity signaling while driving attendance intentions. The framework shows that FOMO functions as a purposefully developed mechanism that connects with fundamental human requirements for relatedness and belonging, and status. The paper develops FOMO as an event experience framework that expands emotional behavior knowledge while creating ethical marketing methods for audience participation. The model serves as a foundation for future research to study FOMO's impact on decision-making processes while reinforcing involvement across physical and digital spaces

    The Role of Motivational Needs in Shaping Social Entrepreneurship Activities of People with Disabilities in Malaysia

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    Despite the discrimination faced by people with disabilities (PWD) in the workforce, social entrepreneurship (SE) serves as a vital pathway to enhance their employment opportunities. SE is recognized as a driving force for addressing social issues by leveraging business activities that prioritize social outcomes, thereby supporting the efforts of non-profit organizations and government agencies to uplift economically disadvantaged communities. Successful social entrepreneurship necessitates strong motivation, particularly within underprivileged communities, to achieve social goals. When these motivational needs are unmet, it can result in decreased performance and increased organizational turnover. This study explores the relationship between motivation and social entrepreneurship activities, explicitly focusing on McClelland's theory of needs, which encompasses the need for achievement, affiliation, and power. Questionnaires were distributed to 103 individuals with disabilities, all 18 and older, registered with the Department of Social Welfare and engaged in social entrepreneurship. Data were analyzed using SPSS version 28 and SmartPLS 4. The findings indicate a significant relationship between affiliation motivation and social entrepreneurship activities. A primary motivational profile was identified, highlighting the need for affiliation first, followed by power, and then achievement. This supports prior research suggesting that people with disabilities (PWD) engage more with their communities due to shared experiences, generating economic value. This study enhances McClelland's Need Theory concerning motivation in social entrepreneurship for individuals with disabilities. Future research should investigate longitudinal data and specific dimensions of affiliation

    Assessing the Influence of Digital Entrepreneurial Role Model, Innovative Cognition and Social Media Adroitness on Digital Entrepreneurial Intention Among University Students in Malaysia

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    Digitalization has caused significant changes in the evolution of entrepreneurial business models, evolving new digital business prospects and opportunities with the creation of online businesses. Digitalization form of entrepreneurial activity known as digital entrepreneurship. This provides new self-employment opportunities for university students to establish a new venture. This study investigates the social capital factors of digital entrepreneurial role model, innovative cognition and social media adroitness in influencing digital entrepreneurship intention among university students in Malaysia. Using purposive and convenience sampling methods, a sample of 399 data points was collected from university students in Klang Valley, Malaysia. The PLS-SEM analysis results showed that the digital entrepreneurial role model, innovative cognition and social media adroitness significantly influenced digital entrepreneurship among university students.  The findings of this study provide meaningful implications for policymakers and educational institutions

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