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Litigation, Labor and Law: Rethinking Workforce and Liability Structures in Malaysia’s Public Healthcare Sector
Get PDFThis article explores the link between medical negligence litigation, workforce migration, and structural weaknesses in Malaysia’s public healthcare system. Adopting a case study approach, it categorizes legal decisions into three areas: (A) Hospital and Doctor Liability, Surgical/Procedural Negligence; (B) Birthing-Related Negligence and Women’s Health; and (C) Diagnosis-Related, Follow-up, and Causation Issues. The analyzed cases reveal recurring themes, such as inadequate supervision, diagnostic errors, and under-resourced facilities, which have led to serious harm and an increasing legal liability. These institutional failings not only compromise patient care but also contribute to the departure of skilled medical professionals from the public sector in search of better prospects. The article recommends strategic reforms, including introducing a national health insurance model with targeted subsidies, improving doctor remuneration through revised public service fees, and shifting toward more secure, long-term employment for healthcare workers. A progressive tax policy, such as reintroducing GST, could provide sustainable funding
The Influence Mechanism of Virtual Influencers on Destination Brand Attachment: An Analysis Based on the Elaboration Likelihood Model (ELM)
Get PDFThis study aims to investigate how virtual influencers affect users' brand attachment towards tourist destinations through central and peripheral routes. Based on the Elaboration Likelihood Model (ELM), the research analyzes how attributes of virtual influencers, such as personalization and anthropomorphism, influence users' brand trust and perceived enjoyment, which in turn impact brand attachment. The study employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze 388 valid questionnaire responses. The results indicate that the information quality and interaction quality provided by virtual influencers significantly enhance users' brand trust, while personalization and anthropomorphism boost perceived enjoyment, thus facilitating the formation of brand attachment. Additionally, the research validates the moderating role of brand self-congruity between brand trust and brand attachment. Based on the findings, the study also offers recommendations for Destination Marketing Organizations (DMOs), suggesting that DMO should emphasize the development of personalization and anthropomorphic characteristics in virtual influencer marketing to increase user brand loyalty
Digital Bites: Unpacking UiTM Students' Appetite for Viral Food Trends Driven by Social Media
Get PDFThis study explores the impact of social media marketing on the perceptions of viral food products among UiTM Shah Alam students, focusing on three key factors: social media marketing, price, and brand recognition. Understanding these factors is crucial in the digital age, especially among university students who are heavy social media users. The research adopts a quantitative methodology, collecting data from 430 students through structured online surveys. It investigates the effectiveness of social media marketing campaigns on platforms such as Instagram and Facebook, students' willingness to purchase viral food products, and the influence of brand recognition on their purchasing decisions. The analysis reveals significant relationships between all three factors and the students' perceptions of viral food products. Social media marketing positively influences students' perceptions, with engaging content significantly impacting their interest and willingness to try new products. Price sensitivity is also crucial, showing a positive correlation between perceived value for money and product acceptance. Additionally, brand recognition strongly affects consumer behavior, with familiar brands being viewed more favorably. These findings offer valuable insights for food marketers targeting the young adult demographic, emphasizing the importance of effective social media strategies, competitive pricing, and strong brand identities to enhance engagement and boost sales. The study contributes to the existing literature by offering a focused investigation into university students' consumption patterns and preferences, providing practical implications for optimizing marketing strategies within this segment. Future research should explore a broader demographic to generalize the findings further
Facilitating Digital Needs: The Influence of Internet Offerings and Accessibility Initiatives on Internet Use Behavior Among Malaysian Students and Working Communities
Get PDFThe COVID-19 outbreak and the Movement Control Order (MCO) enforcement have rendered online activities essential. It is essential to emphasise the importance of providing essential internet services and initiatives for internet connectivity to all individuals and groups in Malaysia, enabling effective communication in the new normal. Therefore, this study examines the extent and impact of internet connectivity on the day-to-day routines of marginalised populations. The study aimed to gather data from 300 respondents by conducting surveys among primary, secondary, and tertiary education students and individuals from the working population who fall under low- and mid-income groups. The data were collected using offline and online survey questions to understand the disparities between urban and rural areas. This research finding supports the idea that internet services and efforts to improve accessibility influence people's behaviour when using the internet. The geographical location plays a substantial role in generating disparities between urban and rural regions. Age has a crucial role in shaping the connection between measures to improve internet accessibility and individuals' behaviour in using the internet. This research provides valuable insights into understanding the relationships between internet access options and measures to improve accessibility in emerging communication activities. As such, this research provides insights into the long-term preservation of digital inclusion and policymaking focused on establishing effective systems, services, and support to ensure internet accessibility. As such, this research sheds light on the importance of digital inclusion in rural and urban areas, considering different income groups
Towards Concise Reporting of Financial Stress: A Bibliometric Review of Eight Decades of Research
Get PDFFinancial stress is an unescapable global issue impacting millions, exacerbated by economic uncertainty, growing living costs, and income inequality. This stress affects individuals' mental and physical health, lowers productivity, and hinders societal progress. This study aims to determine a map of research in financial stress. The study was steered from 592 published documents from 1945 until 2024 interrelated to financial stress, have were included after several cleaning processes undertaken by the researchers. A bibliometric analysis was performed by absolute counts using Bibliometric BiblioShiny and Vos-viewer software. The results depicted that there is a continuous increase in the number of publications, especially for the period 2014 - 2024, which represents 83.17% of publications from earliest published paper in 1945. Most of the sources extracted from the Scopus Database were written in English language representing 581 total publications, while the other 11 publications were written in Spanish, Russian, Chinese, Czech, German and Italian. Amongst top highly cited documents were published in Journal of Financial Stability, Journal of Psychology and Aging, and Journal of Applied Mathematical Modelling. On the other hand, among the top countries contributing to financial stress publications are the United States, China and Australia. Finally, from bibliometrics results, this study provides an overview of global citation trends on financial stress. This study also attempts to determine the development of financial stress research, which can provide ground information to the researchers to attain an inclusive understanding of this field and can be a reference for application of financial stress visualization approaches
Balancing Act: How Work-Life Balance, Workload, Role Conflict and Work Engagement Impact Job Performance in Financial Institutions
Get PDFAchieving high levels of employee performance is a fundamental objective for organizations aiming to maintain competitiveness and operational excellence. To realize this goal, management must focus on monitoring and enhancing individual job performance. However, many organizations continue to face challenges in identifying which workplace factors most directly impact performance. This study addresses the gap by examining specific variables that influence job performance among employees in financial institutions by looking at the area of work-life balance, workload, role conflict, and work engagement on job performance among employees in financial institutions. Quantitative research design was used in this study, which involved the process of collecting the information via online survey questionnaires from 125 respondents. The findings reported that there were three variables that had a significant relationship towards job performance, which were work-life balance, role conflict, and work engagement. Only one variable was not significant, which was workload. It is very crucial for the management, specifically the HR team in the organization, to enhance employees' job performance to ensure employees are more productive in their daily duties as well as perform their jobs
The Effect of Service Quality and Health and Safety Practices on Visitors’ Return Intention: A Study Among Event Management Students
Get PDFService quality assessments, together with health and safety standards, directly affect how often visitors return to event facilities. Research on these factors has not been sufficiently explored among students studying event management at UiTM Puncak Alam. This research examines the impact of service quality and health and safety protocols on visitor return behavior during student-run events. The study used a quantitative approach to survey 147 event management students who were selected through convenience sampling. The research investigates three essential variables, including employee behavior, site cleanliness, and emergency preparedness, to determine their effect on visitor retention. The research used Pearson correlation analysis to determine the direction and strength of relationships between the studied variables. The research shows that both service quality and health and safety practices directly affect visitors' willingness to return. The research demonstrates that better management systems should be implemented to improve operational performance and visitor satisfaction within event environments. The research provides actionable recommendations that enhance the quality and safety standards of student-led events to boost attendee loyalty and repeat attendance. Event organizers who actively work on service quality and safety matters will develop secure, efficient appealing environments that promote sustained visitor engagement
The Psychological Contract and Student Retention: A Framework for Sustainable Engagement in Higher Education
Get PDFMalaysia is among the leading developing countries in higher education. Although many efforts have been implemented and planned to make Malaysia one of the top countries in education systems, there are still a few problems that have not been completely solved. One key challenge is student retention in higher education institutions. The purpose of this study is to investigate the relationship between psychological contract and student retention. This study adopts a quantitative research design, employing probability sampling. The development of research questions has been made using the theory of psychological contract (relational contract, balanced contract, transactional contract, transitional contract) and student retention. These 4 types of psychological contract are crucial in understanding student retention as they reflect the nature of students' perceived relationship with the institution, influencing their level of engagement, satisfaction and likelihood to persist or withdraw. The collected data were analysed using various statistical methods to examine the determinants influencing student retention decisions. This research offers valuable insights for academic staff and faculty members aiming to enhance student retention strategies and promote sustained engagement in higher education. Preliminary findings indicate a significant relationship between psychological contracts and student retention, specifically in public higher education institutions in Malaysia
Exploring the Role of Digital Twin Technology in Enhancing Supply Chain Resilience: A Conceptual Framework
Get PDFThis study explores to development of a comprehensive conceptual framework that integrates technological enablers, operational processes, and resilience outcomes, providing insights into how DTs can address disruptions and improve supply chain performance. The study adopts a conceptual approach, synthesising insights from extensive literature, theoretical underpinnings, and expert input. Key dimensions of the framework—inputs, processes, and outcomes—were identified and structured to illustrate the dynamic relationships between DT technology and resilience. The framework is supported by socio-technical systems theory, the Resource-Based View, and complexity theory to contextualise the interactions between technology and supply chain dynamics. The proposed framework identifies critical enablers, such as IoT, AI, and simulation tools, and links them to key supply chain processes, including real-time monitoring, risk assessment, and scenario planning. These processes enhance resilience dimensions, such as responsiveness, flexibility, and risk mitigation. The study highlights the transformative potential of DTs in improving visibility and decision-making within supply chains. This research fills a significant gap in the existing literature by providing an integrated framework that connects DT technology with supply chain resilience strategies. Supply chain practitioners can leverage this framework to systematically implement DT technology, improving real-time visibility and preparing for potential disruptions through advanced risk assessment and scenario planning
Effects of Customer-Based Brand Equity (CBBE) on Guest Experience in Beach and Island Resort
Get PDFThis study investigates the effect of customer-based brand equity (CBBE) on guests’ experience in the beach and island resort settings. A survey method was adopted by using a self-administered questionnaire. Purposive sampling was employed, and data were collected from 200 guests who had stayed at beach and island resorts in seven destinations. A Structural Equation Model (Partial Least Squares-SEM or PLS-SEM) approach was applied to analyze the data. The findings in this study reveal that the hypothesized relationship between brand association and guests’ experience and perceived quality was supported. However, the findings failed to support the hypothesized relationship between brand awareness and guests’ experience. This study offers several theoretical contributions, followed by managerial implications and outlines potential directions for future research