3127 research outputs found
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A Review of Anchor or Streamer Characteristics and Impulse Purchase Decisions in Livestreaming Commerce
Full text linkThis article reviews existing literature on the role of anchor or streamer characteristics in influencing impulse purchase decisions in livestreaming commerce. With the rapid expansion of e-commerce, impulse purchases have grown significantly, particularly through livestreaming platforms. Research shows that anchor or streamer characteristics—especially attractiveness and professionalism—play a major role in shaping consumer behavior. Attractiveness influences customers’ trust, enjoyment, and emotional connections, while professionalism enhances trust, satisfaction, and purchase intentions. Given these benefits, livestreaming marketers should recruit anchors who are both attractive and professional. However, relying solely on physical attractiveness may reduce the importance of other qualities, such as knowledge and interactive engagement. Therefore, attractiveness should be complemented with factors like product type, trustworthiness, and expertise. Professionalism requires anchors or streamers to deepen their knowledge of product qualities, including selling points and usage methods, to appear competent and credible. Sharing personal or professional experiences, opinions, and stories during livestreams, while addressing audience questions, further enriches consumer engagement. To balance professionalism and attractiveness, attention should also be given to social presence, which significantly drives impulse purchase decisions. The article concludes that while attractiveness and professionalism are key drivers of impulse purchases, their impact may differ across cultural and regional contexts. Thus, livestreaming marketers must carefully integrate both attributes, ensuring anchors or streamers build trust, credibility, and emotional connection while promoting products effectively
Green Innovation Drivers and their Impact on Competitive Advantage, Operational and Environmental Performance in the Malaysian Automotive Industry
Full text linkIn recent years, environmental crises have been perceived by businesses as significant threats to their operations and long-term sustainability, forcing many businesses to adapt and incorporate environmentally friendly approaches. Due to the increasing importance of environmental issues and demand for environmentally friendly methods, green innovation has emerged as a pivotal strategy for companies to achieve sustainable growth and boost their business’s sustainability efforts. The term ‘green supply chain management’ or ‘supply chain environmental management’ has only recently gained recognition from numerous companies; thus, only a few studies have been done on the relationship between greening the supply chain, green innovation, competitive advantage, operational, and environmental performance. The paper aims to bridge the significant gap by providing empirical evidence, which will allow the industrial implementation of green supply chains and green innovation to gain a competitive advantage in the global market. Through the findings, it will then improve operational and environmental efficiency. The information was gathered from 240 Malaysian companies in the automotive industry sector through a questionnaire survey. Structural equation modelling was utilized to analyze the data, and through the results, it is evident that greening the supplier through green innovation has a major impact on environmental performance. The results will contribute to facilitating automotive industry professionals in building a systematic blueprint to control and maximize the implemented green innovation practices towards increasing the overall productivity
Customer Satisfaction and Customer Loyalty in the Banking Sector in Mbarara City: A Case of Stanbic Bank
Full text linkCustomer loyalty is a crucial aspect for organizations, especially in the banking sector, due to its significant financial benefits. Banks, being high-involvement service providers, maintain long-term relationships with customers, making customer satisfaction vital. While customer loyalty is a well-explored topic globally, limited research has been conducted in developing countries, particularly Uganda. This study aims to assess the influence of customer satisfaction on customer loyalty in the banking industry in Mbarara City, Uganda, with Stanbic Bank's Mbarara Branch as a case study. The study's objectives include evaluating customer satisfaction and loyalty levels and determining their correlation. The methodology involved a descriptive cross-sectional survey of 50 respondents, including management, employees, and customers, using both quantitative and qualitative approaches. Data analysis was performed using SPSS to test the correlation between satisfaction and loyalty. Findings indicated a positive relationship between service quality, trust, and long-term relationships with customer satisfaction. Similarly, trust and repeat purchases were linked to customer loyalty. Recommendations suggest banks should enhance customer follow-ups, innovate banking services, and host customer feedback events. Further studies could explore factors hindering customer satisfaction, the role of technology, and the impact of savings and credit societies on loyalty to commercial banks
Monetary Policy Tools and Lending Rates in Uganda: A Quantitative Analysis
Full text linkThis study examines the impact of key monetary policy instruments on Uganda's lending rates over the period from 1994-2024. Specifically, it examines the impact of the Central Bank Rate (CBR), Open Market Operations (OMO), Standing Lending Facilities (SLF), and the Cash Reserve Requirement (CRR) on commercial lending rates. With the Autoregressive Distributed Lag (ARDL) methodology, the study accommodates variables of mixed orders of integration and accounts for both short-run dynamics and long-run relationships. After overcoming multicollinearity problems, which resulted in CRR (being utilized as a proxy for demand deposits) being eliminated from the study, the study determines that CBR and the rediscount rate (being utilized as a proxy for SLF) have positive influences on lending rates in both the long run and short run. On the other hand, base money (proxy for OMO) is not statistically significant, and this reflects structural inefficiencies in the channel of passing through liquidity. Since diagnostic tests confirm the model under stability, normality of residuals, homoscedasticity, and no serial correlation, these findings confirm interest rate-based instruments in Uganda's monetary policy arsenal and simultaneously highlight indirect instrument weaknesses, such as OMO. These policy recommendations drawing from the research focus on reinforcing CBR signaling transparency, upgrading SLF mechanisms, and further deepening financial markets to improve policy transmission. This should be accompanied by further research into the wider macroeconomic effects of these instruments as well as further policy levers in Uganda's monetary framework
An Examination of Intellectual, Emotional, Social and Adversity Quotient Toward Students’ Academic Success
No full textIn understanding students’ learning and student academic achievement, some factors need to be given attention. The primary objective of this research is to investigate a distinct type of quotient that affects students’ learning. Previous research has revealed that Intellectual Quotient (IQ), Emotional Quotient (EQ), Social Quotient (SQ), and Adversity Quotient (AQ) are among the most significant variables influencing student academic success. This research employed a quantitative method, and university students were the target sample. In this study, a total of 211 responses from 326 samples were successfully collected via a survey questionnaire. A Pearson's Correlation was used to measure the relationships between the independent and dependent variables. The analysis revealed that the four quotients were found to have a significant relationship with students’ learning; however, the degree of significance varies. The most significant finding from this research was that the adversity quotient exhibits the strongest relationship with students’ academic success. This study is important to academicians because understanding students' traits can assist lecturers in enhancing and strengthening their teaching and learning methodologies, and improving the content of lectures for students, thereby producing successful students academicall
The Role of Perceived Usefulness and Ease of Use in Online Gamification: A Conceptual Study Using Gamification Acceptance Model (GAM) in Higher Education
No full textTo examine the effectiveness of gamification techniques in improving student engagement using the Gamification Acceptance Model (GAM) and to address the lack of awareness and uncertainty among educators regarding students’ acceptance of online gamification. A probability sampling method with proportionate stratified sampling is used to select participants. A quantitative approach is adopted, using a survey to collect data, which will be analyzed using Structural Equation Modelling (Partial Least Squares). The study is expected to provide insights into students’ attitudes toward online gamification and demonstrate that gamification can be an effective tool for enhancing learning through play. Specifically, Gamification Perceived Usefulness (GPU), influenced by Gamification Ease of Use (GEOU), is anticipated to be significant in shaping students’ acceptance of gamified learning. The findings could serve as a metric for evaluating students’ acceptance of gamification and guide educators in creating effective game-based learning strategies. However, the study is limited to students from a single course and campus, which may limit the generalizability of the results. This study contributes to the growing body of research on gamification in higher education by applying the Gamification Acceptance Model (GAM) as a robust framework. It highlights the potential of online gamification to enhance student engagement and provides practical insights for educators to design more engaging and personalized learning environments
Analysis of Macroeconomic Factors of Energy Consumption in Malaysia, Thailand and Indonesia
No full textThis paper examines the relationship between GDP, FDI and inflation rate and energy consumption by analyzing time-series data from Malaysia, Indonesia, and Thailand. Data sources include the World Bank, the Malaysia Energy Information (MEI), and the World Development Indicators (WDI) from 2003 to 2023 and were examined by multiple regression analysis. The findings show that energy consumption in Malaysia is significantly impacted by GDP, FDI, and the inflation rate. Energy usage in Indonesia is significantly influenced by both GDP and FDI. In contrast, the GDP and inflation rate are the main variables that have a major impact on energy use in Thailand. These findings have important implications for policymakers that provide insights into the trends in economic development across different countries. Policy makers must develop coordinated energy usage and economic policies to achieve resilient and long-lasting economic development
Malaysia's Tourism Destination Competitiveness: A Bibliometric Analysis
Full text linkOver the past three decades, tourism has grown rapidly worldwide, gradually increasing the competition among tourism destinations. Coupled with the impact of COVID-19, Malaysia, as one of the countries in the Asia-Pacific region most affected by the epidemic, is in urgent need to adjust policies and measures to cope with fierce competition and quickly restore tourism. The aim of this article is thus to analyse the existing related research and concludes the research trend and limitations. Based on the articles collected on Scopus and Google Scholar, this study used a combination of Excel software and VOSviwer software, which applying technical tools including statistic and co-keyword analysis. There are 33 articles meeting inclusion criteria used to conduct a bibliometric review of existing articles researched on tourism destination competitiveness of Malaysia in the last decade since 2012. The results show that previous studies focus on the destination competitiveness of rural tourism and eco-tourism, but few studies on the comparison of tourism competition between Malaysia and other countries,which is insufficient on the comparison international tourism competition. Furthermore, discussion and recommendations for future studies are made in the discussion and recommendations. This article, on the one hand, provides a knowledge support for filling the gap in the literature review of the competitiveness of tourism destinations in Malaysia. On the other hand, it offers a practical background for helping the Malaysian government to adjust the implementation of policies and gain the advantages of tourism competition, to cope with the complexity and uncertainties in the future
Antecedents and Consequences of Knowledge Hiding Behavior
Full text linkWorkforces are strengthened to share their knowledge to increase inspiration and improvement. However, people may hide their knowledge from view to pursue personal benefits. Knowledge hiding behavior has been identified as an important challenge in organizational settings, collaboration, impacting innovation, and reducing performance. This paper contributes to a comprehensive review of the literature on hidden knowledge in the workplace, focusing on antecedents and consequences by conducting a comprehensive literature review. The study involves reviewing research articles gathered from the university's electronic databases of Scopus and Science Direct. By assessing findings from previous studies, the predictors and implications of knowledge-hiding behavior will be identified. A narrow focus on specific contexts, an overemphasis on individual factors, and a neglect of external influence. By indicating the antecedents, the importance of understanding the motivation behind knowledge hiding and its effect can be highlighted for future research direction
Determinants of New Federal City of Indonesia (Nusantara) Impacting Medical Tourism in Malaysia
Full text linkMedical tourism has experienced substantial growth in recent years, with Malaysia emerging as one of the premier destinations for Indonesian medical tourists, owing to its accessible and high-quality healthcare services. This medical tourism sector in Malaysia has evolved into an integral component of the broader tourism industry, significantly contributing to economic development, and enhancing the nation’s global profile as a reputable healthcare destination. This study examines the factors influencing the selection of Malaysia as a preferred destination for medical services. It explicitly addresses geographical location, quality of healthcare services, medical expenses, and overall medical performance. Healthcare facilities in regions characterized by robust infrastructure, accessibility and superior service quality tend to attract more medical tourists. Additionally, providing high-caliber healthcare services attracts international patients and enhances the overall perception of the healthcare system within the host country. Medical care costs represent another significant factor in Malaysia's appeal to patients seeking treatment. The affordability of medical procedures plays a vital role in enticing medical tourists, as it directly influences their decisions to seek treatment abroad. Adherence to high standards of medical care attracts international patients and fosters trust and loyalty, which are essential for the sustainability of medical tourism. The intricate interrelationship among geographical location, service quality, medical costs, and healthcare performance is critical in attracting medical tourists. Each element enhances the destination's allure, influencing patients' decisions to pursue medical services internationally