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Theatre Marketing: Using Websites to Attract Young Target Audience
Get PDFClassic theatres worldwide are faced with the trend of aging of loyal audiences and general decrease of the audience size. It indicates that attracting young audiences to classic theatre is the key issue of its existence. Since the quality of communication is one of the major elements of marketing efficiency, the aim of this research is to identify Croatian classic theatre website characteristics and usability elements which are connected with website experience of young target audiences. Altogether 7 Croatian national theatres and three commercial theatres’ official websites were tested. The in-depth analysis of websites of sample theatres implies that website content had the most positive perception among respondents. Two other measured constructs – visual attractiveness and visibility of theatre websites have also scored both positive. Finally, the overall perception of sample theatre websites was graded somewhat positive. In terms of strategic implications, this research indicates the underutilized websites potential as an efficient communication tool toward young audiences. They are currently created with the aim to satisfy the need for information, but the expectations of young audiences are higher. Two-way web communication, which makes existing and potential consumers an integral part of theatre product in its widest sense should be implemented
An Evaluation of the Student Experience to Inform Strategic Decision Making in Tertiary Education
Get PDFThe need for enhancing the student experience in tertiary education has been widely documented. It is generally agreed that students need to be more engaged with their own learning to achieve this. This paper takes an applied approach and examines some of the ‘academic instruments’ that are used in third level institutions that impact directly on the student experience and consequently their levels of engagement. For the purpose of this study, ‘academic instruments’ are examined under the following headings: Teamwork, Learning Management System, and Self-Directed Study. Adopting a qualitative approach, the research explored these issues with a representative sample of students from one department in a third level college in Ireland. The findings illustrate that student-centred approaches are key to engaging students and enhancing the overall quality of their college experience. Resulting from the empirical research are a number of interventions that when actioned, could result in a more motivated and engaged student population and consequently have the potential to improve student learning and the overall student experience. The changing needs of a diverse student population and their interaction with the learning environment must be understood fully to inform strategic decision making
Modelling and Verification of a Cluster-tree Formation Protocol Implementation for the IEEE 802.15.4 TSCH MAC Operation Mode
Get PDFCorrect and efficient initialization of wireless sensor networks can be challenging in the face of many uncertainties present in ad hoc wireless networks. In this paper we examine an implementation for the formation of a cluster-tree topology in a network which operates on top of the TSCH MAC operation mode of the IEEE 802.15.4 standard, and investigate it using formal methods. We show how both the mCRL2 language and toolset help us in identifying scenarios where the implementation does not form a proper topology. More importantly, our analysis leads to the conclusion that the cluster-tree formation algorithm has a super linear time complexity. So, it does not scale to large networks
After the Crash: Examining Pedagogical Approaches to Teaching Business Ethics
Get PDFResearch has shown that business students are less ethical than students in other disciplines (Segal et al., 2011), which is a worrying finding, considering that unethical business practices are seen as a major feature leading to the world economic recession in 2008. However, business schools across the globe have consistently taught the subject of ethics in order to instil an ethical mind-set in their graduates. The way business ethics is embedded in the curriculum has been the subject of much debate, with a range of pedagogical approaches taken. This paper examines the current teaching of ethics, by examining two business programmes that take different pedagogical approaches at Cork Institute of Technology. The findings suggest that there is little difference in how business ethics is perceived by students regardless of how it is taught, and points to ethical values and principles being formed much earlier in a person’s life
Consumer Understanding of Nutritional Supplements: An Irish Context
Get PDFNutritional Supplements have been available in Ireland for over thirty years. Originally available in health food stores only, supplements now have several distribution channels including pharmacy, practitioner, and online. Recommendations for consumption can come from many sources including general physicians, alternative practitioners, dieticians and nutritionists. The demand for Nutritional Supplements has increased over the years, and the industry has expanded exponentially. Nutritional Supplements provide an important opportunity to optimize illness prevention. As scientists and health professionals start to understand the value of Nutritional Supplements in terms of the prevention and treatment of disease, consumers follow suit. Market growth of Nutritional Supplements is reliant both on market positioning and the distribution strategies and channels chosen by the industry. The success or failure is dependent on how effectively and efficiently their products are sold through marketing channel members (e.g., agents, wholesalers, distributors, and retailers).
An examination of the distribution channel most appropriate to the purchase of Nutritional Supplements, and advice on their consumption has never been investigated in Ireland to date; hence, this research will be applicable to those involved in this specific industry.
A mixed method research approach was undertaken in this study to enable a thorough overview of the industry as it currently stands in Ireland. This research examines the quality of education of those who are distributing, retailing and/or recommending Nutritional Supplements. Qualitative data was collected through semi-structured interviews with twelve participants working within the Nutritional Supplement sector. This research also examines the thoughts of the consumer, relative to preferred distribution channels and who they deem most appropriate as advisors of Nutritional Supplements in Ireland. This was executed through a quantitative process and the consumer data was collated via an online survey.
A key finding of this study is that those who are considered best qualified for consultation (general practitioner, dietician and pharmacist), are actually not qualified enough to distribute Nutritional Supplement advice. Health food stores are the preferred distribution channel by consumers; however, Health store workers are not recognised as the most trustworthy for advice. This research will benefit those involved in the manufacture and distribution of Nutritional Supplements in Ireland
The Research Journey: Through the Lens of the Adult Learner
Get PDFThis research provides an opportunity to reflect, evaluate and to implement better procedures for practice, specifically, the research supervision of post graduate students at the taught Masters Level. In this context, empirical data were gathered from recently graduated ‘taught masters’ students in the business arena in an Irish Third Level Institution. The main objective was to understand their specific research and learning needs better. This current research is novel, as an examination of the academic literature in relation to this area is scant. It is envisaged that this research will provide a ‘voice’ for the students in this field. A quantitative approach was applied and data were gathered from 62 adult graduates. The main finding of this study concerns the alignment of the programme as a whole, where it has become apparent and recommended that a taught module on the programme, ‘research methods’(a mandatory module) will need to be delivered just prior to the commencement of the research thesis module that this research paper appraises. Currently, it is delivered over a year before commencement of the research thesis proper to the students. Overall, the findings are positive and are discussed in detail in this research. The main aim of this evaluation of current practices is to establish where improvements can be made as a direct result of the recommendations from the recent graduates in this study. These recommendations will be considered, and relevant resultant changes will be made to improve future practice. It is envisaged that the findings of this research will better inform the author, the Department, and the Faculty of Business & Humanities for future programmatic reviews. The objective is that more effective methods will be established for future students to achieve their own learning and research objectives more effectively
Multiwavelength Study Of Quiescent States Of Mrk 421 With Unprecedented Hard X-Ray Coverage Provided By Nustar In 2013
Get PDFWe present coordinated multiwavelength observations of the bright, nearby BL Lacertae object Mrk 421 taken in 2013 January–March, involving GASP-WEBT, Swift, NuSTAR, Fermi-LAT, MAGIC, VERITAS, and other collaborations and instruments, providing data from radio to very high energy (VHE) γ-ray bands. NuSTAR yielded previously unattainable sensitivity in the 3–79 keV range, revealing that the spectrum softens when the source is dimmer until the X-ray spectral shape saturates into a steep power law, with no evidence for an exponential cutoff or additional hard components up to ~80 keV. For the first time, we observed both the synchrotron and the inverse-Compton peaks of the spectral energy distribution (SED) simultaneously shifted to frequencies below the typical quiescent state by an order of magnitude. The fractional variability as a function of photon energy shows a double-bump structure that relates to the two bumps of the broadband SED. In each bump, the variability increases with energy, which, in the framework of the synchrotron self-Compton model, implies that the electrons with higher energies are more variable. The measured multi band variability, the significant X-ray-to-VHE correlation down to some of the lowest fluxes ever observed in both bands, the lack of correlation between optical/UV and X-ray flux, the low degree of polarization and its significant (random) variations, the short estimated electron cooling time, and the significantly longer variability timescale observed in the NuSTAR light curves point toward in situ electron acceleration and suggest that there are multiple compact regions contributing to the broadband emission of Mrk 421 during low-activity states
‘Project Spraoi’: A randomized control trial to improve nutrition and physical activity in school children
Get PDFBackground Recent evidence predicts that by 2030, Ireland will have the highest rate of obesity in Europe. Consequently, there are concerns that health problems associated with this condition will present in childhood. Studies have shown that interventions based on increasing physical activity (PA) levels, reducing sedentary lifestyles and improving nutritional habits all pose protective mechanisms against obesity and its related disorders in youth. Yet, to date, there are no interventions being delivered in Ireland that concurrently target PA, nutritional habits and sedentary time amongst school children. Purpose The purpose of this study is to implement and evaluate an intervention that targets PA, nutritional habits and sedentary time in primary school children. Methods ‘Project Spraoi’ is a school based health promotion intervention, based on ‘Project Energize,’ which has been in operation in New Zealand since 2004. Measures of PA, nutritional knowledge/behaviours and health parameters including body composition, blood pressure (BP) and fitness will be gathered before and after the programme completion (24 months). For comparative purposes, we will compare these scores to a separate group who will not participate in the intervention and to counterparts partaking in Project Energize, NZ. Conclusions There is strong evidence that quality multi-component school-based programmes can increase PA, improve weight status and promote healthier dietary habits. Due to the increasing obesity levels, the implementation of such a programme that is rigorously evaluated is warranted in Ireland
Comparing Apples and Oranges?: Next Generation Sequencing and Its Impact on Microbiome Analysis
Get PDFRapid advancements in sequencing technologies along with falling costs present widespread opportunities for microbiome studies across a vast and diverse array of environments. These impressive technological developments have been accompanied by a considerable growth in the number of methodological variables, including sampling, storage, DNA extraction, primer pairs, sequencing technology, chemistry version, read length, insert size, and analysis pipelines, amongst others. This increase in variability threatens to compromise both the reproducibility and the comparability of studies conducted. Here we perform the first reported study comparing both amplicon and shotgun sequencing for the three leading next-generation sequencing technologies. These were applied to six human stool samples using Illumina HiSeq, MiSeq and Ion PGM shotgun sequencing, as well as amplicon sequencing across two variable 16S rRNA gene regions. Notably, we found that the factor responsible for the greatest variance in microbiota composition was the chosen methodology rather than the natural inter-individual variance, which is commonly one of the most significant drivers in microbiome studies. Amplicon sequencing suffered from this to a large extent, and this issue was particularly apparent when the 16S rRNA V1-V2 region amplicons were sequenced with MiSeq. Somewhat surprisingly, the choice of taxonomic binning software for shotgun sequences proved to be of crucial importance with even greater discriminatory power than sequencing technology and choice of amplicon. Optimal N50 assembly values for the HiSeq was obtained for 10 million reads per sample, whereas the applied MiSeq and PGM sequencing depths proved less sufficient for shotgun sequencing of stool samples. The latter technologies, on the other hand, provide a better basis for functional gene categorisation, possibly due to their longer read lengths. Hence, in addition to highlighting methodological biases, this study demonstrates the risks associated with comparing data generated using different strategies. We also recommend that laboratories with particular interests in certain microbes
Exploration of Learning Gained Through CoderDojo Coding Activities
Get PDFIn an increasingly digital world there is a considerable and growing divide between those who are considered to be digitally literate and those who are not. In addition, among those who are digitally literate, there is a divide between those capable of engaging with technology end products and applications as competent users and those capable of developing software themselves; between users and creators. As technology becomes more pervasive in our society it has impacts in most aspects of life, including education, health, culture and work. In terms of the workplace impact it is clear that the currently reported skills deficits, gaps and mismatches are generating significant demand for skilled information technology workers across many sectors and the ability to meet this demand can have substantial impact on economic development. Developing appropriate technological skills and competence among young people has been the focus of many government, industry-led and voluntary schemes and has given rise to a diverse set of initiatives around Europe. However, little has been published on the attainment of knowledge, skill, competence and evidence of learning outcomes through these initiatives. This research has focused on the efforts to support development of coding capability among young people through the CoderDojo voluntary initiative and sought to identify the skills which are potentially transferable in an education and workplace context. CoderDojo is a global movement of free, volunteer-led, community based programming clubs for young people between the ages of seven and seventeen. The movement was founded by James Whelton and Bill Liao, an entrepreneur and philanthropist. From the first Dojo founded in Cork in Ireland in 2011, the movement has grown significantly and by May 2015 there were over 675 verified Dojos in 57 countries globally [1]. Through a review of the extant literature and the development of a potential skills acquisition template, this research seeks to identify and evaluate the knowledge, skills and competence that may be developed by participants in the CoderDojo movement. Before seeking to identify the skills that might be attained through programming activities, consideration of the broad themes and language of digital skills attainment is presented. The actual skills that are attained are considered in relation to the context within which the learning takes place. A research instrument is developed in association with project collaborators in the CoderDojo volunteer coding movement. The findings from the research are analysed and some preliminary recommendations are considered