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LUTKA, KLIJENT I JA POD REFLEKTOROM: HEURISTIČKO ISTRAŽIVANJE O ULOZI LUTKE U DRAMATERAPIJI
No full textThis qualitative study uses a heuristic model to investigate the relationship between the dramatherapist, the client and the puppet during the Dramatherapy sessions, as experienced by the researcher. The aim of this study is to demonstrate how the researcher’s subjective experience informs and can support the therapeutic relationship in Dramatherapy. The paper contains a literature review about the Dramatherapy, play and puppetry. Puppet as a projective technique is applicable in numerous therapeutic procedures, such as psychotherapy, play therapy, expressive arts therapy, psychodrama and Dramatherapy. The approach where the principles and techniques of art therapy, Dramatherapy, play therapy and psychodrama are combined is known as therapeutic puppetry (Arnoff, 2005;117). The puppet helps the client to distance oneself from one’s own emotions and to explore them. Through six stages of heuristic research described by Moustakas, the researcher has undertaken autobiographic internal exploration of her personal enthusiasm with puppets (Moustakas, 1990; 27). This research aims to describe the experience of a dramatherapist who uses puppets in her work with clients. The nature of the relationship between the dramatherapist and the puppet is more than that of a projective technique, because the dramatherapist is, by using the puppet, involved into creative processes. Through the medium of the puppet, the relationship between the dramatherapist and the client gets a new dimension while playing and acting together. This paper could be most relevant to those working with clients using methods of therapeutic puppetry because it may lead to better understanding of processes during the Dramatherapy sessions between the dramatherapist and the client.U ovom kvalitativnom istraživanju istraživač koristi heuristički model kako bi istražio odnos dramaterapeuta, klijenta i lutke tijekom dramaterapijske seanse. Cilj istraživanja je prikazati kako istraživačevo subjektivno iskustvo može podržati terapijski odnos u dramaterapijskom radu. U radu je prikazan pregled literature iz područja dramaterapije, igre i lutkarstva. Lutka kao projektivna tehnika primjenjiva je u brojnim terapijskim postupcima, poput psihoterapije, terapije igrom, art terapije, psihodrame i dramaterapije. Pristup u kojem se kombiniraju principi i tehnike art terapije, dramaterapije, terapije igrom i psihodrame poznat je kao terapijsko lutkarstvo (Arnoff, 2005;117). Lutka pomaže klijentu u distanciranju od vlastitih osjećaja kako bi ih lakše analizirao. Prolazeći šest etapa heurističkog istraživanja koje je opisao Moustakas, istraživač provodi autobiografsko istraživanje osobne očaranosti lutkama (Moustakas, 1990;27). Ovim istraživanjem želi se prikazati iskustvo dramaterapeuta koji koristi lutke u radu s klijentima. Odnos dramaterapeuta i lutke ne predstavlja samo korištenje lutke kao projektivne tehnike, već i kreativni proces u koji je dramaterapeut uključen korištenjem lutke. Odnos dramaterapeuta i klijenta kroz medij lutke dobiva novu dimenziju tijekom igre i zajedničkog rada. Ovo istraživanje može biti primjenjivo u radu s klijentima gdje se koriste metode terapijskog lutkarstva jer pruža mogućnost boljeg razumijevanja procesa koji se odvijaju tijekom dramterapijske seanse između dramaterapeuta klijenta
Croatian language standard in Tv shows In magazin and Nedjeljom u 2
No full textHrvatski jezični standard normirani je jezik čija bi se primjena trebala podrazumijevati u javnoj komunikaciji. U skladu s tim i mediji su pod utjecajem te norme. Zbog velikog (jezičnog) utjecaja medija na ljude, predložak su ovoga istraživanja upravo epizode dviju televizijskih emisija koje imaju veliku gledanost. Cilj istraživanja bio je utvrditi koliko se odstupa ili ne odstupa od norme i na temelju dobivenih rezultata utvrditi stupanj jezične kulture u dijelu javnoga prostora. Istraživanje pokazuje da je u dvjema emisijama standard na srednje visokoj razini jer je pod jakim utjecajem razgovornoga funkcionalnog stila. Pronađena su odstupanja razumljiva jer je riječ o govornim emisijama, a govor je (koliko god bio pripreman unaprijed) pod utjecajem svakodnevnog izražavanja. Kako su rezultati i pokazali, novinari nisu previše odstupali od norme što nam govori kako je odnos prema standardu na analiziranim dvjema emisijama bitna stavka poslovanja (ili bar vlastitih načela pojedinaca). U skladu s tim, pronađena odstupanja nisu kritična i možda ne zahtijevaju velike promjene, ali moguće je rješenje koje bi dovelo do konkretnije skrbi o hrvatskom jeziku predlaganje i usvajanje Zakona o javnoj uporabi hrvatskoga jezika.The Croatian language standard is a normed language whose application should be implied in public communication. Accordingly, the media are influenced by that standard. Due to extensive media's (language) influence on people, a template for this research are episodes of two TV shows which have large viewership. The aim of this research was to determine how much it is (not) deviated from the norm and, based on the results, to determine the level of language culture in a part of the public space. The research shows that the standard in the two shows takes the mid-high level because it is highly influenced by the colloquial language. The found results can be justified by the fact that those are spoken shows and that the speaking is (although it is beforehand prepared) influenced by everyday language. As the results also showed, journalists have not overly deviated from the norm, which demonstrates that the relationship towards the standard on the analyzed shows presents a relevant part of the business (or at least one's principles). In accordance, the found results are not critical and may not require immense changes, but one of the possible solutions which would lead to more specific care for the Croatian language could be a proposal and adoption of Zakon o javnoj uporabi hrvatskoga jezika (Public Use of Croatian Language Law)
Harnessing the activities of civil society organisations in promotion and development of rural tourism in the OBZ region
No full textUdruge kao kreatori trećine manifestacija u OBŽ nezaobilazan su čimbenik turizma događaja, pa tako i promocije destinacije. Manifestacije koje udruge organiziraju dio su šireg spektra aktivnosti udruga i vrlo rijetko se rade s misijom promocije ponude ruralnog turizma regije. Udrugama se promocija i podizanje vidljivosti turističkih atrakcija u Osječko – baranjskoj županiji najčešće spontano dogodi. Tada aktivnu ulogu koordinatora strateškog razvoja moraju preuzeti turističke zajednice i drugi turistički dionici iz javnog sektora, koji moraju imati volju, znanje i druge resurse potrebne za selektiranje lokalnih događaja od događaja koji jesu ili imaju potencijal postati motiv dolaska turista u destinaciju. Ovaj rad bavi se pitanjem uloge udruga u promociji i razvoju ruralnog turizma OBŽ regije, kao i potrebom razlikovanja lokalnih događaja od onih koja jesu ili u perspektivi mogu postati turistički proizvod.Civil society organisations are responsible for one third of the events in the region, and therefore they are crucial for the growth of tourism in the region and for promotion of our region as a desirable tourist destination. Tourism focused activities organised by the civil society organisations are part of the wider spectrum of activities that civil society organisations engage in. Most commonly, special promotion of the rural tourism offer by the civil society organisations is not planned but happens spontaneously and by chance. Tourist organisations and public sector stakeholders need to take an active role in the coordination of activities and strategic development of tourism in the region. But they need to have the resources, the will and knowledge to be able to select suitable local activities and events which have the potential to draw attention to the region as a desired tourist destination and to motivate tourists to visit. This academic paper is about the role of the civil society organisations in the promotion and development of rural tourism in the region and the need to identify growth opportunities and select local activities that have the potential to become tourist offerings
The Comparison of Media and Public Agenda: Comment Analysis on News Portals Social Media
No full textU društvu današnjice mediji imaju veliku moć pa tako mediji određuju koliku će pozornost dati određenim područjima vijesti te tako određuju koliku će pozornost određenim temama dati javnost. Naime, takva teorija naziva se Agenda setting teorija. Kroz ovaj diplomski rad utvrđivala se najprije medijska agenda, a zatim postoji li povezanost s javnom agendom te u konačnici se potvrđuje agenda setting teorija. Nakon što portali – 24sata, Jutarnji list i Tportal objave članke na vlastitim portalima, one najvažnije objavljuju na društvenoj mreži Facebook vlastitog portala. Kroz analizu komentara upravo na navedenoj društvenoj mreži određenog portala određena je javna agenda. Medijski konzumenti, to jest, javna agenda, reagirala je na medijsku te su rezultati tijekom ove analize upravo potvrdili navedenu teoriju koja se istražuje godinama unazad. Bitno je za napomenuti, kako su komentari koji su bili podijeljeni u tri kategorije, pozitivni negativni i neutralni komentari, i koji su analizirani ispod određenih objava, to jest, članaka na društvenoj mreži Facebook, navedenih portala bili usko vezani uz tematiku objave što je još jedan dokaz Agenda setting teorije. Online mediji počinju postavljati primat nad tradicionalnim medijima koji su ranije određivali javnu agendu.The media has inormous impact in today's society. That concludes that the media determines how much attention they will pay to specific areas of news and, thus, determines how much attention they will give to specific topics. Namely, such a theory is called Agenda setting theory. Through this thesis, the media agenda was determined first, and what follows is whether there is a connection with the public agenda, and finally the agenda setting theory is confirmed. After the Croatian portals 24 sata, Jutarnji list and Tportal publish articles on their own news portals, they publish the most important ones on Facebook pages of their own news portals. With that, through the analysis of comments that the autor of this thesis has done, the public agenda was determined on the mentioned social networks of those portals. Media consumers, that is, the public agenda, reacted to the media, and the results during this analysis have just confirmed this theory, which has been researched for years. It is important to note that the comments were divided into three categories: positive, negative and neutral comments, and which were analyzed below certain posts, that is, articles on the social network Facebook. These comments were closely related to the topic of the post wich is proof of Agenda setting theory. Online media are beginning to take precedence over traditional media that previously set the public agenda
Redesign of mobile social network Instagram (UX/UI App)
No full textPostmoderno društvo je u svakom smislu riječi digitalno i informacijsko društvo i za vrijeme postmodernog razdoblja dolazi do razvoja novih medija, informacijsko-komunikacijskih tehnologija, društvenih mreža, online komunikacije, pa tako i razvoja digitalnog dizajna – korisničkog sučelja (UI) i korisničkog iskustva (UX). Društvene mreže su posljednjih nekoliko godina postale svojevrsni fenomen postmodernog društva, gotovo da i ne postoji osoba koja nema barem jednu društvenu mrežu na svom pametnom telefonu. Što korisnike toliko privlači kod društvenih mreža, posebice Instagrama? Osim što se društvo digitaliziralo i što je došlo do rapidnog rasta broja mobilnih uređaja, počelo se sve više ulagati u dizajn korisničkog iskustva (UX-a) i korisničkog sučelja (UI-a). Instagram je pomno izdizajniran na način da zadržava postojeće korisnike i privlači nove – jer svojim funkcionalnostima i vizualnim elementima zadovoljava potrebe i želje korisnika. Svrha ovog diplomskog rada je analizirati korisnike Instagrama, istaknuti njegove značajke i način na koji je dizajniran te istražiti na koji način se može unaprijediti korisničko iskustvo (UX) i korisničko sučelje (UI) ove društvene mreže. S obzirom da je sve više društvenih mreža koje postaju globalne, vrlo je važno biti u korak s vremenom (trendovima) i potrebama korisnika te je na tragu toga potrebno kontinuirano unaprjeđivati UX/UI društvenih mreža.Postmodern society is in every sense of the word digital and information society and during the postmodern period there is a development of new media, infromation and communication technologies, social networks, online communications and thus the development of digital desgin – User Interface (UI) and User Experience (UX). Social networks have become a kind of a phenomenon of postmodern society in the last few years, there is almost no person who doesn't have at least one social network on their smartphone. Why are users so attracted to social media, especially Instagram? In addition to the digitalization of society and the rapid growth in the number of mobile devices, more and more investment has been made in the design of User Experience (UX) and User Interface (UI). Instagram is carefully designed to fulfill user needs and wishes. The purpose of this master thesis is to analyze Instagram users, highlight its features, the way it is designed and to explore how User Experience (UX) and User Interface (UI) can be improved in this social media. Given that more and more social networks are setting global, it's very important to keep up with the trends and user needs and in the wake of this it is necessary to continuously improve the UX/UI of social networks
Projektno učenje u nastavi glazbene kulture
No full textU tradicionalnoj, programski zatvorenoj nastavi najzastupljeniji je frontalni oblik rada u kojemu nastavnik usmenim putem predaje sadržaj, a učenici pasivno prate izneseni nastavni sadržaj. Međutim, na nastavi glazbe takvim oblikom rada teško se ostvaruje kvalitetan cilj nastave. S druge strane, umjesto zatvorenih programa u kojima su sva područja propisana i strogo određena, otvoreni pristup pruža nastavnicima slobodu da samostalno kreiraju nastavu. Takav pristup, osim otvorene palete nastavnog sadržaja, omogućuje afirmaciju novih načina učenja. Projektnom nastavom, usmjerenoj na učenika, nastavnici zajedno s učenicima otkrivaju i ostvaruju nove načine učenja i prikupljanja informacija, odnosno znanja. Na taj način nastavnici i učenici projektnim učenjem pokušavaju povezati život, rad i učenje. Projektnom nastavom implementiraju se pedagoške mogućnosti rada kako bi se poboljšala kvaliteta nastave te kako bi se postigle što veće sposobnosti i vještine učenika.In traditional, program-closed class the most common is frontal form or work in which the teacher teaches the content orally and students passively follow the presented teaching content. However, in music it is hard to realize quality goal of the class when using frontal teaching. On the other side, instead closed programs in which all areas are prescribed and strictly determined, open approach gives teachers the freedom to create their own class. Such an approach, besides open palette of teaching content, enables the affirmation of new ways of teaching. Through project-oriented and student-centered class, teachers together with students discover and realize new ways of teaching and gathering information, i. e. knowledge. In this way, with projected teaching teachers and students are trying to connect life, work and learning. Project teaching implemets pedagogical work options to improve quality of the class and to achieve the greatest possible abilities and skills of students
The Development and Influence of YouTube - froma an Internet Service to one of the most influential Media Today
No full textRazvoj novih medija donio je velike promjene na području komunikacije i razmjene informacija. Nova verzija internetske platforme pod nazivom Web 2.0 omogućila je brže i jednostavnije dijeljenje sadržaja i razvoj dvosmjerne komunikacije. Stalnim napredovanjem i tehnološkim izumima, nastala je platforma YouTube koja je od internetskog servisa postala utjecajan mediji koji ljudi iskorištavaju za raznovrsne sadržaje i svrhe. U ovome završnom radu koji je napisan na trećoj godini preddiplomskog studija Medijske kulture na Akademiji za umjetnost i kulturu, Sveučilišta Josipa Jurja Strossmayera u Osijeku; bit će opisan razvoj novih medija i platforme Web 2.0. Zatim, objasnit će se razvoj YouTube platforme i pojedinaca koji su na njoj zauzeli vodeće mjesto. Na kraju, u metodološkom dijelu rada bit će prikazani rezultati istraživanja i daljnja rasprava o YouTube platformi općenito, njezinim korisnicima, dostupnom sadržaju, utjecajnim osobama i daljnjoj budućnosti.The development of new media has brought major changes in the field of communication and information exchange. A new version of the Internet platform called Web 2.0 has made it faster and easier to share content and develop two-way communication. With constant advancement and technological inventions, the YouTube platform has emerged, which has gone from being an Internet service to an influential medium that people use for a variety of content and purposes. In this final paper written in the third year of the undergraduate study of Media Culture at the Academy of Arts and Culture, Josip Juraj Strossmayer University in Osijek; the development of new media and the Web 2.0 platform will be described. Next, the development of the YouTube platform and the individuals who took the lead on it will be explained. Finally, the methodological part of the paper will present the results of the research and further discussion about the YouTube platform in general, its users, content, influential people and its future
Poster as a Medium of Visual Communication in Political Propaganda Activities
No full textU kulturi u kojoj dominiraju masovni mediji, vizualne poruke najučinkovitije su za prijenos informacija jer je njihovo shvaćanje i razumijevanje intuitivno. Moć slike prepoznali i su političari koji su se služili različitim vizualnim strategijama kako bi prenijeli željenu poruku. Kao medij vizualne komunikacije, politički i propagandni plakat učinkovito je sredstvo u prenošenju poruke koje se koristi više od stoljeća. Prvi plakati bili su politički orijentirani, ali sve su se više koristili i u komercijalne svrhe. Kako im je rasla popularnost, tako se i dizajn mijenjao zbog čega je plakat postajao sve učinkovitiji medij vizualne komunikacije. Početak dvadesetog stoljeća donosi nove promjene u industriju plakata. Plakat je postao lako dostupan masama te je zbog toga postao snažan i učinkovit medij za brzo prenošenje informacija te vizualnih i persuazivnih poruka. Kraj 20. st. označava prekretnicu za politički plakat koji dobiva nove forme i nova dizajnerska rješenja. Iako se veliki dio političkih kampanja kao i političkih plakata premjestilo u virtualni svijet, plakati vizualnim rješenjima i porukama koje šalju privlače pozornost građana. Politički plakat pomaže u vidljivosti kandidata velikom broju ljudi, kandidate može učiniti relevantnima, a birače zainteresirati za određenog kandidata.In a culture dominated by mass media, visual messages are most effective for transmitting information because their comprehension and understanding is intuitive. The power of the image was also recognized by politicians who used different visual strategies to convey the desired message. As a medium of visual communication, the political and propaganda poster has been an effective means of conveying a message that has been used for over a century. The first posters were politically oriented, but were increasingly used for commercial purposes as well. As their popularity grew, so did the design, making the poster an increasingly effective medium of visual communication. The beginning of the twentieth century brought new changes to the poster industry. The poster has become easily accessible to the masses and has therefore become a powerful and effective medium for the rapid transmission of information and visual and persuasive messages. The end of the 20th century marks a turning point for a political poster that takes on new forms and new design solutions. Although much of the political campaigns as well as the political posters have moved to the virtual world, the posters with the visual solutions and messages they send attract the attention of the citizens. A political poster helps the visibility of a candidate to a large number of people, can make candidates relevant, and interest voters in a particular candidate
Guerrila marketing in sport
No full textGerila marketing skup je marketinških strategija karakterističnim po minimalnim ulaganjima i nekonvencionalnim metodama oglašavanja koje u fokus stavljaju pojedinca i komunikaciju s kupcem. Takav oblik marketinga razvio se još osamdesetih godina prošlog stoljeća jer je došlo do zasićenja tradicionalnim oblicima marketinga. Gerila marketingom u početku su koristili mali i srednji poduzetnici jer takav način oglašavanja ne zahtjeva velika ulaganja, a danas ga primjenjuju i veliki poslovni subjekti. U ovom radu analizirana je primjena gerila metoda oglašavanja u sportu. Uzimajući u obzir posebnosti industrije sporta, analizirane su marketinške kampanje povezane sa sferom sporta, sportskih proizvoda i usluga te je opisano kako se gerila alati primjenjuju u promociji ovog tipa proizvoda.Guerilla marketing is set of marketing strategies characterized by minimal investment, as well as unconventional advertising methods that focus on the individual and communication with the customer. This form of marketing was developed in the eighties of the last century because people got tired of traditional forms of marketing. Guerilla marketing was initially used by small and medium-sized businesses because this way of advertising does not require large investments, and today large corporations use it, as well. In this paper, the application of guerrilla advertising methods in sports is analyzed. Considering the specific nature of the sports industry, marketing campaigns related to the field of sports, sports products and services were analyzed, as well as described how guerrilla tools are used in the promotion of this type of product
How TV Commercials are Created - What has convergence brought from Analog to Digital World?
No full textČovjek je od svojih početaka imao potrebu za oglašavanjem koje se mijenjalo kroz vrijeme, no uvijek je imalo jasan cilj, informirati drugu stranu. Reklamu najjednostavnije definiramo kao planiran proces prenošenja pozitivne informacije o proizvodu i usluzi širim masama ljudi. Zbog svoje kombinacije tekstualnih, vizualnih i auditivnih elemenata, video reklame stekle su najveću popularnost u odnosu na ostale formate. Iako su prvo postojale samo na televiziji, dolaskom interneta otvaraju su brojne mogućnosti za proširenje djelovanja industrije. Cilj ovoga rada je prikazati promjene koje su nastale u proizvodnji video reklama i platformama na kojima se prikazuju. Prvi dio bazirat će se na proces nastanka video reklama u tradicionalnom televizijskom smislu dok će se u drugom dijelu težište postaviti na internet i društvene mreže kao novu eru video reklama.From the very beginning, man has had a need for advertising that has changed over time, but it has always had a clear goal, to inform the other side. We most simply define advertising as a planned process of transmitting positive information about a product and service to a wider mass of people. Due to their combination of textual, visual and auditory elements, video commercials have gained the most popularity compared to other formats. Although they first existed only on television, the advent of the Internet opened up numerous opportunities to expand the industry. The aim of this paper is to show the changes that have occurred in the production of video ads and the platforms on which they are shown. The first part will be based on the process of creating video commercials in the traditional television sense, while the second part will focus on the Internet and social networks as a new era of video advertising