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Performance "Morphin" - the body as an algorithm
No full textDiplomski rad naslovljen kao Predstava Morphin' - Tijelo kao algoritam bavi se analizom procesa rada na samostalnoj autorskoj predstavi koji je započeo u listopadu 2021. godine, a završio u rujnu 2022. godine. Prva faza rada sastojala se od prikupljanja podataka o utjecaju društvenih mreža na današnje društvo i njihove političke moći. U prvom planu istraživanja bila je platforma TikTok na kojoj je zabavan sadržaj izložen u obliku kratkih videozapisa. Poznate kategorije većinom su plesne sekvence, tutorijali, društvene igre ili komični skečevi. Korisnik pritom jednim pokretom palca mijenja sadržaj koji gleda, označavajući tako svoj interes. Internetski algoritam istovremeno bilježi kategoriju videa i duljinu korisnikova gledanja, kako bi mu u skladu s tim parametrima mogao iznova ponuditi sličan ili drukčiji sadržaj. Od početka rata u Ukrajini 2022. godine, među izobiljem nasumičnog materijala našle su se i stvarne snimke rata, govori predsjednika i izvješća o ratnom stanju. Jedan pokret palca dijelio je bojište u Kijevu od noćnog kluba u San Franciscu, ukrajinskog vojnika od Batmana i motivacijski govor influenserice od političkog govora Vladimira Putina. Prosječni gledatelj, neovisno o svojoj dobi ili stupnju obrazovanja, jednako je izložen svemu i ništa mu pritom ne pruža kritički odmak od viđenog, nego je sveden na pasivnu konzumaciju ponuđenog. Ukoliko algoritmizirani sadržaj koji gledatelj konzumira zamislimo kao neku vrstu psihološkog profila, a platformu poput TikToka kao kreatora, možemo reći da se tako stvara neka vrsta digitalne ličnosti koja bez moralne granice na istu razinu svodi ratni, zabavni i svakodnevni sadržaj. Izvedbeni zadatak bio je primijeniti princip internetskog algoritma na razini tijela i govora. Ovaj eksperiment prvo je bio realiziran u obliku digitalne instalacije povodom majstorske radionice Kreativni vizualni projekt na diplomskom studiju digitalne interaktivne umjetnosti na Fakultetu za kazalište i film u Cluj-Napoci u Rumunjskoj. Autor je pohađao jedan semestar studija za vrijeme Erasmus studentske razmjene. Kasnije, kroz fragmentaciju i kolažiranje govora i pokreta iz pojedinih videa i njihovim ponovnim uvezivanjem, stvoren je niz koreografskih sekvenci koje su zajedno oformile predstavu u trajanju od pola sata.Master's thesis entitled Morphin’ – The Body as an Algorithm analyses the development of a solo performance Morphin’. The working process started in October 2021 and ended in September 2022. The first phase of the work consisted of collecting data on the impact of social media on today’s society and their political power. The research was focused on TikTok, an online platform where an entertaining content is displayed in the form of short videos. Some known categories include dance sequences, tutorials, stunts or comedy sketches. The user indicates his/her interest in the content by scrolling; sliding over the screen of his cell phone with a thumb. An internet algorithm simultaneously records the category of the video and the length of the user’s viewing, so that it can offer similar or different content again and again in accordance with these parameters. Since the war in Ukraine started in 2022, the abundance of random material was accompanied by actual war footages, presidential speeches and reports on the state of warfare. One flick of the thumb separated a battlefield in Kiev from a nightclub in San Francisco, some Ukrainian soldier from Batman, and a motivational speech by some influencer from a political speech delivered by Vladimir Putin. An average viewer has become equally exposed to any kind of content, regardless of his/her age or level of education. The one is not invited to critically approach the subject he/she is viewing, but is reduced to passive consumption of what he/she is offered. If we try to imagine the algorithmic content as a kind of psychological profile, and TikTok as its creator, we might as well witness the formation of some digital personality. A personality which knows no moral boundaries and makes war, entertainment and everyday content equally relevant. The aim of performance was to use the body and speech as instruments of an internet algorithm. This experiment was first developed as a digital installation which was designed for a masterclass called Creative visual arts project. The class was a part of Digital Interactive Arts MA study at The Faculty of Theatre and Film in Cluj-Napoca, Romania. The author attended one semester of the study during Erasmus student exchange program. Later, the movements and vocal elements from the videos were fragmented and cut up, generating a series of choreographic sequences which were interconnected to a thirty-minute performance.
Portrait of the LGBTQ+ community within the new digital media - content analysis of VOD service Netflix
No full textTema ovoga završnog rada jest prikaz LGBTQ+ zajednice u vizuri novih digitalnih medija – analiza sadržaja pružatelja servisa videa na zahtjev Netflixa. Prvi dio rada donosi teorijski okvir u kojemu se definira sam pojam LGBTQ+ zajednice te daje kratak povijesni pregled razvoja pojma o Drugomu. Također, teorijski dio donosi i prikaz razvoja novih medija i komunikacijskih platformi s posebnim osvrtom na Video na zahtjev. Metodološki okvir rada istražuje prikaz LGBTQ+ zajednice na Netflixu, proveden metodom analize sadržaja. Analiziran je sadržaj na Netflixu po kategorijama, a osim analize na Netflixu, provedena je analiza i drugih mrežnih stranica i online izvora koji govore o Netflix sadržajima. LGBTQ+ zajednica odnosi se na zajednicu homoseksualnih žena i muškaraca, biseksualnih žena i muškaraca, transrodnih osoba i osoba koje se identificiraju kao Queer. Znak + stoji u nazivu kako bi pokazao da su u tu zajednicu dobrodošli i ostali koji se bore za prava rodnih i seksualnih manjina. U zaključku rada se sintetiziraju interpretirani rezultati te konstatira na koji način platforma Netflix donosi sadržajte koji su namijenjeni ovom dijelu publike.The topic of this final paper is the representation of the LGBTQ+ community in the vision of new digital media - an analysis of the content of the video-on-demand service provider Netflix. First part of the paper gives theoretical overview by defining the term LGBTQ+ as well as historical overview of the term the Other. Theoretical part also gives review of the new media development as well as Video on Demand platform Netflix. Research on the portrayal of the LGBTQ+ community on Netflix was conducted using the method of content analysis. The content on Netflix was analyzed by category, and in addition to the analysis on Netflix, an analysis was also carried out of other websites and online sources that talk about Netflix content. The LGBTQ+ community refers to the community of gay women and men, bisexual women and men, transgender people, and people who identify as Queer. The sign + appears in the name to show that others who fight for the rights of gender and sexual minorities are also welcome in this community. Conclusion synthesize interpreted results as well as the way VoD Netflix’s way of targeting this special niche audience
Digital marketing in hospitality industry
No full textKao što je vidljivo na mnogo primjera, svaka priča o marketingu u 21. stoljeću počinje riječju digitalno. U ovom će radu fokus primarno biti stavljen upravo na digitalni marketing, no kao što svaka stranica ima dva lica, tako i pojam digitalnog marketinga prvenstveno moramo razložiti na dva pojma: „digitalni” i „marketing”. Marketing je proces organiziranja i realiziranja novih ideja, proizvoda i usluga, promocije i distribucije, kako bi se obavila razmjena koja ispunjava ciljeve pojedinca i organizacije. Zbog pojave interneta i novih medija, dolazi do velike promjene u komunikacijskoj paradigmi 21. stoljeća. Svijet postaje „globalno selo”, a komunicirati je nikad lakše. Zbog te olakšane komunikacije u online okruženju i velikog broja ljudi koji svakodnevno koriste internet, otvara se veliki prostor za mogućnost oglašavanja proizvoda ili usluga putem interneta. Tu u priču ulazi digitalni marketing (e-marketing) koji uzima elemente tradicionalnog marketinga koji je korišten u tradicionalnim medijima i u njih ubacuje dozu „digitalnog”. Tako nastaju različite i bezbrojne digitalne strategije, marketing miksevi i marketing tehnike pomoću kojih poduzetnici privlače potencijalne korisnike u online okruženju. Kako se u 21. stoljeću većina komunikacije prebacuje na mobilne uređaje, kao najvažniji oblik marketinga navodi se mobilni marketing. Spajanjem mobilnog marketinga i društvenih mreža dobiva se moćan alat koji željenu poruku do krajnjeg korisnika može prenijeti u svakoj sekundi. Kako mobilni marketing i društvene mreže možemo iskoristiti u kontekstu ugostiteljstva i kako pomoću njih možemo povećati prodaju ili privući potencijalne korisnike, prikazali smo analizom sadržaja na primjeru Franz Koch night cluba.In the 21st century, as seen in many examples, every story of marketing begins with the word "digital". In this paper, the focus will primarily be placed on digital marketing (the so-called “e-marketing”), but as each page has two sides, the concept of digital marketing should be explained with two terms: “digital” and “marketing”. Marketing is a process of planning and implementing the creation of ideas, products and services, determining their prices, promotion and distribution, in order to make the exchange that satisfies the goals of the individual and the organization. Because of the emergence of the Internet and new media there is a major change in the communication paradigm of the 21st century. The world is becoming a global village, and it has never been easier to communicate. Due to facilitated communication in the online environment and large masses of people who use the internet every day, there is a great possibility of advertising products or services through the Internet. This is the story where digital marketing (e-marketing) takes elements of traditional marketing used in traditional media and inserts a dose of “digital” into them. This is how various and countless digital strategies, marketing mixes and marketing techniques are created, by which entrepreneurs attract potential users in an online environment. Considering that in 21. century most of the communication switched to mobile devices, the most important form of marketing is cited - mobile marketing. Combining mobile marketing and social media provides a powerful tool that can convey the desired message to the end user at any second. How we can use online marketing and social networks in the context of the hospitality industry and how we can use them to increase sales or attract potential users is shown by analyzing content on the example of Franz Koch night club
Journalism in Croatia
No full textU ovom radu istraženo je novinarstvo u Hrvatskoj. U početku je prikazan osvrt na novinarstvo u povijesti i Domovinskom ratu. Prve hrvatske novine pisane su na latinskom jeziku i zvale su se Ephemerides Zagrebienses, a prve novine na hrvatskom jeziku bile su Novine Horvatzke. Prva hrvatska novinarska škola otvara se tijekom 20. Stoljeća, no nije dugo trajala te se zatvorila zbog nejednakog obrazovanja polaznika. Smatra se da je to bio glavni problem. Tijekom devedesetih, otvara se i prva Hrvatska novinska agencija – HINA. Za vrijeme Domovinskog rata novinari nisu bili spremni za novonastalu situaciju i bilo je dosta pogibija. U Hrvatskoj tada nije postojao zakon koji propisuje kako bi se trebalo izvještavati tijekom takvih situacija i upravo to je bio razlog zašto su se pogibije događale. Kada su vlasti shvatile koliko je smrtnih slučajeva bilo, uvele su zakon te je broj smanjen. Tijekom rata, srpski mediji optuživali su Hrvatsku za objavljivanje laži, no mnogi hrvatski novinari danas kažu da nisu imali o čemu lagati jer se stalno ratovalo. U radu su također spomenuti i mediji u Hrvatskoj: novine, agencije, tjednici, televizija te radio. Osim novinske agencije Hine, u Hrvatskoj još postoje IKA i STINA. Novine se dijele na nacionalne i regionalne. Nacionalne dnevne novine su 24 sata, Jutarnji te Večernji list. Regionalnih dnevnih novina je mnogo više, a neke od njih su Glas Slavonije, Glas Istre, Novi List itd. Tjednika također ima puno, a neki od njih su Gloria, Nacional itd. U Hrvatskoj se uz pomoć televizije može mnogo toga gledati i gotovo svatko može naći nešto za sebe. Neki od hrvatskih programa su HRT, Nova TV, RTL, CMC, Arenasport itd. Oni koji putuju, većinom slušaju radio te si isto mogu naći postaju koja im odgovara. Neke od radio postaja su Otvoreni, Katolički radio, Antena Zagreb, HRT radio itd. Na novinarstvo danas utjecale su brojne promjene te se u radu one spominju. Promjene koje su zadesile novinarstvo u Hrvatskoj su ozbiljne strukturne promjene. Nastale su zbog tržišta te novih studija novinarstva. Još jedna o promjena je ta da su tiskani mediji u kontinuiranom padu jer je sve više internetskih portala na kojima ljudi mogu besplatno preuzeti sadržaj. Također, spomenuti su i problemi hrvatskog novinarstva. Najveći problemi su istinitost i odgovornost novinara za napisane tekstove. Na kraju je iznesen zaključak na temelju napisanog rada.In this paper, journalism in Croatia is investigated. At the beginning, a review of journalism in history and the Homeland War is given. The first Croatian newspaper was written in Latin and was called Ephemerides Zagrebienses, and the first newspaper in the Croatian language was Novine Horvatzke. The first Croatian journalism school was opened during the 20th century, but it did not last long and was closed due to the unequal education of the participants. This is believed to have been the main problem. During the 1990s, the first Croatian news agency - HINA - was opened. During the Homeland War, journalists were not prepared for the new situation and there were many deaths. At that time, there was no law in Croatia prescribing how to report during such situations, and this was precisely the reason why the deaths occurred. When the authorities realized how many deaths were happening, they introduced a law and the number was reduced. During the war, the Serbian media accused the Croats of publishing lies, but many Croatian journalists today say that they had nothing to lie about because there was constant war. The paper also mentions the media in Croatia, which are newspapers, agencies, weekly magazines, television and radio. In addition to the news agency Hine, there are also IKA and STINA in Croatia. Newspapers are divided into national and regional. The national daily newspapers are 24 sata, Jutarnji and Večernji list. There are many more regional daily newspapers, and some of them are Glas Slavonije, Glas Istra, Novi List, etc. There are also many weeklies, and some of them are Gloria, Nacional, etc. In Croatia, you can watch a lot on television, and almost everyone can find something for yourself. Some of the Croatian programs are HRT, Nova TV, RTL, CMC, Arenasport, etc. Those who travel mostly listen to the radio and can also find a station that suits them. Some of the radio stations are Otvoreni, Katolički radio, Antena Zagreb, HRT radio, etc. Journalism today has been affected by numerous changes and these are mentioned in the paper. The changes that have befallen journalism in Croatia are serious structural changes. They happened because of the market and new journalism studies. Another change is that print media is in continuous decline because there are more and more internet portals where people can download content for free. The problems of Croatian journalism were also mentioned. The biggest problems are the truthfulness and responsibility of journalists for the written texts. At the end, a conclusion was presented based on the written paper
The influence of social networks on the creation of parasocial relationship
No full textTema završnog rada su parasocijalni odnosi na društvenim mrežama. Ovu temu smo proširili i na medije općenito iz kojih možemo izvući što je trenutno popularno u društvu i oko čega se najviše stvaraju parasocijalni odnosi, jesu li to slavne osobe ili njihovi postupci i sadržaj koje objavljuju. Internet je postao mjesto na kojem ljudi stvaraju svoj novi identitet, a pojavu tog fenomena i njegove razloge potkrijepiti ćemo podatcima koji objašnjavaju nastajanje parasocijalnih odnosa kao dijelom naše svakodnevnice. U prvom dijelu rada daje se teorijski okvir vezan uz „celebrity kulturu“ i masovne medije te se donosi poseban osvrt na pojavu interneta i novih medija. Također, podrobnije se pojašnjavaju parasocijalni odnosi te kako oni nastaju u okviru „celebrity kulture“. Pored toga, bit će riječi i o novim vrstama parasocijalnih odnosa koji nastaju na društvenim mrežama i ne nužno uvijek u odnosu prema slavnim osobama. Drugi dio rada odnosi se na recentna istraživanja koja prikazuju stvaranje parasocijalnih odnosa. U zaključku se sintetizira sve ranije analizirano i interpretirano.The topics of the final paper are parasocial interactions on social networks. We have extended this topic to the media in general, from which we can extract what is currently popular in society and what parasocial interactions are mostly created around, whether it is celebrities or their actions and content that is published. The Internet has become a place where people find their new identity but also create it. For these reasons, it is important to understand the emergence of this phenomenon, and through this paper we offer data that explain the emergence of parasocial relationships that are part of our everyday life. In the first part of the paper, the theoretical framework related to celebrity culture and mass media is given, and a special review is given of the emergence of the Internet and new media. Parasocial relationships are also explained in more detail and how they arise within the framework of celebrity culture, new types of parasocial relationships that arise on social networks and not necessarily always in relation to celebrities. The second part of the paper refers to recent research that shows the creation of such relationships. And finally, everything previously analyzed and interpreted is synthesized in the conclusion
Racical inovations
No full textGlavna su tema rada radikalne inovacije. Radikalne inovacije, kako i sam naziv kaže, donose radikalne promjene, tj. predstavljaju visoki stupanj novosti. One određujurazmišljanje o nekom proizvodu te načine na koje se taj proizvod može koristiti. Radikalne inovacije znaju izazivati promjene koje utječu na cijelo društvo. Prema nekim autorima samo 25% inovacija koje tvrtke plasiraju,na tržištu dožive uspjeh, dok 75% novih proizvoda propada. Od tih 25%, tek 6-10% inovacija postanu radikalne. Radikalne inovacije koje su promijenile svijet osobna su računala i internet koje su se dogodile u novijoj povijesti, a nove su radikalne inovacije koje se svakodnevno usavršavaju robotika, umjetna inteligencija, blockchain tehnologije, sekvencije genoma i skupljanja energije.The elementary theme of the work is radical innovation. Radical innovations, as the name suggests, bring radical changes that pass a high degree of novelty. They change the thinking about a product and the way that products were used. Radical innovations sometimes cause changes at the level of the whole society. According to some authors, only 25% of innovations that companies launch on the market experience success, while 75% of new products end up unsuccessful. Out of these 25% of the prosperous article, only 6-10% can be considered to be radical innovations. Radical innovations that have changed the world are personal computers as well as the Internet have occurred in recent history. New radical innovations that are improving every day are robotics, artificial intelligence, blockchain technologies, genome sequencing, and energy harvesting
Heritage culture in the memory of the city of Slavonski Brod
No full textCilj je ovoga diplomskoga rada istražiti značenje, povijest i obilježja područja grada Slavonskog Broda. Tako je rad u prvom djelu usmjeren u definiranje pojma grada i urbanog prostora pregledavajući relevantne autore koji su se tom problematikom već bavili. Drugi dio rada sadržava kulturološko-povijesni pregled područja grada Slavonskog Broda te nam se na taj način daje uvid u bitna zbivanja u razvoju grada. Treći dio rada uspoređuje dosadašnja napravljena istraživanja i predstavlja digitaliziranu građu iz fundusa Muzeja Brodskog Posavlja. Ovakvim, interdisciplinarnim pristupom pokušat će se prikazati kulturno-povijesni razvoj grada te postići cilj istraživanja.The aim of this thesis is to investigate the meaning, history and characteristics of the area of the city of Slavonski Brod. Thus, the work in the first part is focused on defining the concept of city and urban space by reviewing relevant authors who have already dealt with this issue. The second part of the work contains a cultural-historical overview of the area of the city of Slavonski Brod and thus gives us an insight into important events in the development of the city. The third part of the paper compares the research done so far and presents digitized materials from the holdings of the Museum of Brod Posavlje. With this interdisciplinary approach, an attempt will be made to show the cultural and historical development of the city and achieve the goal of the research
The development of the new media art through the development of 21st century technology
No full textOvaj rad, naziva „Razvoj novomedijskih umjetnosti kroz razvoj tehnologije 21. stoljeća“, bavi se pojavom novih tehnologija i tehnoloških mogućnosti na području digitalnih i novomedijskih umjetnosti koje u sve većem omjeru postaju dijelom umjetničke svakodnevice. U radu se definira umjetnost kroz različita vremenska razdoblja te se detaljnije ulazi u razvoj i utjecaj tehnologije na područja umjetnosti u 21. stoljeću. Rad obrađuje neke od suvremenih umjetničkih formi na koje je uvelike utjecao tehnološki razvoj te sve veća potreba za uređajima putem kojih se može pristupiti različitim umjetničkim djelima. Proučava i analizira različite softvere putem kojih se može koristiti različitim umjetničkih tehnikama te stvarati umjetnost u digitalnom prostoru. Rad direktno ulazi u produkciju digitalne stvarnosti kroz znanstvenu metodu dubinskog intervjua. S berlinskom umjetnicom Susi Vetter razgovara o direktnoj upotrebi tehnologije i o proširenju umjetničkog područja djelovanja kroz tehnološka dostignuća 21. stoljeća. Dubinski intervju donosi znanje o izravnoj upotrebi novih tehnologija na području umjetnosti, prihvaćenosti takve umjetnosti kao relevantne, odgovara na pitanje kako ova umjetnost može biti korisna za umjetnike i za publiku te se dotiče softverskih aspekata u procesu kreacije. Glavni je cilj rada prikazati razvoj umjetnosti kroz povijest do 21. stoljeća, objasniti glavne razlike između digitalnih i novotehnoloških umjetnosti, te objasniti i analizirati pojavu novomedijskih umjetnosti.This work, entitled The Development of the New Media Art Through the Development of 21st Century Technology, deals with the emergence of modern technologies and technological possibilities in the digital and new media arts, which are increasingly becoming a part of everyday artistic life. For this purpose, the paper mentions the definitions of art and goes into detail about the technological development, and the ways in which such development affects the development of art in the 21st century. The paper also explains what was the definition of art in the past and how that definition changed throughout history. The paper also deals with contemporary phenomena and tendencies of art forms, its development, which was significantly influenced by technological development, and the growing need for devices through which different works of art can be accessed. In addition, the work is also related to the emergence of certain softwares that help create new art techniques. The work goes directly into virtual reality production, as it offers an in-depth interview with the Berlin artist Susi Vetter. The in-depth interview talks about the direct use of modern technologies in the field of art, the acceptance of such art as relevant, the ways in which technology can be useful in art (for both artists and the audience), and the software, as well as engineering aspects in the creation process. The main goal of the work is to show the development of art throughout the 21st century, to explain the main differences between digital arts and new technological arts, and to find functional and practical utility in the growing sphere of modern technology media art
The final concert / The impact of tourism on the development of the music industry.
No full textU radu se donosi presjek te objašnjenje utjecaja turizma na razvoj glazbene industrije, što je to turizam te kako su se glazbena industrija i turizam mijenjali kroz godine. Definiraju se neizostavni dijelovi glazbenog turizma kao što su festivali i ostale glazbene manifestacije te ukazuje na problematiku koja ih može zadesiti. Objašnjeno je i koji su događaji, odnosno festivali najpoznatiji, najutjecajniji i najprofitabilniji na ovome prostoru. Rad također ukazuje na to kako je i u Hrvatskoj turizam jedan od značajnijih čimbenika za razvoj, ne samo glazbene industrije nego i širih područja koje on (turizam) obuhvaća
Final concert/The impact of social media on the music industry - a comparison of YouTube and TikTok
No full textCilj ovog rada je istražiti utjecaj društvenih mreža na glazbenu industriju te čitatelje potaknuti na razvijanje kritičkog razmišljanja tijekom korištenja društvenih mreža. U ovom završnom radu opisat će se područja koja utječu na razvoj glazbene industrije i njezino trenutno stanje u svijetu. Također, objasnit će se važnost društvenih mreža za ostvarivanje ekonomskog prosperiteta. Prikazat će se povijest, značajke i doprinos razvoju glazbenika dvaju društvenih mreža – YouTube-a i TikTok-a te njihov utjecaj oglašavanja na korisnike, glazbenike i tvrtke.The aim of this paper is to examine the influence of social media platforms on the music industry as well as to encourage readers to develop critical thinking while using the social media. In this bachelor paper the sections which influence the development of the music industry and its current state in the world will be described. Furthermore, the importance of social media platforms for achieving economical prosperity will be explained. The history, features and contribution for the growth of the musician of two social media platforms – YouTube and TikTok will be presented as well as their influence of advertising on the users, musicians and companies