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Social networks as a communication tool in public relations
No full textOvaj završni rad sadrži teorijsko razmatranje odnosa s javnošću, povijesni razvoj i funkcije istog. Razmatra se i pojam Web-a 2.0. i Novog novog Weba kao revolucionarne načine komunikacije i povezivanja ljudi putem društvenih mreža, objavljivanja i dijeljenja sadržaja. Istražuje se i analizira objavljivanje dvaju agencija za odnose s javnošću na području Republike Hrvatske, 404 agency i PRiredba studio. Analizom objava na društvenim mrežama Facebook i Instagram potvrđuje se hipoteza da su društvene mreže komunikacijski alat za odnose s javnošću. Analizom i praćenjem objava opisuje se i definira sadržaj objavljivanja, broj pratitelja i posjetitelja stranica. U samom zaključku rada sintetizira se analiziran i interpretiran sadržaj te potvrđuje važna uloga društvenih mreža u današnjem tržišnom komuniciranju.This final paper contains a theoretical consideration of public relations, its historical development and functions. The concept of Web 2.0 is also considered and the New New Web as a revolutionary way of communicating and connecting people through social networks, publishing and sharing content. The publication of two public relations agencies in the Republic of Croatia, 404 agency and PRedba studio, is researched and analyzed. The analysis of posts on social networks Facebook and Instagram confirms the hypothesis that social networks are a communication tool for public relations. The content of the publication, the number of followers and page visitors is described and defined by analyzing and monitoring the posts. In the conclusion of the paper, the analyzed and interpreted content is synthesized and the important role of social networks in today's market communication is confirmed
Sexism in Croatian online media: Cases of violation of journalistic ethical principles
No full textSeksizam kao diskriminacija na temelju spola i vjerovanje u inferiornost određenoga spola ima velike i često kobne posljedice na tjelesne, psihološke, socioekonomske i društvene čimbenike. S druge strane današnji su profesionalni standardi novinarskoga izvještavanja nerijetko niski pa se u medijima mogu zamijetiti i slučajevi kršenja etičkih načela u kontekstu objektivnosti, faktografije i empatičkog pristupa temi. Cilj je ovoga rada bio utvrditi postoji li seksizam u hrvatskim online medijima te, ako postoji, tko su najčešće žrtve i koja etička načela se pritom obično krše. U prvom, teorijskom dijelu rada obrađeni su pojmovi i pojave seksizma, etičkih načela hrvatskih novinara, rodne (ne)ravnopravnosti u Republici Hrvatskoj te način prikaza žena u medijima. Nakon toga provedeni su kratak pregled i analiza izvješća o radu Pravobraniteljice za ravnopravnost spolova RH u 2021. godini, s naglaskom na njegove segmente vezane za rodnu diskriminaciju i stereotipe, izvještavanje o rodno utemeljenom nasilju te seksizam u medijskim sadržajima. Na osnovu navedenoga, zaključeno je kako seksizam zahvaća i privatnu i javnu sferu, a velik problem hrvatske etičke medijske prakse čine senzacionalizam, tabloidizacija i neistinito izvještavanje. Najčešće žrtve seksizma u medijima su žene, nerijetko prikazane kao objekti požude i ljepote, dok im se istodobno pripisuju i stereotipne uloge poput majke i kućanice. Prilikom izvještavanja o rodno utemeljenom nasilju, urednici i novinari često koriste senzacionalističke naslove te ponekad sugeriraju i suodgovornost žrtve, dok je nasilan čin prikazan u formi filmske fabule, čime se ponovno krše etička načela novinarstva, ali i temeljna ljudska prava.Sexism as discrimination based on gender and the belief in the inferiority of a certain gender has great and often fatal consequences on physical, psychological, socioeconomic and social factors. On the other hand, today's professional standards of journalistic reporting are often low, so cases of violation of ethical principles in the context of objectivity, factuality and empathic approach to the topic can be noticed in the media. The aim of this work was to determine whether sexism exists in Croatian online media and if so, who are the most frequent victims and which ethical principles are usually violated. The first, theoretical part of the paper, describes concepts and phenomena of sexism, ethical principles of Croatian journalists, gender (in)equality in the Republic of Croatia and the way women are portrayed in the media. After that, a brief review and analysis of the report on the work of the Ombudsman for gender equality in the Republic of Croatia in 2021 was carried out, with an emphasis on its segments related to gender discrimination and stereotypes, reporting on gender-based violence and sexism in media content. On the basis of the above, it was concluded that sexism affects both the private and public spheres while the big problems of Croatian ethical media practice are sensationalism, tabloidization and untrue reporting. The most common victims of sexism in the media are women, who are often portrayed as objects of lust and beauty while at the same time, stereotypical roles such as mothers and housewives are attributed to them. When reporting on gender-based violence, editors and journalists often use sensationalist headlines and sometimes suggest co-responsibility of the victim while the violent act is shown in the form of a film plot, which again violates the ethical principles of journalism, as well as fundamental human rights
Work on the play "Hell"
No full textDiplomski rad temelji se na analizi umjetničkog procesa izvođačice s habitusom suvremenog plesnog izričaja u radu i izvedbi predstave Pakao Dantea Alighierija. Redatelj Ivan Leo Lemo postavio je Pakao kao uprizorenu pripovijest putovanja glavnog lika Dantea – pripovjedača, i njegovog učitelja i vođe Vergilija. Kroz (čitavu) predstavu ansambl iznosi likove, bića, pojave i prostorne manifestacije dominantno tijelom i pokretom. Unatoč temeljnog fizičkog izričaja ansambla, predstava se temelji na pristupu dramaturgiji u dramskim okvirima čiji je nositelj tekstualni predložak, odnosno govor. Cilj ovoga rada pronalazak je zajedničkog nazivnika pristupu i radu na pokretu iz glumačkog i plesačkog diskursa kako bi se postigao izražajni sklad suvremene plesačice s kolegama glumcima unutar ansambla. Usporedbom ove dvije perspektive pronalaze se zajednički aspekti stvaranja i realizacije pokreta te uočava primjena govornih dijaloga kao sastavnog obilježja kretanja. Uvid u dramski pristup temelji se na iskustvu rada na izvedbenim kolegijima studijskog programa Neverbalnog teatra. Spoznaja i integracija pojma dramske radnje izdvaja se kao ključan čimbenik uz primjenu Labanove analize pokreta kao alata, s naglaskom na područje efforta.This thesis is based on the performer's artistic process within the contemporary dance habitus in the work on and performance of the play Hell by Dante Alighieri. The director Ivan Leo Lemo presented Hell as a staged narrative of the journey undertaken by Dante as the protagonist and narrator, and Vergil as his mentor and guide. Throughout the whole play the ensemble dominantly portrays the characters, creatures, apparitions and spatial manifestations by using their bodies and movement. Despite a fundamentally physical expression of the ensemble, the play is based on the approach to dramaturgy within a dramatic framework whose carrier is the text itself, i.e. speech. The aim of this thesis is finding a common denominator to approaching and working on the movement arising from both the actors’ and the dancer's discourse in order to achieve a harmony of expression between the contemporary dancer and her fellow actors within the ensemble. The comparison of these two perspectives reveals some common aspects of movement creation and realization, and recognizes the use of spoken dialogues as inherent to movement. The insight into the dramatic approach is based on the experience of working on performance courses of the Nonverbal Theatre study programme. The knowledge and integration of the notion of dramatic action stands out as the key factor with the application of Laban's movement analysis as the tool, with an emphasis on the field of effort
Pictorialism and NFT's photography - social and cultural implications
No full textU ovom radu govorit će se o fotografiji te kako su njezine različite forme utjecale na društvo i kulturu te koje su se promjene dogodile u procesu njezina razvoja. Objasnit će se pojmovi poput piktorijalizma, blockchaina, digitalizacije, NFT-a i kriptoumjetnosti. Cilj rada je ukazati na to koliko je medij fotografije važan u našem svakodnevnom životu te kako je gotovo nemoguće zamisliti ga bez njezine forme. Također, kulturološki će se sagledati cijela problematika u kontekstu nove umjetnosti, odnosno, nove estetike, a posebice u odnosu na čovjeka kao institucije autora. Fotografija se koristi kako u amaterskom, tako i u profesionalnom svijetu, a mnoge tvrtke i pojedinci (pogotovo umjetnici) su u njoj osim strasti pronašli i koristThis paper is about photography, how its various forms have influenced society and culture and the changes that have occured in the process of its development. Terms like pictorialism, blockchain, digitization, NFTs and crypto art will be explained. The aim of this work is to point out how important the medium of photography is in our everyday life and how it is almost impossible to imagine it without its form. Also, the whole issue will be looked at in the cultural context of new arts, that is, new aesthetics, and especially in relation to a man as the author. Photography is used in both the amateur and the professional world and many companies along with individuals (especially artists) are in it for not only profit, but also passion
"Unusual Friend"
No full textNeobičan prijatelj diplomska je predstava iz Lutkarske animacije Andrije Krištofa i Tonija Leakovića te diplomska predstava Maje Lučić iz Lutkarske režije na Akademiji za umjetnost i kulturu u Osijeku. Mentorica je izv. prof. dr. art. Maja Lučić, a sumentor umj. sur. Petar Eldan. Predstava je nastala u produkciji Hrvatskog kazališta u Pečuhu, a uz Krištofa i Leakovića igraju i Matea Bublić, Selena Andrić i Nikola Radoš. U ovome radu Krištof govori o tekstu Neobičan prijatelj i temama kojima se u njemu progovara. Procesu nastanka lutkarske predstave, rada na ulozi te stolnim lutkama i njihovom pojavljivanju kroz povijest. Nadalje govori o lutkarstvu te vezi koju djeca ostvaruju s lutkama. Naposljetku iznosi zaključak o radu na predstavi Neobičan prijatelj .An unusual friend is a graduation performance from Puppet Animation by Andrija Krištof and Toni Leaković and a graduation performance by Maja Lučić from Puppet Direction at the Academy of Arts and Culture in Osijek. The main mentor is associate professor dr. art. Maja Lučić, and the co-mentor is art. co. Petar Eldan. The play was produced by the Croatian Theater in Pecs. Along with Krištof and Leaković in this play we can see Matea Bublić, Selena Andrić and Nikola Radoš. In this paper, Krištof talks about the text An unusual friend and the topics discussed in it. The process of creating a puppet show, working on the roles and table puppets and their appearance throughout history. He also talks about puppetry and the relationship that children have with puppets. Finally, Krištof presents a conclusion about the work on the play An Unusual Friend
Team leadership in project management
No full textRad se bavi značajem upravljanja timom u projektnom menadžmentu. Utvrđeno je da projektni tim ima veliki značaj za poduzeća u kojima se često odvijaju projekti. Na kraju, i sami voditelji projekta dio su tog procesa. Zbog toga se učinkovit i siguran tim smatra vrlo važnim za rast i razvoj poduzeća. Upravljanje projektnim timom odnosi se na procese praćenja učinkovitosti, rješavanja problema i upravljanja promjenama. Ishod upravljanja timom su zahtjevi za promjenom, ažuriranjem plana resursa i baze znanja, ocjenjivanjem rada te rješavanjem problema. Ono zahtijeva različite vještine upravljanja za poticanje tima, a posebna se pozornost pridaje komunikaciji, upravljanju sukobima, vodstvu i pregovaranju. Isto tako, voditelj treba znati kada i kako nagraditi pojedince prema zaslugama. Projektni menadžer mora učinkovito pregovarati i utjecati na druge sudionike koji su u mogućnosti osigurati potrebne ljudske resurse za projekt. Neuspješno okupljanje potrebnih ljudskih resursa može utjecati na tijek projekta, odnosno na raspored, budžet, rizik, kvalitetu, a samim tim i na zadovoljstvo korisnika.The paper discusses the importance of team management in project management. It has been established that the project team is of great importance for companies in which projects often take place and the project managers themselves are part of that process. For this reason, an effective and safe team is considered very important for the growth and development of the company. Managing a project team refers to the processes of performance monitoring, problem solving and change management. The outcome of team management are requests for change, updates of the resource plans and knowledge bases, evaluation of the work and solving of the problems. It requires different management skills to encourage team, with particular attention to communication, conflict management, leadership and negotiation. Likewise, the leader sholud know when and how to reward individuals according to their merits. The project manager must effectively negotiate and influence other participants who are able to secure the necessary human recources for the project. Unsuccessful gathering of the necessary human recources can affect the course of the project, i.e. the schedule, budget, risk, quality and thus ultimately customer satisfaction
Corporate social responsibility in the function of marketing: a case study
No full textDruštveno odgovorno poslovanje širok je pojam koji se odnosi na utjecaj tvrtki na društvo i okolinu. Društveno odgovorne tvrtke posebnu pažnju posvećuju brizi za zajednicu, okoliš te na razvoj dobrih odnosa s potrošačima, zaposlenicima, društvom i poslovnim partnerima. Postoje četiri dimenzije društveno odgovornog poslovanja: ekonomska, pravna, moralna i filantropska. Marketing je jedna od najznačajnijih i najsloženijih poslovnih funkcija kojoj je cilj prepoznavanje i zadovoljavanje potreba potrošača, a to se postiže marketinškim procesom, odnosno provodi se istraživanje tržišta, donose se marketinške odluke, definiraju se marketinški ciljevi, određuju se marketinška strategija i marketinške aktivnosti te se izrađuje marketing miks kojemu su osnovni elementi: proizvod, cijena, distribucija i promocija. Društveno odgovorno poslovanje implementiralo se u funkciju marketinga kroz korporacijske društvene inicijative, poput marketinga povezanog s društvenim ciljem, volontiranja i korporativne filantropije te kroz etično marketinško djelovanje, ali i provođenje održivog i zelenog marketinškog koncepta. Na taj način, tvrtke doprinose zajednici i očuvanju okoliša, ostvaruju bolji odnos s dionicima, stvaraju konkurentsku prednost, povećavaju svoj ugled na tržištu te unaprjeđuju svoje poslovanje. Primjeri društvene odgovornosti tvrtki Dm i Kaufland potvrđuju da postoje brojni načini na koji tvrtke mogu primjenjivati društveno odgovorno poslovanje u funkciji marketinga od čega imaju korist one same, ali i njihovi potrošači, dionici te društvo u cjelini. Cilj ovog završnog rada je utvrditi važnost i povezanost društvene odgovornosti i funkcije marketinga te na temelju dvaju primjera uvidjeti kako tvrtke mogu primjenjivati društveno odgovorno poslovanje u funkciji marketinga.Corporate social responsibility is a broad term that refers to the impact of companies on society and the environment. Socially responsible companies pay special attention to care for the community, the environment and the development of good relations with consumers, employees, society and business partners. There are four dimensions of socially responsible business, namely: economic, legal, moral and philanthropic dimensions. Marketing is one of the most important and complex business functions, the goal of which is to identify and satisfy the needs of consumers, and this is achieved through the marketing process, that is, market research is carried out, marketing decisions are made, marketing goals are defined, marketing strategies and marketing activities are determined, and marketing mix, the basic elements of which are product, price, distribution and promotion. Corporate social responsibility was implemented in the function of marketing through corporate social initiatives such as marketing related to a social goal, volunteering, and corporate philanthropy, and through ethical marketing activities, as well as the implementation of a sustainable and green marketing concept. In this way, companies contribute to the community and the preservation of the environment, achieve better relations with stakeholders, create a competitive advantage, increase their reputation on the market and improve their business. The examples of social responsibility of the companies Dm and Kaufland confirm that there are numerous ways in which companies can apply corporate social responsibility in the function of marketing, which benefits not only themselves, but also their consumers, stakeholders and society as a whole. The goal of this undergraduate thesis is to determine the importance and connection between social responsibility and the function of marketing and, based on two examples, to see how companies can apply corporate social responsibility in the function of marketing
Potential of rural tourism in Slavonia
No full textTurizam danas može imati veliki značaj i utjecaj na državu koja se bavi ovom djelatnosti. Kako bi zemlja bila turistički uspješna, potrebno je ulagati u turizam i razvijanje destinacije, ali uz to je neophodno imati nešto drugačije i posebno što bi se moglo ponuditi turistima. Prva teza o nastanku turizma govori kako se čovjek kretao od početka svojega postojanja što turizam, odnosno kretanje čovjeka na druge destinacije, jednostavno čini neophodnim. Posebnost destinacije moguće je ostvariti uz specifične oblike turizma koji stvaraju individualnu ponudu za posjetitelje. Specifični oblici turizma u potpunosti prepoznaju turista i ponudu stvaraju prema određenim željama turista. Posebnim oblicima turizma pripada seoski turizam. Seoski turizam počeo se razvijati još u 11. stoljeću, no potpuni razvoj doživljava u 18. stoljeću kada ljudi odlaze u mala mjesta izvan grada na odmor. Kontinentalna Hrvatska ima mogućnost ostvarenja seoskog turizma na visokoj razini koja bi produžila turističku sezonu države. Turizam na selu, osim zarade, oživljava i zajednicu u kojoj se odvija, te bi on smanjio migracije stanovništva u druge zemlje. Cilj je rada prikazati mogućnost razvoja seoskog turizma u Slavoniji i Baranji. Primjeri su uspješnog turizma, koji su navedeni u radu Acin Salaš i Etno selo Karanac Oni daju dobar primjer kako je moguće iskoristiti potencijale Slavonije i Baranje za daljnji razvoj seoskog turizma.Today, tourism can have a great significance and impact on the country. In order for the country to be successful in terms of tourism, it is necessary to invest in tourism and the development of the destination, but in addition, it is necessary to have something different and special to offer to tourists. The first thesis about the origin of tourism tells how man has moved since the beginning of his existence, which makes tourism, that is, the movement of man to other destinations simply necessary. The uniqueness of the destination can be realized with specific forms of tourism that create an individual offer for visitors. Specific forms of tourism fully recognize the tourists and create the offer according to the exact wishes of the tourists. Specific forms of tourism include rural tourism. Rural tourism began to develop in the 11th century, but it experienced full development in the 18th century when people went to small towns outside the city for vacation. Continental Croatia has the possibility of realizing rural tourism at a high level, which would extend the country's tourist season. In addition to earning money, tourism in the countryside revives the community in which it takes place and would reduce population migration to other countries. The aim of the work is to show the possibility of rural tourism development in Slavonia and Baranja. The examples of successful tourism mentioned in the paper are Acin Salaš and Ethno village Karanac, they provide a good example of how it is possible to use the potential of Slavonia and Baranja for the further development of rural tourism
Impact of mega-events on urban and regional development: analysis of the Olympic Games
No full textMega događaji danas su od sve veće važnosti za gospodarski razvoj gradova i zemalja diljem svijeta. Razlika između događaja i mega događaja je, naravno, u njegovoj veličini. Riječ je o veličini u mnogo različitih područja koja su u ovome radu predstavljena i opisana. Dakle, riječ je o svjesno planiranim manifestacijama i slavljima organiziranima s posebnim ciljevima. S obzirom na to da se u radu analiziraju dva izdanja Olimpijskih igara, važno je napomenuti kako je zadatak organizatora kreirati sportski spektakl koji će ostaviti više pozitivnih nego negativnih posljedica na okolinu. Kandidiranje za domaćinstvo Olimpijskih igara složen je i dugotrajan proces kojemu se treba ozbiljno i odgovorno pristupiti. Postoji izravna povezanost između mega događaja (u ovome slučaju Olimpijskih igara) i turizma. Svi gradovi domaćini za vrijeme organiziranja Igara stvaraju mnogo popratnih aktivnosti tijekom održavanja natjecanja kako bi gledatelji, zajedno sa sportašima iz više od 200 zemalja, upoznali grad, kulturu te dijelili zajedničke vrijednosti i slavili olimpijski pokret. Međutim, trajanje organizacije i planiranja mega događaja mnogo je duže nego sam događaj. Od iznimne su važnosti sve aktivnosti i nakon održavanja mega događaja kako bi ga se smatralo u potpunosti uspješnim. Potrebne su određene strategije i napori kako bi gradovi domaćini organiziranjem mega događaja stvorili ljepše i bolje uvjete za život te kako bi grad postao što veći konkurent na turističkome tržištu i na taj način poslao pozitivnu sliku u svijet.Today, mega-events are of increasing importance for the economic development of cities and countries around the world. The difference between an ordinary event and a mega-event is, of course, its size. It is about the size in many different areas that are presented and described in this paper. It can be defined as a consciously planned manifestation and celebration organized with special goals. Given that the paper analyzes two editions of the Olympic Games, it is important to note that the task of the organizers is to create a sports spectacle that will leave more positive than negative consequences on the environment. Bidding to host the Olympics is a complex and long-term process that should be approached seriously and responsibly. There is a direct connection between mega-events (in this case the Olympics) and tourism. All host cities during the organization of the Games create many accompanying activities during the competition so that spectators, together with athletes from more than 200 countries, get to know the city, its culture and share common values and celebrate the Olympic movement. However, the lifespan of organizing and planning a mega-event is much longer than the event itself. All these activities are extremely important even after the mega-event is held, for it to be considered a complete success. Certain strategies and efforts are needed for host cities in order to create more beautiful and better-living conditions by organizing mega-events, and for the city to become as big competitor as possible in the tourist market and thus send a positive image to the world
Work on the play "Močvarovci"
No full textPredstava Močvarovci diplomski je rad koji je nastao u suradnji Kulturnog centra u Osijeku i studentice diplomskog studija lutkarske režije Ane Šantar s Akademije za umjetnost i kulturu u Osijeku, pod mentorstvom doc. art. Tamare Kučinović. U ovom pisanom radu objašnjava svoj dugi put od ideje lutkarske predstave za djecu do njene realizacije. Obrazlaže kako i što ju je privuklo ideji rada na dječjoj lutkarskoj predstavi. Opisuje proces rada na tekstu u suradnji sa spisateljicom Ivanom Klaić te rad u izradi scenografije i lutaka sa scenografkinjom i lutkarskom tehnologinjom Sarom Baričević. Put do ostvarenja suradnje s kulturnom ustanovom, nastanak glazbe s glazbenikom Ervinom Lustigom i proces rada s glumcima i lutkarima Reom Kamenski-Bačun, Anom Cmrečnjak, Tonijem Leakovićem i Nikolom Radošem. Problemi s kojima se susrela na putu često su povezani latinskom izrekom: Trnovit je put do zvijezda, nazivajući probleme trnjem, a zvijezde gotovi produkt predstave. Zaključuje rad pozitivnim stavom, ustrajna u poboljšanju sebe kao osobe, svojih sposobnosti i nadom na bolju budućnost rada u kazalištima, rada sa suradnicima i svijeta oko nje.Theater play Močvarovci is a master thesis work made in collaboration with Kulturni centar Osijek and student of puppet directing course Ana Šantar from Academy of arts and culture in Osijek, under mentorship of Assistant Professor Art. Tamara Kučinović. In this written work the student explains her long road begining with the idea of the puppet play for children all the way to its showing. It explains how and what drew her to the idea of working on a children's puppet play, and how the text was made in collaboration with author Ivana Klaić and making of scenography and puppets with scenographer i puppet technician Sara Baričević. It details the collaboration with the Cultural institution, making of the soundtrack with musician Ervin Lustig and the process of working with actors and puppeteers Rea Kamenski-Bačun, Ana Cmrečnjak, Toni Leaković and Nikola Radoš. The troubles she faced in the process of making the play can be tied to the latin phrase Per aspera ad astra (Through hardships to the stars), the troubles are considered as hardships and the stars would be the final product (play). The work concludes with positive attitude, endurance to make herself a better person, further develop her abilities and with a look and hope for better future in working in the theater, with other coworkers and the world around her