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Guerrilla marketing's influence on Y and Z generation's consumer behavior
No full textTema ovog diplomskog rada jest utjecaj gerila marketinga na potrošačko ponašanje generacije Y i Z. Na početku rada stvoren je teorijski okvir gerilskog marketinga te generacija Y i Z, a nakon toga slijedi praktični dio rada. Cilj istraživanja bio je utvrditi ima li gerilski marketing utjecaj na spomenute generacije. Rezultati su pokazali da iako ispitanici nisu upoznati s pojmom gerilskog marketinga, prepoznaju nekonvencionalne marketinške strategije u svojem okruženju te ih preferiraju u odnosu na one tradicionalne. U skladu s dobivenim rezultatima može se zaključiti kako je gerila marketing još uvijek nedovoljno razvijen u Republici Hrvatskoj, ali da postoji potencijal za razvoj u budućnosti.The topic of this thesis is the influence of guerilla marketing on the consumer behavior of generations Y and Z. At the beginning of the paper, the theoretical framework of guerilla marketing was created, and then the practical part of the paper follows. The goal of the research was to determine whether guerilla marketing has an impact on the mentioned generations. The results showed that although the responedents are not familiarized with the term guerilla marketing, they recognize unconventional marketing strategies in their environment and prefer them to traditional ones. In accordance with the obtained results, it can be concluded that guerilla marketing is still insufficiently developed in the Republic of Croatia, but that there is a potential for development in the future
Multimedia, Costume and Textile Artistic Interpretation of Life and Work of Otti Berger
No full textOvaj diplomski rad posvećen je životu i djelu Otti Berger, umjetnice tekstilnog dizajna koja je ostavila dubok i trajan pečat u svijetu umjetnosti i dizajna. Kroz analizu njezina rada u Bauhausu, njezine inovacije u materijalima i tehnikama te njezino duboko razumijevanje narodnih nošnji i povijesti odijevanja, ovaj rad naglašava osobnu inspiraciju autorice rada za stvaranje vlastitih tekstilnih, kostimografskih i multimedijalnih umjetničkih rješenja. Ovaj diplomski rad predstavlja dizajn kostima za zamišljeni dokumentarno-umjetnički film o životu Otti Berger. Film, pa tako i inspiracija za kostime podijeljen je na tri dijela uzevši u obzir tri najbitnije faze Ottina života od rođenja do tragične smrti. U prvoj i trećoj fazi se kostimogafski poštuje povijesna dokumentirana točnost. Druga Bauhaus faza najveći je dio ovog rada jer autorica kreirala autorske kostimografske stilizacije koje se poigravaju s kreativnim miješanjem silueta ženskog odijevanja 1930-ih i Ottinim specifičnim tkanim uzorcima i tog vremena. Autorica rada dijeli i svoje iskustvo u stvaranja finalnog dizajna i izrade haljine inspirirane Ottinim radom kao svoj doprinos u očuvanju i širenju njezinog naslijeđa povezujući prošlost i sadašnjost, kreirajući korelaciju između tradicije i inovacije. Ovaj rad istražuje dubinu i širinu Otti Berger kao umjetnice i dizajnerice te ističe njezin trajni utjecaj na suvremeni dizajn mladih umjetnika.This thesis is dedicated to the life and work of Otti Berger, a textile designer who left a deep and lasting mark on the world of art and design. Through an analysis of her work at the Bauhaus, her innovations in materials and techniques, and her deep understanding of folk costumes and the history of clothing, this work highlights the author's personal inspiration for creating her own textile, costume and multimedia artistic solutions. This thesis presents the costume design for an imagined documentary-art film about the life of Otti Berger. The film, as well as the inspiration for the costumes, is divided into three parts, taking into account the three most important phases of Otti's life from birth to tragic death. In the first and third phase, the documented accuracy is respected in terms of costuming. The second Bauhaus phase is the largest part of this work, as the author created original costume stylizations that play with the creative mixing of silhouettes of women's clothing in the 1930s and Otta's specific woven patterns of that time. The author of the work also shares her experience in creating the final design and making of a dress inspired by Otta's work as her contribution to preserving and expanding her heritage by connecting the past and the present, creating a correlation between tradition and innovation. This paper explores the depth and breadth of Otti Berger as an artist and designer and highlights her lasting influence on contemporary design by young artists
Branding and athletes image - analysis of the influence of image on the branding of David Beckham
No full textU radu se istražuje važnost utjecaja imidža i brendiranja poznatih osoba uz oprimjerenje brendiranja Davida Bechkama. Kako bi osoba postala poznata mora imati određeni talent, ali to nije jedino čime će se isticati. Poznata osoba mora se istaknuti svojom autentičnošću, a to će učiniti tako što će se uključiti u druge industrije van svoje profesionalne karijere te se ostvariti i u drugim poslovima. Pri izradi ovog diplomskog rada provedeno je istraživanje među stanovnicima Republike Hrvatske u kojemu je sudjelovalo 100 ispitanika Cilj ovog istraživanja je uvidjeti imaju li ikakav utjecaj brendiranje i ulaganje u vlastiti imidž na osobu i nakon prekida profesionalnog zanimanja. Rad se sastoji od pet poglavlja. Nakon uvoda, u teorijskom okviru definira se brend i brendiranje. Pojašnjava se osobni brend te što čini brend sportaša. Treće poglavlje detaljnije opisuje profesionalnu karijeru i nastanak brenda Davida Beckhama, s posebnim naglaskom na uspjehe tijekom profesionalne nogometne karijere, ali i na uspjehe i život nakon nogometa. U metodološkom okviru, odnosno u istraživačkom dijelu kojim se rad bavi u četvrtom poglavlju, istražuje se i analizira rezultat anketnoga upitnika. Postavljene su tri hipoteze koje su nakon istraživanja testirane i prihvaćene. Peto poglavlje odnosi se na zaključak diplomskog rada.The paper investigates the importance and influence of image and branding for a famous person, namely David Bechkam. In order to become famous, a person must have a certain talent, but that is not the only thing that should stand out. A famous person has to stand out with his authenticity and he will do that by getting involved in other industries outside of his professional career and by making a living in other jobs. During the preparation of this thesis, a survey was conducted among the Croatian population, in which 100 respondents participated. The goal of this research was to see what impact branding and investing in personal image has, after a person stops working in his professional occupation. The paper consists five chapters. After the introduction, the theoretical framework defines the brand and branding. The personal brand and what makes up the athlete's brand are strengthened. The third chapter describes in more detail the professional career and the emergence of the David Beckham brand, with a special emphasis on the successes during the professional football career, but also the successes and life after football. In the methodological framework, that is, the research part, which is dealt with in the fourth chapter, the result of the survey questionnaire is investigated and analyzed. Three hypotheses were put forward, which were tested and accepted after the research. The fifth chapter refers to the conclusion of the thesis
The Nutcracker as a contemporary socio-cultural phenomenon
No full textOvaj se rad temelji na fenomenu Orašara u kulturnom, sociološkom i komercijalnom aspektu. Pojašnjava zašto su istoimeni balet i lutka postali dijelom popularne kulture te daje odgovor na pitanje što to privlači publiku Orašaru. Dio rada posvećen je teorijskom dijelu povijesti baleta te njegovu ekonomskom usponu kroz američko društvo, objašnjeno je zašto je Orašar dio popularne kulture i povučena je paralela između orašara kao lutke i Orašara kao baleta. U praktičnom dijelu rada analiziran je ekonomski uspjeh Orašara i potvrđen je trend rasta prodaje ulaznica svake božićne sezone.This paper is based on the phenomenon of Nutcratcker in cultural, sociological and commercial aspects. It explains why the ballet and the doll of the same name have become part of popular culture and answers the question of what attracts the audience to Nutcracker. Part of the paper is dedicated to the theoretical part of ballet history and its economic rise through American society, explaining why the nutcracker is part of popular culture and drawing a parallel between the nutcracker as a doll and the Nutcracker as a ballet. In the practical part of the paper, the economic success of the Nutcracker was analyzed and the trend of ticket sales growth every Christmas season was confirmed
Public relations and political crisis management on examples of ministry affairs
No full textU radu je detaljno objašnjena teorija okvira i sedam modela Hallahanovih uokvirivanja te na koji se način ona koristi u odnosima s javnošću. Tijekom afera koje privlače veliku medijsku pozornost svaki od aktera pokušava predstaviti svoju stranu sukoba i prilikom toga koriste modele uokvirivanja. Na taj način žele postići medijsku pristranost, odnosno pokušavaju nametnuti medijima svoj kut gledanja na sukob kako bi oni izvijestili javnost o određenom događaju iz perspektive koja njima ide u korist i u konačnici ostvarili potporu javnosti. U radu su analizirane dvije afere hrvatskih ministara; afera Horvat i afera Barišić. Analizom medijskih članaka u radu odgovoreno je na glavna pitanja; Koje su strane u sporu i koje okvire nameću? Koje okvire mediji prihvaćaju? Pokazuju li mediji pristranost prilikom odabira okvira? S obzirom na to da je u aferama riječ o optužbama o prekršaju zakona i morala, odnosno etičkih načela, može se pretpostaviti da će mediji prije pokazati optužene u negativnom svjetlu jer ih tako vidi i javnost.The paper explains in detail the frame theory and Hallahan's seven framing models and how it is used in public relations. During an affair that attracts a lot of media attention, each of the actors tries to present their side of the conflict and in doing so they use framing models. In this way, they want to achieve media bias, that is, they try to impose their point of view on the conflict on the media so that they report to the public about a certain event from a perspective that benefits them and ultimately gain public support. The paper analyzes two affairs of Croatian ministers the Horvat affair and the Barišić affair. The analysis of media articles answered the main question; Who are the actors in the affairs and what frames do they impose? What frames does the media accept? Do they show media bias when selecting frames? Given that, the scandals involve accusations of violations of law and morality, and ethical principles, it can be assumed that the media will rather show the accused in a negative light because that is how the public sees them
The Role of the Conductor in Leading the Choir
No full textCilj ovog rada objasniti je ulogu dirigenta u današnjem poimanju vođenja zbora. Rad se osvrće na razvoj dirigentskog poziva kroz povijest – od samih početaka glazbe s glavnim ciljem u realizaciji ritma, preko srednjeg vijeka, renesanse, baroka, romantizma, pa sve do danas kada je uloga dirigenta postala znatno kompleksnija i uključuje ne samo one glazbene i umjetničke sposobnosti i vještine, već i niz drugih pedagoških, metodičkih čak i menadžerskih umijeća. U radu se navode sve uloge dirigenta u suvremenom načinu vođenju pjevačkog ansambla te karakteristike koje čine suvremenog voditelja ansambla, odnosno dirigenta. Uz to, navode se stilovi vođenja koji se razlikuju prema dirigentskim vještinama, osobinama i sposobnostima, kao i vrste pjevačkih zborova kojima dirigenti rukovode. Rad se osvrće na komunikaciju između dirigenta i pjevačkog zbora u kojoj je naglasak na neverbalnoj komunikaciji. Također, navode se i ostali procesi i modeli komunikacije sa zborom i njihove karakteristike. U radu se opisuje uloga i utjecaj dirigenta na razvoj i oblikovanje kulturnog života zajednice kroz koncerte, javne nastupe, projekte, festivale i slično.The aim of this paper is to explain the role of a conductor in today’s notion of choir leadership. The paper analyzes the development of the conductor through the history – from the very beginnings of music, where the main goal was the realization of rhythm, through the Middle Ages, the Renaissance, the Baroque, and Romanticism to this day when the role of conductor has become more complex and includes not only musical and artistic abilities and skills, but also a numerous of other pedagogical and methodical skills. The paper lists all rolls of the conductor in the modern way of leading a singing ensemble and the characteristics that constitute a contemporary leader, i.e. a conductor. In addition, leadership styles are listed according to conductor skills, traits, and abilities as well as types of singing choirs. The paper looks back at the communication between the conductor and the choir in which the emphasis is on nonverbal communication. Also, other processes and models of communication with the choir and their characteristics are listed. The paper describes the role and influence of the conductor at cultural development of the community throughout concerts, public appearances, projects, festival and similar events
Transpozicija lirskog romana kroz neverbalno-dramsku izvedbu - Me’med, crvena bandana i pahuljica
No full text„Me'med“ je autorski projekt Filipa Severa, Bojana Bana i Lea Rafolta, nastao prema romanu Semezdina Mehmedinovića „Me'med, crvena bandana i pahuljica“. Pismeni rad postavlja pitanja i promišlja iskustvo praktičnog rada na projektu analizirajući dijelove procesa. Koja je problematika imanja lirskog romana kao tekstualni predložak za razliku od nekog drugog tekstualnog predloška? Koje metode se mogu koristiti prilikom transpozicije teksta u fizičku gestu? Koliko je važno teorijsko istraživanje prije početka rada u prostoru?"Me'med" is the author's project created by Filip Sever, Bojan Ban and Leo Rafolt, based on Semezdin Mehmedinović's novel "Me'med, red bandana and snowflake". The written work asks questions and reflects on the experience of practical work on the project by analyzing the process. What is the problem with having a lyrical novel as a textual template as opposed to some other textual template? What methods can be used when transposing a text into a physical gesture? How important is theoretical research before starting work in space
The role of design in social media
No full textDruštvene mreže potpuno su promijenile način na koji ljudi komuniciraju i promatraju svijet oko sebe. Od vizualne privlačnosti do korisničkog sučelja, dizajn ima ključnu ulogu u utjecaju na emocije, ponašanje i cjelokupno iskustvo korisnika unutar ovih digitalnih platformi. Ovaj diplomski rad istražuje zamršeni svijet dizajna društvenih mreža, promatrajući njihov povijesni razvoj, elemente dizajna koji privlače i zadržavaju korisnike, kao i korištenje tamnih obrazaca. Ovaj diplomski rad provedenim istraživanjem pruža uvid u utjecaj dizajna društvenih mreža na korisnike, fokusirajući se na potencijalni utjecaj elemenata dizajna, značajki koje izazivaju ovisnost i tamnih obrazaca na emocije korisnika, obrasce ponašanja i vrijeme provedeno na platformama. Formulirane su tri hipoteze koje su vodile istraživanje. Prva hipoteza ima za cilj utvrditi značaj elemenata dizajna u odnosu na povećanu upotrebu i vrijeme provedeno na društvenim mrežama. Druga hipoteza nastoji potvrditi utjecaj elemenata dizajna na emocije i ponašanje korisnika unutar okruženja društvenih mreža. Treća hipoteza ispituje uspješnu implementaciju tehnika manipulativnog dizajna, poznatih kao tamni obrasci.Social networks have completely changed the way people communicate and observe the world around them. From visual appeal to user interface, design plays a key role in influencing emotions, behavior and overall user experience within these digital platforms. This thesis explores the intricate world of social network design, looking at its historical development, design elements that attract and retain users, and the use of dark patterns. Through research, this thesis provides insight into the impact of social network design on users, focusing on the potential impact of design elements, addictive features and dark patterns on users' emotions, behavior patterns, and time spent on platforms. Three hypotheses were formulated that guided the research. The first hypothesis aims to determine the significance of design elements in relation to increased use and time spent on social networks. The second hypothesis seeks to confirm the influence of design elements on the emotions and behavior of users within the social network environment. The third hypothesis examines the successful implementation of manipulative design techniques, known as dark patterns
Work on the role of ON in the play "Don't run away from Sunday"
No full text„Nemoš pobjeć od nedjelje“ tekst je spisateljice i dramatičarke Tene Štivičić te je kao takav postavljen kao diplomska predstava Dominika Karaule u Kulturnom centru Osijek. Mentor je izv. art. Jasmin Novljaković, a sumentorica je Selena Andrić umj. suradnica. U diplomskoj predstavi glumi Antonia Mrkonjić ulogu „Ona“ i Dominik Karaula ulogu „On“. U ovom pisanom radu student opisuje rad na predstavi od prve do posljednje faze te rad na ulozi koju je tijekom procesa napravio."Can't escape Sunday" is a text by the writer and playwright Tena Štivičić, and as such was staged as a graduation play by Dominik Karaula at the Osijek Cultural Center. The mentor is Associate Professor of Art. Jasmin Novljaković, and the co-mentored by asst. prof. Selena Andrić. In the graduation play, Antonia Mrkonjić plays the role of "She" and Dominik Karaula the role of "He". In this written work, the student describes the work on the play from the first to the last stage and the work on the role he created during the process
Student's Attitudes Towards Annual Instrumental Performance Examination in Elementary Music School
No full textTema ovog diplomskog rada su stavovi učenika osnovne glazbene škole o godišnjem ispitu iz sviranja instrumenta. U teorijskom dijelu rada govori se o vrednovanju i ocjenjivanju u nastavi, ljestvici ocjena, o vrstama vrednovanja i ocjenjivanja u nastavi, o nedostatcima školskog ocjenjivanja i o emocijama u nastavi. Zatim slijede poglavlja u kojima se govori o glazbenim školama, o vrednovanju i ocjenjivanju u glazbenim školama odnosno u nastavi sviranja te o godišnjem ispitu iz sviranja instrumenta. U drugom dijelu rada slijedi empirijski dio u kojemu je prikazano istraživanje koje je provedeno tijekom drugog polugodišta školske godine 2022./2023. na uzorku od 47 učenika trećeg, četvrtog, petog i šestog razreda osnovne glazbene škole. Cilj istraživanja bio je utvrditi stavove učenika osnovne glazbene škole o godišnjem ispitu iz sviranja instrumenta.The topic of this master’s thesis is the attitudes of student’s attitudes from a primary music school towards the annual instrumental playing exam. The theoretical part of the thesis discusses evaluation and grading in education, shortcomings of school grading and emotions in education. The following chapters discuss music schools, evaluation and grading in music schools and in instrumental playing classes, and the annual exam. The second part presents the empirical research conducted during the second semester of the 2022./2023. academic year, involving a sample of 47 students from the third, fourth, fifth and sixth grades of a primary music school. The research aimed to determine the attitudes of these student’s toeards the annual instrumental playing exam