638 research outputs found
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Building a compelling underdog consumption experience
No full text© 2020 Small Business Institute®. While recognizing the marketing potential of a company’s underdog status, existing research on underdog businesses has typically focused on how to effectively communicate about the underdog story. This study departs from prior research by formulating a theoretical framework to guide managers on systematically building and strengthening the underdog consumption experience as well as commu-nicating about it. Recent research on motivational bases of consumers’ underdog affection shows that drivers for underdog affection are much more than empathy and they also include feelings of dissatisfaction with dominant industry players, need for market balance maintenance, desire to be different and need for unique consumption experiences, admiration for perseverance, hope for hard-earned triumphs, and extension of oneself also as an underdog. Guided by the contingency framework of strategic decision-making, we apply the above notable findings to key areas of a company’s marketing strategy, specifically translating the motivational bases identified in existing research into pertinent company actions, which will in turn generate rewarding customer benefits. By formulating a series of innovative perspectives to guide underdog businesses on building as well as selling a compelling underdog consumption experience, this current article represents a significant addition to past research on underdog businesses
Brockton High School Science Class
No full texthttps://soar.stonehill.edu/brocktonschools/1005/thumbnail.jp
cRacle: R tools for estimating climate from vegetation
No full text© 2020 Harbert and Baryiames. Applications in Plant Sciences is published by Wiley Periodicals, Inc. on behalf of the Botanical Society of America Premise: The Climate Reconstruction Analysis using Coexistence Likelihood Estimation (CRACLE) method utilizes a robust set of modeling tools for estimating climate and paleoclimate from vegetation using large repositories of biodiversity data and open access R software. Methods: Here, we implement a new R package for the estimation of climate from extant and fossil vegetation. The ‘cRacle’ package implements functions for data access, aggregation, and modeling to estimate climate from plant community compositions. ‘cRacle’ is modular and includes many best-practice features. Results: Performance tests using modern vegetation survey data from North and South America shows that CRACLE outperforms alternative methods. CRACLE estimates of mean annual temperature are usually within 1°C of the actual values when optimal model parameters are used. Generalized boosted regression (GBR) model correction improves CRACLE estimates by reducing bias. Discussion: CRACLE provides accurate estimates of climate based on the composition of modern plant communities. Non-parametric CRACLE modeling coupled with GBR model correction produces the most accurate results to date. The ‘cRacle’ R package streamlines the estimation of climate from plant community data, which will make this modeling more accessible to a wider range of users
Leaves off of Rhododendron Drive
No full textLeaves on the ground on a wooded path on campus off of Rhododendron Drive in the fall of 2020.https://soar.stonehill.edu/stonehillcampus_images/1108/thumbnail.jp
Donahue from Afar
No full textA long distance shot of Donahue Hall with foliage from the fall of 2020.https://soar.stonehill.edu/stonehillcampus_images/1127/thumbnail.jp
Looking Out
No full textA tree in front of the pond behind the Chapel of Mary during the fall of 2020.https://soar.stonehill.edu/stonehillcampus_images/1123/thumbnail.jp
Summer Over Ames Pond
No full textAmes Pond on Stonehill College Campus from the Feeley Bridge. Edited with Brushstroke for a watercolor effect.https://soar.stonehill.edu/stonehillcampus_images/1008/thumbnail.jp
Feeley Bridge
No full textA low angle shot of the Feeley Bridge on Stonehill campus.https://soar.stonehill.edu/stonehillcampus_images/1103/thumbnail.jp
Winter Clouds Over Donahue
No full textA winter day with clouds over Donahue Hall.https://soar.stonehill.edu/stonehillcampus_images/1100/thumbnail.jp
Blue Sky Over the Library
No full textThe MacPhaidin Library on a sunny day in the winter.https://soar.stonehill.edu/stonehillcampus_images/1096/thumbnail.jp